Article Per Year (5 Year)
p-Index From 2021 - 2026
7.58
P-Index
This Author published in this journals
All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Majalah Ilmiah Bijak EVOLUSI : Jurnal Sains dan Manajemen JURNAL LENTERA BISNIS JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Dinamika SENTRI: Jurnal Riset Ilmiah Jurnal Teknik Informatika dan Teknologi Informasi JURNAL AKUNTANSI DAN BISNIS Profit: Jurnal Manajemen, Bisnis dan Akuntansi Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Creative Business Jurnal Riset Manajemen Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Moneter : Jurnal Ekonomi dan Keuangan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Teknik Informatika dan Teknologi Informasi
Tantik Sumarlin .
Universitas Sains Dan Teknologi Komputer
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

Published : 59 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 59 Documents
Search

 2   3   4   5   6 
The Effects of Online Review and Trust towards Consumer Purchase Decisions in Online Marketplace Nasarina Yolita Dina Leki; Tantik Sumarlin; Myra Andriana
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.9325

Abstract

This research has the aim to explore how online reviews and trust towards consumers' purchase decisions on the Shopee website in Semarang Regency. The method used here is a quantitative method, which retrieves data by an online questionnaire involving 100 respondents in the age of 18-30 years and analyzes the data by making use of SPSS version 31. The data indicate that online reviews and trust are both positively and significantly influential in shaping purchase decisions. Consumers form purchase decisions on the basis of information derived from other consumers' online reviews and the level of trust they hold. This study affirms the importance of a reliable online product review feature for obtaining information about the product, its quality, and post-purchase experiences, as well as the importance of consumer trust in confidently making a purchase. This study demonstrates that the development of information technology facilitates online purchasing for consumers and enhances their trust.
Factors Contributing to Buying Interest (Study on Yakult Product Consumers in Solo City) Muhammad Badruzzaman; Dewi Widyaningsih; Tantik Sumarlin
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4832

Abstract

Purpose: The purpose of this study is to determine and examine how field selling tactics, brand perception, customer experience, and social media directly affect consumers' desire to purchase Yakult products in Solo. Methodology/approach: This study employs a quantitative methodology and a survey approach with a questionnaire for data collecting. Purposive sampling was utilized in the sample withdrawal procedure, and 100 respondents who bought Yakult products in Solo were included in the sample. IBM SPSS Statistics 25 was used to analyze the data using multiple linear regression analysis tests. Results/findings: The study found that field selling strategy, brand image, customer experience, and social media each have a significant positive effect on consumer purchase interest in Yakult products. Additionally, these variables collectively influence buying interest in a significant and positive manner.Conclusions: It can be concluded that all four factors—field selling, brand image, customer experience, and social media—play an important role in increasing consumer buying interest. An integrated marketing approach that focuses on these aspects can effectively boost consumer intention to purchase Yakult in Solo. Limitations: Determinants of interest in buying Yakult products, such as field selling strategies, brand image, customer experience, and social media, affect an individual's repurchase interest, even though there are health drink products other than Yakult. Contribution: In this study, it is intended to be able to understand the perceptions and preferences of Generation Z to enable companies to develop effective marketing strategies, strengthen brand image, and increase competitiveness in the market.
Klasifikasi Perilaku Berbagi Informasi Generasi Z di Media Sosial Menggunakan Decision Tree Berbasis Web Sri Dewi Rahmawati; Cherlina Helena P P; Tantik Sumarlin
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 4 No. 3 (2026): Juli : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v4i3.3883

Abstract

The swift expansion of social media utilization has positioned Generation Z among the primary demographics in acquiring and disseminating information. The substantial frequency of social media engagement along with the standard of information obtained impacts information-sharing behaviour, rendering a classification model essential for determining behavioural patterns. This research seeks to apply the Decision Tree algorithm to classify the information-sharing behaviour of Generation Z according to the variables of Information Quality (X1) and Social Media Usage Intensity (X2), as well as to deploy the classification model within a web-based system. The inquiry utilized a quantitative methodology adopting the CRISP-DM framework, comprising Business Understanding, Data Understanding, Data Preparation, Modeling, Evaluation, and Deployment. The empirical data were gathered via questionnaires administered to 113 Generation Z participants actively engaging with social media across Semarang Regency. The classification model was constructed utilizing RapidMiner, whereas its effectiveness was assessed employing a Confusion Matrix. The findings demonstrated that the Decision Tree algorithm attained an accuracy rate of 82.61% and produced 13 decision rules capable of classifying information-sharing behaviour into three tiers: high, moderate, and low. The constructed model was effectively integrated into a web-based application built with PHP and MySQL, allowing the classification procedure to operate automatically according to user entries. These outcomes reveal that the Decision Tree algorithm not merely delivers a classification model with robust performance, but also admits effective integration into a web-based system to assist the classification of Generation Z's information-sharing behaviour.
QRIS dan Transformasi Digital Pembayaran: Studi Empiris terhadap Preferensi Konsumen Shilha Akmaliyatus Sholihah; Edwin Zusrony; Tantik Sumarlin; Daniel Adi Setya Rahardjo
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7822

