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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Abdi Ilmu eCo-Buss Jurnal Akuntansi Barelang JURNAL ILMIAH KOHESI Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Jurnal Abdimas Bina Bangsa Jurnal Ekonomi dan Manajemen Indonesia eCo-Fin Jurnal Puan Indonesia Economic Reviews Journal JUPADAI : Jurnal Pengabdian Kepada Masyarakat JURSIMA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Nora Pitri Nainggolan
UNIVERSITAS PUTERA BATAM
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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QUALITY PERCEPTION ANALYSIS ON PURCHASE INTENTION (DING TEA BRAND IN BATAM) Tiurniari Purba; Nora Pitri Nainggolan; Heryenzus Heryenzus
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v11i1.6648

Abstract

Perceived quality can be a company marketing strategy over a product and forming a relationship between producers and consumers. This study aims to examine and analyze the influence of factor effecting purchase intention of brand Ding Tea in Batam. By using purposive sampling obtained 195 respondents. Using multiple linear regression to data analysis and validity, reliability and classical assumption tests. this study proves perceived quality affect purchase intentions. From this study, it is expected that companies pay more attention to product quality and consumer reviews to increase purchase intention.
Pengaruh Relationship Marketing, Perceived Quality dan Servicescape Terhadap Loyalitas Pelanggan De’ Kampung Cafe elvi rahmi elvi; Nora Pitri Nainggolan
eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i3.632

Abstract

Adanya penelitian ini dilakukan untuk analisis pengaruh dari Relationship Marketing, Perceived Quality dan Servicescape secara parsial maupun simultan terhadap Loyalitas Pelanggan De’ Kampung Cafe . Metode yang digunakan dalam pengumpulan data yaitu kuesioner kepada 100 responden, metode penelitian yang digunakan adalah metode kuantitatif analisis deskriptif. Analisis dilakukan dengan teknik sampling non-probability. Hasil penelitian diperoleh dari variabel X1yakni Relationship Marketing berpengaruh secara parsial terhadap Loyalitas pelanggan De’ Kampung Café, pada variabel X2 yakni Perceived Quality berpengaruh secara parsial terhadap Loyalitas pelanggan De’ Kampung Café, dan hasil variabel X3 yakni Servicescape berpengaruh secara parsial terhadap Loyalitas pelanggan De’ Kampung Café. Sehingga Relationship Marketing, Perceived Quality dan Servicescape berpengaruh secara simultan terhadap Loyalitas Pelanggan De’ Kampung Café. Peran dari masing-masing variabel memiliki hubungan terhadap loyalitas pelanggan, dengan begitu perusahaan harus mampu memaksimalkan pelayanan, kualitas, serta fasilitas De'Kampung Cafe untuk meningkatkan penjualan serta loyalitas pelanggan
Pengaruh Brand Image, Brand Trust dan Product Quality terhadap Keputusan Pembelian Produk EcoKing di Kota Batam Zesvin Zesvin; Nora Pitri Nainggolan
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.908

Abstract

The advancement of digital technology today makes the development of business strategies grow rapidly. So that every company can run its business well, the company continues to strive to develop innovation and creativity to compete in market competition. The purpose of this research is to determine the effect of brand image, brand trust and product quality on purchasing decisions for EcoKing products in Batam City. This study applies a quantitative method by determining a sample of 100 respondents to consumers who are in the city of Batam, specifically the sub-district of Batam, a city that is a user of Ecoking lamp products. Questionnaires are used as a technique in collecting data. With the help of SPSS 26, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. Based on the results of multiple linear regression, brand image (X1) has an effect of 0.231 or 23.1% on purchasing decisions, brand trust (X2) has an effect of 0.424 or 42.4% on purchasing decisions and product quality (X3) has an effect of 0.231 or 23 .1% on purchasing decisions. Brand image, brand trust and product quality factors influence the decision to purchase EcoKing products in Batam City by 67.4% based on the results of the coefficient of determination test. Based on the results of hypothesis testing, it was found that brand image, brand trust and product quality had a positive and significant effect partially or simultaneously on purchasing decisions for EcoKing products in Batam City.
PENGARUH GAYA HIDUP, ATRIBUT PRODUK DAN KUALITAS LAYANAN TERADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA Nora Pitri Nainggolan; Tiurniari Purba; Heryenzus Heryenzus
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i1.568

