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KOPER-TANI (Komunitas Pertanian Terpadu Indonesia): Model Platform Digital Untuk Pembangunan Komunitas Pertanian Terpadu Kumbara, Kumbara; Silfia, Silfia; Afrizal, Roni; Putra, Vicka Pramudya; Yelfiarita, Yelfiarita
Jurnal Pembangunan Nagari Vol 10 No 1 (2025)
Publisher : Badan Penelitian and Pengembangan (Balitbang), Padang, West Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The limitations of integrated farming are difficult to overcome if relying solely on personal and conventional approaches. Therefore, a community-based approach with digital technology adoption is required. This study aims to analyze the initial model for developing an integrated farming community through a digital platform tailored to the characteristics and perceptions of key stakeholders. The research employs a descriptive qualitative method with data visualization techniques, using online and offline surveys involving 60 respondents—comprising farmers, consumers, and agricultural academics/practitioners—selected through quota sampling. Data analysis involved reduction, visualization of respondent characteristics in graphical form, and perception testing across respondent groups using chi-square analysis. The results were then mapped into a community program framework as the foundation for designing the initial platform model. The findings show that the Koper-Tani model aligns with user characteristics, especially regarding experience, age, and education level, which support adoption readiness. Perception tests showed no significant differences among respondent groups on the evaluated indicators. The proposed platform model consists of five subsystems: (1) needs identification and market access, (2) social media information, (3) farmer empowerment, (4) regulatory and collaboration strengthening, and (5) time-based monitoring and evaluation. Further research is needed by adding social interaction features and their impact on the sustainability of integrated agriculture.
Pengaruh Modal, Harga, Tenaga Kerja, Luas Lahan, Jumlah Produksi Terhadap Pendapatan Petani Gambir di Nagari Solok Bio-Bio (The Influence of Capital, Price, Labor, Land Area, Production Amount on the Income of Gambir Farmers in Nagari Solok Bio-Bio) Siregar, Masro; Afrizal, Roni; Nofrianil, Nofrianil
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254388

Abstract

Harau is one of the sub-districts in Lima Puluh Kota Regency that has significant potential as a center for gambir commodity production, with a total land area of 16,708 hectares and a production volume of 10,823.66 tons. The productivity of gambir agriculture in Harau District is the lowest, which is 0.12 ha/kg. One of the smallest administrative areas (Nagari) in Harau District that experienced a decline in productivity was Nagari Solok Bio-Bio. In this study, the influence of capital factors (X1), price (X2), labor (X3), land area (X4), and production volume (X5) was studied simultaneously and partially on the income of gambir farmers in Nagari Solok Bio-Bio. The methodology used was multiple linear regression analysis and a questionnaire with a Likert scale. Based on the results of the study, the average income of gambir farmers per year in Nagari Solok Bio-Bio was IDR 41,889,095. Based on the results of the study, all independent variables, namely capital, price, labor, land area, and production volume, have a significant influence on the income of gambir farmers, both partially and simultaneously. With an Adjusted R-squared (R²) Coefficient of 0.667, the five factors contributed 66.7% to the variation in farmer income.Keywords: Gambir, Income, Multiple Linear Regression
Assessment Erosion 3D Hazard with USLE and Surfer Tool: A Case Study of Sumani Watershed in West Sumatra Indonesia Aflizar, .; Afrizal, Roni; Masunaga, Tsugiyuki
JOURNAL OF TROPICAL SOILS Vol. 18 No. 1: January 2013
Publisher : UNIVERSITY OF LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5400/jts.2013.v18i1.81-92