Abstract

This study aims to examine the influence of social influence, facilitating conditions, and performance expectancy on the adoption of the QRIS digital payment application. A quantitative approach was employed, involving a sample of 60 Generation Z respondents aged 18–28 years who reside in Central Java Province. Respondents were selected using a non-random sampling technique with purposive sampling. Primary data were collected through questionnaires using a Likert scale to measure respondents’ perceptions of social influence, facilitating conditions, performance expectancy, and digital payment adoption. Data analysis was conducted using multiple linear regression with the assistance of SmartPLS 4.1.1.2 software. The results of the statistical analysis demonstrate that social influence, facilitating conditions, and performance expectancy each have a positive and significant influence on QRIS digital payment adoption. The findings are supported by both partial and simultaneous hypothesis testing, indicating that these three factors contribute to users’ decisions to adopt QRIS as a digital payment application. The findings provide practical and policy implications for QRIS digital payment platform owners to improve service facilities, user support, and perceived benefits, thereby increasing the value and convenience experienced by users.
PERAN CUSTOMER TRUST DALAM MEMEDIASI AFFILIATE MARKETING TERHADAP IMPULSE BUYING GEN Z DI TIKTOK SHOP Kuswandari, Melan; Zusrony, Edwin; Sumarlin, Tantik
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2533

Abstract

This study aims to examine the influence of affiliate marketing on increasing impulsive buying among Generation Z users of TikTok Shop, with customer trust serving as a mediating variable. Employing a quantitative approach, the study collected data from 100 respondents residing in the Solo Raya region using a non-probability purposive sampling technique; a questionnaire utilizing a 1–5 Likert scale served as the research instrument. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the aid of SmartPLS software (version 4.1.1.8). The findings indicate that affiliate marketing has a positive and significant effect on impulsive buying, and consumer trust is likewise shown to have a positive and significant impact on impulsive buying. Furthermore, consumer trust acts as a mediator linking the influence of affiliate marketing to impulsive buying. Theoretically, this study provides an empirical contribution to the literature regarding the role of consumer trust within the digital marketing ecosystem, particularly on social commerce platforms such as TikTok Shop.
Peran Live Streaming Selling, Online Customer Review, dan Cash on Delivery Terhadap Keputusan Pembelian Pada E-Commerce Shopee (Studi Kasus Pegawai Pengadilan Negeri Cilacap) Rulyanta Christin Zuhira Manalu; Sulartopo Sulartopo; Tantik Sumarlin
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 9 (2026): SENTRI : Jurnal Riset Ilmiah, September 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i9.7150

Abstract

The proliferation of feature innovations on e-commerce platforms like Shopee in Indonesia has transformed consumer shopping habits. This research aims to provide a comprehensive overview of the impact of Live Streaming Selling (LSS), Cash on Delivery (COD) services, and Online Customer Reviews (OCR) on purchase conversion. The study involved 47 employees of the Cilacap District Court (8 judges, 32 civil servants, and 7 government employees under work agreements/PPPK) as respondents, selected via a census technique. A 5-point Likert scale was used to standardize responses during data collection, followed by analysis using multiple linear regression. The findings demonstrate that all variables exert a significant positive impact, both individually and collectively. Online Customer Reviews emerged as the variable with the strongest influence (β = 0.387; sig. = 0.000), followed by Live Streaming Selling (β = 0.312; sig. = 0.000) and Cash on Delivery (β = 0.241; sig. = 0.004). The coefficient of determination (0.742) indicates that 74.2% of the variation in purchase decisions can be explained by these three variables through the regression equation: Y = 2.145 + 0.312X₁ + 0.387X₂ + 0.241X₃.
PERANCANGAN SISTEM PRESENSI SIDIK JARI BERBASIS VISUAL BASIC.NET MENGGUNAKAN MIKROKONTROLER Dwi Setiawan; Tantik Sumarlin
Jurnal Teknik Informatika dan Teknologi Informasi Vol. 1 No. 3 (2021): Desember : Jurnal Teknik Informatika dan Teknologi Informasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jutiti.v1i3.284

Abstract

Sistem presensi sangatlah penting bagi sebuah lembaga negara, karena dapat memonitoring kehadiran pengawai serta meningkatka kedisplinan. Sistem presensi yang ada di Kantor Bawaslu Kabupaten Semarang masih berupa lembar absensi untuk menulis jam masuk, jam pulang yang kemudian di tanda tangani. Sistem memungkinkan terjadinya kecurangan maupun kesalahan dalam penginputan data presensi ke dalam sistem yang ada. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar kualitas sistem perangkat lunak sidik jari serta dampaknya terhadap disiplin dan prestasi pegawai. Metode penelitian yang digunakan adalah teknik pengumpulan data dengan cara studi pustaka dan studi lapangan yaitu wawancara dan pengamatan. Sistem yang akan dikembangkan dengan metode Waterfall yang dibuat dengan menggunakan bahasa pemrograman Visual Basic .Net dengan databases My Sql. Hasil penelitian ini menunjukkan bahwa sistem yang diususlkan cukup efektif serta efisien dalam mengelola data absensi pegawai Bawaslu Kab. Semarang.
Pengaruh Sosialisasi Perpajakan terhadap Kepatuhan Wajib Pajak pada Gen Z yang Dimediasi CORTEX Christian Hadi Wahyukusuma; Edwin Zusrony; Tantik Sumarlin
Moneter : Jurnal Ekonomi dan Keuangan Vol. 4 No. 4 (2026): Oktober : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v4i4.2659