Abstract

The purpose of this study is to find out how lifestyle, product attributes, and service quality affect purchasing decisions at Tokopedia. In this study, the number of consumer respondents taken was 100 respondents as the research population using a questionnaire data collection technique. The data quality test in this study uses the validity and reliability test, the classical assumption test and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses (t test) and (f test) using SPSS software program version 25. The results of the coefficient of determination (R2) obtained from lifestyle, product attributes and service quality variables have an effect 0.496 (49.6%). The results of multiple linear regression shows that Lifestyle has an effect 0,496 (49,6%) on purchasing decisions, and product attributes has the effect 0,3968 (39,7%) on purchasing decision, and the quality of service has an effect 0,2000 (20)% on purchasing decision.. From the t test and f test, it can be concluded that lifestyle, product attributes, and service quality has a partially significant effect on purchasing decisions. From the results of the study it can be shown that lifestyle, product attributes and service quality simultaneously influence purchasing decisions at Tokopedia.
Pengaruh Kepercayaan, Kualitas Produk dan Citra Merek Terhadap Kepuasan Konsumen Pada PT Batam Frozen Food Eric Eric; Nora Pitri Nainggolan
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.667

Abstract

The aims of this studies are determining the effects of trust, product quality, and brand image on consumer satisfaction at PT Batam Frozen Food. The researches samples using 100 consumers at PT Batam Frozen Food used the Cochran formula. Questionnaires are using as data collections techniques. By using SPSS 25 software, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. Based on the results of multiple linear regression, trust (X1) has an effect of 0.340 or 34% on consumer satisfaction at PT Batam Frozen Food, product quality (X2) has an effect of 0.217 or 21.7% on customer satisfaction at PT Batam Frozen Food and brand image ( X3) has an effect of 0.477 or 47.7% on consumer satisfaction at PT Batam Frozen Food. Apart from this, trust, product quality, and brand image affect consumer satisfaction at PT Batam Frozen Food by 62.7% according to the coefficient of determination data (R2). Based on the results of hypothesis testing, it was found that trust, product quality, and brand image had a positive and significant effect partially or simultaneously on customer satisfaction at PT Batam Frozen Food.
Pengaruh Endorsement Influencer dan Store Atmosphere Terhadap Kelutusan Pembelian Konsumen Pada G-COFFEE BATAM Febi Pangain Tua Siregar; Nora Pitri Nainggolan
eCo-Fin Vol. 5 No. 3 (2023): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v5i3.797

Abstract

Kegiatan penelitian ini ditujukan untuk melihat seberapa besar pengaruh terhadap keputusan pembelian konsumen melalui endorsement influencer dan store atmosphere pada G-Coffee. Pada penelitian ini akan dilangsungkan di cafe G-Coffee sebagai objek penelitian. Untuk populasi dan sampel pada penelitian ini akan menggunakan konsumen yang melakukan pembelian di cafe G-Coffee. Adapun jumlah sampel pada penelitian ini adalah sebanyak 100 orang yang merupakan konsumen G-Coffe. Untuk teknik sampling yang digunakan pada penelitian ini adalah nonprobability sampling sehingga sampel tidak memiliki kesempatan yang sama. Untuk pengumpulan data pada penelitian ini menggunakan kuesioner yang dibagikan kepada para responden di G-Coffee. Hasil dari angket pada kuesioner yang telah didapatkan akan diolah dengan bantuan program aplikasi SPSS V. 25. Setelah diolah, adapun hasil data SPSS menunjukan bahwa endorsement influencer dan store atmosphere berpengaruh positif terhadap keputusan pembelian konsumen pada G-Coffee. Adapun nilai f hitung pada penelitian ini adalah sebesar 105,867 > 3,09 (f tabel).
Pengaruh Kualitas Produk, Daya Tarik dan Promosi Terhadap Loyalitas Pelanggan Harapan Jaya Dapur 12 Batam Febriana Valentin Manalu; Nora Pitri Nainggolan
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.672

Abstract

Today's retail business has proliferated in all places, which has resulted in intense competition that must be faced. customers by paying attention to product quality, attractiveness, and existing promotions. This research is a quantitative research with a population of buyers who make purchases at the Harapan Jaya Building Store, a sample of 204 samples with the results showing that Product Quality has a value of 4,141 greater than the value of t table of 1,972, attractiveness of Attractiveness of 3,009 greater than the t table value is 1,972, and the promotion is 5,196 greater than the t table value of 1,972 which concludes that the independent variables have a partial effect and the simultaneous test shows the results of 113,130 are greater than the F table value of 2.42 which concludes that the independent variables simultaneously influence the burden hopeful customers. The coefficient of determination test also shows that the size of the independent variable can explain the dependent variable by 62.4% with other factors of 37.6% and the rest is influenced by other variables
Pengaruh Digital Marketing, Influencer Marketing Dan Ewom, Terhadap Keputusan Pembelian Viva Cosmetic di Kota Bat Rosa Lestari; Nora Pitri Nainggolan
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.374

