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All Journal Jurnal The Messenger Ganaya: Jurnal Ilmu Sosial dan Humaniora MUHARRIK: JURNAL DAKWAH DAN SOSIAL Journal of Humanities and Social Studies MBIA Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) JINAV: Journal of Information and Visualization Jurnal Public Relations (J-PR) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Pengabdian Mandiri Innovative: Journal Of Social Science Research Jurnal Audiens Communica : Journal of Communication
Zinaida, Rahma Santhi
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Analisis Peran Gender pada Industri Songket di Kota Palembang Fadilla, Nanda; Zinaida, Rahma Santhi; Isnawijayani; Misnawati, Desy
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4316

Abstract

Penelitian ini membahas tentang Analisis Peran Gender Pada Industri Songket di Kota Palembang. Dengan tujuan penelitian untuk mengetahui bagaimana peran gender pada industri songket di kota palembang dan Menganalisis gambaran umum dari budaya wisata usaha songket Palembang. Yang mengidentifikasi permasalahan tentang belum terdefinisi dengan jelas hasil tenun dari pengrajin perempuan dan laki-laki dan belum terlihatnya budaya wisata dari usaha songket Palembang. Kemudian rumusan permasalahan dalam penelitian ini yaitu bagaimana analisis peran gender pada industri songket di kota Palembang dan Bagaimana gambaran umum dari budaya wisata usaha songket Palembang.  Selanjutnya metode penelitian yang digunakan adalah kualitatif, sumber data pengrajin dan pengusaha songket Tuan Kentang Kecamatan Seberang Ulu I Kota Palembang sebagai informan. dengan teknik pengumpulan data melalui observasi, wawancara, studi pustaka atau kepustakaan. Teori yang digunakan oleh penulis yaitu teori peran gender model moser dan komunikasi antarbudaya. Hasil penelitian menjelaskan Peran Gender pada industri songket di kota Palembang umumnya banyak di lakukan oleh perempuan baik itu peran produktif maupun peran reproduktif, akan tetapi dalam pembagian tugas kerja laki-laki juga memberi peran yang cukup seimbang, menyesuaikan kondisi masing-masing. Pada peran masyarakat Industri kain songket mampu berkonstribusi dalam meningkatkan budaya pariwisata serta mencapai kesejahteraan perekonomian masyarakat sekitar. Gambaran umum usaha songket palembang yaitu sebagai usaha padat karya karena cukup banyak menggunakan sumber daya manusia memiliki dampak yang cukup besar bagi perekonomian masyarakat terutama yang bekerja sebagai karyawan di industri tersebut. Keberadaan usaha tenun kain songket saat ini tidak terlepas dari peranan pemerintah kota Palembang sebagai dinas wewenang yang bertanggungjawab dalam mengelola dan membina usaha kain songket.
Immersive Heritage: Exploring Srivijaya's Historical Legacy Through Virtual Reality in Digital Communication Zinaida, Rahma Santhi; Amin, Zaid; Apriani , Mira
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.617

Abstract

Srivijaya is the splendor of the past that shaped world civilization, but the younger generation is now starting to forget the history. History education is important to be a compulsory subject and course because it contains content rich in moral messages of the nation and state, such as nationalism, patriotism, greatness, and integrity, and is even meaningful in contributing to the formation of the imagination of a modern nation-state. There is a value from the struggle of ancestors in the past to be used as an example and reflection of future generations. Data related to Srivijaya, such as research results, books, journals, articles, and historical heritage sites such as museums, are straightforward to obtain literature via the internet; however, the existing data seems scattered and not neatly integrated, for this research is intended to integrate various data so that history is not forgotten and eroded by the development of the times, in fact, the more developed an era, the more its historical roots must be preserved. The urgency of this research is how to align technological advances with preserving the history of Srivijaya; one of the big ideas is to create the Srivijaya Digital Encyclopedia (Srivijayapedia). The formulation of the problem that is the aim of this research is How to build a Digital Encyclopedia as a novelty related to Srivijaya (Srivijayapedia) as an exploration of the history of Srivijaya's glory through digital communication media Virtual Reality based on Immersive Technology. This research uses the theory of digital communication and immersive technology using the mixed research method, where the qualitative method is used for data search using observation and interviews for the encyclopedia's content. In contrast, the quantitative method will be used during the virtual reality experiment. The output of this research is the prototype of the Srivijaya Encyclopedia (Srivijayapedia), which has been added to virtual reality media to make it more communicative and interactive; this idea can contribute to further research.
Understanding the Communication Strategy of Women's Rights Protection in the Digital Era through Website Zinaida, Rahma Santhi; Havivi, Siti Lady
Jurnal The Messenger Vol. 11 No. 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1194

