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All Journal Jurnal Studi Komunikasi Jurnal EMT KITA JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Martabe : Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Ensiklopedia of Journal Gorontalo Development Review Jurnal Komunikasi Profesional JURNAL EKONOMI SAKTI (JES) Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen Universitas Bung Hatta Bisnis Net : Jurnal Ekonomi dan Bisnis juremi: jurnal riset ekonomi Jurnal Ipteks Terapan : research of applied science and education JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Bussman Journal : Indonesian Journal of Business and Management JISOS: Jurnal ilmu sosial Journal of Advanced Sciences and Mathematics Education e-Jurnal Apresiasi Ekonomi TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis
Erni Febrina Harahap
Universitas Bung Hatta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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DINAMIKA KEPENDUDUKAN, PERTUMBUHAN EKONOMI, DAN KETAHANAN PANGAN: SEBUAH ANALISIS KUANTITATIF DI KOTA SUNGAI PENUH Rahayu, Silvia; Harahap, Erni Febrina; Yadewani, Dorris
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.479

Abstract

This study aims to determine the effect of population and economic growth on food security in Sungai Penuh City. This is a quantitative study. The data used in this study are secondary data sourced from the Sungai Penuh City Statistics Agency (BPS), the Sungai Penuh City Food Security Office, the Population and Civil Registration Office, and publications from the Jambi Province Statistics Agency (BPS), and the Republic of Indonesia Statistics Agency (BPS RI). The analytical tools used were multiple linear regression, hypothesis testing, and the coefficient of determination. Based on the results, the model examining the effect of population and economic growth on food security in Sungai Penuh City was not statistically significant (Sig. F Change = 0.498 > ? 0.05). Although the multiple correlation coefficient (R = 0.543) indicates a moderate linear relationship, the R Square value of only 0.295 indicates that the two independent variables are only able to explain 29.5% of the variation in the dependent variable of food security in Sungai Penuh City
Pengaruh Brand Ambassador Dan Tagline “Gratis Ongkir” Shopee Terhadap Keputusan Pembelian Efdison, Zefri; Efridozel, Rahul; Fitriya, Sri; Yadewani, Dorris; Harahap, Erni Febrina
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.490

Abstract

In the modern era, society's dependence on technology, particularly the internet, has brought significant changes in lifestyle, including shopping behavior. E-commerce, as a form of electronic commerce, is rapidly evolving as a mechanism for exchanging goods and services over the internet. This study aims to measure the influence of brand ambassadors and the "Gratis Ongkir" (Free Shipping) tagline of Shopee on the purchasing decisions of STIE Sakti Alam Kerinci students. The research results indicate a relatively low impact of both factors, with a Coefficient of Determination value of 14.3%. Despite being low, this value provides an initial overview of the extent to which the model can explain variations in students' purchasing decisions. The analysis reveals that the partial influence of brand ambassadors on purchasing decisions is 0.41%, while the "Gratis Ongkir" tagline has an impact of 0.34%. Although these figures are relatively low, it is essential to note that low values do not necessarily reflect insignificance. The reduced impact could be influenced by complex factors and variables not measured in the study. The Coefficient of Determination value of 14.3% indicates that the constructed model can explain a small portion of the variation in purchasing decisions among STIE Sakti Alam Kerinci students
Padang City's Leading Creative Industry: Increasing Competitiveness In The Asian Market Harahap, Erni Febrina; Rahmi, Siti; Amelianda Putri, Winny; Basri Tanjung, Ranni
Gorontalo Development Review Volume 9 Nomor 1 April 2026
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/golder.v9i1.4635

Abstract

The creative economy is often associated with small and medium-sized enterprises (SMEs), that have been important to a nation's or region's economy (Harahap et al., 2022). Both developed and developing countries' economies depend heavily on SMEs because of their contribution to the expansion of each country's gross domestic product (Harahap et al., 2020). More creative industry business units than other city districts can be found in Padang City, one of the West Sumatra Province’s cities (West Sumatera Tourism Office, 2021). Where these SMEs also absorb more labor than large-scale businesses. Increasing the competitiveness of this creative industry is needed to boost the increase in regional income and community welfare. This study aims to assess and identify the top creative industries, consider Padang City's potential and obstacles to making its creative industries more competitive, and analyze the roles of the three stakeholders in the creative industry—the community, entrepreneurs or academics, and the government. The research method uses Comparative Advantage, Analytical Hierarchy Process (AHP), and SWOT analysis.
Pengangguran Terdidik : Analisis Faktor Yang Mempengaruhi dan Upaya Penanggulangannya. Erni Febrina Harahap; Akmal Yusuf
Jurnal Ekonomi Sakti Vol 14 No 3 (2025)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v14i3.459

