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All Journal Disease Prevention and Public Health Journal SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Jurnal ABM Mengabdi MALLOMO: Journal of Community Service Jurnal Pengabdian kepada Masyarakat Nobel Management Review International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal Online Manajemen ELPEI (JOMEL) AMMA : Jurnal Pengabdian Masyarakat Lajagoe Pustaka Proceeding of The International Conference on Management, Entrepreneurship, and Business Jurnal Simki Economic Fundamental and Applied Management Journal
Syam, Asriah
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Peran Mediasi Kepercayaan Pelanggan Di E-Commerce: Kepuasan Pembayaran, Kepuasan Setelah Pengiriman Dan Sikap Pelanggan Suwanto, Vanessa Leviane; Theodore, Diondre; Syam, Asriah; Ardyan, Elia
Nobel Management Review Vol. 6 No. 1 (2025): Nobel Management Review
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v6i1.5080

Abstract

Penelitian ini bertujuan untuk menguji peran kepercayaan pelanggan sebagai variabel mediasi dalam hubungan antara kepuasan pembayaran (checkout satisfaction) dan kepuasan setelah pengiriman (after delivery satisfaction) terhadap sikap pelanggan di platform e-commerce Tokopedia. Menggunakan metode kuantitatif dengan pendekatan Structural Equation Modeling (SEM), data dikumpulkan dari 131 responden yang telah melakukan transaksi di Tokopedia. Hasil penelitian menunjukkan bahwa kepuasan pembayaran dan kepuasan setelah pengiriman memiliki pengaruh positif dan signifikan terhadap kepercayaan pelanggan. Namun, kepuasan dalam kedua aspek tersebut tidak langsung memengaruhi sikap pelanggan, melainkan melalui kepercayaan sebagai variabel mediasi. Selain itu, kepercayaan pelanggan terbukti memiliki pengaruh positif yang signifikan terhadap sikap pelanggan. Temuan ini menegaskan bahwa kepercayaan adalah faktor kunci dalam membentuk sikap pelanggan terhadap e-commerce. Implikasi manajerial dari penelitian ini menyoroti pentingnya penyediaan sistem pembayaran yang aman dan efisien serta peningkatan layanan pengiriman untuk membangun kepercayaan pelanggan. Dari sisi teoritis, penelitian ini berkontribusi dalam memperkuat literatur mengenai peran kepercayaan sebagai mediator dalam hubungan antara kepuasan pelanggan dan sikap mereka terhadap platform digital. Studi ini juga memberikan wawasan bagi penelitian selanjutnya untuk mengeksplorasi faktor lain, seperti pengalaman pelanggan secara menyeluruh dan moderasi loyalitas dalam transaksi e-commerce.
Adopsi Cashless Payment System pada Industri Kuliner di Kota Makassar: Pendekatan UTAUT Model Astuty Hasti; Asriah Syam
AkMen JURNAL ILMIAH Vol. 20 No. 3 (2023): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v20i3.4336

Abstract

 This research uses the Unified Theory of Acceptance and Use of Technology (UTAUT) model to measure the readiness of culinary industry players in Makassar City to adopt a non-cash payment system in the businesses they run. This research is a quantitative research using a purposive sampling technique, with a total sample of 183 culinary industry entrepreneurs. Data analysis in this research uses AMOS in testing structural equation models. Performance expectations, social influence, facilitation conditions directly have a significant positive effect on behavioral intentions and perceived risk. Meanwhile, effort expectations directly have an insignificant effect on behavioral intentions and perceived risk. The results of statistical tests show that perceived risk is able to mediate the influence of performance expectations, social influence, and facilitating conditions on behavioral intentions. However, perceived risk was unable to mediate the effect of effort expectations on behavioral intentions. The results of this research show that high-level UTAUT dimensions are able to reduce the risks felt by culinary industry entrepreneurs and increase the use of cashless payment systems in transactions.
Conditional Pathways of Support: Sustainability of Coastal Women’s Enterprises through QBL and ToC MonalisaMonalisa; Asriah Syam; Cindy Yoel Tanesa; Gracela Marisa; Carolina Mustikarini; Afrizal Firman
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.254

