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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal The Messenger Jurnal Penelitian Pendidikan IPA (JPPIPA) Ganaya: Jurnal Ilmu Sosial dan Humaniora MUHARRIK: JURNAL DAKWAH DAN SOSIAL Journal of Humanities and Social Studies MBIA Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) JINAV: Journal of Information and Visualization Jurnal Public Relations (J-PR) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Pengabdian Mandiri Innovative: Journal Of Social Science Research Jurnal Audiens Communica : Journal of Communication
Zinaida, Rahma Santhi
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Strategi Humas PTBA Palembang dalam Menjaga Hubungan Internal di masa Pandemi COVID-19 Qhostory, Muhammad; Zinaida, Rahma Santhi
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.592

Abstract

In 2019 the virus that we know as Covid-19 appeared, this pandemic came to Indonesia on March 2, 2020. The Government of Indonesia finally made a new policy to limit interacting crowds in order to break the chain of the Covid-19c, such policies are as follows: physical distancing, work from home, PSBB, PPKM and so on which finally the current condition is called the new normal. As a result of this new policy, PT. Bukit Asam (PTBA) Kertapati Palembang has to adapt to the new normal era and is required to limit interactions, limit working hours, and even have to work from home. This causes the internal relations of employees in the company to be disrupted, the PR department of PTBA must be able to make strategies to overcome problems that occur within the company. This study uses the theory of Internal Public Relations with qualitative methods, data collection in this study uses the interview method which is reprocessed using SWOT analysis (strengths, weaknesses, opportunities, threats., The results of this study, internal relations activities carried out are directing internal communication virtually and digital, synergies with the IT division to educate the internal public to be responsive to communication technology, create positive campaigns for internal, conduct research and evaluation related to internal communication needs.
Changing User Behavior in Decisions to Share COVID-19 Misinformation: An Implicit Association Test Study Amin, Zaid; Ali, Nazlena Mohamad; Zinaida, Rahma Santhi; Helmi, Sulaiman
Jurnal Penelitian Pendidikan IPA Vol 10 No 1 (2024): January
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i1.4616

Abstract

Making medical decisions while distracted when receiving COVID-19 misinformation can majorly impact a person's life and even lead to death. Blatantly sharing COVID-19 misinformation is a significant problem of human behavior that triggers a speed-up and acceleration in the propagation and diffusion of misinformation in social media. While the latest research has focused on understanding the psychological dimensions of this phenomenon, few studies have explored the role of selective exposure and technological prevention when a person considers sharing COVID-19 misinformation, primarily through an Implicit Association Test (IAT). Our study identified and intervened in the association of user exposure between misinformation and implicit truth evaluations by using the Implicit Association Test (IAT) with "Misinformation vs. Fact Information or Positive vs. Negative Words”, 38 from 150 participants were either exposed to misinformation headlines or actual new headline posts on stimulants, in the form of images. We then measured participants' implicit truth evaluations and self-reported perceived accuracies of actual and of misinformation headlines using the Visual Selective Attention System (VSAS). After intervening, participants exposed to fake news headlines had lower implicit truth evaluations and increased perceived accuracy. This implies that exposure to fake news headlines after the intervention with the VSAS system may have directly affected implicit evaluations and changed user behavior in sharing COVID-19 misinformation.
Acceptance Level Analysis of SMEs Towards Financial Technology P2P Lending in Palembang South Sumatra Sartika, Dewi; Zinaida, Rahma Santhi; Fitriyani, Rosha; Merdianto, Efran
MBIA Vol. 24 No. 2 (2025): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/145y4v21

