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All Journal Niagawan JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial SAR (Soedirman Accounting Review): Journal of Accounting and Business Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Jurnal Aplikasi Akuntansi Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Management and Business Economics Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Economic: Journal Economic and Business International Journal of Economics, Commerce, and Management Journal of Education Transportation and Business Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Ivo Selvia Agusti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN PEMANFAATAN MEDIA SOSIAL TERHADAP MINAT BERWIRAUSAHA SISWA KELAS XI PEMASARAN SMK NEGERI 1 MEDAN Sylvia Amanda; Ivo Selvia Agusti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.60953

Abstract

entrepreneurial interest among eleventh-grade students majoring in Marketing at SMK Negeri 1 Medan. This study used a quantitative approach with an ex-post facto method. The study population consisted of 67 eleventh-grade students majoring in Marketing at SMK Negeri 1 Medan. The sampling technique used total sampling, so the entire population served as the research sample. Data collection was carried out by distributing questionnaires that had been tested for validity and reliability. Data analysis was performed using SPSS 25, which included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (Ftests), and coefficient of determination (R²) tests. The results showed that entrepreneurial knowledge had a positive and significant effect on entrepreneurial interest, as evidenced by a calculated tvalue of 9.631 > ttable of 1.998 and a significance value of 0.000 < 0.05. Furthermore, the use of social media also has a positive and significant effect on entrepreneurial interest, as indicated by the calculated tvalue of 8.416 > ttable of 1.998 with a significance value of 0.000 < 0.05. Simultaneously, entrepreneurial knowledge and social media utilization have a positive and significant effect on entrepreneurial interest, with an Fvalue of 80.283 > Ftable of 3.14 and a significance value of 0.000 < 0.05. In addition, the results of the determination coefficient test show an R Square value of 0.715, which means that 71.5% of the variation in students' entrepreneurial interest can be explained by entrepreneurial knowledge and social media utilization, while the remaining 28.5% is influenced by other factors not examined in this study. The results of this study indicate that Entrepreneurial Knowledge and Social Media Utilization have a positive and significant effect on Entrepreneurial Interest of 11th grade students majoring in Marketing at SMK Negeri 1 Medan. 
PENINGKATAN MINAT BELAJAR SISWA MELALUI PENERAPAN STRATEGI PROMOSI DIGITAL DALAM PEMBELAJARAN DASAR-DASAR PEMASARAN DI SMK SWASTA JAMBI MEDAN TAHUN PELAJARAN 2025/2026 Balqis; Ivo Selvia Agusti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.61240

Abstract

This study aimed to improve students' learning interest through the implementation of a digital promotion strategy in the Basic Marketing course at SMK Swasta Jambi Medan during the 2025/2026 academic year. The study employed a Classroom Action Research (CAR) design consisting of two cycles, with each cycle including four stages: planning, action, observation, and reflection. The research participants were 30 students of Class X BD. Data were collected through observation, questionnaires, and documentation. The collected data were analyzed using descriptive quantitative analysis by comparing the results obtained during the pre-action stage, Cycle I, and Cycle II based on the predetermined indicators of research success. The findings revealed that the implementation of a digital promotion strategy through the Project-Based Learning (PjBL) model effectively enhanced students' learning interest. During the pre-action stage, students' learning interest was categorized as moderate. Following the implementation of Cycle I, students demonstrated improvements in participation, attention, enthusiasm, and engagement in classroom activities. Further improvements were achieved in Cycle II, where students' learning interest reached the predetermined success criteria. In addition to increasing learning interest, the implementation of the digital promotion strategy also improved students' creativity in developing digital promotional content, self-confidence in presenting their work, collaborative learning skills, and active participation throughout the learning process. Moreover, teachers demonstrated better classroom management by implementing more innovative, interactive, and student-centered learning activities. In conclusion, the implementation of a digital promotion strategy through the Project-Based Learning (PjBL) model is effective in improving students' learning interest in the Basic Marketing course at SMK Swasta Jambi Medan.
Co-Authors Andika Sihotang Andri Zainal Anindia Jovita Br Ginting Arsyrah Fitri Asdini, Indri Sri Azahra Salwa Amani balqis Canty Risa Christian Putra Tarigan Daniel Martinus Dilla Syadzwina Dwi Rahmadani Farhana Irbah Lutfi Anisa Fathanah, Shidiq Feby Caroline Fenny Afrida Hairani, Annisa Putri Harahap, Khairunnisa Hendra Saputra Hermika Pinem Hodriani Hodriani Hodriani Hodriani Hodriani Hodriani Hutapea, Dolse Maria Linsa Febby Br Barus Monika Ayu Lumbantoruan Mukmin Siregar Nadya Rahmadhani Nasriah Nasriah Nelly Artha Naibaho Pakpahan, Junedi Sugianto Priska, Angela Putra, Pasca Dwi Putri dwi jelita waruwu Riski Lainatus Sifa Riyani Sijabat Rosnah Siregar Rosnah Siregar Sepania Tiarasi Siahaan, Rivana Deva Siallagan, Selvia Santa Maria Sihotang, Teresia Bunga Veronika Silaban, Tetty Hotmauli Simanjuntak, Thomas Alpa Rich Sinaga, Putra Ananda Sindy Wulandari Siregar, Arisandi Amanda Sylvia Amanda Tampubolon, Senin Abdi Jeremia Telaumbanua, Refisi Anjeirimen Thohiri, Roza Vini Andayani Manik Waruwu, Henny Grace Enjel Naidelin Yolanda Br.Sihaloho Yulie Aisyah Binrany Zaky, Muhammad ⁠Sepania Tiarasi L Tobing