Abstract

The blue economy is widely promoted as a pathway to sustainable development, yet women’s enterprises remain marginalized by structural barriers. This study investigates whether support systems directly influence the sustainability of coastal women’s businesses in Bulukumba South Sulawesi, Indonesia, while applying the Quintuple Bottom Line (QBL) and Theory of Change (Toc) frameworks. A quantitative design using survey data from women-led micro, small, and medium enterprises (MSMEs) was analyzed through structural equation modeling (SEM). The model assessed the reliability of constructs and tested the hypothesized effect of support systems including access to finance, social support, and public policy on sustainability outcomes. Findings reveal that although the measurement model demonstrated reliability and validity, support systems showed no significant direct effect on sustainability. This result contrasts with much of the existing literature but aligns with recent studies emphasizing mediation through financial literacy, managerial capacity, and institutional scaffolding. The study thus adds nuance by demonstrating that external interventions, in isolation, are insufficient for sustaining women’s enterprises in coastal contexts. The research contributes theoretically by extending QBL and Toc to gendered coastal entrepreneurship and practically by highlighting the need for integrated, gender-sensitive policies. Future research should examine mediating and moderating mechanisms that translate support into long term sustainability.
Kegagalan Pembayaran Premi pada Pengguna Asuransi Kesehatan Swasta Asriah Syam; Dyan Fauziah Suryadi; Azniah Syam
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.214

Abstract

The increasing number of insurance policy owners who close their policies or surrender is one of the long-lasting effects of Covid-19. So it is necessary to investigate qualitatively about the things that underlie the decision making of users of private health insurance services to stop paying premiums to close their insurance policies. This study used a qualitative design with an in-depth interview approach to 10 of the best private health insurance service user informants according to Investor 2022 magazine in Indonesia between June - August 2022. Transcripts of all interview results were analyzed using thematic analysis with a theoretical framework approach to planning behavior (TPB). From the three themes it was found that the perception of obstacles is the only thing that underlies the surrender decision by users of private health insurance. Insurance companies should provide several options for premium payment restructuring schemes and product restructuring and easy access to these options so that customers can be persistent in continuing their policies.
Digital Transformation in Micro, Small, and Medium Enterprises: Accounting Information Systems and Digital Marketing Driving Financial Performance Burhanuddin, Fia Fauzia; Sharon, salmah; Basir, Mustika Kusuma; Syam, Asriah; Monalisa
Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Vol. 7 No. 2 (2026): Journal of Accounting, Entrepreneurship and Financial Technology (JAEF)
Publisher : Accounting Study Program, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jaef.v7i2.6251

Abstract

This study examines the influence of Accounting Information Systems (AIS) and digital marketing on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Takalar Regency, South Sulawesi. Digital transformation has become an essential strategy for enhancing MSME competitiveness, yet many rural enterprises still face barriers in adopting financial and marketing technologies. Grounded in signaling theory, AIS and digital marketing are viewed as strategic signals that reflect transparency, accountability, and innovation within MSME operations. Using a quantitative research approach, data were collected through questionnaires distributed to 104 MSME respondents who have operated for at least two years and utilize both financial recording and digital promotion methods. Data analysis was performed using multiple linear regression with SPSS version 26. The results indicate that AIS positively and significantly affects financial performance Demonstrating that accurate and timely financial reporting improves managerial decision-making and operational efficiency. Digital marketing also shows a positive and significant effect, suggesting that effective use of online platforms enhances sales growth and customer engagement. Together, both variables explain the variation in financial performance Indicating a strong synergistic impact. This study contributes to the literature on MSME digital transformation and provides practical implications for policymakers and local governments to strengthen training, infrastructure, and technological adoption in rural business development. 
Best Practice – Strategi Memulai Bisnis Bagi Mahasiswa Sekolah Tinggi Ilmu Ekonomi YPUP Makassar Cipta C. Perdana; Asriah Syam; Carolina N. Mustikarini; Novika A. Triani; Sinar D. Putra; Justin Wijaya; Winarto Poernomo
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurship education in Indonesian higher education institutions still lacks clear standards. Additionally, educators lack the necessary competence to introduce students to new perspectives on entrepreneurial values. This community engagement aims to implement standardized entrepreneurship education in higher education institutions, focusing on the theme Best Practice – Business Startup Strategies for Students through the introduction of the effectuation concept and the business model canvas. The participants of this activity consist of 63 students and 5 lecturers from STIE YPUP Makassar. The outcome of this activity is the students' ability to apply these concepts to generate new business ideas. Seventeen groups were formed, and from these groups, three unique and feasible business ideas were selected. The implementation of this activity involved presentations, discussions, and mentoring. The significant impact of this community engagement is evident in the high level of enthusiasm and the creation of creative and innovative business ideas during the two-day training, serving as evidence of its success with the involved partners.
BRAND INTERACTION AND INTIMACY AS MEDIATORS BETWEEN STAY EXPERIENCE AND BRAND EVANGELISM AT MAHAVIRA HOTEL NABIRE Nikita Felicia Agatha; Asriah Syam
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 8 (2026): JULY
Publisher : RADJA PUBLIKA