Abstract

The National Commission on Violence Against Women in Indonesia through their website, release that there are three women who become victims of sexual violence every two hours.  Kalyanamitra  was chosen as the subject of the study because there are not many  NGO s committed in protecting women's rights in Indonesia that have survived for more than 33 years. This study aims to explain how the  communication strategy has been done in this organization through their official website.  The important of  doing this study is that can inspire other  NGO s to optimize the use of online media. The theories  used in this study  are Media Rich Theory (MRT). This study  use interpretative paradigm  with the type of research is qualitative  descriptive. Data were collected by using content analysis from website https://www.kalyanamitra.or.id/#. As the result,  Kalyanamitra  has done effective communication strategy by using techniques such as canalizing, informative, persuasive, and also educative.
Celebrity of Instagram and Endorsements: Shaping and Constructing Social Identity Zinaida, Rahma Santhi; Diantara, Eku; Amin, Zaid
Jurnal The Messenger Vol. 17 No. 1 (2025): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i1.11658

Abstract

Purpose: This research aims to explore how endorsements by celebrities on Instagram play a role in the formation and development of social identities among users. It will investigate the psychological processes, including relationships and the desire for social connection, that influence the link between celebrity impact and identity development. Methods: The method used was a qualitative descriptive method, data collection techniques by observations, interviews and documentations. Researchers choose influencers with high engagement rates. Key Informants that being choosen are three celebgram from Palembang, South Sumatera, Indonesia. Findings: A celebrity's social identity is shaped by their interactions with their fans, as seen by the quantity of views, comments, direct messages, re-posts, and mentions. Along with participation, interpersonal interactions, communication style, social relationships, lifestyle relevance, and the presence of online communities. The visual appearance of celebrities is a major factor in the success of product endorsements because visuals are the first element that attracts the audience's attention. Originality: The originality of this study stems from identifying a distinctive concept known as ‘Local Empathetic Communication’ as an essential element in forming social identity among celebgrams in Palembang. In contrast to prior research, this study combines the Social Construction of Reality Theory with the VisCap Model to illustrate that followers engage more deeply with influencers who embody local culture and values through empathetic and relatable dialogue. This emphasis on a localized emotional connection has not been previously addressed in earlier works, making it a new and significant contribution to the discipline.
The Communication Style of News Presenter in Building Audience Image and Trust on The Live Streaming Website Inewstv South Sumatra Prismadarti, Anggun; Zinaida, Rahma Santhi; Wijayani, Isna
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3999

