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EFEKTIVITAS MODEL PEMBELAJARAN VISUAL AUDITORI KINESTETIK DENGAN PENDEKATAN KONTEKSTUAL TERHADAP KEMAMPUAN KOMUNIKASI MATEMATIS SISWA Uray Putri Wulandari; Rosmayadi; Mariyam
JUMLAHKU: Jurnal Matematika Ilmiah STKIP Muhammadiyah Kuningan Vol 10 No 2 (2024): JUMLAHKU VOL.10 NO.2 2024
Publisher : Program Studi Pendidikan Matematika Universitas Muhammadiyah Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33222/jumlahku.v10i2.4126

Abstract

Melalui penggunaan kelas eksperimen teknik kinestetik visual auditori dan kelas kontrol metode pembelajaran langsung, penelitian ini bertujuan untuk mengevaluasi keberhasilan keterampilan siswa dengan menggunakan dua pendekatan yang berbeda. Untuk mengumpulkan data primer untuk penelitian ini, 22 siswa dari kelas 9 C di SMP 8 Negeri Singkawang Utara diberikan posttest. Penelitian ini berbentuk eksperimen kuantitatif. Kemampuan komunikasi matematis siswa yang diberikan model pembelajaran VAK dengan pendekatan kontekstual sudah mencapai KKM dengan ketuntasan individual banyak siswa yang memperoleh nilai lebih dari 65 atau KKM dan ketuntasan klasikal memperoleh 77% dari 75% kriteria ketuntasan. nilai rata-rata kelas eksperimen sebesar 70,00 dan mencapai KKM dengan nilai tertinggi 83 dan nilai terendah 42. Kemampuan komunikasi matematis siswa yang menggunakan model pembelajaran VAK dengan pendekatan kontekstual lebih baik daripada kemampuan komunikasi matematis siswa yang menggunakan model pembelajaran langsung dapat dilihat dari perbandingan kelas eksperimen dan kelas control dengan uji normalitas menghasilkan data yang normal dan uji homogenitas menghasilkan data yang homogen
Pengaruh Media Social Marketing dan Electronic Word of Mouth Positif Terhadap Keputusan Memilih Politeknik Hasnur Dengan Brand Trust Sebagai Variabel Intervening Mariyam; Nadila Deryza Syofrin; Marhusin
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 2 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/vdy55t84

Abstract

Abstract: This research aims to test and determine the direct and indirect influence between Social Media Marketing and positive electronic Word of Mouth on the decision to choose Politeknik Hasnur with Brand Trust as an Intervening Variable. This research uses quantitative research methods with an explanatory type and uses the SmartPLS data analysis method. by collecting data by distributing questionnaires to second semester and fourth semester Politeknik Hasnur students who are still active and residing in South Kalimantan with a sample of 171 respondents. The results of this test prove that Social Marketing Media has a significant influence on the decision to choose Politeknik Hasnur, positive electronic Word of Mouth has a significant influence on the decision to choose Politeknik Hasnur and Brand Trust as an intervening variable also has a significant influence on students' decisions in choosing Politeknik Hasnur  Keywords: Media Social Marketing, Electronic Word of Mouth, Brand Trust,  Decision
Pengaruh Religiusitas, Islamic Branding dan Literasi Keuangan Syariah terhadap Keputusan Generasi Milenial Muslim dalam Memilih Jasa Bank Syariah di Kota Banjarmasin Marhusin; Raudah; Mariyam
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 2 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1313i2.38

Abstract

Abstract: CNBC data shows that the level of Islamic financial inclusion is still very low compared to conventional financial services. Users of these services are mostly Muslim millennials. Whereas the millennial generation who already know the Islamic Bank system still chooses Conventional Banks. By all means there are underlying factors. So this study aims to determine whether Religiosity, Islamic Branding and Islamic Financial Literacy influence the decisions of the Muslim millennial generation in choosing Islamic Bank services in Banjarmasin City. This research is a field research with a quantitative approach. The population in this study is the Muslim millennial generation in Banjarmasin City as many as 288,755. The sampling technique used Random Sampling with the Slovin formula which produced a sample of 100 people. Data collection is by distributing questionnaires made with a Likert scale and analyzed using multiple linear regression using the help of IBM SPSS 26 for windows. The results of the study based on the t-test and F-test prove that, Religiosity has a positive and significant partial effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City. Islamic Branding has a positive and significant partial effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City and Islamic Financial Literacy has a positive and significant partial effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City. Simultaneously (together) Religiosity, Islamic Branding and Islamic Financial Literacy have a significant and positive effect on the decision of the Muslim millennial generation in choosing Islamic Banking services in Banjarmasin City   Keywords: Religiosity, Islamic Branding and Sharia Financial Literacy, Decisions
Komunikasi Organisasi: Dimensi-Dimensi Yang Dapat Meningkatkan Kinerja (Studi Kasus di CV Citra Gemilang Banjarmasin) Nadila Deryza Syofrin; Mariyam; Marhusin
JURNAL BISNIS DAN PEMBANGUNAN Vol. 13 No. 3 (2024): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1313i3.52

Abstract

Abstract: This study aims to investigate the dimensions of communication in the context of complex groups or organizations, with an emphasis on the role of communication in improving the performance of CV Citra Gemilang. Qualitative research is used in case studies as a framework. Primary data is obtained through observation and interviews with related parties, namely: Director, Operational Manager, Operational Staff, Admin Staff, and Finance Staff, which are then followed by data analysis including the stages of data reduction, data presentation, and drawing conclusions. This study examines in depth the vertical communication downwards and upwards, as well as horizontal communication that occurs in the CV Citra Gemilang environment. The results of the study show that in the study at CV Citra Gemilang, vertical and horizontal communication play a vital role. Vertical communication includes the distribution of information from upper management to the operational level and vice versa, ensuring the flow of information appropriately and efficiently through face-to-face meetings, WhatsApp, and email. Active efforts are made to overcome obstacles such as late reports by reprimanding and encouraging employee responsiveness. Vertical communication also emphasizes the ethics of formal communication with superiors. On the other hand, horizontal communication involves sharing information and collaboration between teams, especially in accounting. Challenges such as scheduling meetings and misunderstandings of messages are overcome through the use of electronic communication and open communication. Overall, vertical and horizontal communication at CV Citra Gemilang creates an inclusive, collaborative, and productive work environment