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All Journal ComEngApp : Computer Engineering and Applications Journal JSI: Jurnal Sistem Informasi (E-Journal) Annual Research Seminar Sistemasi: Jurnal Sistem Informasi Journal of Information Technology and Computer Science JITK (Jurnal Ilmu Pengetahuan dan Komputer) JOURNAL OF APPLIED INFORMATICS AND COMPUTING Jurnal Sisfokom (Sistem Informasi dan Komputer) JURTEKSI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JSAI (Journal Scientific and Applied Informatics) Building of Informatics, Technology and Science Journal of Information Systems and Informatics Jurnal Pengabdian Masyarakat Bumi Raflesia Journal Informatic, Education and Management (JIEM) Jurnal Generic Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat AKM: Aksi Kepada Masyarakat Indonesian Journal of Innovation Studies Jurnal Algoritma Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Abdimas Maduma Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesia The Indonesian Journal of Computer Science
Mira Afrina
Department Of Information Systems, Faculty Of Computer Science, Universitas Srwijaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Journal of Information Systems and Informatics

 1 
Determinants of Impulsive Buying During Shopee Flash Sales: Ajzen’s Theory of Planned Behavior Approach Baidhawi, Alif; Afrina, Mira; Tania, Ken Ditha; Kurnia, Rizka Dhini
Journal of Information System and Informatics Vol 8 No 1 (2026): February
Publisher : Asosiasi Doktor Sistem Informasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63158/journalisi.v8i1.1452

Abstract

This research investigates the psychological elements that affect consumers’ impulsive buying behavior during Shopee flash sale events using the TPB. This inquiry employs a quantitative causal approach using survey data from 154 Shopee users engaged in flash sale purchases. Data were analyzed using a variance-based structural equation modeling approach with SmartPLS. The findings indicate that AT, SN, and PB jointly demonstrate significant effects on impulsive buying intention (β = 0.401; β = 0.395; β = 0.161), jointly explaining 59.9% of its variance. In addition, impulsive buying intention demonstrates a strong influence on actual impulsive buying behavior (β = 0.656, p < 0.001), accounting for 43.1% of the behavioral variance. Among the antecedents, attitude represents the most dominant predictor of intention, followed by subjective norms. A key advancement of this research stems from the integration of the TPB framework within flash sale contexts, positioning impulsive buying intention as a central psychological mechanism under conditions of time pressure. from a practical standpoint, the findings suggest that Shopee sellers and digital marketers should emphasize benefit-oriented messaging, urgency cues, and social validation features such as reviews, real time purchase indicators, and influencer endorsements to strengthen consumers’ impulsive buying intention during flash sale campaigns.
Co-Authors Abdiansah, Abdiansah Ade Iriani Sapitri Adhityah Anugrah Ahmad Fali Oklilas Ahmad Fali Oklilas Ahmad Fali Oklilas Ahmad Fali Oklilas Ahmad Rifai Aini Nabilah Al Farissi Ali Ibrahim Ali Ibrahim Ali Ibrahim Annisa Darmawahyuni Apriansyah Putra - Ari Wedhasmara Ariani, Ardina Asyrof Fitrah Baidhawi, Alif Bayu Wijaya Putra Cendikiawan, Rizky Saputra Damayanti, Risma Darmawahyuni, Annisa Dedeng Zamawi Dicha Pratiwi Dinna Yunika Hardiyanti Dwi Rosa Indah Dyah Paramita P Endang Lestari Ruskan Ermatita - Fahreza, Irvan Fathoni - Febriady, Mukhlis Firdaus Firdaus - Firdaus Firdaus Firdaus Firdaus Firmansyah, M. Daffa Gumay, Naretha Kawadha Pasemah Gustin Saputri Hadini Novianti Hafiiz Kresna Prasetya Hardini Novianti Hardini Novianti Hardini Novianti Hendi Putra Wijaya Iin Seprina Iredho Fani Reza Irvan Fahreza Islamiansyah, Wira Junia Kurniati Ken Dihta Tania Ken Ditha Tania Kesuma, Lucky Indra Kodri, Lay Kurnia, Rizka Dhini  Lakeisyah, Eka Therina Lay Kodri Leonardi, Veronica Hertensia M. Aris Garniardi Miftahul Falah Muhammad Anshori Muhammad Fachrurrozi Muhammad Fachrurrozi Muhammad Naufal Rachmatullah Nabila Hidayati Naretha Kawadha Pasemah Gumay Nashiroh Ramadhani, Muthia Nia Meitisari Nurlayli Indah Sari Nurullah Marina Kelana Oky Budiyarti Opi Hernayanti Ovi Dyantina Pacu Putra Purwita Sari Putri Eka Sevtiyuni Rahmat Izwan Heroza Redha Bayu Anggara Rezqe, Beriadi Agung Nur Risma Damayanti Rizka Dhini Rizka Dhini Kurnia Rizka Dhini Kurnia Rizka Dhini Kurnia Rizka Rahmadhani Sabila, Amalia Sahira, Mutia Sapitri, Ade Iriani Sartika, Widya Seprina, Iin Septiani Aulia Putri Sevtiyuni, Putri Eka Siti Nurmaini Sri Desy Siswanti Suci Dwi Lestari Suci Dwi Lestari Tasmi Tasmi Tasmi Tasmi Tia Arlin Dita Tumpol S Simarmata Welly Nailis Willy Winda Kurnia Sari Wita Farla WK Wiwik Handayani Yadi Utama Yadi Utama Yadi Utama Yadi Utama Yadi Utama Yadi Utama Yadi Utama, Yudha Pratomo Yunus, Hedi Zaini, Akbar Al Zhafiri, Muhammad Farisan