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All Journal Elkom: Jurnal Elektronika dan Komputer Jurnal Perspektif: Jurnal Kajian Sosiologi dan Pendidikan Teknik: Jurnal Ilmu Teknik dan Informatika Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan INFORMATIKA Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Journal of Technology Informatics and Engineering Seminar Nasional Teknologi dan Multidisiplin Ilmu Ardhi: Jurnal Pengabdian dalam Negri Jurnal Ilmiah Sistem Informasi Jurnal Riset Teknik Komputer Jurnal Riset Sistem Informasi Jurnal Padamu Negeri Jurnal Informatika Dan Tekonologi Komputer Journal of Engineering, Electrical and Informatics
Dendy Kurniawan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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IMPLEMENTASI DIGITAL MARKETING BERBASIS MARKETPLACE DAN MEDIA SOSIAL DALAM MENINGKATKAN KINERJA UMKM BGS TEXTILE Muhammad Bagas Saputra; Dendy Kurniawan; Irdha Yunianto; Erinda Anasia Agustin
Jurnal Padamu Negeri Vol. 3 No. 2 (2026): April : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/hqckhw05

Abstract

This community service activity aims to implement digital marketing based on marketplace and social media to improve the performance of BGS Textile MSMEs. The main problem faced by the partner is the lack of optimal utilization of digital technology in marketing activities, particularly in managing marketplace platforms and social media. The method used in this study is a participatory training and mentoring approach, which includes initial observation, digital marketing training, platform usage practice, as well as evaluation and monitoring. The results show that MSME actors are able to create and manage an online store on the Shopee platform, organize digital product catalogs, and utilize available promotional features. In addition, there is an improvement in the ability to design promotional content and use social media as a branding tool. However, the improvement in business performance, particularly in terms of sales, has not been significant at the initial stage of implementation. Overall, this activity successfully establishes a foundation for information system-based digital marketing that can be further developed to enhance MSME competitiveness in the digital era.
Co-Authors Abel Krisna Hogantara Achmad Rezy Aprian Nafi Adi Sofyan Aditya Galih Setyaji Aditya Triguna Wicaksana Ahmad Ashifuddin Aqham Ahmad Fauzi Ahmad Zaenudin Ainul Maftuchah Aisyah Lutfi Sarahma Aldi Firmansyah Alivia Risma Dewi Safana Amelia Balqis Andi Dwi Pangestu Anisya Mardiyanti Anwar Anwar Bagas Dwi Anggoro Setyo Wibowo Bagus Sembodo Bagus Sudirman budi hartono Catur Wahyu Aji Siswoyo Danang Danang Didik Sofian Haryadi Dieta Wahyu Asry Eka Vidya Putra Eko Siswanto Erinda Anasia Agustin Haris Ihsanil Huda Iman Saufik Suasana Indra Ava Dianta Irdha Yunianto Khanif Nur Hidayat Khilda Aulia Larasati Luvianti Anggreini M Munifah M Rifaldi Pratama Matin Akbar Ramadhan Moh. Muthohir Muhammad Bagas Saputra Muhammad Hafidz Mujiyono Mujiyono Nadya Yulia Sawitri Naufaludin Akbar Neilin Nikhlis Nur Faizin Nur Hidayatus Shofyan Octavian Endra Saputra Pamungkas, Seviana Putri Priyadi Priyadi Puteri Anindya Maulan Setyo Bagus Adi Nugroho Shofa Arinal Hakikiyah Siswanto Siswanto Siswanto Siswanto Siswanto, Edy Sumaryanto Sumaryanto Sunarto Sunarto Taufik Kurnialensya Teguh Setiadi Toni Wijanarko Adi Putra Tri Novita Wahyuni Ulfi Nur Islamiyati Unang Achlison Vania Wafiq Azizah Yono Yono Yustian Ario Susanto Zuhrul Anam