Abstract

Audience trust in news media is a crucial factor in building loyalty and credibility. The emergence of live streaming as a primary medium for news broadcasting has changed audience expectations, requiring news presenters to adopt effective communication styles that enhance trust and engagement. This study aims to analyze the communication styles employed by news presenters in establishing audience trust during live-streaming broadcasts on the Inewstv south sumatra website. Using a qualitative approach, this research employs in-depth interviews with news presenters and audience members, as well as direct observations of presenters' verbal and non-verbal communication styles during live broadcasts. Interpersonal communication theory and media image theory provide a framework for understanding how communication styles influence audience perception of credibility and trust. The findings reveal that an effective communication style characterized by clear language, expressive body language, appropriate tone modulation, and a balance between professionalism and relatability plays a significant role in shaping audience perception. Presenters who exhibit warmth, confidence, and interactivity are more trusted than those who appear rigid or overly formal. Integrating interactive elements in live streaming, such as real-time audience engagement, further enhances the perception of authenticity and transparency in news delivery. The implications of this study are expected to provide valuable insights for the broadcasting industry on improving communication quality and strengthening audience relationships through digital media. By understanding the role of communication style in fostering trust, news media can refine their strategies to deliver credible, engaging, and audience-centered content in an evolving digital landscape.
The Role of Endorsers in Optimizing Sme Promotion Through Instagram Social Media in Palembang Aquina, Salsa Melania Aquina; Zinaida, Rahma Santhi; Helmi, Sulaiman; Jabir, Bastian
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.307

Abstract

The advancement of information technology and the growing popularity of e-commerce have revolutionized marketing culture, allowing producers to connect directly with consumers through platforms like Instagram, regardless of time and location. This study, titled "The Role of Endorsers in Optimizing SME Promotion Through Instagram Social Media in Palembang," investigates how endorsers enhance SME product visibility and influence through the Instagram account @Sikonyols. By employing qualitative methods and analyzing data from the endorser’s account, followers, and collaborating SMEs, the study finds that endorsers significantly impact consumer purchasing decisions by delivering precise communication and influencing followers. This research fills a gap in understanding the effectiveness of digital marketing strategies for SMEs. The findings suggest that effective communication styles and accurate information delivery by endorsers greatly enhance promotional reach, underscoring the importance of influencer marketing in the digital era. The implications highlight that SMEs should leverage social media endorsements to optimize product promotions, significantly benefiting from reduced marketing costs and increased brand awareness.
Analysis of Digital Marketing Public Relations Strategy in Efforts to Market BBK (Quality Fuel) Products through the My Pertamina Application Kurniawan, Achmad; Zinaida, Rahma Santhi; Jabir, Bastian; Helmi, Sulaiman
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.348

Abstract

This study aims to analyze the Public Relations (PR) strategy of Pertamina Patra Niaga Regional Region of South Sumatra in marketing Special Fuel ((QUALITY FUEL)) products through the My Pertamina application, as well as evaluate its impact on customer loyalty and fuel usage during a certain period. This study uses a qualitative approach with data collection methods through in-depth interviews, direct observation, and documentation. Primary data was obtained from interviews with Pertamina's Public Relations, while secondary data came from related literature and media reports. The analysis was carried out to understand the effectiveness of marketing strategies and the application of digital technology in increasing the use of Quality fuel. The results of the study show that the PR strategy through the My Pertamina application significantly increases customer loyalty. The app facilitates transactions and provides a points-based loyalty program that is effective in attracting customers. The increase in the use of Quality fuel products, especially Pertamax and Dex Series, was recorded during the homecoming period with an increase in demand of up to 64%. The Public Relations strategy through the My Pertamina application is effective in increasing customer loyalty and promoting (QUALITY FUEL) products. However, there are challenges in the implementation of digital technology, especially among people who are not used to using applications. Further education is needed to optimize the benefits of this app across customer segments
Analysis of Marketing Public Relations Strategy by. U Provider in Enhancing Brand Awareness Through Social Media Ochsa Dwiprakasa, Muhammad; Misnawati, Desy; Zinaida, Rahma Santhi; Isnawijayani
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.397

