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All Journal Jurnal Syntax Fusion : Jurnal Nasional Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Seminar Nasional Pengabdian Kepada Masyarakat Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Economics and Business Journal Jurnal Manajemen Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal Of Business And Entrepreneurship Research Seminar Nasional Hasil Penelitian LP2M UNM (JIMBE) Pinisi Journal of Entrepreneurship Review International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Phinisi Applied Accounting Journal Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of Innovative and Creativity MAXIMAL Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal IJHABS Ulil Albab PESHUM META - JOURNAL Lestari: Jurnal Pengabdian Kepada Masyarakat
Hasbiah, Sitti
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Peran Etnosentrisme Konsumen Muda Generasi Z Pada Merek Kecantikan Lokal Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Nurhaedah, Nurhaedah
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2024 : PROSIDING EDISI 3
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fenomena meningkatnya dukungan dari konsumen muda Indonesia terhadap merek kecantikan lokal berkaitan erat dengan tren nasionalisme dan kebanggaan terhadap produk-produk dalam negeri. Penelitian ini bertujuan untuk mengevaluasi tingkat etnosentrisme konsumen generasi Z di Indonesia terhadap merek kecantikan lokal serta mengkaji pengaruh faktor psikososial dan demografis terhadapnya. Etnosentrisme konsumen merujuk pada keyakinan tentang moralitas dan kelayakan dalam memilih produk domestik dibandingkan produk impor, yang diukur menggunakan skala CETScale dengan berbagai pernyataan terkait faktor psikososial. Penelitian ini menggunakan metode analisis deskriptif, uji signifikansi, dan tabulasi silang dengan teknik pengambilan sampel non-probabilitas. Hasil menunjukkan bahwa etnosentrisme di kalangan konsumen muda berada pada tingkat yang cukup tinggi, dengan perbedaan signifikan yang didorong oleh faktor psikososial dan demografis. Implikasi manajerial dari temuan ini menunjukkan bahwa perusahaan kosmetik lokal perlu mengoptimalkan nilai kebanggaan nasional serta memperhatikan faktor psikososial dalam strategi pemasaran untuk memperkuat loyalitas konsumen terhadap produk dalam negeri.Kata kunci: etnosentrisme, psikososial, demografis, konsumen muda, generasi Z
ANALISA EFEK KEDISIPLINAN TERHADAP KINERJA KARYAWAN PADA PT. PERKEBUNAN NUSANTARA XIV (PERSERO) MAROANGIN KABUPATEN ENREKANG Riswan, Riswan; Burhanuddin, Burhanuddin; Hasbiah, Sitti
Jurnal Manajemen Vol 5, No 1 (2025): Februari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v5i1.66838

Abstract

Abstrak. Tujuan dari penelitian ini yakni menganalisis efek kedisiplinan terhadap kinerja karyawan di PT. Perkebunan Nusantara XIV (Persero) Maroangin Kabupaten Enrekang. Penelitian ini menggunakan pendekatan kuantitatif dengan memanfaatkan data primer yang diperoleh melalui kuesioner dari responden. Populasi pada penelitian ini yaitu merupakan keseluruhan pegawai di PT. Perkebunan Nusantara XIV (Persero) Maroangin Kabupaten Enrekang yang berstatus sebagai karyawan tetap dan karyawan kontrak sebanyak 35 karyawan. Penelitian ini menggunakan regresi linear sederhana dengan alat SPSS 25. Hasil penelitian ini menunjukkan bahwa kedisiplinan memiliki pengaruh positif dan signifikan terhadap kinerja karyawan di PT. Perkebunan Nusantara XIV (Persero) Maroangin Kabupaten Enrekang. Berdasarkan hasil penelitian, saran untuk PT. Perkebunan Nusantara (Persero) Maroangin Kabupaten Enrekang adalah menyesuaikan beban kerja karyawan dengan memberikan dukungan yang memadai, meningkatkan pelatihan manajemen waktu dan keterampilan tugas, perencanaan dan pengelolaan proyek, serta mengidentifikasi dan mengatasi kendala yang mempengaruhi penyelesaian tugas.Kata kunci: kedisiplinan, kinerja karyawanAbstract. The purpose of this study was to analyze the effect of discipline on employee performance at PT Perkebunan Nusantara XIV (Persero) Maroangin Enrekang Regency. This study uses a quantitative approach by utilizing primary data obtained through questionnaires from respondents. The population in this study were all employees at PT Perkebunan Nusantara XIV (Persero) Maroangin Enrekang Regency who had the status of permanent employees and contract employees as many as 35 employees. This study uses simple linear regression with the SPSS 25 tool. The results of this study indicate that discipline has a positive and significant influence on employee performance at PT. Perkebunan Nusantara XIV (Persero) Maroangin Enrekang Regency. Based on the results of the study, suggestions for PT. Perkebunan Nusantara (Persero) Maroangin Enrekang Regency are to adjust employee workloads by providing adequate support, increasing training in time management and task skills, project planning and management, and identifying and overcoming obstacles that affect task completion.Keywords: Discipline, Employee Performance 
Pengenalan dan Pemanfaatan Teknologi Informasi dalam Memulai Pengembangan Bisnis Berbasis Online di Kota Makassar Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Hamka, Rezky Amalia; Rahmat Riwayat Abadi; Farhan, Ahmad
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.4846

