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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora MUHARRIK: JURNAL DAKWAH DAN SOSIAL Journal of Humanities and Social Studies MBIA Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) JINAV: Journal of Information and Visualization Jurnal Public Relations (J-PR) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Pengabdian Mandiri Jurnal Audiens Communica : Journal of Communication
Zinaida, Rahma Santhi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Immersive Heritage: Exploring Srivijaya's Historical Legacy Through Virtual Reality in Digital Communication Zinaida, Rahma Santhi; Amin, Zaid; Apriani , Mira
Jurnal Audiens Vol. 6 No. 2 (2025): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i2.617

Abstract

Srivijaya is the splendor of the past that shaped world civilization, but the younger generation is now starting to forget the history. History education is important to be a compulsory subject and course because it contains content rich in moral messages of the nation and state, such as nationalism, patriotism, greatness, and integrity, and is even meaningful in contributing to the formation of the imagination of a modern nation-state. There is a value from the struggle of ancestors in the past to be used as an example and reflection of future generations. Data related to Srivijaya, such as research results, books, journals, articles, and historical heritage sites such as museums, are straightforward to obtain literature via the internet; however, the existing data seems scattered and not neatly integrated, for this research is intended to integrate various data so that history is not forgotten and eroded by the development of the times, in fact, the more developed an era, the more its historical roots must be preserved. The urgency of this research is how to align technological advances with preserving the history of Srivijaya; one of the big ideas is to create the Srivijaya Digital Encyclopedia (Srivijayapedia). The formulation of the problem that is the aim of this research is How to build a Digital Encyclopedia as a novelty related to Srivijaya (Srivijayapedia) as an exploration of the history of Srivijaya's glory through digital communication media Virtual Reality based on Immersive Technology. This research uses the theory of digital communication and immersive technology using the mixed research method, where the qualitative method is used for data search using observation and interviews for the encyclopedia's content. In contrast, the quantitative method will be used during the virtual reality experiment. The output of this research is the prototype of the Srivijaya Encyclopedia (Srivijayapedia), which has been added to virtual reality media to make it more communicative and interactive; this idea can contribute to further research.
The Communication Style of News Presenter in Building Audience Image and Trust on The Live Streaming Website Inewstv South Sumatra Prismadarti, Anggun; Zinaida, Rahma Santhi; Wijayani, Isna
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3999

Abstract

Audience trust in news media is a crucial factor in building loyalty and credibility. The emergence of live streaming as a primary medium for news broadcasting has changed audience expectations, requiring news presenters to adopt effective communication styles that enhance trust and engagement. This study aims to analyze the communication styles employed by news presenters in establishing audience trust during live-streaming broadcasts on the Inewstv south sumatra website. Using a qualitative approach, this research employs in-depth interviews with news presenters and audience members, as well as direct observations of presenters' verbal and non-verbal communication styles during live broadcasts. Interpersonal communication theory and media image theory provide a framework for understanding how communication styles influence audience perception of credibility and trust. The findings reveal that an effective communication style characterized by clear language, expressive body language, appropriate tone modulation, and a balance between professionalism and relatability plays a significant role in shaping audience perception. Presenters who exhibit warmth, confidence, and interactivity are more trusted than those who appear rigid or overly formal. Integrating interactive elements in live streaming, such as real-time audience engagement, further enhances the perception of authenticity and transparency in news delivery. The implications of this study are expected to provide valuable insights for the broadcasting industry on improving communication quality and strengthening audience relationships through digital media. By understanding the role of communication style in fostering trust, news media can refine their strategies to deliver credible, engaging, and audience-centered content in an evolving digital landscape.
The Role of Endorsers in Optimizing Sme Promotion Through Instagram Social Media in Palembang Aquina, Salsa Melania Aquina; Zinaida, Rahma Santhi; Helmi, Sulaiman; Jabir, Bastian
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.307

Abstract

The advancement of information technology and the growing popularity of e-commerce have revolutionized marketing culture, allowing producers to connect directly with consumers through platforms like Instagram, regardless of time and location. This study, titled "The Role of Endorsers in Optimizing SME Promotion Through Instagram Social Media in Palembang," investigates how endorsers enhance SME product visibility and influence through the Instagram account @Sikonyols. By employing qualitative methods and analyzing data from the endorser’s account, followers, and collaborating SMEs, the study finds that endorsers significantly impact consumer purchasing decisions by delivering precise communication and influencing followers. This research fills a gap in understanding the effectiveness of digital marketing strategies for SMEs. The findings suggest that effective communication styles and accurate information delivery by endorsers greatly enhance promotional reach, underscoring the importance of influencer marketing in the digital era. The implications highlight that SMEs should leverage social media endorsements to optimize product promotions, significantly benefiting from reduced marketing costs and increased brand awareness.
Analysis of Digital Marketing Public Relations Strategy in Efforts to Market BBK (Quality Fuel) Products through the My Pertamina Application Kurniawan, Achmad; Zinaida, Rahma Santhi; Jabir, Bastian; Helmi, Sulaiman
Communica : Journal of Communication Vol. 2 No. 3 (2024): July 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i3.348

