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All Journal Jurnal The Messenger Jurnal Penelitian Pendidikan IPA (JPPIPA) Ganaya: Jurnal Ilmu Sosial dan Humaniora MUHARRIK: JURNAL DAKWAH DAN SOSIAL Journal of Humanities and Social Studies MBIA Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) JINAV: Journal of Information and Visualization Jurnal Public Relations (J-PR) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Pengabdian Mandiri Innovative: Journal Of Social Science Research Jurnal Audiens Communica : Journal of Communication
Zinaida, Rahma Santhi
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PENDAMPINGAN PUBLIKASI HUMAS MELALUI INSTAGRAM DI JASDAM II/ SRIWIJAYA Anggraini, Marshella; Zinaida, Rahma Santhi; Fikri, Aprizal; Desy Misnawati; Moh Hafizni
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 12: Desember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media Instagram merupakan alternatif media publikasi informasi kegiatan di Jasdam II Sriwijaya. Tujuan kegiatan pengabdian masyarakat memberikan pendampingan. Metode pengabdian masyarakat melalui pendampingan melalui 1) persiapan, 2) pelaksanaan dan 3) evaluasi. Data pengabdian masyarakat dikumpulkan menggunakan kuisioner dengan skala interval (1-5). Analisis data menggunakan analisis kuantitatif dengan persentase. Hasil kegiatan pengabdian masyarakat yaitu adanya peningkatan kunjungan yang datang ke Jasdam II/Sriwijaya meningkat karena melihat postingan Instagram Jasdam II/ Swj serta followers, likers, maupun viewers instastory juga ikut meningkat. Setelah dilaksanakannya kegiatan pengabdian Masyarakat ini tim pengabdian masyarakat memberi dampak positif dalam melakukan pengenalan lingkungan Jasdam II/ Sriwijaya kepada masyarakat
Strategi Humas PTBA Palembang dalam Menjaga Hubungan Internal di masa Pandemi COVID-19 Qhostory, Muhammad; Zinaida, Rahma Santhi
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.592

Abstract

In 2019 the virus that we know as Covid-19 appeared, this pandemic came to Indonesia on March 2, 2020. The Government of Indonesia finally made a new policy to limit interacting crowds in order to break the chain of the Covid-19c, such policies are as follows: physical distancing, work from home, PSBB, PPKM and so on which finally the current condition is called the new normal. As a result of this new policy, PT. Bukit Asam (PTBA) Kertapati Palembang has to adapt to the new normal era and is required to limit interactions, limit working hours, and even have to work from home. This causes the internal relations of employees in the company to be disrupted, the PR department of PTBA must be able to make strategies to overcome problems that occur within the company. This study uses the theory of Internal Public Relations with qualitative methods, data collection in this study uses the interview method which is reprocessed using SWOT analysis (strengths, weaknesses, opportunities, threats., The results of this study, internal relations activities carried out are directing internal communication virtually and digital, synergies with the IT division to educate the internal public to be responsive to communication technology, create positive campaigns for internal, conduct research and evaluation related to internal communication needs.
Cultural Commodification in Indian and Turkish Films on ANTV Isnawijayani, Isnawijayani; Zinaida, Rahma Santhi; P.L, Siti Rahayu; Triwidayatsih, Triwidayatsih; Taqwa, Dwi Muhammad; Wedadjati, Ratna Sesotya
MUHARRIK: Jurnal Dakwah dan Sosial Vol 6 No 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i2.4680

Abstract

Competition in the television industry allows a company to take long steps forward in a society saturated with the current situation. Various studies show that ANTV's strategy to buy many programs in Indian drama series in Indonesia has been exceeded; the India program screening strategy at ANTV itself is a form of adaptation of ANTV's strategy in dealing with the convergence and growth of the industry, especially the internet. This study uses qualitative methods with media political-economic theory specific to commodifying content. The primary data was obtained through observation, and secondary data were obtained through interviews. As a result, the commodification of the content carried out by ANTV TV stations was by displaying Indian program content that was very much in percentage so that it indoctrinated the audience to overindulge India & Türkiye culture from films, actresses, arts and culture finally eroded local culture due to the many hours of India &Türkiye import program broadcast on ANTV.
Raise Awareness on The Issues of Global Poverty: A Transdisciplinary Research in Human-Computer Interaction Amin, Zaid; Zinaida, Rahma Santhi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 1 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2..10573