Abstract

This research investigates how digital marketing, influencer marketing, and ewom influence consumers' decisions to buy Viva Cosmetic in the city of Batam. The population of this study is the Sagulung community in Batam city who use Viva Cosmetic in 2024, but their number is unknown. The number of samples collected using the Jacob Cohen formula reached 204 people who were chosen deliberately. Data quality testing, classical assumption testing, and hypothesis testing are several steps in the data analysis process. The results of multiple linear aggression analysis show that digital marketing influences purchasing decisions by 34.2%. Influencer marketing influences 35.1% of purchasing decisions, and Ewom influences 35.6%. According to coefficient of determination (R2) analysis, digital marketing, influencer marketing, and eWOM can be responsible for 57.6% of the variation in purchasing decisions. The t test and f test show that EWOM, influencer marketing, and digital marketing have a positive and significant influence, both partially and simultaneously, on consumers' decisions to buy Viva cosmetic products in Batam
Pengaruh Citra Merek, Ulasan Produk dan Digital Marketing terhadap Keputusan Pembelian Kosmetik Pixy di Kota Batam Fadhilla Rizqa; Nora Pitri Nainggolan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.3935

Abstract

This research aims to assess the influence of brand image, product reviews, and digital marketing on purchasing decisions for Pixy cosmetics in Batam City. The utilized population consists of users who have used Pixy items, although the exact number is not yet known. The Lemeshow algorithm was used to count a total of 100 respondents using a purposive sampling strategy. Multiple linear regression models were used to test the data, along with data quality checks, classical assumption tests, influence tests, and hypothesis tests. The findings of multiple linear regression analysis show that brand image influences purchasing decisions by 59.9%. Product reviews influence 24.3% of purchasing choices. Digital marketing influences 40.9% of purchasing choices. Test results using the coefficient of determination (R2) show that brand image, product reviews and digital marketing can explain up to 70.9% of the variation in purchasing choices. Furthermore, the t test and F test show that brand image, product reviews, and digital marketing both individually and together have a good and big influence on the decision to purchase Pixy cosmetics in Batam City.
Pengaruh Kedisiplinan, Keselamatan dan Kesehatan Kerja Terhadap Produktivitas KerjaKaryawan Pada PT JMS Batam Otinia Zega; Nora Pitri Nainggolan
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.676

Abstract

The purpose of this study is to anayze the influence of work discipline, safety and heath partialy and simultaneously on the work of employees of PT. JMS Batam. This study uses a quantitative approach. The population in this study is al employees in Burret PA in 2022 at PT. JMS Batam has 160 employees. Determining the number of samples using saturated samples from the entire population and the sampling technique using incidenta sampling so that the number of questionnaires returned was 120 questionnaires, thus the sample used in this study totaed 120 samples. This study shows conclusively that: (1) Work discipline partialy has a significant effect on employee work productivity, with a t count of 8.216 > 1.980 from t table and obtains a significance vaue of 0.00 <0.05. (2) Occupationa safety and heath partialy have a significant effect on employee work productivity, with a t count of 5.995 > 1.980 from t table and obtain a significance vaue of 0.00 <0.05. (3) Work discipline, occupationa safety and heath simultaneously have a significant effect on employee work productivity, with a caculated f vaue of 103.291 > 3.09 from ftable and obtain a significance vaue of 0.00 <0.05. (4) The magnitude of the influence of work discipline, occupationa safety and heath on the work productivity of employees of PT. JMS Batam by 0.764 or 76.4%. and the remaining 23.6% is explained by other variables outside this research model.
Co-Authors Angelyn Angelyn Anita Wahyuni Atika Yusniari Aulia Francisca Febrianti Benny Benny Djoko Soelistya EDUARDO SINAGA elvi rahmi elvi Eric Eric Erni Yanti Natalia Fadhilla Rizqa Febi Pangain Tua Siregar Febriana Valentin Manalu Gunartik Gunartik Hermanto Hermanto Heryenzus Heryenzus Heryenzus Heryenzus, Heryenzus Intan Utna Sari Intan Utna Sari Intan Utnasari Jenifer Jontro Simanjuntak Leli Sumanti Lubis MEGA SIFTI MINARTI Meta Hariska Tanjung Monica Putri Mortigor Afrizal Purba Muhammad Anano Nur Aisyah Nur Hanna Amran Otinia Zega Purba, Tiurniari Reny Wilija Sihite Retno Purwani Setyaningrum Rosa Lestari Suhardi Suhardi Tiurniari Purba TIURNIARI PURBA Vargo Christian L. Tobing Veronika Veronika Yoga, Yoga Syahputra Zesvin Zesvin