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All Journal Jurnal Syntax Fusion : Jurnal Nasional Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Seminar Nasional Pengabdian Kepada Masyarakat Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Journal of Economics, Entrepreneurship, Management Business and Accounting Seminar Nasional Hasil Penelitian LP2M UNM (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Phinisi Applied Accounting Journal Southeast Asia Journal of Business, Accounting, and Entrepreneurship MAXIMAL Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Pemberdayaan Masyarakat: Jurnal Aksi Sosial IJHABS Ulil Albab PESHUM META - JOURNAL Lestari: Jurnal Pengabdian Kepada Masyarakat Pinisi Journal of Entrepreneurship Review
Hasbiah, Sitti
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Pengenalan dan Pemanfaatan Teknologi Informasi dalam Memulai Pengembangan Bisnis Berbasis Online di Kota Makassar Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Hamka, Rezky Amalia; Rahmat Riwayat Abadi; Farhan, Ahmad
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.4846

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dan calon wirausahawan dalam memanfaatkan teknologi informasi guna mengembangkan bisnis berbasis online. Program dilaksanakan pada Juli hingga Agustus 2024 di Kota Makassar dengan fokus pada pengenalan teknologi digital, penggunaan media sosial, dan platform e-commerce bagi bisnis kecil. Kegiatan inti berupa pelatihan praktis dan pendampingan melibatkan delapan peserta yang terdiri dari lima pelaku UMKM dan tiga calon wirausahawan. Metode yang digunakan mencakup ceramah, diskusi, pelatihan, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pemahaman. Hasil menunjukkan peningkatan skor rata-rata dari 43.88 pada pre-test menjadi 80.38 pada post-test, menandakan keberhasilan dalam meningkatkan pengetahuan dan keterampilan peserta. Program ini menunjukkan bahwa pendekatan pelatihan berbasis teknologi informasi dapat membantu pelaku usaha kecil dalam memahami serta menerapkan strategi bisnis digital. Saran untuk pengabdian selanjutnya mencakup pelatihan lanjutan yang lebih mendalam, terutama terkait teknik pemasaran digital yang lebih kompleks.
Building Consumer Trust Through Information System Integration in E-Commerce Hasbiah, Sitti; Hasdiansa, Ilma Wulansari
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 1 (2025): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i1.292

Abstract

This study examines how well integrated information systems can enhance user trust by addressing key aspects such as data security, ease of access, and platform reliability. Through a literature review and analysis of online data sources, the study reveals that transparent and reliable information systems foster user loyalty and strengthen the relationship between consumers and e-commerce service providers. Furthermore, the study emphasizes that trust is a critical determinant in the user decision making process, especially in a digital environment where direct interaction is minimal. Integrated systems that prioritize user experience and consistent service delivery significantly reduce uncertainty and perceived risk among users. The findings also show that when users perceive a platform as secure and responsive, their engagement levels increase, resulting in higher retention rates and positive word of mouth. This underscores the importance of continuous system evaluation, inclusion of user feedback, and proactive risk management as strategic components of information system development. In conclusion, investing in robust, user-centric information systems not only improves operational efficiency but also builds sustainable competitive advantage through fostering user trust. This study contributes to the growing discourse on digital trust and offers practical insights for e-commerce providers looking to strengthen their customer relationships through technology integration.
The Effect of Local Coffee Shop Marketing Mix on Customer Satisfaction and Loyalty in Indonesia Hasbiah, Sitti
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.356

