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The Effectiveness of CSR Programs in Banking Companies in Banda Aceh in Increasing Customer Loyalty Sarno; Ardiansyah; Diman, Banta
Indonesian Journal Economic Review (IJER) Vol. 4 No. 2 (2024): October
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i2.432

Abstract

Corporate Social Responsibility (CSR) is a crucial strategy employed by financial institutions to enhance client connections. This study seeks to evaluate the efficacy of CSR initiatives executed by banking institutions in Banda Aceh in enhancing customer loyalty. The employed research method is a quantitative approach utilizing a survey design. Data were gathered via questionnaires administered to 50 respondents, comprising bank customers who have engaged with the CSR initiative. The analytical method employed linear regression to examine the correlation between customer perceptions of CSR and customer loyalty. The findings indicated that CSR initiatives substantially impact customer loyalty. Elements of CSR encompassing social responsibility towards society, environmental stewardship, and business ethics have been demonstrated to enhance customers' favorable opinions of the company. Respondents expressed significant gratitude for CSR projects in education and health. The findings also reveal that customer loyalty is not just driven by service quality, but also by a company's commitment to social and environmental sustainability. This study concludes that strategically relevant CSR programs can effectively enhance consumer loyalty. Banking enterprises in Banda Aceh are recommended to continue strengthening CSR initiatives with a sustainable and participatory approach, in order to produce greater social impact and preserve consumer trust and loyalty.
Pemberdayaan Kemitraan Masyarakat Kelompok Wanita Tani Dewi Sri Desa Karanganyar Banjarnegara Melalui Peningkatan Daya Saing Produk Pangan Lokal Tiwul Instan Sarno; Reza Azizul Nasa Al Hakim; Muhamad Solekan
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 4 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i4.2003

Abstract

Salah satu kelompok wanita tani produktif yang memproduksi pangan lokal tiwul intan adalah kelompok wanita tani Dewi Sri yang berlokasi di Desa Karanganyar Kabupaten Banjarnegara. Kelompok wanita tani Dewi Sri sama sekali belum memikirkan bagaimana upaya meningkatkan daya saing produk. Tujuan kegiatan adalah pemberdayaan kemitraan masyarakat kelompok wanita tani dalam rangka pengembangan daya saing dan pengembangan home industry berbasis pangan lokal untuk mendukung peningkatan pendapatan, kesejahteraan, dan keberlanjutan usaha. Metode pelaksanaan kegiatan adalah metode Participatory Rural Appraissal (PRA).Implementasi kegiatan meliputi kegiatan pendidikan masyarakat, difusi ipteks, mediasi, dan advokasi. Hasil kegiatan menunjukkan bahwa pengabdian kepada masyarakat pada kelompok wanita tani dikatakan berhasil dan membawa manfaat meningkatkan pengetahuan dan keterampilan terkait teknologi produksi, desain dan label kemasan, dan strategi pemasaran secara digital. Kegiatan pemberdayaan kemitraan masyarakat pada kelompok wanita tani dalam proses produksi, pengemasan, dan pemasaran produk tiwul instan terbukti efektif dalam meningkatkan daya saing produk.
Data Security Analysis in Electronic Health Information Systems Adi Ahmad; Yusmanidar; Hastuti, Juria; Hijriatin, Maudi; Sarno
Journal Informatic, Education and Management (JIEM) Vol 7 No 1 (2025): FEBRUARY
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v7i1.107

Abstract

This study aims to analyze data security in electronic health information systems (EHIS). With the increasing use of information technology in healthcare, data security issues are becoming increasingly important given the sensitivity of medical information. The research methodology involved an in-depth literature review as well as case study analysis on several hospitals that have implemented SIKE. Data analysis techniques included evaluation of system vulnerabilities, identification of potential threats, and assessment of data protection mechanisms in place. The results showed that despite various efforts to improve data security, there are still many vulnerabilities that can be exploited by irresponsible parties. The main threats include cyberattacks, data leakage, and unauthorized access. In addition, this study found that the implementation of security protocols such as data encryption, multi-factor authentication, and regular audits can significantly reduce these risks. However, this research has several limitations, including a limited sample of case studies that may not represent the entire SIKE landscape in Indonesia and limited access to internal hospital data. Nonetheless, this research makes a significant contribution in providing practical recommendations for SIKE managers to improve data security, as well as a basis for further research in this area.
Strategi Pengembangan Produk Pangan Lokal Tiwul Instan Berbasis Kewirausahaan Sosial KWT di Kabupaten Banjarnegara Sarno; Pujiyanto, Muhammad Aris; Muhamad Solekan
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v18i1.12613

