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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Majalah Ilmiah Bijak EVOLUSI : Jurnal Sains dan Manajemen JURNAL LENTERA BISNIS JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Dinamika Jurnal Teknik Informatika dan Teknologi Informasi JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Jurnal Riset Manajemen Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Tantik Sumarlin .
Universitas Sains Dan Teknologi Komputer
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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The Effects of Online Review and Trust towards Consumer Purchase Decisions in Online Marketplace Nasarina Yolita Dina Leki; Tantik Sumarlin; Myra Andriana
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.9325

Abstract

This research has the aim to explore how online reviews and trust towards consumers' purchase decisions on the Shopee website in Semarang Regency. The method used here is a quantitative method, which retrieves data by an online questionnaire involving 100 respondents in the age of 18-30 years and analyzes the data by making use of SPSS version 31. The data indicate that online reviews and trust are both positively and significantly influential in shaping purchase decisions. Consumers form purchase decisions on the basis of information derived from other consumers' online reviews and the level of trust they hold. This study affirms the importance of a reliable online product review feature for obtaining information about the product, its quality, and post-purchase experiences, as well as the importance of consumer trust in confidently making a purchase. This study demonstrates that the development of information technology facilitates online purchasing for consumers and enhances their trust.
Factors Contributing to Buying Interest (Study on Yakult Product Consumers in Solo City) Muhammad Badruzzaman; Dewi Widyaningsih; Tantik Sumarlin
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4832

Abstract

Purpose: The purpose of this study is to determine and examine how field selling tactics, brand perception, customer experience, and social media directly affect consumers' desire to purchase Yakult products in Solo. Methodology/approach: This study employs a quantitative methodology and a survey approach with a questionnaire for data collecting. Purposive sampling was utilized in the sample withdrawal procedure, and 100 respondents who bought Yakult products in Solo were included in the sample. IBM SPSS Statistics 25 was used to analyze the data using multiple linear regression analysis tests. Results/findings: The study found that field selling strategy, brand image, customer experience, and social media each have a significant positive effect on consumer purchase interest in Yakult products. Additionally, these variables collectively influence buying interest in a significant and positive manner.Conclusions: It can be concluded that all four factors—field selling, brand image, customer experience, and social media—play an important role in increasing consumer buying interest. An integrated marketing approach that focuses on these aspects can effectively boost consumer intention to purchase Yakult in Solo. Limitations: Determinants of interest in buying Yakult products, such as field selling strategies, brand image, customer experience, and social media, affect an individual's repurchase interest, even though there are health drink products other than Yakult. Contribution: In this study, it is intended to be able to understand the perceptions and preferences of Generation Z to enable companies to develop effective marketing strategies, strengthen brand image, and increase competitiveness in the market.
Co-Authors Adriana, Myra Agustinus Budi Santoso Ahmad Ashifuddin Aqham Ahmad Zainudin Andriana , Myra Andriana, Myra Ari Susanti Arie Atwa Magriyanti Ayyub Hamdanu Budi Nurmana Badruzzaman, Muhammad Bambang Widjanarko Susilo Burhanudin Dewi Widyaningsih Dewi Widyaningsih Dini Faradina Dwi Astutik Dwi Setiawan Dwi Setiawan Echan Adam Edwin Zusrony Edy Jogatama Purhita Febryantahanuji Febryantahanuji Fia Rafiana Gibson Manalu Haryo Kusumo Heni Susilowati Indra Ava Dianta Isnaini Khusnul Khotimah Kasih Purwantini Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Lastri Novita Aplugi Magriyanti, Arie Atwa Muhammad Badruzzaman Munadiroh Munadiroh Munadiroh, Munadiroh Mutiara Selvy Myra Andriana Myra Andriana Myra Andriana Nasarina Yolita Dina Leki Nining Fitriani Nining Fitriani Noni Amalia Ningrum NUR ROKHMAN Pemilia Sulistyowati Puteri Anindya Maulan Ratnaningrum Reni Veliyanti Reni Veliyanti Roymon Panjaitan Saputri, Faola Dwi Sindhu Rakasiswi Sindhu Rakasiwi Sukemi Kamto Sudibyo Suprapti Titin Hargyatni Violitta Demo Ham Crisdayanti Wesly Tumbur ML Tobing Windi Mutiara Yuli Fitrianto Zahra Dinul Khaq