Abstract

This study aims to analyze the influence of marketing mix factors on customer satisfaction and the subsequent relationship between customer satisfaction and customer loyalty in the context of coffee shops in Makassar. As coffee shops face increasing competition, understanding the dynamics between marketing strategies, customer satisfaction, and loyalty becomes crucial for sustaining growth and achieving differentiation in the marketplace. The research employs multiple regression analysis to evaluate the influence of seven marketing mix elements—product, price, location, promotion, process, physical evidence, and people—on customer satisfaction. Additionally, simple regression analysis is used to assess the impact of customer satisfaction on loyalty. Data for this study are collected through structured questionnaires distributed to coffee shop customers in Makassar. The results reveal that among the seven marketing mix factors, the "people" and "process" dimensions exert the most significant influence on customer satisfaction. Sympathetic and engaging employee interactions, combined with efficient and seamless service processes, contribute significantly to enhancing customer experiences. Conversely, factors such as "location" and "physical evidence" are found to have no significant impact on customer satisfaction, suggesting that other elements of the marketing mix may play a more pivotal role in shaping customer perceptions. Furthermore, the findings confirm that customer satisfaction significantly affects customer loyalty. Satisfied customers are more likely to return, recommend the coffee shop to others, and exhibit long-term loyalty. This underscores the importance of delivering a consistent and satisfying experience that aligns with customer expectations. The study provides important managerial implications for local coffee shops seeking to enhance their competitive advantage. Prioritizing service quality, fostering positive interactions between staff and customers, and optimizing service processes can create a differentiated customer experience. By focusing on these aspects, coffee shops can cultivate higher levels of customer satisfaction and, consequently, loyalty, ensuring sustained success in a competitive environment.
Pengaruh Mutasi Jabatan Terhadap Kepuasan Kerja Pegawai PT. PLN (Persero) Unit Induk Penyaluran dan Pusat Pengatur Beban (UIP3B) Sulawesi Hapida, Nur; Hasbiah, Sitti; Dipoatmodjo, Tenri S.P
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i1.6260

Abstract

This study aims to determine the effect of job transfer on employee job satisfaction at PT. PLN (Persero) Sulawesi Main Distribution and Load Management Center Unit (UIP3B). The variables in this study consist of independent variables, namely job transfer and dependent variables, namely employee job satisfaction. The population in this study were all employees at PT. PLN (Persero) Sulawesi Main Distribution and Load Management Center Unit (UIP3B) totalling 135 people. The sampling technique used the Purpose sampling technique and used the Slovin formula in determining the number of samples. So the number of samples in this study was 70 people. The data collection techniques used were observation and questionnaires. The data analysis technique used was simple linear regression analysis with SPSS version 26 software to prove the hypothesis. The results of this study indicate that job transfer has a significant effect on employee job satisfaction at PT. PLN (Persero) Sulawesi Main Distribution and Load Management Center Unit (UIP3B).
Electronic Business Factors in Building Online Consumer Loyalty on E-commerce Platforms Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.121

Abstract

In the thriving Indonesian retail market, companies are leveraging digital marketing to broaden their market presence, giving rise to various online shopping websites. This strategic shift aims to offer unique differentiators and create distinct value propositions. Central to this digital marketing approach is the goal of cultivating customer loyalty, which is crucial for increasing purchase intention and stimulating word-of-mouth referrals. This research focuses on the Indonesian retail sector's integration of e-commerce services, specifically investigating the effects of eight e-business factors on the development of e-commerce customer loyalty (e-loyalty). The study's findings emphasize the importance of customization, contact interactivity and convenience, which are key dimensions of e-business factors, in positively influencing e-loyalty. This research underscores the evolving dynamics of digital marketing in retail and the critical role of specific e-business elements in building a loyal customer base in the competitive online marketplace.
Pengaruh Persepsi Kegunaan, Kemudahan Penggunaan, dan Biaya dalam Pemasaran Media Sosial terhadap Dampaknya pada UMKM di Indonesia Hasbiah, Sitti
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6381

Abstract

This study aims to analyze the influence of perceived usefulness, ease of use, and cost efficiency on the adoption of social media marketing and its impact on business performance in Indonesia. Using the technology acceptance model as a theoretical basis, this study involved 72 respondents who were micro, small, and medium business actors who used social media in their marketing activities. Data were collected through an online questionnaire and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results showed that perceived usefulness, ease of use, and cost efficiency significantly influenced the adoption of social media marketing. Social media marketing has been shown to have a very large impact on improving business performance, including in terms of increasing customers, employee creativity, sales, and customer relationships. The managerial implications of this study emphasize the importance of employee training in using social media to improve business performance. This study also provides recommendations for further research, including the addition of new variables, the influence of cultural differences, and increasing the number of respondents to strengthen the validity and reliability of the results.
Pelatihan Pengolahan Data Statistik dalam Penelitian Bisnis Menggunakan Aplikasi SmartPLS Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Farhan, Ahmad; Aswar, Nurul Fadilah; Hamka, Rezky Amalia
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Volume 02 Nomor 02 (Oktober 2024)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v2i2.4848