Abstract

Quantitative evaluation of soil erosion rate is an important basic to investigate and improve land use system, which has not been sufficiently conducted in Indonesia.  The Universal Soil Loss Equation (USLE) and Erosion Three Dimension (E3D) in Surfer were used to identify characteristic of dominant erosion factors in Sumani Watershed in West Sumatra, Indonesia using data soil survey and monitoring sediment yield in outlet watershed.  Climatology data from three stations were used to calculate Rainfall erosivity (R) factor. As many as101 sampling sites were used to investigate soil erodibility (K-factor) with physico-chemical laboratory analysis. Digital elevation model (DEM) of Sumani Watershed was used to calculate slope length and Steepness (LS-factor). Landsat TM imagery and field survey were used to determine crop management (C-factor) and conservation practices (P-factor). Calculating soil loss and map of USLE factor were determined by Kriging method in Surfer 9. Sumani Watershed had erosion hazard in criteria as: severe to extreme severe (26.23%), moderate (24.59%) and very low to low (49.18%).  Annual average soil loss for Sumani watershed was 76.70 Mg ha-1 y-1 in 2011. Upland area was designated as having a severe to extreme severe erosion hazard compared to lowland which was designated  as having very less to moderate.  On the other land, soil eroded from upland were deposited in lowland. These results were verified by comparing one year’s sediment yield observation on the outlet of the watershed. Land use (C-factor), rainfall erosivity (R- factor), soil erodibility (K-factor), slope length and steepness (LS-factor) were dominant factors that affected soil erosion. Traditional soil conservation practices were applied by farmer for a long time such as terrace in Sawah.  The USLE model in Surfer was used to identify specific regions susceptible to soil erosion by water and was also applied to identify suitable sites to conduct soil conservation planning in Sumani Watershed.[How to Cite : Aflizar, R Afrizal, T Masunaga. 2013. Assessment Erosion 3D Hazard with USLE and Surfer Tool: A Case Study of Sumani Watershed in West Sumatra Indonesia. J Trop Soils, 18 (1): 81-92. doi: 10.5400/jts.2013.18.1.81][Permalink/DOI: www.dx.doi.org/10.5400/jts.2013.18.1.81]
3D Agro-ecological Land Use Planning Using Surfer Tool for Sustainable Land Management in Sumani Watershed, West Sumatra Indonesia Aflizar, .; Idowu, Alarima Cornelius; Afrizal, Roni; Jamaluddin, .; Husnain, .; Masunaga, Tsugiyuki; Syafri, Edi; Muzakir, .
JOURNAL OF TROPICAL SOILS Vol. 18 No. 3: September 2013
Publisher : UNIVERSITY OF LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5400/jts.2013.v18i3.241-254