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dan calon wirausahawan dalam memanfaatkan teknologi informasi guna mengembangkan bisnis berbasis online. Program dilaksanakan pada Juli hingga Agustus 2024 di Kota Makassar dengan fokus pada pengenalan teknologi digital, penggunaan media sosial, dan platform e-commerce bagi bisnis kecil. Kegiatan inti berupa pelatihan praktis dan pendampingan melibatkan delapan peserta yang terdiri dari lima pelaku UMKM dan tiga calon wirausahawan. Metode yang digunakan mencakup ceramah, diskusi, pelatihan, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pemahaman. Hasil menunjukkan peningkatan skor rata-rata dari 43.88 pada pre-test menjadi 80.38 pada post-test, menandakan keberhasilan dalam meningkatkan pengetahuan dan keterampilan peserta. Program ini menunjukkan bahwa pendekatan pelatihan berbasis teknologi informasi dapat membantu pelaku usaha kecil dalam memahami serta menerapkan strategi bisnis digital. Saran untuk pengabdian selanjutnya mencakup pelatihan lanjutan yang lebih mendalam, terutama terkait teknik pemasaran digital yang lebih kompleks.
Information Literacy and Entrepreneurial Behavior of Culinary Business Actors in Makassar City: Determinants of Small Business Performance Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 2 (2023): Pinisi Journal of Entrepreneurship Review (July 2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v1i2.286

Abstract

This study aims to analyze the determinants that affect the performance of small businesses in the culinary sector in Makassar City, with a focus on information literacy and entrepreneurial behavior. This study examines information literacy and entrepreneurial behavior both partially and simultaneously on small business performance. This research is a quantitative study with a population of 289 culinary businesses registered at the Makassar City Cooperative and SME Office. Data obtained through the distribution of questionnaires with a Likert scale. The analysis technique used is descriptive statistical analysis and inferential statistical analysis in the form of normality, linearity, hypothesis testing, partial significance test, simultaneous significance test, and coefficient of determination test. The results showed that partially and simultaneously the variables of information literacy and entrepreneurial behavior had a positive and significant effect on small business performance in culinary businesses in Makassar city. The results of the study clearly show that information literacy and entrepreneurial behavior are determinant factors of small business performance of culinary business actors in Makassar city.
How do Entrepreneurial Competence and Personal Independence affect Micro Business Success in Makassar City? Hasbiah, Sitti; Hasdiansa, Ilma Wulansari
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 2 (2023): Pinisi Journal of Entrepreneurship Review (July 2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v1i2.289

Abstract

This study aims to determine the effect of Entrepreneurial Competence and Personal Independence on Micro Business Success in Makassar City. The research is categorized as quantitative descriptive research with a population of 230 micro businesses located in Makassar City. Data collection in this study was carried out using observation, questionnaire, interview and documentation techniques. The analysis technique used is descriptive statistical analysis and inferential statistical analysis. The results of this study indicate that entrepreneurial competence and personal independence together have a positive and significant effect on the success of micro businesses in Makassar City. This can be seen from the data analysis obtained the amount of entrepreneurial competence and personal independence on business success, and hypothesis testing has been carried out (t test). The results of the analysis obtained that the variables of entrepreneurial competence (X1) and personal independence (X2) have a positive relationship to business success. So it can be said that there is a positive and significant influence between entrepreneurial competence and personal independence on the success of micro businesses in Makassar City.
Do Academic Environment and Access to Capital Among University Students Contribute to Entrepreneurial Interest Through Creativity? Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Adio, Matthew Olufemi
Pinisi Journal of Entrepreneurship Review Vol. 3 No. 1 (2025): Pinisi Journal of Entrepreneurship Review (March 2025)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v3i1.7715