Abstract

ABSTRACT This study analyse the influence of education level, average wages, employment opportunities, and economic growth on educated unemployment in West Sumatra from 2017 to 2023. The quantitative method used panel data combining time series and cross-sectional data of 19 districts/cities, analysed using a Fixed Effect regression model. Results indicate that all independent variables significantly affect educated unemployment jointly, with an R-squared of 96.82%. Partially, education level and employment opportunities have significant positive effects, while economic growth has a significant negative effect. Average wages have a positive but not significant effect. These findings indicate a mismatch between educational attainment and labor market needs in the region. The need for enhanced graduate skill development and policies that steer economic growth toward creating jobs suitable for educated workers. This study provides a basis for regional government policy recommendations to reduce educated unemployment and improve labor absorption in West Sumatra.
Does investment really drive local economic growth? Evidence from a non-metropolitan Indonesian city Mira Hastin; Erni Febrina Harahap; Kasman Karimi
Journal of Advanced Sciences and Mathematics Education Vol. 6 No. 1 (2026): Journal of Advanced Sciences and Mathematics Education
Publisher : CV. FOUNDAE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/jasme.v6i1.1093

Abstract

Background: Investment is widely recognized as a key driver of economic growth because it expands productive capacity and stimulates structural transformation. However, most empirical studies on the investment–growth relationship focus on national or provincial scales, while city-level dynamics in non-metropolitan areas remain relatively underexplored. This gap limits the understanding of how capital formation operates within smaller regional economies characterized by different institutional capacities and sectoral structures. Aims: This study aims to examine the influence of investment on regional economic growth in Sungai Penuh City, Indonesia, during the 2020–2024 period. Methods: The research employs a quantitative explanatory approach using secondary time-series data obtained from the Central Bureau of Statistics. Economic growth is measured using Gross Regional Domestic Product (GRDP) at constant prices, while investment is represented by Gross Fixed Capital Formation (GFCF). The relationship between variables is estimated using a log-linear regression model with the Ordinary Least Squares (OLS) method to identify investment elasticity in regional output. Result: The estimation results indicate that investment has a positive and statistically significant effect on regional economic growth. The elasticity coefficient of 0.967 implies that a 1 percent increase in investment is associated with an approximate 0.97 percent rise in regional output. The coefficient of determination (R² = 0.972) shows that investment explains a substantial proportion of the variation in economic growth during the study period. Conclusion: These findings highlight the critical role of capital formation in strengthening economic performance in non-metropolitan regions. The strong elasticity between investment and output underscores the importance of productive capital accumulation in supporting sustainable regional development and evidence-based economic policy formulation.
The Influence of Shopee's Brand Ambassador and "Free Shipping" Tagline on Purchase Decisions by STIE Sakti Alam Kerinci Students Zefri Efdison; Rahul Efridozel; Dorris Yadewani; Anggil Nopra Lova; Erni Febrina Harahap
The Future of Education Journal Vol 4 No 7 (2025): Continued
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i7.949

Abstract

In the modern era, society's dependence on technology, particularly the internet, has brought significant changes in lifestyle, including shopping behavior. E-commerce, as a form of electronic commerce, is rapidly evolving as a mechanism for exchanging goods and services over the internet. This study aims to measure the influence of brand ambassadors and the "Gratis Ongkir" (Free Shipping) tagline of Shopee on the purchasing decisions of STIE Sakti Alam Kerinci students. The research results indicate a relatively low impact of both factors, with a Coefficient of Determination value of 14.3%. Despite being low, this value provides an initial overview of the extent to which the model can explain variations in students' purchasing decisions. The analysis reveals that the partial influence of brand ambassadors on purchasing decisions is 0.41%, while the "Gratis Ongkir" tagline has an impact of 0.34%. Although these figures are relatively low, it is important to note that low values do not necessarily reflect insignificance. The reduced impact could be influenced by complex factors and variables not measured in the study. The Coefficient of Determination value of 14.3% indicates that the constructed model can explain a small portion of the variation in purchasing decisions among STIE Sakti Alam Kerinci students.
The Role of Local Government in Accelerating Sustainable Economic Development in Sungai Penuh City Silvia Rahayu; Erni Febrina Harahap; Dorris Yadewani
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2209

