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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) JUMAN Tools (Jurnal Manajemen Tools) Journal of Management and Business Innovations INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ilmiah Wahana Pendidikan GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Artificial Intelligence and Digital Business Journal of Innovative and Creativity
Nindya Yunita
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh E-Marketing dan Electronic Word of Mouth terhadap Loyalitas Pelanggan Coffee Torsa Yola Anggreni Br Situmorang; Nindya Yunita; Irwansyah Putra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8981

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-marketing dan Electronic Word of Mouth terhadap loyalitas pelanggan coffee Torsa. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif, yang bertujuan untuk menganalisis hubungan antara variabel bebas dan variabel terikat. Jumlah sampel dalam penelitian ini adalah 99 responden, yaitu pelanggan yang telah melakukan kunjungan ke Coffee Torsa minimal dua kali. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan program SPSS versi 27 dengan pengujian statistik berupa uji parsial (uji t), uji simultan (uji F), dan uji koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa variabel e-marketing (X1) dan Electronic Word of Mouth (X2) masing-masing berpengaruh positif dan signifikan terhadap variabel loyalitas pelanggan (Y). Secara simultan, kedua variabel bebas tersebut juga berpengaruh signifikan terhadap minat berkunjung kembali.Nilai koefisien determinasi (Adjusted R²) sebesar 51,2% menunjukkan bahwa loyalitas pelanggan dapat dijelaskan oleh pengaruh e-marketing dan Electronic Word of Mouth, sedangkan sisanya sebesar 48,8 % dipengaruhi oleh variabel lain di luar penelitian ini. Hasil penelitian ini menunjukkan bahwa semakin baik e-marketing dan semakin efektif Electronic Word of Mouth yang diterapkan, maka semakin tinggi minat pelanggan untuk melakukan kunjungan kembali ke Coffee Torsa Berdasarkan nilai Adjusted R Square 0,512 berarti 51,2 % Loyalitas Pelanggan dapat di jelaskan oleh E-Marketing (x1) dan Electronic Word of Mouth (x2) Sedangkan sisanya 48,8 % dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
The Effect of Content Marketing and Personal Selling on Purchase Intention at Roti Romi Medan Nindya Yunita; Ahmad Fadlan
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i1.456

Abstract

ABSTRACT The development of digital technology, which is currently increasing rapidly, provides many conveniences that provide new opportunities in various aspects, especially in world marketing. One of the uses of technology that can be used by businesses to market their products is the use of social media. This study aims to determine the effect of using social media using content marketing and personal selling on purchase intentions at Roti Romi Medan. The type of research used is descriptive quantitative research and the nature of this research is explanatory research. The sampling technique in this study is a non-probability sampling technique. Sampling was done by accidental sampling, namely as many as 99 respondents. Data were analyzed with SPSS. The results of the study prove that content marketing and personal selling both partially and simultaneously have a positive and significant effect on purchase intention.
The Effect of Content Marketing and Personal Selling on Purchase Intention at Roti Romi Medan Nindya Yunita; Ahmad Fadlan
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i1.456

Abstract

ABSTRACT The development of digital technology, which is currently increasing rapidly, provides many conveniences that provide new opportunities in various aspects, especially in world marketing. One of the uses of technology that can be used by businesses to market their products is the use of social media. This study aims to determine the effect of using social media using content marketing and personal selling on purchase intentions at Roti Romi Medan. The type of research used is descriptive quantitative research and the nature of this research is explanatory research. The sampling technique in this study is a non-probability sampling technique. Sampling was done by accidental sampling, namely as many as 99 respondents. Data were analyzed with SPSS. The results of the study prove that content marketing and personal selling both partially and simultaneously have a positive and significant effect on purchase intention.
Pengaruh Digital Marketing dan Brand Image terhadap Minat Beli Produk Wardah pada Masyarakat Generasi Z di Kecamatan Medan Sunggal Indana Zahrani Supianto; Nindya Yunita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11679