Abstract

The emergence of financial technology (fintech) plays a strategic role in economic development, particularly in providing digital financing and payment services for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze MSME actors’ perceptions of perceived usefulness and perceived ease of use of peer-to-peer (P2P) lending systems, examine their level of trust, evaluate their attitudes toward P2P lending services, and assess their intention to use these services. A quantitative descriptive approach was employed with a sample of 300 MSME actors in Palembang City selected through purposive sampling. Data were collected using questionnaires distributed with the assistance of the Palembang City Office of Cooperatives and MSMEs and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that perceived usefulness significantly influences perceived ease of use but does not significantly affect trust. Perceived ease of use significantly affects trust, and trust significantly influences user attitudes. User attitudes, in turn, significantly affect MSME actors’ intention to use fintech P2P lending services. These findings indicate that psychological factors, particularly perceived ease of use and trust, are critical determinants in encouraging the continued use of fintech services, which may contribute to improved financial performance among MSME actors in Palembang City. Keywords: Perceived usefulness, Perceived ease of use, Trust, Attitude, Interest In User, Peer to peer lending Abstrak Kemunculan Financial Technology (fintech) dalam beberapa tahun terakhir memiliki peran strategis dalam pembangunan ekonomi, khususnya dalam penyediaan layanan pembiayaan dan pembayaran digital bagi Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan menganalisis persepsi kegunaan dan kemudahan penggunaan layanan peer-to-peer (P2P) lending, tingkat kepercayaan, sikap pelaku UMKM, serta minat penggunaan layanan tersebut. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan sampel 300 pelaku UMKM di Kota Palembang yang dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner dengan bantuan Dinas Koperasi dan UMKM Kota Palembang dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan perangkat lunak AMOS. Hasil penelitian menunjukkan bahwa persepsi kegunaan berpengaruh signifikan terhadap persepsi kemudahan penggunaan, tetapi tidak berpengaruh signifikan terhadap kepercayaan. Persepsi kemudahan penggunaan berpengaruh signifikan terhadap kepercayaan, kepercayaan berpengaruh signifikan terhadap sikap pengguna, dan sikap pengguna berpengaruh signifikan terhadap minat penggunaan layanan P2P lending. Temuan ini menegaskan bahwa faktor psikologis, khususnya kemudahan penggunaan dan kepercayaan, merupakan determinan utama dalam mendorong minat penggunaan fintech yang berkelanjutan, yang berpotensi meningkatkan kinerja keuangan pelaku UMKM di Kota Palembang. Kata Kunci : Persepsi, kegunaan, kemudahan, kepercayaan, sikap, minat, pinjaman ·
Strategi Komunikasi Pemasaran Melalui Penyelenggaraan Event Dalam Upaya Meningkatkan Minat Pendengar Radio 97.5 Play FM Palembang Nursilawati, Nursilawati; Zinaida, Rahma Santhi
Innovative: Journal Of Social Science Research Vol. 6 No. 2 (2026): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Penelitian ini bertujuan untuk mengeksplorasi strategi komunikasi pemasaran melalui penyelenggaraan event dalam meningkatkan minat pendengar Radio 97.5 Play FM Palembang. Metode yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara dan observasi terhadap informan terkait. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran yang efektif, termasuk penggunaan media sosial, event off-air, dan media luar ruang, berhasil menarik perhatian pendengar dan memperkuat loyalitas audiens. Implementasi strategi komunikasi 4P (Product, Price, Place, Promotion) pada event terbukti efektif dalam menciptakan hubungan yang lebih interaktif antara radio dan pendengarnya. Kata Kunci: Strategi Komunikasi, Event, Promosi, Minat Pendengar, Media Sosial
Co-Authors Achmad Kurniawan Ali, Nazlena Mohamad Anggraini, Marshella Annisa Ramdhania Apriani , Mira Apriani, Mira Aprinda, Ria Aprizal Fikri Aquina, Salsa Melania Aquina Asri, Mauliana Desy Misnawati DEWI SARTIKA Diantara, Eku Fahmi, Muhammad Syahid Fitriyani, Rosha Hafizni, Mohamad Hardiyanti, Siti Tanti Isnawijayani Jabir, Bastian Merdianto, Efran Misnawati, Desy Moh Hafizni MS, Ratu Mutialela Caropeboka Muji Gunarto Nanda Fadilla Nursilawati, Nursilawati Ochsa Dwiprakasa, Muhammad P.L, Siti Rahayu Prismadarti, Anggun Qhostory, Muhammad Regina V. H., Genoveva Siti Lady Havivi Sulaiman Helmi Sulistyanto, Apri Dwi Taqwa, Dwi Muhammad Triwidayatsih, Triwidayatsih Wedadjati, Ratna Sesotya Wijayani, Isna Wulandari , Citra Mayu Zaid Amin, Zaid