Abstract

Banjarnegara district has great potential in social entrepreneurship for economic empowerment through farm women's groups that produce and market instant tiwul from cassava. The development of instant tiwul products is not only being maintained as local wisdom but also being improved for regional food security. Therefore, the potential of instant tiwul needs to be studied further through the right business model for sustainability and increased business income. This study aims to analyze the development strategy of instant tiwul local food products based on social entrepreneurship by the Women Farmers Group (KWT) in Purwanegara District, Banjarnegara Regency. The sampling method used is Purposive Sampling. The sample of this study was 100 people, using the SWOT analysis method to evaluate internal and external factors that affect the performance of instant tiwul products. The results showed that the main strengths of this product lie in high quality, abundant access to raw materials, distinctive taste, and integration of technology in production. However, weaknesses include a relatively expensive selling price, limited product accessibility, and low consumer awareness. Opportunities include wide market potential, government support, and the increasing trend of healthy food consumption. The main threats are competition with modern food products and changes in people's consumption patterns. An effective enhancement strategy, based on quadrant analysis, should focus on strengthening advantages, leveraging market opportunities, and addressing challenges with a comprehensive and adaptive approach, such as market expansion and production capacity enhancement to reach more consumers. Thus, instant tiwul products can achieve sustainable growth and provide significant economic benefits to local communities and improve the welfare of the farm women involved.
Digital Business Model Development Strategy in the Era of Digital Transformation: A Case Study on Technology Startups Ardiansyah; Hastuti, Juria; Yusmanidar; Sarno
Journal Informatic, Education and Management (JIEM) Vol 7 No 1 (2025): FEBRUARY
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v7i1.109

Abstract

Digital transformation has significantly changed the business landscape, encouraging technology startups to adapt innovative and sustainable business model development strategies. This research aims to identify and analyze digital business model development strategies implemented by technology startups in the face of digital transformation dynamics. A qualitative approach is used in this research with a case study method on several technology startups in Indonesia. Data were collected through in-depth interviews with startup founders and managers, as well as document analysis and direct observation. The results show that there are three main strategies in developing digital business models, namely: (1) the application of artificial intelligence-based technology and data analytics to increase the added value of products and services, (2) strengthening the digital ecosystem through strategic collaboration with business partners and stakeholders, and (3) flexible and subscription-based revenue models to improve business sustainability. In addition, adaptation to regulations and market trends is a key factor in the successful implementation of digital business models. The conclusion of this study confirms that the success of startups in developing digital business models depends not only on technological innovation, but also on the ability to adapt to changes in the business environment. This study contributes to academics and practitioners in understanding the dynamics of digital business models as well as strategies that can be applied to improve startup competitiveness in the era of digital transformation.
Carbon Stock and Potential for Carbon Absorption by Mangrove Forests on Maspari Island: The Outermost Small Island in South Sumatra Ulqodry, Tengku Zia; Raihan, Muhammad; Muhtadi; Sarno; Hendri, Muhammad; Rezi Apri; Putri, Wike Ayu Eka; Aryawati, Riris
Jurnal Sylva Lestari Vol. 13 No. 2 (2025): May
Publisher : Department of Forestry, Faculty of Agriculture, University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jsl.v13i2.1095