Abstract

This study aims to analyze the Public Relations (PR) strategy of Pertamina Patra Niaga Regional Region of South Sumatra in marketing Special Fuel ((QUALITY FUEL)) products through the My Pertamina application, as well as evaluate its impact on customer loyalty and fuel usage during a certain period. This study uses a qualitative approach with data collection methods through in-depth interviews, direct observation, and documentation. Primary data was obtained from interviews with Pertamina's Public Relations, while secondary data came from related literature and media reports. The analysis was carried out to understand the effectiveness of marketing strategies and the application of digital technology in increasing the use of Quality fuel. The results of the study show that the PR strategy through the My Pertamina application significantly increases customer loyalty. The app facilitates transactions and provides a points-based loyalty program that is effective in attracting customers. The increase in the use of Quality fuel products, especially Pertamax and Dex Series, was recorded during the homecoming period with an increase in demand of up to 64%. The Public Relations strategy through the My Pertamina application is effective in increasing customer loyalty and promoting (QUALITY FUEL) products. However, there are challenges in the implementation of digital technology, especially among people who are not used to using applications. Further education is needed to optimize the benefits of this app across customer segments
Analysis of Marketing Public Relations Strategy by. U Provider in Enhancing Brand Awareness Through Social Media Ochsa Dwiprakasa, Muhammad; Misnawati, Desy; Zinaida, Rahma Santhi; Isnawijayani
Communica : Journal of Communication Vol. 3 No. 1 (2025): January 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i1.397

Abstract

This study aims to analyze the marketing public relations strategies the By.U provider employs to increase brand awareness through social media. The research method used is a qualitative approach with several data collection techniques, including interviews, observation, and documentation. The data analysis employed is qualitative data analysis, which involves three main activities: data reduction, data presentation, and conclusion drawing or verification. Based on the research findings, it can be concluded that.U's marketing public relations planning strategy almost entirely adheres to the dimensions and indicators in the strategic planning process outlined by Whalen, known as Whalen’s 7-Step Strategic Planning Process. The only shortcoming lies in the situational analysis dimension, where U did not fully implement a SWOT analysis but only utilised certain aspects. The marketing public relations efforts By.U have generally been successful and aligned with the Three Ways Strategy concept by Thomas L. Harris. However, areas still need improvement, such as the frequency of interaction by the By.U team on Instagram comments, which is rarely done, and the repetitive use of the same color scheme in their posts, leading to follower fatigue. Moreover, there is a lack of broader outreach to less tech-savvy individuals. Additionally, the brand awareness of By.U users and potential users, according to Aaker's (1991) theory, is still at the brand recognition level.
Cultural Commodification in Indian and Turkish Films on ANTV Isnawijayani, Isnawijayani; Zinaida, Rahma Santhi; P.L, Siti Rahayu; Triwidayatsih, Triwidayatsih; Taqwa, Dwi Muhammad; Wedadjati, Ratna Sesotya
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition in the television industry allows a company to take long steps forward in a society saturated with the current situation. Various studies show that ANTV's strategy to buy many programs in Indian drama series in Indonesia has been exceeded; the India program screening strategy at ANTV itself is a form of adaptation of ANTV's strategy in dealing with the convergence and growth of the industry, especially the internet. This study uses qualitative methods with media political-economic theory specific to commodifying content. The primary data was obtained through observation, and secondary data were obtained through interviews. As a result, the commodification of the content carried out by ANTV TV stations was by displaying Indian program content that was very much in percentage so that it indoctrinated the audience to overindulge India & Türkiye culture from films, actresses, arts and culture finally eroded local culture due to the many hours of India &Türkiye import program broadcast on ANTV.
Strategi Humas PTBA Palembang dalam Menjaga Hubungan Internal di masa Pandemi COVID-19 Qhostory, Muhammad; Zinaida, Rahma Santhi
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.592

