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All Journal Journal of Tropical Soils Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrin : Jurnal Penelitian Pertanian Journal of Agribusiness and Community Empowerment (JACE) Jurnal Pembangunan Nagari Journal Of Human And Education (JAHE) Journal of Trends Economics and Accounting Research Jurnal Ilmiah SOSIO AGRIBIS AGRIEKSTENSIA Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis International Journal of Economic, Technology and Social Sciences (Injects) Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis
Roni Afrizal
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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FAKTOR YANG MEMENGARUHI MINAT GENERASI MUDA DALAM MELANJUTKAN USAHATANI KELUARGA DI KECAMATAN AKABILURU KABUPATEN LIMA PULUH KOTA Irawan, Ferdi Mahkota; Alfikri; Afrizal, Roni
Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis Vol. 1 No. 2 (2023): November 2023
Publisher : Green Engineering Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55043/ekonomipedia.v1i2.148

Abstract

The agricultural sector is one of Indonesia's third largest economic sources after the industrial and trading sectors. In 2022, it is recorded that 34.6% of the workforce will be absorbed by the agricultural sector. agricultural labor is still dominated by mature and old age workers. This is due to the lack of desire of the younger generation to continue farming family. The research objective is to analyze the factors that influence the interest of the younger generation in continuing family farming. The research was carried out in Akabiluru District, Lima Puluh Kota District with sampling using the roscoe theory formula in the Koto Tangah Nagari, Batu Ampa and Batuhampar. data analysis used binary logistic regression with independent variables including gender, motivation, age, land area, education, agricultural image, and community environment. The results showed that the variable age and land area had a positive effect, while the motivational variable had a negative effect.
Analisis Faktor-Faktor yang Memengaruhi Source of Consumer Information pada Pengunjung UKM Agrowisata Pramudya Putra, Vicka; John Nefri; Roni Afrizal; Indria Ukrita; Arnayulis; Azzukhruf Ariliusra
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1028

Abstract

Technological developments play an important role in marketing activities, one of which is digital marketing through social media. With the existence of social media, it becomes easier, faster and lower cost for consumers to obtain information related to products or services offered by business organizations such as Small and Medium Enterprises. However, information on social media is less trustworthy and less credible because of several biases, so many consumers still rely on word of mouth when they want to search for or dig up information about products or services. The use of appropriate information sources has an influence on marketing strategies in business organizations such as Agrotourism SMEs, one of which is Dangau Abak. The lack of marketing research in Agrotourism SMEs, especially in the field of prepurchasing, is one of the reasons why this research is important to carry out. This research aims to determine the source of consumer information used by visitors to obtain information (word of mouth or social media) and analyze the factors that influence the use of this information source. This research was conducted on visitors to the Dangau Abak Agrotourism UKM which is a Small and Medium Enterprise in the Agrotourism sector with a total of 65 visitors as respondents. Data analysts use a binary logistic regression model with data collection techniques using observation, interviews and questionnaires. This research shows that most visitors obtain information about Dangau Abak Agrotourism UKM from social media, namely 57%. This research concludes that age and interaction with social media influence the use of information sources, both word of mouth and social media.
Co-Authors . HUSNAIN Aflizar, . Alfikri Apriyanto, Apriyanto Ariliusra, Azzukhruf Arnayulis, Arnayulis Away, Sischa Febriani Yamesa Azzukhruf Ariliusra Beni Satria Berliana, shinta Candra, Delni Alek Chaniago, Yona Darnetti Darnetti Fahriansyah, Fahriansah Fitri, Melani Anisa Hanapi, Dedi Harahap, Heri Faisal Heri Faisal Harahap Hidayat, Luthfy Husna, Giva Nivatul Ibnusina, Fedri Idowu, Alarima Cornelius Indria Ukrita Irawan, Ferdi Mahkota Jamaluddin Jamaluddin John Nefri Kumbara, Kumbara Masunaga, Tsugiyuki Mega Amelia Putri, Mega Amelia Muhammad Irsyad Syaifulloh Akmal Muzakir, . Muzakkir, . Nefri, John Nofrianil, Nofrianil Pramudya Putra, Vicka Putra, Randi Maulika Rahman, Arzu Rahman, Muhammad Azadur Satria, Puja Silfia Silfia, Silfia Siregar, Masro Syafri, Edi Trifebriana, Indah Ukrita, Indria Veronice Veronice Vicka Pramudya Putra Winarni, Intan Permata Yelfiarita, Yelfiarita Yuliandri, Yuliandri Zendato, Christyn Frizz