Abstract

Estimation of soil erosion 3D (E3D) provides basic information that can help manage agricultural areas sustainably, which has not been sufficiently conducted in Indonesia. Sumani watershed is main rice production area in West Sumatra which has experienced environmental problem such as soil erosion and production problem in recent years. 3D Agro-ecological land use planning based on soil erosion 3D hazard and economic feasibility analyses consist of production cost and prize data for each crop. Using a kriging method in Surfer tool program, have been developed data base from topographic map, Landsat TM image, climatic data and soil psychochemical properties. Using these data, the Universal Soil Loss Equation was used for spatial map of soil erosion 3D and proposed a 3D agro-ecological land use planning for sustainable land management in Sumani watershed. A 3D Agro-ecological land use planning was planned under which the land use type would not cause more than tolerable soil erosion (TER) and would be economically feasible. The study revealed that the annual average soil erosion from Sumani watershed was approximately 76.70 Mg ha-1yr-1 in 2011 where more than 100 Mg ha-1yr-1 was found on the cultivated sloping lands at agricultural field, which constitutes large portion of soil erosion in the watershed. Modification of land use with high CP values to one with lower CP values such as erosion control practices by reforestation, combination of mixed garden+beef+chicken (MBC), terrace (TBC) or contour cropping+beef+chicken (CBC) and sawah+buffalo+chicken (SBC) could reduce soil erosion rate by 83.2%, from 76.70 to 12.9 Mg ha-1 yr-1, with an increase in total profit from agricultural production of about 9.2% in whole Sumani watershed.Key words: CP-values, Erosion 3D, land use, Surfer Tool, USLE [How to Cite: Aflizar, AC Idowu, R Afrizal, Jamaluddin, E Syafri, Muzakir, Husnain and T Masunaga. 2013. 3D Agro-ecological Land Use Planning Using Surfer Tool for Sustainable Land Management in Sumani Watershed, West Sumatra Indonesia. J Trop Soils 18 (3): 241-254. Doi: 10.5400/jts.2013.18.3.241][Permalink/DOI: www.dx.doi.org/10.5400/jts.2013.18.3.241]REEFERENCESAflizar, A Roni and T Masunaga. 2013. 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Fourteenth edition reviced. Pearason International edition. Pearson education Japan. p. 121-171.Chris SR and H Harbor. 2002. Soil erosion assessment tools from point to regional scales-the role of geomorphologists in land management research and implication. Geomorphology 47: 189-209.Choudhury C, PM Chauhan, P Garg and HN Garg. 1996. Cost-Benefot ratio of triple pass solar air heates. Energy Convers Manage 37: 95-116. Crasswell ET, A Sajjapongse, DJB Hawlett and AJ Dowling. 1997. Agroforestry in the management of sloping lands in Asia and the Pacific. Agrofores Sys 38: 121-130.FAO [Food and Agriculture Organization]. 1993. Guidelines for Land Use Planning. FAO Development Series 1, FAO, Rome.FAO/IIASA [Food and Agriculture Organization/International Institute for Applied Systems Analysis]. 1991. Agro-Ecological Land Resources Assessment for Agricultural Development Planning; A Case Study of Kenya: Resource Database and Land Productivity. Main Report and 8 Technical Annexes. Rome, AGL-FAO. 9 vols. 1150 p. Gee GW and JW Bauder. 1986. Particle size analysis. In: A Klute (ed). Methods of soil Analysis, Part 1. Physical and mineralogical Methods, American Society of Agronomy and Soil Science Society of America, Madison, Wisconsin, pp. 399-404.Golden software. 2010. Surfer® 9 for windows. Golden, Colorado. Available online http://www.goldensoftware.com/products/surfer/surfer.shtml.Hammer WI. 1981. Second soil conservation consultant report AGOF/INS/78/006. Tech. Note No 10, Centre of Soil Research, Bogor.Irvem A, F Topaglu and V Uygur. 2007. Estimating spatial distribution of soil loss over Seyhan River Basin in Turkey. J Hydrol 336: 30-37.IITA [International Institute of Tropical Agriculture]. 1979. Selected Methods for Soils and Plant Analysis, Manual Series No. 1, IITA, Ibadan, Nigeria, pp. 70.Iwata T, S Nakano and M Inoue. 2003. Impact of past riparian deforestation on stream communities in a tropical rain forest in Borneo. 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J Hydrol 292: 1-22.Reeve RC. 1965. Particle-size Analysis. In: CA Black, DD Evans, JL White, Ensminger and FE Clark (eds). Methods of Soil Analysis Part 1. Physical and Mineralogical Methods, American Society of Agronomy, Madison, Wisconsin, pp. 528-530. Sarainsong F, K Harashima, H Arifin, K Gandasasmita and K Sakamoto. 2007. Practical application of a land resources information system for agricultural landscape planning. Landscpe Urban Plan 79: 38-52.Schob A, J Schmidt and R Tenholtern. 2006. Derivation of site-related measures to minimize soil erosion on the watershed scale in the Saxonian loess belt using the model erosion 3D. Catena 68: 153-160.Shi ZH, CF Cai, SW Ding, TW Wang and TL Chow. 2004. Soil conservation planning at the small watershed level using RUSLE with GIS: a case study in the Three Gorge Area of China. Catena 55: 33-48.Soil Survey Staff. 1990. Keys to Soil Taxonomy. Washington, DC: USDA Natural Resources Conservation Service. Available online ftp://ftp-fc.sc.egov.usda.gov/NSSC/Soil_Taxonomy/keys/1990_Keys_to_Soil_Taxonomy.pdf.Stevenson M and H Lee. 2001. Indicator of sustainability as a tool in agricultural development: portioning scientific and participatory processes. Int J Sustain Dev World Ecol 8: 57-56.Svoray T, P Bar and T Bannet. 2005. Urban land-use allocation in a Mediterranean ecotone: Habitat heterogeneity Model incorporated in a GIS using a multi-criteria mechanism. Landscape Urban Plan 72: 337-351.Takata Y, S Funukawa, J Yanai, A Mishima, K Akshalov, N Ishida and T Kosaki. 2008. Influence of crop rotation system on the spatial and temporal variation of the soil organic carbon budget in northern Kazakhstan. Soil Sci Plant Nutr, 54: 159-171.Wakatsuki T, Y Shinmura, E Otoo and GO Olaniyan. 1998. African-based paddy field system for the integrated watershed management of the small inland valley of West Africa. FAO Water Report no. 17. pp. 5-79.Wischmeier WH and DD Smith. 1978. Predicting rainfall erosion losses: a guide to conservation farming, USDA Handbook: No. 537 US Department of Agriculture, Washington, DC pp 1-58.World Bank. 1989. World Bank Technical Paper Number 127. In: Doolette JB and WB Magrath (eds). Watershed Development in Asia. Strategies and Technologies Available online: http://www-wds.worldbank.org/external/default/WDSContentServer/WDSP/IB/1999/09/17/000178830_98101904135527/Rendered/INDEX/multi_page.txt.Zhang Y, H Yang, M Du, X Tang, H Zhang and B Peng. 2003. Soil erosion study on hillside in Southern Jiangsu province the cesium-137 tracer technique. Soil Sci Plant Nutr 49: 85-92.
Geochemical Investigation of Selected Elements in an Agricultural Soil: Case Study in Sumani Watershed West Sumatera in Indonesia Aflizar, .; Muzakkir, .; Afrizal, Roni; Rahman, Muhammad Azadur
JOURNAL OF TROPICAL SOILS Vol. 21 No. 1: January 2016
Publisher : UNIVERSITY OF LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5400/jts.2016.v21i1.49-66

