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All Journal Media Ekonomi dan Manajemen AdBispreneur Jurnal Manajemen Indonesia Jurnal Industri Kreatif dan Kewirausahaan Ilomata International Journal of Management Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan eProceedings of Applied Science Jurnal Manajemen dan Pemasaran Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ganjar Mohamad Disastra
Telkom University
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Logo, Rebranding dan Transformasi Digital Bale By BTN Dalam Meningkatkan Retensi Nasabah dan Mengakuisisi Nasabah Baru : Studi Bank Tabungan Negara KC Cimahi Rakha Yogo Susilo; Sampurno Wibowo; Ganjar Mohamad Disastra
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 3 (2026): Jurnal Manajemen dan Pemasaran Digital (Juli - September 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i3.719

Abstract

Pertumbuhan cepat transaksi perbankan digital menuntut bank nasional untuk terus meningkatkan tampilan merek serta keandalan layanan mereka. Penelitian ini bertujuan untuk menganalisis logo, rebranding dan transformasi digital terhadap retensi nasabah melalui akuisisi nasabah pada aplikasi Bale By BTN. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Data dikumpulkan lewat kuesioner kepada nasabah aktif yang menggunakan aplikasi Bale by BTN. Analisis data dikerjakan menggunakan Structural Equation Modeling dengan bantuan software SmartPLS 4. Hasil penelitian menunjukkan bahwa transformasi digital menjadi faktor penentu yang paling dominan dalam menarik minat nasabah baru, disusul oleh stimulus visual logo. Sebaliknya, strategi rebranding perubahan nama tidak memberikan dampak signifikan terhadap keputusan adopsi awal nasabah. Lebih lanjut, akuisisi nasabah terbukti sukses bertindak sebagai mediator penuh (full mediation) yang menjadi syarat mutlak dalam menghubungkan variabel teknologi dan logo guna menciptakan retensi nasabah jangka panjang.
Digital Content Stimuli and Visit Intention toward a Korean-Themed Café: The Mediating Role of Muslimah Emotional Connection Ulfah Nurwahidah; Bethani Suryawardani; Ganjar Mohamad Disastra
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2345

Abstract

This study investigates how User Generated Content (UGC) and Firm Generated Content (FGC) are associated with Visit Intention (VI), with Muslimah Emotional Connection (MEC) as a mediating variable in the context of Korean-themed café as a creative space. Although previous studies have widely examined the relationship between digital content and visit intention, limited research has explored how identity and emotional connections influence Muslimah consumers within Hallyu-inspired spaces. This study addresses this gap by conceptualizing MEC as an emotional mediator that reflects emotional comfort, identity congruence, and alignment with personal and religious values in the context of Korean-themed café experiences. Kolato Café in Bandung was selected as the research context due to its strong Hallyu-themed branding and active Instagram presence. Using the Stimulus-Organism-Response (SOR) framework and the Theory of Interpersonal Behavior (TIB), this study employed a quantitative approach involving 292 respondents and analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that both UGC and FGC significantly influence MEC and VI, with UGC demonstrating a stronger influence on emotional connection (β = 0.481) compared to FGC. In addition, MEC partially mediates the relationships between digital content and visit intention. These findings extend the application of SOR and TIB by showing that emotional engagement among Muslimah consumers is shaped not only by digital attractiveness, but also by authenticity, emotional reassurance, and value compatibility. Practically, the study suggests that Korean-themed café businesses should encourage authentic consumer participation and develop culturally sensitive digital marketing strategies that strengthen emotional connection among Muslimah audiences.
Co-Authors Andrieta Shintia Dewi Aprilina , Riska Bethani Suryawardani Dian Indiyati Dillak, Vaya Juliana Donni Junipriansa Elektania, Digita Fanni Husnul Hanifa Fetty Poerwita Sary HAKIM, IKHSAN Hanifa, Fanni Krishna Kusumahadi Kurnia Kurnia KURNIA KURNIA, KURNIA Milleniartha Moslem Mohammad Muslih Muhammad Muslih Novita Effendi Rakha Yogo Susilo Ratna Gema Maulida Ratri Wahyuningtyas Risris Rismayani, Risris Sampurno Wibowo Siti zakiah Ulfah Nurwahidah Widya Sastika