Abstract

University students, as prospective graduates, play a critical role in generating new employment opportunities through entrepreneurship. This study investigates whether the academic environment and access to capital contribute to entrepreneurial interest among university students, with creativity acting as a mediating variable. A quantitative research design was employed, involving a sample of 100 students selected using proportional random sampling. Data were collected via an online questionnaire and analyzed using SPSS version 27. The findings reveal that the academic environment has a positive and significant influence on both creativity and entrepreneurial interest. Access to capital positively affects creativity but has a negative and significant direct effect on entrepreneurial interest. Creativity, on the other hand, exerts a positive and significant effect on entrepreneurial interest. Moreover, the academic environment significantly contributes to entrepreneurial interest through creativity. Similarly, access to capital indirectly and positively influences entrepreneurial intention when mediated by creativity. These results suggest that fostering a supportive academic environment and enhancing student creativity can significantly boost entrepreneurial aspirations, even when direct financial access is limited or perceived negatively. The study highlights the strategic role of creativity in translating academic and financial inputs into entrepreneurial motivation within higher education contexts.
Supporting Digital Transformation of MSMEs Through Enterprise Architecture Design Using the TOGAF ADM Framework Sopi; Tukinah, Ukie; Marnoto; Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Indonesian Journal of Enterprise Architecture Vol. 2 No. 2 (2025): IJEA, February 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijea.v2i2.0252

Abstract

In today’s highly connected and technology-driven environment, digital transformation has become a critical necessity for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness and long-term sustainability. One strategic approach to facilitate this transformation is through the design of an enterprise architecture tailored to the specific needs of MSMEs. This study aims to develop a structured and adaptive enterprise architecture model for MSMEs by applying the TOGAF ADM (Architecture Development Method) framework. The methodology consists of several key phases: Preliminary, Architecture Vision, Business Architecture, Information Systems Architecture, and Technology Architecture. Each phase provides a systematic approach to assess business requirements, align digital strategies with business goals, and build supporting technological infrastructure. The output of this research is a Company-Specific Blueprint designed to reflect the actual conditions and operational needs of the targeted MSMEs. This blueprint serves as a comprehensive guide for MSMEs to plan, implement, and manage digital transformation initiatives effectively and progressively. By adopting the TOGAF ADM framework, this research contributes to the development of a responsive and sustainable enterprise architecture model, empowering MSMEs to navigate technological changes and improve their organizational performance. The proposed model is expected to support MSMEs in making informed decisions regarding digital investments, process optimization, and integration of digital tools that align with their strategic objectives.
Building Consumer Trust Through Information System Integration in E-Commerce Hasbiah, Sitti; Hasdiansa, Ilma Wulansari
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 1 (2025): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i1.292

Abstract

This study examines how well integrated information systems can enhance user trust by addressing key aspects such as data security, ease of access, and platform reliability. Through a literature review and analysis of online data sources, the study reveals that transparent and reliable information systems foster user loyalty and strengthen the relationship between consumers and e-commerce service providers. Furthermore, the study emphasizes that trust is a critical determinant in the user decision making process, especially in a digital environment where direct interaction is minimal. Integrated systems that prioritize user experience and consistent service delivery significantly reduce uncertainty and perceived risk among users. The findings also show that when users perceive a platform as secure and responsive, their engagement levels increase, resulting in higher retention rates and positive word of mouth. This underscores the importance of continuous system evaluation, inclusion of user feedback, and proactive risk management as strategic components of information system development. In conclusion, investing in robust, user-centric information systems not only improves operational efficiency but also builds sustainable competitive advantage through fostering user trust. This study contributes to the growing discourse on digital trust and offers practical insights for e-commerce providers looking to strengthen their customer relationships through technology integration.
The Effect of Local Coffee Shop Marketing Mix on Customer Satisfaction and Loyalty in Indonesia Hasbiah, Sitti
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.356