Abstract

Maspari Island is the only small outermost island located in the southern part of Bangka Strait, included in the coastal area of Ogan Komering Ilir Regency, South Sumatra. The island harbors a mangrove ecosystem that is believed to play a significant role in climate change mitigation through carbon storage. This study aims to identify mangrove species and measure carbon stock estimates in upper-stand biomass, lower-stand/root biomass, and sediment. Identification of mangrove species using a vegetation analysis approach. Transect plots measuring 10 m × 10 m were parallel to the coastline at 6 observation station points. The diameter of vegetation at the tree and sapling levels was measured at a height of 1.3 m from the ground surface. Carbon stock estimates were calculated using allometric equations and sediment carbon analysis methods. The results identified seven mangrove species: Avicennia marina, Bruguiera sexangula, Ceriops tagal, Excoecaria agallocha, Rhizophora apiculata, Rhizophora stylosa, and Sonneratia alba. Estimated carbon stocks of mangrove stands at all stations reached 3,443.42 tC/ha, with an average of 573.90 tC/ha, while carbon stocks in roots amounted to 862.96 tC/ha, with an average of 143.83 tC/ha. The total estimated carbon stock of mangrove sediment at all stations was 240.71 tC/ha, with an average of 40.12 MgC/ha. Sonneratia alba provided the highest carbon absorption, reaching 3,059 tC/ha for the upper stand and 697.80 tC/ha for the lower stand. Considering the contribution of the carbon storage potential in Maspari Island, this study suggests extending the investigation of the mangrove carbon fixation in other small islands in Indonesia, especially for the S. alba species.   Keywords: carbon stock, mangrove, Maspari Island, sediment, carbon stock, Sonneratia alba
Perilaku berkubang Gajah Sumatera (Elephas maximus sumatranus) di Resort XV Pusat Konservasi Gajah SM Padang Sugihan, Sumatera Selatan Rahman, Wahyu Aulia; Sarno; Jumiran
Sriwijaya Bioscientia Vol 4 No 3 (2023)
Publisher : Biology Department, Faculty of Mathematics and Natural Sciences, Sriwijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24233/sribios.4.3.2023.498

Abstract

Penelitian ini bertujuan untuk mengkaji perilaku berkubang pada gajah Sumatera (Elephas maximus sumatranus) di Suaka Margasatwa Padang Sugihan, Sumatera Selatan, dengan mempertimbangkan perbedaan usia dan jenis kelamin. Perilaku berkubang merupakan aktivitas penting bagi gajah, yang berfungsi menjaga suhu tubuh, melembabkan kulit, melindungi diri dari serangga, serta mendukung kesejahteraan fisiologis mereka, terutama di habitat tropis yang panas seperti lahan gambut. Pengamatan dilakukan selama bulan Juni hingga Juli 2024 terhadap tiga individu gajah yang terdiri dari anakan, jantan dewasa, dan betina dewasa. Metode yang digunakan adalah focal animal sampling dan scan sampling untuk merekam frekuensi dan pola berkubang dari masing-masing individu. Hasil menunjukkan bahwa gajah jantan dewasa menunjukkan frekuensi berkubang tertinggi, diikuti oleh betina dewasa dan anakan. Perbedaan ini mencerminkan adanya hubungan antara ukuran tubuh, kebutuhan fisiologis, serta tingkat kematangan individu terhadap intensitas berkubang. Selain itu, hasil penelitian menegaskan bahwa habitat dengan ketersediaan air yang cukup, seperti di kawasan Padang Sugihan, sangat penting dalam mendukung ekspresi perilaku alami gajah.
Pengaruh Motivasi Kerja dan Fleksibilitas Kerja Terhadap Kinerja Driver Grabbike di Kota Cirebon Sarno; Wiwi Hartati; Mery Sukartini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/gbpqf092

Abstract

This study investigates the influence of work motivation and job flexibility on the performance of GrabBike drivers in Cirebon City. The research emphasizes how intrinsic drive and flexible work arrangements affect service quality and operational outcomes in the gig economy. The research was conducted on 290 GrabBike drivers in Cirebon using a quantitative approach with an associative method. Data were collected through a structured questionnaire. The sampling technique used was incidental sampling. Data analysis was performed using SPSS version 25.0, applying validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, and F-tests to examine the influence of each variable. Results indicated that work motivation and job flexibility both positively and significantly affect GrabBike driver performance, both individually and simultaneously. The combination of intrinsic motivation and flexible work rhythms enhances performance, confirming that these variables play a crucial role and contribute to theory and practice in gig economy human resource management. The study concludes that the synergy between intrinsic motivation and flexible work conditions fosters optimal performance among GrabBike drivers, reinforcing the importance of human resource strategies tailored to the gig economy. This study only covers drivers operating in Cirebon and uses self-reported data, which may be subject to bias or limited generalizability to other regions or platforms. This study contributes to human resource management by demonstrating the pivotal role of motivation and flexibility in digital labor platforms. Its findings benefit platform managers, HR practitioners, and researchers in labor economics and organizational behavior..
Pola regenerasi alami (Fase Seedling dan Juvenile) Nypa fruticans Wurmb. pada gradien salinitas di ekosistem mangrove Banyuasin, Sumatera Selatan Indriani, Dwi Puspa; Enjelia, Defania Febri; Sarno; Marisa, Hanifa; Patriono, Enggar; Hardestyariki, Dwi; Setiawan, Doni
Sriwijaya Bioscientia Vol 6 No 2 (2025)
Publisher : Biology Department, Faculty of Mathematics and Natural Sciences, Sriwijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24233/sribios.6.2.2025.499

