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Journal : Jurnal Ilmiah Teknik Informatika dan Komunikasi

Strategi Content Writer dalam Meningkatkan Awareness dan Minat Pebisnis terhadap HashMicro melalui Artikel Amalia Febriyani; Ika Sartika; Hudi Santoso
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1025

Abstract

Digital technology plays an important role in improving the competitiveness of businesses. HashMicro, as an ERP software provider, utilizes content writer strategies as part of digital marketing to increase brand awareness and attract business people to their products. This research aims to analyze the content writer strategy implemented by HashMicro in the context of B2B marketing. The method used is descriptive qualitative, with data collection through in-depth interviews, observation, and analysis of published articles. Data were analyzed using the stages of reduction, presentation, and conclusion drawing. The results showed that HashMicro integrates the AIDA principle (Attention, Interest, Desire, Action) in its content writer strategy, with a focus on keyword research, the preparation of educational and emotional articles, and the use of attractive visuals to facilitate audience understanding. In addition, SEO-optimized article writing succeeded in increasing visibility and audience engagement, thus strengthening HashMicro's position in the digital market. This research provides insight into the effectiveness of content writer strategies in increasing brand awareness and interest of business audiences and provides recommendations for other companies in optimally utilizing content marketing.
Penerapan Smart Tourism sebagai Strategi Transformasi Digital untuk Menarik Wisatawan di Kabupaten Samosir Aisyah Sihombing; Ika Sartika
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1028

Abstract

The research aims to analyze the application of smart tourism as a digital transformation strategy to attract tourists in samosir districts. Using a mix mix approach (qualitative and quantitative), the study examined three key aspects: (1) the application of smart tourism in support of the digital transformation of the tourism sector, (2) the motivations, perceptions, and preferences of tourists, and (3) the contributing factors and implementation barriers. Research shows that web-based digital strategies, samosir tourism applications, and social media have been able to increase tourist attractiveness, with 89.8% of those who rely on digital technology for travel planning. However, challenges such as unequal digital infrastructure and low local UMKM participation on digital platforms are still a hindrance. USES and drivers theory are used to understand how tourists actively use digital technology. The study concludes that smart tourism does have a significant impact on the increase in tourist visits, while also offering recommendations for expanding Internet networks, leveraging apps, and empowering local businesses through digital training. These findings favor samosir districts as a continuing modern tourist destination.