Abstract

Kegiatan pelatihan pengolahan data statistik untuk penelitian bisnis menggunakan aplikasi SmartPLS bertujuan untuk meningkatkan kompetensi analisis statistik mahasiswa dalam pengolahan data berbasis Partial Least Squares Structural Equation Modeling (PLS-SEM). Dalam era persaingan bisnis yang semakin ketat, keterampilan dalam analisis data statistik menjadi salah satu modal penting bagi mahasiswa, khususnya yang memiliki minat dalam penelitian bisnis. Melalui pendekatan berbasis teori dan praktik, pelatihan ini mencakup pengenalan konsep dasar PLS-SEM, panduan penggunaan aplikasi SmartPLS, serta aplikasi langsung pada studi kasus bisnis. Pelatihan ini berhasil meningkatkan pemahaman peserta, ditunjukkan dengan peningkatan skor post-test dibandingkan pre-test. Kegiatan ini diharapkan dapat memberikan bekal analisis data yang memadai bagi mahasiswa dalam penelitian bisnis dan menjadi solusi atas keterbatasan literasi statistik di kalangan mahasiswa. Saran untuk kegiatan berikutnya adalah pengembangan modul berbasis kasus yang lebih mendalam serta pembelajaran berbasis proyek untuk memperkaya pemahaman peserta.
Pemberdayaan IRT Berbasis Mompreneurs Melalui Pembuatan Abon Ikan Bandeng Kemasan Siap Jual Isma, Andika; Azis, Fajriani; Azisah Alisyahbana, Andi Nailah Quin; Fakhri, M Miftach; Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Nurdin, Nurdin
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 1 Issue No. 1: Juli 2023
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v1i1.20233