Abstract

Nypa fruticans Wurmb. merupakan spesies mangrove yang tumbuh dominan di kawasan Banyuasin dan berperan ekologis dan ekonomis dalam ekosistem mangrove. Salinitas merupakan faktor pembatas dalam distribusi dan regenerasi alami suatu spesies. Penelitian ini bertujuan untuk menganalisis kerapatan, frekuensi, serta pola sebaran seedling dan juvenile N. fruticans pada gradien salinitas di Pulau Payung, Muara sungai Lalan dan Tanjung Buyut kabupaten Banyuasin. Data menunjukkan kerapatan tertinggi pada fase seedling (2976 indiv/ha) di Pulau Payung dengan porewater salinity terendah 4,8‰, sedangkan pada fase juvelile kerapatan tertinggi (373 indiv/ha) di Muara Sungai Lalan dengan porewater salinity sedang (7,3 ‰). Kerapatan terendah pada seedling (119 indv/ha) dan juvenile (27 indv/ha) ditemukan pada porewater salinity tertinggi di Tanjung Buyut (12,4‰). Frekuensi kehadiran seedling dan juvenile memiliki pola yang sama yaitu frekuensi tertinggi (57,1%) pada porewater salinity terendah 4,8‰ (Pulau Payung) dan frekeunsi terendah (6,7%) pada porewater salinity tertinggi 12,4 ‰ (Tanjung Buyut). Pola sebaran pada fase seedling berbentuk berkelompok ditemukan habitat dengan porewater salinity 4,8‰ dan 7,3‰, serta pola seragam pada habitat dengan porewater salinity 12,4 ‰. Sedangkan pada fase juvenil pola sebaran berkelompok hanya terdapat pada habitat dengan porewater salinity 17,3 ‰ dan pola seragam ditemukan pada habitat porewater salinity 4,8‰ dan 12,4 ‰ . Studi ini memperlihatkan bahwa pola regenerasi alami N. fruticans pada fase pertumbuhan yang berbeda memberikan respon yang berbeda terhadap gradien salinitas.
Co-Authors ., ardani A. Wulandari A. Wulandari Adi Ahmad Afif Barokah Afifah Thohiroh Andarini S., Raras Nidya Ardiansyah Dian Rahmat Dian Rahmat, Dian Diman, Banta Doni Setiawan Dwi Ari Cahyani Dwi Hardestyariki, Dwi Dwi Puspa Indriani E. Patriono E. Patriono Eko Apriliyanto Endri Junaidi Enggar Patriono, Enggar Enjelia, Defania Febri Fauziyah Fitri Agustriani Hanifa Marisa Hanifa Marisa Harmida Harmida Harmida Harmida Hary Widjajanti Hastuti, Juria Heron Surbakti Herpinawati . Hijriatin, Maudi Jumiran Juswardi Juswardi Juswardi Khairul Fahmi Melki Melki Mery Sukartini Muhamad Solekan Muhammad Hendri Muhtadi Munawar Munawar Nita Aminasih Nuramanah Kinding, Dwi Putriana Peri Pardona Peri Pardona, Peri Pujiyanto, Muhammad Aris Rahman, Wahyu Aulia Raihan, Muhammad Reza Azizul Nasa Al Hakim Rezi Apri Riris Aryawati Risti, Saulimita Sarnubi Sarnubi Septiantika Singgih Tri Wardana Singgih Triwardana Siti Sa’Diah Solekan, Muhamad Sutasoit, Yudhis H Syafrina Lamin, Syafrina Tengku Zia Ulqodry Vivin Febriansari Yuni Wike Ayu Eka Putri Wiwi Hartati Yudhis H Sutasoit Yusmanidar Zulkifli Dahlan Zulkifli Dahlan