Abstract

This study aims to examine the mediating effect of CORTEX on the relationship between attitudes toward tax socialization and individual taxpayer compliance among Generation Z (Gen Z). A quantitative research approach was employed using a questionnaire consisting of closed-ended questions as the primary data collection instrument. The study population comprised Gen Z individual taxpayers residing in Semarang Regency. A total of 75 respondents were selected using a non-probability sampling method with a purposive sampling technique based on predetermined criteria. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.1.1.8. The results demonstrate that CORTEX plays a mediating role in the relationship between tax socialization and individual taxpayer compliance. The findings further indicate significant relationships between tax socialization, CORTEX, and taxpayer compliance, suggesting that effective tax socialization and the implementation of digital tax administration can contribute to strengthening taxpayer compliance among Gen Z. These findings emphasize the importance of integrating tax education and digital taxation services to support taxpayers in fulfilling their tax obligations. Although numerous previous studies have investigated factors influencing tax compliance, this study provides initial empirical evidence regarding the mediating role of CORTEX in linking attitudes toward tax socialization with individual taxpayer compliance, particularly among Gen Z taxpayers in Semarang Regency. The findings are expected to provide insights for improving tax socialization strategies and optimizing CORTEX implementation to support more effective and accessible tax administration for younger taxpayers.
Dampak Affiliate Marketing dan Online Customer Review sebagai Determinan Purchase Decision Gen Z pada E-Marketplace Shopee Putri Areycha; Edwin Zusrony; Tantik Sumarlin; Sutari Sri Rejeki
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 5 No. 4 (2026): November: Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v5i4.4703

Abstract

The development of e-marketplaces in Indonesia, particularly Shopee, has driven increasingly fierce digital-based business competition, especially in targeting Generation Z as active users. This study aims to analyze the influence of affiliate marketing and online customer reviews on Generation Z's purchase decisions on the Shopee e-marketplace. Respondents in this study were Generation Z aged 18–25 years who resided in Central Java Province. The sampling technique used purposive sampling with a sample size of 75 people. Data collection was carried out through a questionnaire based on a 1–5-point Likert scale. The data analysis technique used was multiple linear regression with the help of SmartPLS 4.1.1.8 software. The results showed that affiliate marketing and online customer reviews, both partially and simultaneously, had a positive and significant effect on purchasing decisions. This finding indicates that the more effective the affiliate marketing strategy and the more positive customer reviews, the higher the tendency of Generation Z to make purchasing decisions on Shopee. This study provides theoretical contributions to the development of digital marketing literacy as well as practical implications for e-marketplace management in formulating strategies based on young consumer behavior.
Co-Authors Adriana, Myra Agustinus Budi Santoso Ahmad Ashifuddin Aqham Ahmad Zainudin Andriana , Myra Andriana, Myra Ari Susanti Arie Atwa Magriyanti Ayyub Hamdanu Budi Nurmana Badruzzaman, Muhammad Bambang Widjanarko Susilo Burhanudin Cherlina Helena P P Christian Hadi Wahyukusuma Daniel Adi Setya Rahardjo Dewi Widyaningsih Dewi Widyaningsih Dini Faradina Dwi Astutik Dwi Setiawan Dwi Setiawan Echan Adam Edwin Zusrony Edy Jogatama Purhita Febryantahanuji Febryantahanuji Fia Rafiana Gibson Manalu Haryo Kusumo Heni Susilowati Indra Ava Dianta Isnaini Khusnul Khotimah Kasih Purwantini Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Kuswandari, Melan Lastri Novita Aplugi Magriyanti, Arie Atwa Muhammad Badruzzaman Muhammad Ryza Awwali , Sulartopo, Muhammad Ryza Awwali , Munadiroh Munadiroh Munadiroh, Munadiroh Mutiara Selvy Myra Andriana Myra Andriana Myra Andriana Nasarina Yolita Dina Leki Nining Fitriani Nining Fitriani Noni Amalia Ningrum NUR ROKHMAN Pemilia Sulistyowati Puteri Anindya Maulan Putri Areycha Ratnaningrum Reni Veliyanti Reni Veliyanti Roymon Panjaitan Rulyanta Christin Zuhira Manalu Saputri, Faola Dwi Shilha Akmaliyatus Sholihah Sindhu Rakasiswi Sindhu Rakasiwi Sri Dewi Rahmawati Sukemi Kamto Sudibyo Suprapti Sutari Sri Rejeki Titin Hargyatni Violitta Demo Ham Crisdayanti Wesly Tumbur ML Tobing Windi Mutiara Yuli Fitrianto Zahra Dinul Khaq