Abstract

Global poverty is one of today's most pressing issues of sustainability. Raising global poverty awareness is critical, but incorporating Human-Computer Interaction (HCI) as a core to understanding how to design a technology that brings together both academia and stakeholders to see poverty eradicated is underutilized. Furthermore, several factors must be considered and more research is required, particularly when channeling awareness. This comprehension includes incorporating public interest, societal actors, human-centered ICT, and communication into a transdisciplinary investigation that can aid in the success of awareness-raising events. We then proposed to breaking down these major challenges into three study steps: co-design, co-production, and co-dissemination. The proposed transdisciplinary investigation combines philosophy of mind, human-oriented technology, and communication discipline. We proposed investigating and representing a collaboration framework to help generate more evidence of how incorporating Human-oriented ICT and communication discipline as well as understanding collaboration based on transdisciplinarity and integrated context of research concepts using a mix-methodology approach that combines an analysis of systematic literature review and meta-analysis approachment. More importantly, the study aims to stimulate systematic thinking and innovation in order to propose a paradigm for knowledge toward global sustainability, which will be designed and carried out in collaboration between academia and stakeholders, with this investigation focusing on the five paths out of poverty: access, opportunity, empowerment, security, and sustainability. This study challenges in transdisciplinary HCI should be paid attention to keeping design at the heart of HCI regardless of discipline boundaries being crossed, going even further in transdisciplinary HCI research and practice, and also studying the effects of transdisciplinarity in design from communication and collaboration perspectives, particularly with regard to global poverty eradication..
Strategic Communication And Corporate Branding: A Study Of Unilever Indonesia Zinaida, Rahma Santhi; Sulistyanto, Apri Dwi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 1 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2..10574

Abstract

The existence of a company is determined by the company's identity. This aspect is very important because it is a very clear differentiator to other companies or competitors in the same industry. Brand identity, corporate culture and brand personality are some indicators that can show the strength of a corporate identity. This research will focus on PT. Unilever Indonesia as the object. The main issue to be investigated in this research is how Unilever builds its corporate identity through its corporate communication strategies. The method used in this research is literature study and Unilever corporate video observation. From the findings of the author, PT. Unilever has consistently strengthened its organizational identity from time to time. This consistency can be seen from the many innovations made, the corporate communication channels used, as well as the adaptation of the world and digital technology developments that occur. The journey of 88 years to finally become Market Leaders in Indonesia today, is the result of strengthening corporate identity in various forms such as strategy choice, corporate expression, brand image, to reputation. Public Expose 2022 further emphasizes the corporate identity of PT. Unilever Indonesia as a market leader with a very strong image. This research will contribute to the enrichment of information about the corporate identity of PT. Unilever is getting stronger as a market leaders company in Indonesia
Communication Audit within the Occupational Health and Safety System with an Ergonomics Approach at Dr. Rivai Abdullah Palembang Regional General Hospital Asri, Mauliana; Misnawati, Desy; Hafizni, Mohamad; Zinaida, Rahma Santhi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.8583

Abstract

The communication audit becomes a comprehensive and in-depth study of the implementation of the organizational communication system aimed at improving the effectiveness of RSUP Dr. Rivai Abdullah Palembang. RSUP Dr. Rivai Abdullah Palembang is one of the healthcare institutions that is essential for supporting health factors in the community. The purpose of this research is to understand the ergonomic approach and communication audit in the services provided by RSUP Dr. Rivai Abdullah Palembang. The theoretical frameworks used in this study are the Laswell model and organizational theory. A qualitative research method with a case study approach is employed. The data sources include primary and secondary data, where primary data is gathered through interviews and secondary data consists of documentation and literature review. The findings of the study indicate the following: 1) there is an increased workload on employees and insufficient facilities at RSUP Dr. Rivai Abdullah Palembang, 2) lack of infrastructure facilities (media) in delivering services to patients, 3) suboptimal information delivery to patients, 4) ineffective facility arrangement, and 5) RSUP Dr. Rivai Abdullah Palembang applies the 5R concept but lacks a background in occupational health and safety (K3).
Representasi Pesan Edukasi Dalam Iklan Di Youtube (Studi Semiotik Roland Barthes Pada Iklan Konditioner Pantene) Annisa Ramdhania; Zinaida, Rahma Santhi
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 11 No 1 (2023): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau)
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2023.vol11(01).10149

Abstract

This researcher discuss Pantene conditioner advertisement because within 24 hours this advertisement was witnessed by 950,773 viewers and it was stated by the Pantene Indonesia Senior Brand Manager that product sales increased and made this conditioner product run out everywhere. This research is a qualitative and descriptive research. The researcher uses Roland Barthes' theory to understand the meaning in pantene advertisements and the audience who watches the advertisement for an invitation to buy a product. The Pantene Hair Miracles Treatment Conditioner advertisement tells about uncontrolled emotions due to fatigue, this then affects the social life of Keanu's character. However, after being angry and nagging, no solution was found for his uncontrollable emotions, after discussing with voice over it was found that it could be the source of all his emotions and anger, it was hair that was tired and needed treatment so that it could be recharged. The visuals and audio displayed through the analysis table show that as humans, we have a responsibility to take care of ourselves. Visuals and audio that have been analyzed using Barthes Semiotics also show the importance of not being emotional because emotions will only add to the chaos and not find a solution to a problem. Visuals and audio that have been analyzed in the table of research results also show educational messages about the process of self-improvement.
Linking the Utilization of Clickbait Headlines and News Marketing Communication Strategy in Online Media Zinaida, Rahma Santhi; Hardiyanti, Siti Tanti; Amin, Zaid
Jurnal The Messenger Vol. 15 No. 3 (2023): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v15i3.5824