Abstract

Kegiatan pengabdian kepada masyarakat ini melibatkan penggunaan Ikan Bandeng yang dijadikan Abon siap jual sebagai peluang usaha alternatif bagi ibu rumah tangga. Sebanyak 20 peserta dari Ibu Rumah Tangga (IRT) Desa Sokkolia, Kecamatan Bontomarannu, Kabupaten Gowa mengikuti pelatihan ini. Tujuan dari pengabdian ini adalah memperkenalkan penggunaan Ikan Bandeng yang diolah menjadi Abon siap jual, meningkatkan partisipasi masyarakat dalam mendukung program ketahanan keluarga, merangsang kreativitas masyarakat dalam menghasilkan produk yang berguna, serta memberikan alternatif peluang usaha bagi ibu rumah tangga. Kegiatan pengabdian dilaksanakan di Desa Sokkolia, Kecamatan Bontomarannu, Kabupaten Gowa, melalui demonstrasi praktis yang melibatkan ibu rumah tangga sebagai pihak yang terlibat. Metode yang digunakan dalam kegiatan ini adalah Metode Training of Trainer (TOT), di mana materi disampaikan melalui ceramah dan dilanjutkan dengan praktek langsung oleh peserta. Hasil dari kegiatan pengabdian ini berupa pelatihan bagi ibu rumah tangga Desa Sokkolia, Kecamatan Bontomarannu, Kabupaten Gowa, yang diikuti dengan antusiasme hingga akhir acara, serta memberikan motivasi kepada mereka untuk membuat dan memproduksi sendiri.
Peran Mediasi Shopping Motivation dalam Hubungan antara Mindset dan Compulsive Buying pada Generasi Milenial Konsumen Produk Kecantikan di Makassar Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Sarah, Nulthazam; Riu, Isma Azis
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2025 : PROSIDING EDISI 2
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak. Penelitian ini bertujuan untuk menganalisis peran mediasi shopping motivation dalam hubungan antara mindset dan compulsive buying pada generasi milenial konsumen produk kosmetik di Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden berusia 20–40 tahun yang aktif membeli produk kosmetik seperti Wardah, Somethic, dan Maybelline. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SmartPLS). Hasil penelitian menunjukkan bahwa mindset berpengaruh positif terhadap shopping motivation, dan shopping motivation memiliki pengaruh positif terhadap compulsive buying. Selain itu, shopping motivation terbukti memediasi secara parsial hubungan antara mindset dan compulsive buying. Temuan ini mengindikasikan bahwa pola pikir konsumen, baik yang berorientasi pada pengembangan diri maupun pencitraan sosial, memengaruhi motivasi berbelanja yang pada akhirnya berdampak pada perilaku pembelian kompulsif. Secara praktis, hasil penelitian ini merekomendasikan agar pelaku industri kosmetik merancang strategi pemasaran yang berfokus pada pengalaman belanja positif dan nilai pengembangan diri, bukan sekadar dorongan emosional sesaat, untuk menciptakan perilaku konsumsi yang lebih rasional dan berkelanjutan di kalangan milenial.Kata Kunci: Mindset, Shopping Motivation, Compulsive Buying, Milenial, Kosmetik
Diversifikasi Produk Jagung sebagai Upaya Peningkatan Nilai Tambah di Desa Tarowang Jeneponto Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Riu, Isma Azis
Seminar Nasional Pengabdian Kepada Masyarakat SEMINAR NASIONAL 2025:PROSIDING EDISI 6
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak – Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan nilai tambah ekonomi petani jagung melalui sosialisasi inovasi produk olahan berbasis jagung di Desa Tarowang, Kabupaten Jeneponto. Kegiatan dilaksanakan pada 21 Juni 2025 secara terpadu di Balai Desa Tarowang, melibatkan 50 peserta yang terdiri atas petani, ibu rumah tangga, dan pemuda karang taruna. Metode pelaksanaan mencakup sosialisasi interaktif, demonstrasi pengolahan produk, dan diskusi partisipatif yang berfokus pada pemanfaatan seluruh bagian jagung, meliputi biji, rambut, dan tongkol, menjadi produk bernilai ekonomi seperti teh rambut jagung, sirup jagung, dan teh jagung panggang. Hasil kegiatan menunjukkan peningkatan pengetahuan dan kesadaran peserta terhadap diversifikasi produk olahan serta potensi pengembangan usaha mikro berbasis pertanian lokal. Kegiatan ini memberikan kontribusi nyata terhadap penguatan kapasitas masyarakat dalam pengolahan hasil pertanian secara berkelanjutan dan mendorong terciptanya model pemberdayaan desa berbasis agribisnis lokal. Rekomendasi tindak lanjut mencakup pelatihan lanjutan dan pendampingan kewirausahaan untuk memastikan keberlanjutan program di tingkat rumah tangga.Kata kunci: jagung, inovasi produk, sosialisasi, nilai tambah, pemberdayaan masyarakat
Co-Authors Abadi, Rahmat Riwayat Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan, Ahmad Andika Isma Anwar Anwar Anwar Ramli Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Basri Bado, Basri Burhanuddin Burhanuddin Chalid Imran Musa Darmawinata, Widhi Nugraha Sumiharja Dipoatmodjo, Tenri S. P. Dipoatmodjo, Tenri S.P Fachry Abda El Rahman Fadhila, A. Nur Alfi Hapida, Nur Hardiyanti, Andi Aryani Ilma Wulansari Hasdiansa Indradewa, Rhian Isma Azis Riu Kasibit, Fitriyani M. Ikhwan Maulana Haeruddin M. Miftach Fakhri Marnoto Muh. Yushar Mustafa Natsir, Uhud Darmawan Nulthazam Sarah Nur Fadilah Ayu Sandira Nurdin Nurdin Nurmansyah R, Eriek Nurul Fadilah Aswar Permatasari, Nilam Putra, Muh Al Fatah Arief Rahmayani, Feby Rauf, Deddy Ibrahim Rezky Amalia Hamka Romansyah Sahabuddin Ruma, Zainal Sari, Fitria Nirmala Sopi Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah, Ukie Wicaksana, Ahmad Dzaky William, Laode Muh. Agus