Abstract

This study aims to analyze the marketing public relations strategies the By.U provider employs to increase brand awareness through social media. The research method used is a qualitative approach with several data collection techniques, including interviews, observation, and documentation. The data analysis employed is qualitative data analysis, which involves three main activities: data reduction, data presentation, and conclusion drawing or verification. Based on the research findings, it can be concluded that.U's marketing public relations planning strategy almost entirely adheres to the dimensions and indicators in the strategic planning process outlined by Whalen, known as Whalen’s 7-Step Strategic Planning Process. The only shortcoming lies in the situational analysis dimension, where U did not fully implement a SWOT analysis but only utilised certain aspects. The marketing public relations efforts By.U have generally been successful and aligned with the Three Ways Strategy concept by Thomas L. Harris. However, areas still need improvement, such as the frequency of interaction by the By.U team on Instagram comments, which is rarely done, and the repetitive use of the same color scheme in their posts, leading to follower fatigue. Moreover, there is a lack of broader outreach to less tech-savvy individuals. Additionally, the brand awareness of By.U users and potential users, according to Aaker's (1991) theory, is still at the brand recognition level.
Cultural Commodification in Indian and Turkish Films on ANTV Isnawijayani, Isnawijayani; Zinaida, Rahma Santhi; P.L, Siti Rahayu; Triwidayatsih, Triwidayatsih; Taqwa, Dwi Muhammad; Wedadjati, Ratna Sesotya
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition in the television industry allows a company to take long steps forward in a society saturated with the current situation. Various studies show that ANTV's strategy to buy many programs in Indian drama series in Indonesia has been exceeded; the India program screening strategy at ANTV itself is a form of adaptation of ANTV's strategy in dealing with the convergence and growth of the industry, especially the internet. This study uses qualitative methods with media political-economic theory specific to commodifying content. The primary data was obtained through observation, and secondary data were obtained through interviews. As a result, the commodification of the content carried out by ANTV TV stations was by displaying Indian program content that was very much in percentage so that it indoctrinated the audience to overindulge India & Türkiye culture from films, actresses, arts and culture finally eroded local culture due to the many hours of India &Türkiye import program broadcast on ANTV.
Strategi Humas PTBA Palembang dalam Menjaga Hubungan Internal di masa Pandemi COVID-19 Qhostory, Muhammad; Zinaida, Rahma Santhi
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.592

Abstract

In 2019 the virus that we know as Covid-19 appeared, this pandemic came to Indonesia on March 2, 2020. The Government of Indonesia finally made a new policy to limit interacting crowds in order to break the chain of the Covid-19c, such policies are as follows: physical distancing, work from home, PSBB, PPKM and so on which finally the current condition is called the new normal. As a result of this new policy, PT. Bukit Asam (PTBA) Kertapati Palembang has to adapt to the new normal era and is required to limit interactions, limit working hours, and even have to work from home. This causes the internal relations of employees in the company to be disrupted, the PR department of PTBA must be able to make strategies to overcome problems that occur within the company. This study uses the theory of Internal Public Relations with qualitative methods, data collection in this study uses the interview method which is reprocessed using SWOT analysis (strengths, weaknesses, opportunities, threats., The results of this study, internal relations activities carried out are directing internal communication virtually and digital, synergies with the IT division to educate the internal public to be responsive to communication technology, create positive campaigns for internal, conduct research and evaluation related to internal communication needs.
Co-Authors Achmad Kurniawan Anggraini, Marshella Annisa Ramdhania Apriani , Mira Aprinda, Ria Aprizal Fikri Aquina, Salsa Melania Aquina Asri, Mauliana Desy Misnawati DEWI SARTIKA Diantara, Eku Fahmi, Muhammad Syahid Fitriyani, Rosha Hafizni, Mohamad Hardiyanti, Siti Tanti Isnawijayani Jabir, Bastian Merdianto, Efran Misnawati, Desy Moh Hafizni MS, Ratu Mutialela Caropeboka Muji Gunarto Nanda Fadilla Nursilawati, Nursilawati Ochsa Dwiprakasa, Muhammad P.L, Siti Rahayu Prismadarti, Anggun Qhostory, Muhammad Regina V. H., Genoveva Siti Lady Havivi Sulaiman Helmi Sulistyanto, Apri Dwi Taqwa, Dwi Muhammad Triwidayatsih, Triwidayatsih Wedadjati, Ratna Sesotya Wijayani, Isna Wulandari , Citra Mayu Zaid Amin, Zaid