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All Journal LAYAR: Jurnal Ilmiah Seni Media Rekam Amnesty: Jurnal Riset Perpajakan Jurnal Ilmu Pemerintahan Suara Khatulistiwa JURNAL EDUKASI NONFORMAL INFOKUM Jurnal Kebijakan Pemerintahan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Al-Ihda' : Jurnal Pendidikan dan Pemikiran Jurnal Ilmu Administrasi Negara Jurnal Ilmiah Administrasi Pemerintahan Daerah MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Ilmiah Teknik Informatika dan Komunikasi Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Isu Teknologi Jurnal Kesehatan Pertiwi Jurnal Penelitian Samudra AL - KAFF: JURNAL SOSIAL HUMANIORA Asian Journal of Management, Entrepreneurship and Social Science Indonesian Journal of Humanities and Social Sciences J-CEKI Joong-Ki
Ika Sartika
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Journal : Jurnal Ilmiah Teknik Informatika dan Komunikasi

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Strategi Content Writer dalam Meningkatkan Awareness dan Minat Pebisnis terhadap HashMicro melalui Artikel Amalia Febriyani; Ika Sartika; Hudi Santoso
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1025

Abstract

Digital technology plays an important role in improving the competitiveness of businesses. HashMicro, as an ERP software provider, utilizes content writer strategies as part of digital marketing to increase brand awareness and attract business people to their products. This research aims to analyze the content writer strategy implemented by HashMicro in the context of B2B marketing. The method used is descriptive qualitative, with data collection through in-depth interviews, observation, and analysis of published articles. Data were analyzed using the stages of reduction, presentation, and conclusion drawing. The results showed that HashMicro integrates the AIDA principle (Attention, Interest, Desire, Action) in its content writer strategy, with a focus on keyword research, the preparation of educational and emotional articles, and the use of attractive visuals to facilitate audience understanding. In addition, SEO-optimized article writing succeeded in increasing visibility and audience engagement, thus strengthening HashMicro's position in the digital market. This research provides insight into the effectiveness of content writer strategies in increasing brand awareness and interest of business audiences and provides recommendations for other companies in optimally utilizing content marketing.
Penerapan Smart Tourism sebagai Strategi Transformasi Digital untuk Menarik Wisatawan di Kabupaten Samosir Aisyah Sihombing; Ika Sartika
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1028

Abstract

The research aims to analyze the application of smart tourism as a digital transformation strategy to attract tourists in samosir districts. Using a mix mix approach (qualitative and quantitative), the study examined three key aspects: (1) the application of smart tourism in support of the digital transformation of the tourism sector, (2) the motivations, perceptions, and preferences of tourists, and (3) the contributing factors and implementation barriers. Research shows that web-based digital strategies, samosir tourism applications, and social media have been able to increase tourist attractiveness, with 89.8% of those who rely on digital technology for travel planning. However, challenges such as unequal digital infrastructure and low local UMKM participation on digital platforms are still a hindrance. USES and drivers theory are used to understand how tourists actively use digital technology. The study concludes that smart tourism does have a significant impact on the increase in tourist visits, while also offering recommendations for expanding Internet networks, leveraging apps, and empowering local businesses through digital training. These findings favor samosir districts as a continuing modern tourist destination.
Co-Authors Abimanyu Kanaka Winugra Adrian Adrian Aghna Zainina Agnes Agnita Aisyah Sihombing Amalia Febriyani Andek Prabowo Andi Rustam Andrew Ghea Mahardika Anis Rizqiyatun Ghofiroh Anita Fitriaturrohmah Anita Puji Astuti Arfiati, Iin Asep Suhana Aswar Aswar ayu widowati johannes Bachtiar, Willy Basman Basman, Basman Bayu Suriaatmaja Suwanda Dedi Komarudin Etin Indrayani Fachri, Mohammad Faradia Kristanti Dewi Fikry Fahrurrizal Firman Muhammad Basar Fitriani Fitriani Gatiningsih Gatiningsih Hadi Prabowo Helviana Rahayu Heni Rohmalia Hetty Fadriani HUDI SANTOSO Hyronimus Rowa Ida Ratna Safitri Ilham Anggianto Irma Yanti Lubis Irma Yusriani Siamora Ismi Fadjriah Hamsah james sances silaban Joni Agung Priyanto Kalam Aryo Yudo Khasan Effendy Laily Rachmawati M. Alpa Rizky Marleny Syam Mira Mira Muhadam Labolo Mulyono Natasya Natasya Neli Fitria Niluh Putu Sutarti Novalita . Nugi Lahuddini Pulungan Nurannajmi, Yasmin Nurdini Lady Taminta Br. Purba Nurliah Nurdin Nuryanto Nuryanto Rahmah, Annisa Resky Ana Abadi Resti Yektyastuti Rici Tri Harpin Pranata Sadu Wasistiono Suryani Suryani Teguh Prasetyo Tri Budiarto Tria Hilda Tris Supriadi Ulil Absor Vivien Febri Astuti Winda Kustiawan Yanti Perawati