Abstract

This paper presents the geochemical study of agricultural soil and river sediments along Sumani watershed, West Sumatra in Indonesia. We examined the distribution and abundances of 16 elements (Pb, Zn, Cu, Ni, Cr,V, Sr, Rb, Ce, Th, Zr, Si, Ti, Fe Ca, and P) in vegetable soil, sawah soil =and river sediment sample, to evaluate the factors controlling their abundances, possible sources, and environmental implications. Average concentrations of Pb, Zn, Cu, Ni, Cr,V, Sr, Rb, Ce, Th, Zr at vegetable (1) soil were 38, 88.3, 38.7, 3, 8, 101, 96, 98, 87, 31 and 218 mg kg-1 , 26, 39.05, 8.8, 13.5, 31, 231.5, 37, 19, 78, 16 and 303.5 mg kg-1 at sawah soil (3, 4) and 30, 61.6, 35.7, 9, 22, 294, 65, 12, 78, 14 and 232 mg kg-1 at river sediment (2), respectively. The concentration of Pb, Rb, Th and Zr at upland vegetables, V and Zr at sawah soil and river sediment were mostly two time Sumatra BCSCST or BCC in several samples. Enrichment factor values showed low to moderate enrichment of Pb, Zn, Cu, Rb, Ce and Zr, whereas Th showed significant contamination at vegetables soil, suggesting contributions from anthropogenic sources. Anthropogenic contributions of most metals mainly originate from natural processes. However, Pb, Ce, Th and Zr ranges of 527–108, 41-89, 66-117 and 35-100%, respectively, at Vegetable and sawah soil and river sediment confirm their anthropogenic contribution. Factor analysis and correlation matrices suggested that elevated metal concentrations at agricultural soil in Sumaniwatershed might be controlled by pH, CEC, Fe-oxy-hydroxides. Deposition of metals at vegetable and sawah soil and river sediment might be controlled by non-ferrous metal (i.e., aluminosilicates), sediment grain size, or source rock composition (andesite, alluvial fan, undifferentiated volcanic material, granite and gneiss).Keyword: Agricultural soil, anthropogenic activities, enrichment factor, metals source, river sediment, watershed trace [How to Cite: Aflizar, Muzakkir, R Afrizal and MA Rahman. 2016. Geochemical Investigation of Selected Elements in an Agricultural Soil: Case Study in Sumani Watershed West Sumatera in Indonesia. J Trop Soils 21: 49-66. Doi: 10.5400/jts.2016.21.1.49]
Daya Saing Gambir Indonesia di Pasar Dunia (Studi Kasus di Sumatra Barat) Putri, Mega Amelia; Afrizal, Roni; Yelfiarita, Yelfiarita; Arnayulis, Arnayulis
Agrin Vol 25, No 2 (2021): Agrin
Publisher : Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.agrin.2021.25.2.573

