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All Journal Parafrase: Jurnal Kajian Kebahasaan dan Kesastraan Belajar Bahasa : Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indonesia MABASAN Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Pamomong: Journal of Islamic Educational Counseling Economic Reviews Journal Jurnal Ilmu Sosial dan Humaniora Pedagogik : Jurnal Pendidikan Guru Sekolah Dasar Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Journal of Creative Student Research Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Motivasi Pendidikan dan Bahasa Jurnal Sadewa: Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial Kohesi: Jurnal Sains dan Teknologi Argopuro: Jurnal Multidisiplin Ilmu Bahasa Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Jurnal Pendidikan, Bahasa dan Budaya Argopuro : Jurnal Multidisiplin Ilmu Bahasa
Eni Nurhayati
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : Economic Reviews Journal

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Kajian Bahasa dalam Konteks Influencer Marketing: Pengaruh Pemakaian Bahasa dalam Pemasaran Akun Selebgram @Fadiljaidi Ayu Azzahra, Annisya; Azzam Izzuddin; Rana Hanifah, Jihan; Abdirakha Ilham, Muhammad; Br Tarigan, Yola Tarisa; Eni Nurhayati
Economic Reviews Journal Vol. 3 No. 1 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i1.119

Abstract

In a continually evolving digital landscape, influencers play a pivotal role in shaping consumer behaviors. This research focuses on analyzing the language strategies employed by influencers in their marketing content. From the use of creative language styles to tailored keyword usage, this study highlights how language serves as a primary tool in capturing attention, building brand identities, and influencing audience mindsets. Apart from considering the language strategies utilized by influencers, this study also delves into the impact of language usage on their followers. This analysis sparks a discussion on how audiences perceive various types of language used in influencer marketing content. The influence of language on the perception of promoted products or services and purchasing decisions takes center stage in this research.
Co-Authors Abdirakha Ilham, Muhammad Ach. Daniel Ahmad Hadafi Ainun Nisa Fahdila Alfina Zahrah Umardi Alfitri Dwi Rahmawati Alya Mukhbita Meysun Athirah Andini Candrika Dewi Anton Widi Asmara Aova Aulia Fradita Ari Amalia Rossiana Ayu Azzahra, Annisya Azzam Izzuddin Br Tarigan, Yola Tarisa Bryllian Ramadhany Rachmania Davi Firdaus Handara Devara Adhelia Fajarrini Devin Nabillah Diajeng Lailatul Sofya Dinda Nabila Marchanigia Dinda Naura Nur Auliasari Dzikri Maulana Muhammad Ela Mardianti Elita Irandani Elsa Nabila Putri Elvi Esya Ananta Fahma Sania Anggraini P. N Farah Fariza Fariz Fathur Razzaq Fatih Parama Aji Filud Jeannity Lignuma Galih Lintang Asmarandhana Gardhena Olivia Ramadhani Putri Basori Hanief Irfan Jodi Prabowo Haris Machmudi Hartaty Malloni Marpaung Heppy Latifatun Nisa Hesti Kartika Sari Ifta Khotimatuz Zahro Ilham Sefti Vian Indriyati Konga Naha Intan Selfiana Antika Dwi Rozaqia Kharisma Agustya Zahra Salsabilla Lailatul Mufarihah Laksa Rizal Putra Wahyudi Lazuardi Aditya Pratama Levina Putri Indriani Marshanda Dwi Ayu Safira Masitha Hamida Mellyana Dwi Utami Michelle Rachel Angeline Mochammad Ludfy Hadis Maqfiro Mohamad Catur Fajar Prastio Monica Eskariani Muhamad Rozikan Muhammad Abduh Azhary Muhammad Farich Nizami Muhammad Musyaffa’ Hadzaz Zaman Muhammad Nail Hadi Muhammad Yahya Atsaqof Muhammad Yusuf Mahfudhi Nabila Aulia NABILA, SALMA Nashwa Aqila Yudhiestira Nathania Trixie Aryanti Neisya Ismi Wardhani Nihayatus Sa'adah Niska Arda Nova Ayu Rahmawati Priyoga Listyo Ananda Rana Hanifah, Jihan Revinindia Oktaimanuella Rheci Septia Rava Islami RIJALUL HAQ Risma Fauziyah Rizki Amelia Putri Robby Firdaus Rachman Saputri Dia Ningsih Sasabila Alfi Rahmatin Sasqia Indah Dewi Lestari Selvy Dwi Anggraini Siti Nur Akyuni Siwi Widura Yuwana Suci Nurasyifa Syifa Puspita Sanjaya Sylvia Siahaan Tarsianus Jebarus Tri Diantami Valan Akbar Saputra Vinsi Mareta Putri Jauzza Vira Adhelia Andjani Yani Evi Asih Yudy Prasetyo Zabrina Fitri Novi Amanda Zanul Muttaqin