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Analisis Kelayakan Bisnis Usaha T-Shirt Alclothes Ditinjau dari Aspek Pasar, Keuangan, Teknis, dan Sumber Daya Manusia Nugroho, Aldi Maulana; Humaeriyah, Hani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5ssmxf03

Abstract

This study aims to analyze the feasibility of the T-Shirt ALCLOTHES business as a local fashion brand by examining market aspects, consumer behavior, human resources, technical operations, and financial performance. The research employs a quantitative descriptive approach through a survey of ten respondents and financial analysis including cost calculation, revenue estimation, and Break Even Point analysis. The results indicate that the product receives positive responses from consumers, particularly in terms of design, quality, and price suitability, and financially generates a net profit of IDR 3,200,000 per month with sales exceeding the break-even point of 97 units. The simple organizational structure, controlled production process, and utilization of digital media further support the business feasibility. Based on these findings, the T-Shirt ALCLOTHES business is considered feasible to operate and develop sustainably.
Implementasi Kepemimpinan Tranformasional HRD Melalui Kepemimpinan Tidak Langsung di Widuri Indonesia Restaurant Agustina, Bilqis Putri; Rahmawati, Repa; Fadhilah, Muhammad Rizki; Pangestu, Dewo; Humaeriyah, Hani
Jurnal Ilmiah Literasi Indonesia Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xtc3y384

Abstract

This study aims to analyze the role of Human Resource Development (HRD) in implementing transformational leadership through an indirect leadership mechanism in human resource management at Widuri Indonesian Restaurant. The study employed a qualitative approach with a descriptive method. Data were collected through in-depth, semi-structured interviews with the HRD as the main informant. The data were analyzed using qualitative techniques, including data reduction, data display, and conclusion drawing. The findings indicate that HRD does not exercise leadership through direct operational involvement, but rather functions as a strategic and functional leader by formulating human resource policies, developing standard operating procedures and job descriptions, planning and controlling manpower, and mentoring outlet leaders. The leadership practices observed reflect the four dimensions of transformational leadership—idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration—which are implemented systematically through organizational systems, formal communication mechanisms, and structured delegation. This study concludes that transformational leadership at Widuri Indonesian Restaurant is exercised in an indirect form, where leadership values, vision, and direction are transmitted through organizational structures and work systems rather than through daily direct interactions. These findings contribute to the literature on transformational leadership, particularly in the context of HRD functions within the restaurant industry.
Analisis Kelayakan Bisnis dan Strategi Operasional Start-Up Fashion Travel-Wear: Studi Kasus TRAVRL Rizqi, Aziz Muhammad; Humaeriyah, Hani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z6gr1h12

Abstract

This study aims to conduct an in-depth evaluation and comprehensive analysis of the business feasibility study of the fashion start-up "TRAVRL," an innovative business entity focused on the niche market of functional travel-wear products in Indonesia. The urgency of this research is based on the phenomenon of increased mobility of urban communities post-pandemic, which has triggered a shift in consumption preferences towards efficient yet aesthetic products. TRAVRL presents a strategic solution that integrates premium aesthetic value with practical features through the use of innovative Bamboo Essence materials. The feasibility analysis in this study was conducted through a holistic, multidimensional approach, covering market and marketing aspects, technical and production technology, human resource management, socio-economic, legal aspects, and financial aspects. The research methodology used a quantitative descriptive approach with primary data collection techniques through a structured questionnaire to 22 potential respondents. The results revealed a very significant level of market validation, where 90.9% of respondents confirmed the need for space-saving features and innovative material quality. Financially, this business unit demonstrated healthy performance with an average gross profit margin of 47.5% and a projected payback period of between 3 and 5 months. A synthesis of all aspects indicates that the TRAVRL business model is highly feasible for implementation in the national creative industry.