Abstract

Sumatera Barat merupakan penyumbang gambir terbesar di Indonesia mencapai 63,47% dari total ekspor Indonesia ke pasar dunia. Negara utama ekspor gambir Sumatera Barat adalah India. Tantangan umum yang dihadapi Indonesia dalam mengekspor gambir ke India adalah adanya pesaing lain seperti Perancis, Italia, Belgia dan lainnya, kondisi harga pasar lokal dan harga ekstrak gambir baku impor, prosedur pemerintah untuk ekspor-impor membutuhkan waktu yang lebih lama. Selain itu, tingginya permintaan dan rendahnya produksi gambir menyebabkan penundaan pengiriman. Hal ini tentu saja akan mengganggu sistem perdagangan gambir dan akan berdampak terhadap daya saing gambir. Metode analisis penelitian ini menggunakan metode analisis komparatif RCA (Revealed Comparative Advantage). Hasil analisis daya saing komparatif RCA (RevealedComparative Advantage) menggambarkan daya saing ekspor gambir Indonesia (Studi kasus di Sumatera Barat) di pasar dunia belum memiliki daya saing. Namun, untuk gambir Indonesia di pasar sasaran utama (India), Indonesia memiliki daya saing yang kuat pada sepuluh tahun terakhir (tahun 2010-2019) dibandingkan negara pesaing lainnya.Kata kunci: daya saing, gambir, RCA, In
Pendampingan Dalam Meningkatkan Tata Kelola Keuangan Pada Koperasi Putra Putri Amanah Harahap, Heri Faisal; Putra, Vicka Pramudya; Nefri, John; Afrizal, Roni; Ukrita, Indria; Arnayulis, Arnayulis; Ariliusra, Azzukhruf; Muhammad Irsyad Syaifulloh Akmal; Fahriansyah, Fahriansah; Trifebriana, Indah; Hidayat, Luthfy
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1703

Abstract

Koperasi memainkan peran penting dalam mendukung pertumbuhan ekonomi daerah dan kesejahteraan anggotanya. Namun, banyak koperasi, termasuk Koperasi Putra Putri Amanah di Kabupaten Lima Puluh Kota, menghadapi tantangan dalam tata kelola keuangan, yang menghambat efektivitas operasional dan akuntabilitas. Artikel ini mendeskripsikan program pendampingan yang dilakukan pada Koperasi Putra Putri Amanah untuk meningkatkan pemahaman dan keterampilan pengurus koperasi dalam pengelolaan keuangan. Pendekatan partisipatif digunakan dalam program ini, yang mencakup tahap analisis kebutuhan, pengumpulan data, pembekalan, serta penyusunan laporan keuangan yang sesuai standar. Hasilnya menunjukkan peningkatan keterampilan pengurus koperasi dalam menyusun laporan keuangan, termasuk Laporan Laba Rugi, Laporan Posisi Keuangan, dan Laporan Arus Kas. Evaluasi akhir mengindikasikan bahwa hasil pendampingan berpotensi mendukung peningkatan kualitas laporan untuk Rapat Anggota Tahunan (RAT) 2025. Meski demikian, pemahaman akuntansi koperasi masih memerlukan peningkatan berkelanjutan
ANALYSIS OF PRICE VARIATIONS AND INTEGRATION OF BROILER CHICKEN EGGS MARKET IN WEST SUMATRA Putri, Mega Amelia; Yelfiarita, Yelfiarita; Afrizal, Roni; Arnayulis, Arnayulis
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 01 2022 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (409.419 KB) | DOI: 10.31186/jagrisep.21.1.31-44

