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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) JURNAL MANAJEMEN MOTIVASI Jurnal Ekonomi Integra Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecoment Global: Kajian Bisnis dan Manajemen International Journal of Economics Development Research (IJEDR) Jurnal Kesehatan Saintika Meditory Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Akuntansi Bisnis & Manajemen (ABM) Jurnal Edu Research Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis JEM : Jurnal Equilibrium Manajemen
Pratiwi, Windi
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Influence of Social Media Marketing and Attractiveness on Interest in Visiting the Kampong Melayu Tourism Village (BML) Pontianak City Ariffin, Muchammad; Pratiwi, Windi
Jurnal AGRISEP JURNAL AGRISEP VOL 23 NO 01 2024 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.23.01.181-196

Abstract

 The research purposes are to analyze the influence of social media marketing and attractiveness on interest in visiting the Kampong Melayu Tourism Village (BML) Pontianak City. The tourist city of Kampong Melayu Pontianak relies heavily on social media marketing to attract tourists there. Therefore, in this instance, social media's accessibility and technological advancements indirectly served as a route for promotion to pique the attention of travelers. The attraction is crucial in generating interest in visiting the Pontianak settlement of Kampong Melayu. This feature has emerged as one of the most important elements in creating a favorable and alluring image for visitors, which can also benefit the tourism sector. The form of this research is quantitative, data is extracted and classified based on percentages. The sample in this research is people who visit the Kampong Melayu Tourism Village (BML) Pontianak City. Data analysis in this study used SmartPLS 3.0. The research results show that social media marketing has a positive effect on interest in visiting with a p-value of 0.000 < 0.05 and attractiveness also has a positive effect on interest in visiting with a p-value of 0.000 < 0.05. Social media marketing influences visiting interest by 28.9%, while attractiveness by 56.6%. The ability of social media to facilitate the widespread dissemination of information—as well as its appeal from a cultural perspective, plays a role in attracting tourist interest.
Efektivitas Inovasi Desain dan Persepi Kualitas Produk Terhadap Keputusan Pembelian Tenun Ikat Sintang Dengan Kepercayaan Konsumen Sebagai Variabel Mediasi di Outlet Datiyu Gaia Mall Viola kalista; Mursalin, Adi; Pratiwi, Windi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9166

Abstract

This study examines the role of design innovation and perceived product quality in influencing purchase decisions for Tenun Ikat Sintang, with consumer trust as a mediating variable at Datiyu Gaia Mall Outlet. The study aims to analyze the direct and indirect effects among these variables. A quantitative approach was used with purposive sampling involving 136 respondents, and data were analyzed using PLS-SEM with SmartPLS. The results show that design innovation and perceived product quality positively and significantly affect consumer trust and purchase decisions. Consumer trust also significantly mediates these relationships. These findings imply that product design innovation, quality improvement, and trust-building strategies are essential to strengthen consumer purchase decisions.
Co-Authors Afgan, Maulana Al Afifa, Zulaika Nur Aini, Qurratu Aisyah Aisyah Alya Jilana, Zikra Ariffin, Muchammad Dahlia Dahlia Dami, Dami Fajriah, Nadya Fajriah Fathurrohman, Ilham Febrianawati, Febrianawati Fridalni, Nova Hasanah, Amalia Ilahi, Rahma Kurnia Jismi Mubarrak Muhammad Basri Muhammad Zalviwan Mursalin, Adi Naiyun Untung Utama Priyatama, Andika Rizal, Maulana Filani Sakhiri, Dhani Suharno Zen Syamsuri Thamrin, Micko Martha Uray Andrey Indra Maulana Veriska, Popi Mai Viola kalista Zakiyah, Miftahuz