Abstract

In 2019 the virus that we know as Covid-19 appeared, this pandemic came to Indonesia on March 2, 2020. The Government of Indonesia finally made a new policy to limit interacting crowds in order to break the chain of the Covid-19c, such policies are as follows: physical distancing, work from home, PSBB, PPKM and so on which finally the current condition is called the new normal. As a result of this new policy, PT. Bukit Asam (PTBA) Kertapati Palembang has to adapt to the new normal era and is required to limit interactions, limit working hours, and even have to work from home. This causes the internal relations of employees in the company to be disrupted, the PR department of PTBA must be able to make strategies to overcome problems that occur within the company. This study uses the theory of Internal Public Relations with qualitative methods, data collection in this study uses the interview method which is reprocessed using SWOT analysis (strengths, weaknesses, opportunities, threats., The results of this study, internal relations activities carried out are directing internal communication virtually and digital, synergies with the IT division to educate the internal public to be responsive to communication technology, create positive campaigns for internal, conduct research and evaluation related to internal communication needs.
Acceptance Level Analysis of SMEs Towards Financial Technology P2P Lending in Palembang South Sumatra Sartika, Dewi; Zinaida, Rahma Santhi; Fitriyani, Rosha; Merdianto, Efran
MBIA Vol. 24 No. 2 (2025): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/145y4v21

Abstract

The emergence of financial technology (fintech) plays a strategic role in economic development, particularly in providing digital financing and payment services for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze MSME actors’ perceptions of perceived usefulness and perceived ease of use of peer-to-peer (P2P) lending systems, examine their level of trust, evaluate their attitudes toward P2P lending services, and assess their intention to use these services. A quantitative descriptive approach was employed with a sample of 300 MSME actors in Palembang City selected through purposive sampling. Data were collected using questionnaires distributed with the assistance of the Palembang City Office of Cooperatives and MSMEs and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that perceived usefulness significantly influences perceived ease of use but does not significantly affect trust. Perceived ease of use significantly affects trust, and trust significantly influences user attitudes. User attitudes, in turn, significantly affect MSME actors’ intention to use fintech P2P lending services. These findings indicate that psychological factors, particularly perceived ease of use and trust, are critical determinants in encouraging the continued use of fintech services, which may contribute to improved financial performance among MSME actors in Palembang City. Keywords: Perceived usefulness, Perceived ease of use, Trust, Attitude, Interest In User, Peer to peer lending Abstrak Kemunculan Financial Technology (fintech) dalam beberapa tahun terakhir memiliki peran strategis dalam pembangunan ekonomi, khususnya dalam penyediaan layanan pembiayaan dan pembayaran digital bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan menganalisis persepsi kegunaan dan kemudahan penggunaan layanan peer-to-peer (P2P) lending, tingkat kepercayaan, sikap pelaku UMKM, serta minat penggunaan layanan tersebut. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan sampel 300 pelaku UMKM di Kota Palembang yang dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner dengan bantuan Dinas Koperasi dan UMKM Kota Palembang dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan perangkat lunak AMOS. Hasil penelitian menunjukkan bahwa persepsi kegunaan berpengaruh signifikan terhadap persepsi kemudahan penggunaan, tetapi tidak berpengaruh signifikan terhadap kepercayaan. Persepsi kemudahan penggunaan berpengaruh signifikan terhadap kepercayaan, kepercayaan berpengaruh signifikan terhadap sikap pengguna, dan sikap pengguna berpengaruh signifikan terhadap minat penggunaan layanan P2P lending. Temuan ini menegaskan bahwa faktor psikologis, khususnya kemudahan penggunaan dan kepercayaan, merupakan determinan utama dalam mendorong minat penggunaan fintech yang berkelanjutan, yang berpotensi meningkatkan kinerja keuangan pelaku UMKM di Kota Palembang. Kata Kunci : Persepsi, kegunaan, kemudahan, kepercayaan, sikap, minat, pinjaman ·
Co-Authors Achmad Kurniawan Anggraini, Marshella Annisa Ramdhania Apriani , Mira Aprinda, Ria Aprizal Fikri Aquina, Salsa Melania Aquina Asri, Mauliana Desy Misnawati DEWI SARTIKA Fahmi, Muhammad Syahid Fitriyani, Rosha Hafizni, Mohamad Isnawijayani Jabir, Bastian Merdianto, Efran Misnawati, Desy Moh Hafizni MS, Ratu Mutialela Caropeboka Muji Gunarto Nanda Fadilla Ochsa Dwiprakasa, Muhammad P.L, Siti Rahayu Prismadarti, Anggun Qhostory, Muhammad Regina V. H., Genoveva Sulaiman Helmi Sulistyanto, Apri Dwi Taqwa, Dwi Muhammad Triwidayatsih, Triwidayatsih Wedadjati, Ratna Sesotya Wijayani, Isna Wulandari , Citra Mayu Zaid Amin, Zaid