Abstract

Chicken eggs are one of the primary sources of protein for people in West Sumatra. The level of consumption continues to increase every year, while the availability of broiler eggs is not stable. This condition illustrates the problems faced by consumers and producers, namely price instability. Market integration is a metric that demonstrates how price changes in the reference market affect price changes in the follower market. The objective of this research is to examine the price variation and market integration of broiler eggs in West Sumatra. Coefficient of variation analysis is used to examine price variation, while cointegration analysis with the Vector Autoregression (VAR)/Vector Error Correction Model (VECM) model is used to investigate market integration. The variations coefficient analysis shows that the price of chicken eggs on the market is relatively more stable than that of the consumer market. The results of the integration analysis show that there is no integration between the market for broiler eggs at the producer and consumer levels, both in the long and short term. This is due to the information asymmetry between the two markets.
Penanganan Pascapanen Benih Jagung Hibrida di PT Citra Nusantara Mandiri Kota Solok Provinsi Sumatera Barat: Penanganan Pascapanen Benih Jagung Hibrida di PT Citra Nusantara Mandiri Kota Solok Provinsi Sumatera Barat Away, Sischa Febriani Yamesa; Darnetti, Darnetti; Afrizal, Roni
Journal of Agribusiness and Community Empowerment (JACE) Vol. 5 No. 2 (2022): September
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.334 KB) | DOI: 10.32530/jace.v5i2.496

Abstract

PT Citra Nusantara Mandiri (PT. CNM) Solok menjadi satu-satunya produsen benih jagung hibrida di Sumatera Barat. Perusahaan ini juga bekerjasama dengan PT. Pertani (Persero) sebagai pemasar produk dan pemulia sebagai penyedia calon benih jagung hibrida. Tujuan penelitian ini 1) Menganalisis tahapan pascapanen 2) Menganalisis pemanfaatan penanganan pascapanen pada kegiatan sortasi benih jagung hibrida, dan 3) Menghitung dan membandingkan rasio hasil pada kegiatan sortasi benih jagung hibrida. Kegiatan penelitian ini dilakukan di PT CNM Solok, dilakukan selama dua bulan terhitung sejak tanggal 20 Februari hingga 19 April 2021. Penelitian ini menggunakan data primer dan sekunder. Analisis data terkait dalam penelitian ini dilakukan dengan metode deskriptif kualitatif. Berdasarkan penelitian yang telah dilakukan maka ditemukan bahwa: 1) Pascapanen jagung hibrida di PT Citra Nusantara Mandiri kota Solok sudah sesuai dengan standar operasional perusahaan. Hal ini dapat dibuktikan dengan kelengkapan tahapan pascapanen yang dilakukan dalam penanganan jagung hibrida di perusahaan; 2) Pemilahan limbah yang digunakan oleh perusahaan untuk dijual sebagai pakan ternak dengan metode tender; 3) dan rendemen benih jagung hibrida di PT CNM Solok mencapai 85 persen, dimana hasil pada beberapa kegiatan meliputi ekstrak 40 persen, dan ayakan 98 persen.
Analisis Pemasaran Pinang Iris Di Nagari Bukik Sikumpa Kecamatan Lareh Sago Halaban Kabupaten Lima Puluh Kota Winarni, Intan Permata; Afrizal, Roni; Silfia, Silfia
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.14

Abstract

 This pinang iris is a young betel nut that is easily peeled and sliced in the shape of a coin and dried, which is then marketed outside the province, namely to Papua, NTT, Kupang and other eastern parts of Indonesia. Good for the economic development of the community because of it’s sales. The price is higher than other processed betel nuts. This study aims to determine (1) identify marketing channels and the functions performed by pinang iris marketing institutions, (2) analyze the efficiency of pinang iris marketing using the marketing margin value and the share received by farmers (farmer's share) in the marketing of pinang iris. pinang iris people by using the purposive sampling method. Analysis of the data used is descriptive quantitative analysis. Based on the research that has been done, it can be concluded that: (1) the marketing channels of pinang iris in Nagari Bukik Sikumpa has 3 marketing channel patterns, namely, channel I of 62,50% which starts from Producers à collector traders à wholesalers in the province à Wholesalers outside the province, channel II is 21,88% starting from Producers à wholesalers within the province à wholesalers outside province, channel III amounted to 15,63% starting from Producers à wholesalers outside the province. (2) the functions performed by each marketing agency for pinang iris, both for channel I, II, and III are relatively even and precise. The costs incurred for each activity are still within reasonable limits. The three marketing channels of pinang iris, judging from the margins and farmer’s share, are relatively efficient. The most efficient marketing channel II margin value, with a value of Rp34.571,71 and from the farmer’s share the most efficient is in marketing channel III of 100%.