Abstract

This study aims to analyze the role of local government in promoting sustainable economic development in Sungai Penuh City. The research employs a descriptive qualitative method with a literature study approach. The findings reveal that the local government plays a central role as: (1) a catalyst for the transition toward a green economy, (2) an integrator of diverse local interests and potentials, (3) a guardian of environmental sustainability and local wisdom, and (4) an innovator in formulating contextually appropriate solutions. By leveraging its strategic location within a conservation area and the local wisdom of its communities, Sungai Penuh has the potential to become a model for ecosystem-based sustainable urban development that preserves the Kerinci Seblat National Park (TNKS) while fostering inclusive prosperity for its citizens.
The Influence of Brand Image and Product Quality on Consumer Purchase Decisions: Evidence from Kopi Nur Zefri Efdison; Anggil Nopra Lova; Dorris Yadewani; Erni Febrina Harahap
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2214

Abstract

This study aims to examine the influence of brand image and product quality on consumer purchase decisions at Kopi Nur. The research employed a quantitative approach with an accidental sampling technique involving 140 respondents who were consumers of Kopi Nur. Data were analyzed using multiple linear regression. The findings indicate that brand image has a positive and significant effect on consumer purchase decisions at Kopi Nur. The stronger the brand image of Kopi Nur in consumers' minds, the greater their likelihood of making a purchase decision. Product quality also has a positive and significant effect on consumer purchase decisions. The better the product quality offered—including consistent taste, premium-quality ingredients, and well-maintained serving standards—the more likely consumers are to purchase the products. Furthermore, brand image and product quality simultaneously have a significant effect on consumer purchase decisions. The study concludes that brand image and product quality are key factors that Kopi Nur should continuously strengthen to encourage consumer purchase decisions.
Co-Authors Aan Nurmadi Akbar, Aulya Akmal Akmal Akmal Yusuf Amelianda Putri, Winny Anggil Nopra Lova Anggil Nopra Lova Astary, Rima Aulya Akbar Basri Tanjung, Ranni Dewi Ernita Dewi Ernita Diawati, Prety Dorris Yadewani Dorris Yadewani Efdison, Zefri Efridozel, Rahul Ega Guspita Ernesto R.N. Santos Fitriya, Sri Fivi Anggraini Gusniza Novalia Guspita, Ega Husain, Muh. Najib I Gede Arya Pering Arimbawa Izzety, Julifa Jessy Jeray Kasman Karimi Lova, Anggil Nopra Masrida Zasriati Masrida Zasriati, Masrida Medi.yaya2017@gmail.com Mira Hastin Muhammad Irvan Natasya Natasya Natasya Wulan Devinda Nathasya, Nathasya Nathasya Ni Luh Ayu Suda Sucandrawati Novalia, Gusniza Osi Hayuni Putri Putra Putra, Ronaldo Putri, Osi Hayuni Rahayu, Silvia Rahul Efridozel Ridwan Juleo Fitra Rizki, Fardiansyah Muhammad Romy Chandra Wijaya Ronaldo Putra Saat, Tito Arfandi Safitri, Natasya Sahab, Syarifah Mulya Safitri M Samuel PD Anantadjaya Satria Yoga Putra Sepra Dekal, Fine Silvia Rahayu Siti Rahmi Srifany Yulianti Syarifah Mulya Safitri M Sahab Tanti Widia Nurdiani Wijaya, Romy Chandra Yelnim . Yelnim, Yelnim Yenti, Cintia Darma Youna Chatrine Bachtiar Yulianti, Srifany Yusuf, Akmal Zaitul Zaitul Zarpani, Zarpani Zefri Efdison Zefri Efdison Zefri Efdison