Abstract

Introduction: The competition in the news industry makes online media portal companies constantly bombard consumers with persuasive news, not a few online media use clickbait on news titles to attract readers to click the news. It turns that, click bait is also linking with the online media marketing communication strategy. The aimed of this research was to know the linking utilization of click bait headline as and marketing communication strategies in tribunsumsel.com. Methods: The method used was a qualitative descriptive method, data collection techniques by observations, interviews and documentations. Key informants are the Company Leader, Online Manager and the Digital Advertising Supervisor in Online Media. Findings: The results of this research was the utilization of Click bait Headlines on tribunsumsel.com portal which become a strategy that being used as an interesting diction chosen to attract visitors and also to accelerate the amount of traffic statistics that had a very significant impact on the amount of advertisement, as one of the income source. Originality: Originality of this research shown by the relational between clickbait headlines and marketing communication strategy which can be both negative and positive. The novelty is where other research about news online portal mostly focuses on news content, journalism etiquette, but this study looks at the other side of clickbait as a new wave phenomenon that online media marketers use to generate revenue. The other point of view from clickbait in Indonesia is interesting to discuss in further research.
Facebook Tiktok and Instagram as a Marketing Tools and Branding Strategy for MSMEs Wulandari , Citra Mayu; Helmi, Sulaiman; Gunarto, Muji; Zinaida, Rahma Santhi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i1.11605

Abstract

This study aims to analyze the social media performance of Pempek Sulthan and Pindang Agan Palembang on Instagram and TikTok platforms and evaluate the effectiveness of each platform in the context of MSME marketing and branding. Data were collected from the analysis of impressions, engagement rates, and follower growth over a certain period. The results show that TikTok generates a higher average daily impression than Instagram, with 833 impressions per day and 86% new followers, while Instagram records 499 impressions per day and 53% new followers. However, the engagement rate on both platforms is still low, below 1, indicating minimal follower engagement. In terms of growth performance, Instagram is superior in likes, comments, and views metrics compared to TikTok, although this comparison is influenced by the higher frequency of posting on Instagram. The SWOT analysis identifies the position of Pempek Sulthan and Pindang Agan in Quadrant I, indicating strength and readiness for expansion through a vertical integration strategy. The QSPM results emphasize the importance of monitoring platform performance to evaluate marketing effectiveness and determine future platform usage strategies.
Digital Visual Selective Attention System (VSAS) Platform Based on Sociotechnical Design to Encourage Communication and Democratic Participation in Indonesia Amin, Zaid; Zinaida, Rahma Santhi; Regina V. H., Genoveva; Aprinda, Ria
JINAV: Journal of Information and Visualization Vol. 4 No. 2 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.jinav2884

Abstract

Demonstrating attentive behavior when users decide to share information on social media is vital. Such attentiveness helps users more effectively identify misinformation, allowing them to avoid being misled by hidden deceptive content. The rapid increase of information in online media today means that the dissemination of misinformation can have serious negative consequences, such as threatening political stability and democracy, which can lead to societal divisions. While many studies have investigated the traceability and prediction of misinformation spread, additional research is necessary to understand and prevent the disruptions in human attention that contribute to this issue. This leads to questions about how technological interventions can enhance user awareness during the decision-making process of sharing information, especially to promote honest and constructive communication in a democratic context. The objective of this research is to examine and intervene in the factors of user attention when sharing information online, particularly regarding communication and democratic participation in Indonesia. This study employs a mixed-methods design, combining both quantitative and qualitative approaches. It is structured into two phases: Study 1 involves an investigation into the importance of attention factors in social media sharing through a self-report survey with adult participants from Palembang. Additionally, in Study 2, we designed and tested a Visual Selective Attention System (VSAS) using a Sociotechnical Design approach to influence decision-making by implementing an attention-focused design. We hope that the future development of interactions within a VSAS-based social media application will yield sustainable insights that encourage a non-coercive approach to managing the sharing of misinformation, thereby supporting transparent and fair communication and democratic participation (LUBER and JURDIL) in Indonesia.
Co-Authors Achmad Kurniawan Ali, Nazlena Mohamad Anggraini, Marshella Annisa Ramdhania Apriani , Mira Aprinda, Ria Aprizal Fikri Aquina, Salsa Melania Aquina Asri, Mauliana Desy Misnawati DEWI SARTIKA Diantara, Eku Fahmi, Muhammad Syahid Fitriyani, Rosha Hafizni, Mohamad Hardiyanti, Siti Tanti Isnawijayani Jabir, Bastian Merdianto, Efran Misnawati, Desy Moh Hafizni MS, Ratu Mutialela Caropeboka Muji Gunarto Nanda Fadilla Nursilawati, Nursilawati Ochsa Dwiprakasa, Muhammad P.L, Siti Rahayu Prismadarti, Anggun Qhostory, Muhammad Regina V. H., Genoveva Siti Lady Havivi Sulaiman Helmi Sulistyanto, Apri Dwi Taqwa, Dwi Muhammad Triwidayatsih, Triwidayatsih Wedadjati, Ratna Sesotya Wijayani, Isna Wulandari , Citra Mayu Zaid Amin, Zaid