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All Journal Jurnal Pendidikan Vokasi SEGMEN Jurnal Manajemen dan Bisnis Niagawan Pendidikan Ekonomi Lentera, Jurnal Studi Perempuan Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Teknologi Pendidikan EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN PROFIT : Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Pendidikan Ekonomi Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Journal of Education and Instruction (JOEAI) Jurnal Manajemen Pemasaran Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship EDUKATIF : JURNAL ILMU PENDIDIKAN Dedication : Jurnal Pengabdian Masyarakat JURNAL PEMASARAN KOMPETITIF Jurnal Mantik Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Abdi: Media Pengabdian Kepada Masyarakat JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal E-Bis: Ekonomi Bisnis International Journal of Demos Jurnal Ekobis : Ekonomi Bisnis & Manajemen MANDAR: Management Development and Applied Research Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen dan Inovasi (MANOVA) EduLine: Journal of Education and Learning Innovation Abimanyu: Journal of Community Engagement Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Pengabdian Masyarakat Bestari (JPMB) AL QALAM JURNAL KEPENDIDIKAN Jurnal Pendidikan Tata Niaga (JPTN) Dedication : Jurnal Pengabdian Masyarakat International Journal of Emerging Research and Review EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Dinamis: Jurnal Pengabdian Kepada Masyarakat
Harti
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : International Journal of Demos

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Case Study-Based Marketing Modules on Segmenting, Targeting, and Positioning Strategy Materials for Class X in Vocational High Schools Istianah, Istianah; Harti, Harti; Sakti, Norida Canda
International Journal of Demos (IJD) Volume 4 Issue 3 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i3.332

Abstract

AbstractThis development research aims to develop teaching materials for marketing modules based on case studies of BDP class X segmenting, targeting, and positioning strategies. In addition, this study aims to determine the feasibility of the modules based on expert validator assessments, determine the level of practicality, student responses and module effectiveness. which was developed after the trial phase. Thiagarajan's 4-D development model (Define-Design-Develop-Disseminate) was used in the development of this module. This research was tested on 20 students of the BDP skill program class X marketing subjects for segmenting, targeting, and positioning strategies. The results of the development research show that the learning outcomes of experimental class students who use case study-based marketing modules on segmenting, targeting, and positioning strategies are higher than those of the control class.Keywords: Development, Module, and Case Study Method. AbstrakPenelitian pengembangan ini bertujuan untuk mengembangkan bahan ajar modul pemasaran berdasarkan studi kasus strategi segmentasi, targeting, dan positioning BDP kelas X. Selain itu, penelitian ini bertujuan untuk mengetahui kelayakan modul berdasarkan penilaian validator ahli, mengetahui tingkat kepraktisan, respon siswa dan keefektifan modul. yang dikembangkan setelah tahap uji coba. Model pengembangan 4-D Thiagarajan (Define-Design-Develop-Disseminate) digunakan dalam pengembangan modul ini. Penelitian ini diujicobakan pada 20 siswa program keahlian BDP kelas X mata pelajaran pemasaran untuk strategi segmentasi, targeting, dan positioning. Hasil penelitian pengembangan menunjukkan bahwa hasil belajar siswa kelas eksperimen yang menggunakan modul pemasaran berbasis studi kasus pada strategi segmentasi, targeting, dan positioning lebih tinggi dibandingkan dengan kelas kontrol.Kata kunci: Pengembangan, Modul, dan Metode Studi Kasus.
Co-Authors Abdul Aziz Apriyanda Adi, Nugroho Prasetya Ady Soejoto ADY SOEJOTO Albrian Fiky Prakoso Andriani, Lina Atika apriyanto Hadi Putera Arin Indawati Arina Salsabilla Haq Arti Mayangsari BAMBANG SURATMAN Bambang Suratman Bayu Surindra Cindi Laraswati Devangga Putra Adhitya Pratama DEWI PAWISTRI, KRISTINA Didik Nurhadi Diyah Widiyanti Elmy Nur Faidah Excellent, Fitriani Fadilah Sarasuni FAHMI HAQIQI, MUCHAMMAD Faidah, Ning Faidah, Ning Fidia Tridiwianti Finisica Dwijayanti Patrikha Finisica Dwijayati Patrikha FITRIA SAGITA SARI, VEBRIANA Hanifah Fathia Salsabila Hapsari, Dita Hariyati Hervina Dwi Septorini Iffathurjannah, Mitha Indriyani Ilahiyyah, Inayah Imam Syafi'i Inayah Ilahiyyah Inayah Ilahiyyah Inti Nahari Isna Aulia Nur Habibah Isna Aulia Nur Habibah Istianah Istianah Istianah Istianah Joko Puji Rahmanto Jun Surjanti KUSUMANINGTYAS, INDARTI Lela Yunikartika Lina Atika Andriani LUCKY RACHMAWATI Luqman Hakim Lutfatul Latifah Megananda Devi Puspa Safitri Mitha Indriyani Iffathurjannah Muchammad Ghozi Izzuddin MUHAMMAD ABDUL GHOFUR Muhammad Thohir Nadya Alifia Wardah Nadya Alifia Wardah Naumi Dwi Yanuar Nina Fitriya Yulaika NINGSIH AGUSTINA, LIN NORIDA CANDA SAKTI Norida Candra Sakti Nurida C.s. Nurul Isnaini PUSPITA ARUMNINGTYAS, DESSY Raya Sulistyowati Reynaldi Dwi Junianta Rikasari Risa Mardiana Saino SAINO Saino Salsabila, Hanifah Fathia Sarasuni, Fadilah Sari, Ida Rosita Seno, Tony Septyan Adhi Kristanto Septyan budy Cahya Siti Anisah Siti Nurul Qomariyah Siti Sri Wulandari Sri Setyo Iriani Susanti Susanti Thaharah Firdayana Dewanti tia ayu hidayah Tri Sudarwanto Veni Rafida Vivi Pratiwi Waspodo Tjipto Subroto Yoyok Soesatyo Yoyok Susatyo Yulaika, Nina Fitriya