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan brand Image terhadap minat beli produk wardah pada masyarakat generasi z di kecamatan Medan Sunggal. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Populasi dalam penelitian ini adalah masyarakat generasi z yang berdomisili di kecamatan Medan Sunggal, dengan teknik pengambilan sampel purposive sampling dengan jumlah sampel sebanyak 100 responden. Data dikumpulkan melalui penyebaran kuesioner kepada responden yang memenuhi kriteria penelitian. Data diolah menggunakan alat analisis SPSS Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda, uji t (parsial) dan uji f (simultan). Dalam penelitian ini uji validitas dilakukan menggunakan program Statistical Package for Social Sciences (SPSS). Berdasarkan survei, kueisioner diberikan kepada 30 responden yang memakai produk Wardah pada Gen Z yang berada di Kecamatan Medan Johor Hasil pengujian secara parsial (Uji t) menunjukkan bahwa variabel Digital Marketing berpengaruh positif dan signifikan terhadap Minat Beli. Demikian pula variabel Brand Image berpengaruh positif dan signifikan terhadap Minat Beli Secara simultan (Uji F), kedua variabel independen berpengaruh signifikan terhadap variabel dependen dengan nilai signifikan. Berdasarkan nilai Adjusted R Square adalah 0,516 atau sebesar 51,6%. Hal ini menunjukkan bahwa variabel Minat Beli (Y) dapat dijelaskan oleh variabel Digital Marketing (X1) dan Brand Image (X2) sebesar 51,6%. Sedangkan sisanya sebesar 48,4% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
Pengaruh Literasi Keuangan dan Modal Usaha terhadap Keberhasilan Usaha UMKM Kuliner Kecamatan Medan Selayang Viona Lira Agustania; Nindya Yunita; Alfifto Alfifto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12311

Abstract

This study aims to analyze the influence of financial literacy and business capital on the business success of culinary MSMEs in Kecamatan Medan Selayang. A quantitative approach is used in this study to determine the magnitude of the influence of independent variables on the dependent variable. The population in this study consists of culinary MSME entrepreneurs in Kecamatan Medan Selayang in 2025, totaling 102 entrepreneurs. The sampling technique used is saturated sampling (sampling jenuh), in which all members of the population are used as the sample, resulting in a sample size of 102 respondents. Data analysis is conducted using SPSS with multiple linear regression analysis to determine the influence of independent variables on the dependent variable. The results of the study indicate that the Financial Literacy variable has a positive and significant influence on business success. This is evident from the significant value (0.000) < 0.05 and the beta value of 0.412. The Business Capital variable has a positive and significant influence on business success. This is evident from the significant value (0.000) < 0.05 and the beta value of 0.522. Business Capital has a more dominant influence than Financial Literacy in affecting the business success of culinary MSMEs in Kecamatan Medan Selayang. Simultaneously, Financial Literacy (X1) and Business Capital (X2) together significantly influence the business success of culinary MSMEs in Kecamatan Medan Selayang.
Co-Authors Ahmad Fadlan Ahmad Fadlan Akbar, Agasi Alfifto Alkadri, Ridho Alvin Damora Lubis Lubis Amrin Mulia Utama Nasution Ayu, Annisa Rizky Azzura, Dinda Brata S, M Bripma Budiman, Gracesilia Anastasya Butar-Butar, Radot Rinaldi Cahyati, Putri Farah Dahrul Siregar Damansyah, Muthya Rahmi Dinari, Ajeng Eka Dewi Setia Tarigan Fadillah, FDwi Resya Fahrezi Saragih, Reynaldi Finta Aramita Frastiwi, Fadilah Laili Haryaji Catur Putera Hasman Hera Br Togatorop Hery Syahrial Hesti Sabrina Ida Royani Indana Zahrani Supianto Irwansyah Putra Irza, Novia Aishwarya Khairunnisak, Khairunnisak Kurniawan, Muhammad Taufan Muthya Rahmi Darmansyah Nuri Aslami Putra, Irwansyah Putri, Annisa Listia Rio Fahmi Huseini Ritonga Riza Fanny Meutia Rizki, Muhammad Rafif Rizky Vita Losi Simamora, Tania Maria Agatha Br Sinaga, Radika Siregar, Taufik Hidayah Sri Wahyuningsih Sundari, Mila Tanjung, Jully Angreani Tanjung, Sania Viona Lira Agustania Wan Rizca Amelia Yola Anggreni Br Situmorang