Abstract

This study aims to analyze the influence of marketing mix factors on customer satisfaction and the subsequent relationship between customer satisfaction and customer loyalty in the context of coffee shops in Makassar. As coffee shops face increasing competition, understanding the dynamics between marketing strategies, customer satisfaction, and loyalty becomes crucial for sustaining growth and achieving differentiation in the marketplace. The research employs multiple regression analysis to evaluate the influence of seven marketing mix elements—product, price, location, promotion, process, physical evidence, and people—on customer satisfaction. Additionally, simple regression analysis is used to assess the impact of customer satisfaction on loyalty. Data for this study are collected through structured questionnaires distributed to coffee shop customers in Makassar. The results reveal that among the seven marketing mix factors, the "people" and "process" dimensions exert the most significant influence on customer satisfaction. Sympathetic and engaging employee interactions, combined with efficient and seamless service processes, contribute significantly to enhancing customer experiences. Conversely, factors such as "location" and "physical evidence" are found to have no significant impact on customer satisfaction, suggesting that other elements of the marketing mix may play a more pivotal role in shaping customer perceptions. Furthermore, the findings confirm that customer satisfaction significantly affects customer loyalty. Satisfied customers are more likely to return, recommend the coffee shop to others, and exhibit long-term loyalty. This underscores the importance of delivering a consistent and satisfying experience that aligns with customer expectations. The study provides important managerial implications for local coffee shops seeking to enhance their competitive advantage. Prioritizing service quality, fostering positive interactions between staff and customers, and optimizing service processes can create a differentiated customer experience. By focusing on these aspects, coffee shops can cultivate higher levels of customer satisfaction and, consequently, loyalty, ensuring sustained success in a competitive environment.
Pengaruh Mutasi Jabatan Terhadap Kepuasan Kerja Pegawai PT. PLN (Persero) Unit Induk Penyaluran dan Pusat Pengatur Beban (UIP3B) Sulawesi Hapida, Nur; Hasbiah, Sitti; Dipoatmodjo, Tenri S.P
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i1.6260

Abstract

This study aims to determine the effect of job transfer on employee job satisfaction at PT. PLN (Persero) Sulawesi Main Distribution and Load Management Center Unit (UIP3B). The variables in this study consist of independent variables, namely job transfer and dependent variables, namely employee job satisfaction. The population in this study were all employees at PT. PLN (Persero) Sulawesi Main Distribution and Load Management Center Unit (UIP3B) totalling 135 people. The sampling technique used the Purpose sampling technique and used the Slovin formula in determining the number of samples. So the number of samples in this study was 70 people. The data collection techniques used were observation and questionnaires. The data analysis technique used was simple linear regression analysis with SPSS version 26 software to prove the hypothesis. The results of this study indicate that job transfer has a significant effect on employee job satisfaction at PT. PLN (Persero) Sulawesi Main Distribution and Load Management Center Unit (UIP3B).
Co-Authors Abadi, Rahmat Riwayat Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan, Ahmad Andika Isma Anwar Anwar Anwar Ramli Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Basri Bado, Basri Burhanuddin Burhanuddin Chalid Imran Musa Dipoatmodjo, Tenri S. P. Dipoatmodjo, Tenri S.P Fachry Abda El Rahman Fadhila, A. Nur Alfi Hapida, Nur Hardiyanti, Andi Aryani Ilma Wulansari Hasdiansa Isma Azis Riu Kasibit, Fitriyani M. Ikhwan Maulana Haeruddin M. Miftach Fakhri Marnoto Muh. Yushar Mustafa Natsir, Uhud Darmawan Nulthazam Sarah Nur Fadilah Ayu Sandira Nurdin Nurdin Nurmansyah R, Eriek Nurul Fadilah Aswar Permatasari, Nilam Putra, Muh Al Fatah Arief Rahmayani, Feby Rezky Amalia Hamka Riswan Riswan Romansyah Sahabuddin Ruma, Zainal Sopi Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah, Ukie Wicaksana, Ahmad Dzaky William, Laode Muh. Agus