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Abstract

The post-pandemic recovery of the hotel industry has intensified competition and increased the importance of customer advocacy. This study examines the effect of stay experience on brand evangelism and tests the parallel mediating roles of brand interaction and brand intimacy among customers of Mahavira Hotel Nabire. A quantitative survey was conducted with 210 customers selected through purposive sampling, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings show that stay experience has positive and significant effects on brand interaction and brand intimacy. Brand intimacy significantly influences brand evangelism, whereas stay experience and brand interaction do not have significant direct effects on brand evangelism. Brand intimacy significantly mediates the relationship between stay experience and brand evangelism, while brand interaction does not. These results indicate that positive hotel experiences encourage voluntary recommendations when they create emotional closeness between customers and the hotel brand. Managers should therefore design personalized, meaningful, and memorable service experiences to strengthen brand intimacy and support brand evangelism.
Digital Conflict Management, Moral Fatigue, and Stakeholder Governance in Islamic Schools: A Hermeneutic Phenomenological Study Dyan Fauziah Suryadi; Asriah Syam; Monalisa; Fia Fauzia Burhanuddin; Ibriati Kartika Alimuddin
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.987

Abstract

This study aims to examine digital conflict management and stakeholder governance in Islamic schools by addressing four questions: 1) How do teachers and parents experience and interpret conflict in digital communication? 2) What factors trigger digital conflict in teacher-parent communication? 3) How do Islamic values shape conflict management strategies? 4) How does tabayyun function as a mechanism for restoring meaning, trust, and stakeholder relationships? Using a qualitative hermeneutic phenomenological approach, this study involved thirteen informants consisting of seven teachers, five parents, and one school principal from three private Islamic schools. Data were collected through in-depth semi-structured interviews and analyzed through holistic, selective, and detailed reading. Digital conflict emerged from communication ambiguity, parental moral anxiety, stakeholder expectations, and blurred communication boundaries. Teachers experienced moral fatigue arising from the continuous pressure to maintain morally and religiously appropriate communication, while tabayyun functioned as a restorative mechanism that repaired meaning, reduced emotional escalation, and restored trust. The study reconceptualizes teacher-parent digital conflict as a stakeholder governance issue, introduces moral fatigue as a context-sensitive form of exhaustion in value-based organizations, and positions tabayyun as a religiosity-based conflict management mechanism. The findings highlight the need for formal communication protocols, boundary governance, teacher support systems, and structured clarification procedures in Islamic schools.
Co-Authors A. Rizki Amelia Adindah Novihartina Jafar Afrizal Firman Ashar HM Astuty Hasti Azniah Syam Basir, Mustika Kusuma Bilyan Putra Sari Putra Sari Burhanuddin, Fia Fauzia Carolina Mustikarini Carolina N. Mustikarini Carolina Novi Mustikarini Cindy Yoel Tanesa Cindy Yoel Tanesia Cipta C. Perdana David Sundoro Djiemesha, Novicha Dyan Fauziah Suryadi Elia Ardyan Erwin Parega Eva Arna Abrar Fia Fauzia Burhanuddin Firawati Firawati gosal, Michelle Gracela Marisa Gracela Marisa Sanapang Ibriati Kartika Alimuddin Indra Dewi Justin Wijaya Kasim, Jamilah Kasmir Syariati Lesmana, Kylie Maichal Maichal Maichal Molina, Natanael T Muh Syulhasbiullah Mustikarini, Carolina Novi Nikita Felicia Agatha Novika A. Triani Rahmat Zulfikar S.E., M.M, Dr. Monalisa, Sherah Sherah Sinar Dharmayana Putra St Salmah Sharon Suade, Yuyun Karistin Meilisa Suwanto, Vanessa Leviane Tanesia, Cindy Yoel Tanesia, S.E., MBA, Cindy Yoel Theodore, Diondre Wiander, Bryan Winarto Poernomo Yusnaeni Yusnaeni, Yusnaeni Zamli