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All Journal Jurnal Manajemen Bisnis Media Ekonomi dan Manajemen AdBispreneur Jurnal Manajemen Indonesia JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Industri Kreatif dan Kewirausahaan Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmu Manajemen Terapan (JIMT) Ilomata International Journal of Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Community Service Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Digital Marketing and Communication Padma: Jurnal Pengabdian Kepada Masyarakat eProceedings of Applied Science Jurnal Manajemen dan Pemasaran Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ganjar Mohamad Disastra
Telkom University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Analysis of Influencer Marketing Factor Towards Consumer Buying Interest (Case Study of Bambam.kuy Beverages in 2023) Elektania, Digita; Ganjar Mohamad Disastra
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1027

Abstract

The purpose of this study is to obtain data and information that provides an overview of the influence of influencer marketing on customer buying interest at Bambam.kuy. This study used a quantitative research design with non-probability sampling techniques and purposive sampling. This research involved 100 respondents, all of whom are Bambam.kuy subscribers. Data were analyzed using simple linear regression and tested with SPSS version 28. The results showed that influencer marketing had a positive and significant effect on consumer buying interest as indicated by the results of t count (4.561) > t table value (1.66055) and the level of significance 0.000 < 0.05).
The Impact of Social Media Marketing and Lifestyle on Visit Decisions: The Mediating Role of the Millennial Generation Junipriansa, Donni; Disastra, Ganjar Mohamad
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.24672

Abstract

Research aims: The coffee shop trend in Bandung is growing, with an increasing number of establishments intensifying competition, as many cafes offer unique features to distinguish themselves from competitors. This study examined the interrelationships among social media marketing, lifestyle, the millennial generation, and the decision to visit cafes.Design/Methodology/Approach: This quantitative study collected data from 100 Bandung cafe visitors via Likert-scaled online questionnaires, utilizing simple random sampling. The data were then analyzed using SEM-PLS in SmartPLS 4.Research findings: All proposed hypotheses were supported. The findings indicate that both social media marketing and lifestyle significantly influence the decision to visit cafes. The millennial generation mediates the enhancing effect of social media marketing and lifestyle on visit decisions.Theoretical Contribution/Originality: The millennial generation effectively mediates how social media marketing and lifestyle jointly influence visit decisions. Moreover, this study proposes alternative dimensions for measuring social media marketing, lifestyle, the millennial generation, and visit decisions.Practitioners/Policy Implications: Cafe managers in Bandung should improve the quality of their social media marketing content and develop a deeper understanding of generational lifestyle differences. Such insights can provide a clearer perspective and support the formulation of more effective marketing strategies and tactics.Research Limitations/Implications: This study focused on visit decisions influenced by social media marketing, lifestyle, and the millennial generation. Future research could benefit from incorporating other key factors, such as cafe branding or experiential marketing, to provide a more comprehensive understanding. Future studies should expand their scope to a broader geographic area, such as the provincial level.
Kepercayaan sebagai Mediator Kunci: Analisis Peran Citra Merek, E-WOM, dan Fasilitas dalam Proses Keputusan Orang Tua Memilih Sekolah Anak Berkebutuhan Khusus Lesi Prima Putri; Donni Junipriansa; Ganjar Mohamad Disastra
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8174

Abstract

Penelitian ini mengkaji konteks krusial pemilihan sekolah untuk anak-anak berkebutuhan khusus, dengan berbagai faktor yang membentuk keputusan pelanggan di SLB Mini Bakti. Studi ini secara khusus menganalisis pengaruh citra merek, ulasan elektronik (electronic word of mouth/E-WOM), dan fasilitas terhadap keputusan pelanggan, dengan kepercayaan sebagai moderator. Melalui pendekatan kuantitatif, yang dianalisis menggunakan PLS-SEM, studi ini mengungkapkan temuan penting. Citra merek, E-WOM, dan fasilitas secara langsung memengaruhi kepercayaan dan keputusan pelanggan; namun, kepercayaan tidak secara signifikan memediasi hubungan ini. Temuan ini menunjukkan bahwa dalam pengambilan keputusan, orang tua lebih didorong oleh evaluasi pragmatis dan persepsi langsung terhadap citra institusi, rekomendasi digital, dan kualitas fasilitas yang nyata, daripada melalui konstruk kepercayaan sebagai faktor perantara. Secara teoritis, hasil ini mendukung kerangka kerja TPB, yang menyatakan bahwa sikap positif (tercermin dalam citra) dan kontrol perilaku yang dirasakan (tercermin dalam fasilitas) merupakan penentu yang lebih dominan dalam membentuk keputusan orang tua dalam memilih sekolah SLB.
Faktor Pembentuk Kepercayaan dan Keputusan Pembelian di Pasar Digital Indonesia: Analisis Peran Social Proof dan Keamanan Data Dwitya Dimas Pramudya; Ganjar Mohamad Disastra; Leni Cahyani
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 5 (2026): Jurnal Ilmu Manajemen Terapan (Mei - Juni 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i5.8253

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Social Proof dan Keamanan Data terhadap Keputusan Pembelian Konsumen pada platform e-commerce di Indonesia, yang dimediasi oleh Kepercayaan (trust). Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa Keamanan Data berpengaruh signifikan terhadap Kepercayaan (β=0,590; p<0,05) dan Keputusan Pembelian Konsumen  (β=0,286; p<0,05). Sementara itu, Social Proof berpengaruh signifikan terhadap Kepercayaan (β=0,194; p<0,05), namun tidak berpengaruh signifikan terhadap Keputusan Pembelian (β=0,053; p>0,05). Adapun peran mediasi Kepercayaan adalah signifikan pada hubungan antara Keamanan Data dan Keputusan Pembelian, namun tidak signifikan pada hubungan antara Social Proof dan Keputusan Pembelian Konsumen. Secara teoretis, penelitian ini memberikan kontribusi penting pada literatur perilaku konsumen digital dengan memperluas model kepercayaan, di mana Keamanan Data dan Social Proof merupakan anteseden yang bergantung pada Kepercayaan dalam membentuk Keputusan Pembelian Konsumen, pada platform e-commerce di Indonesia. Secara praktis, hasil penelitian ini menyarankan bagi pelaku e-commerce untuk memprioritaskan penguatan infrastruktur keamanan data sebagai fondasi utama dalam membangun kepercayaan, disamping mengelola bukti sosial secara autentik untuk meningkatkan kredibilitas platform.
Optimizing Destination Digital Branding Through Motion Graphics Animation: A Collaborative Initiative with Diskominfo Pangandaran Ganjar Mohamad Disastra; Laksmi Saraswati Hadiansyah
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.1012

Abstract

Digital transformation has become a critical success factor in destination marketing within the Tourism 4.0 era. As a leading tourist destination in West Java, Pangandaran Regency faces challenges in adapting to the information consumption trends of modern tourists who prioritize creative and concise visual content. The Department of Communication, Informatics, Statistics, and Journalism (Diskominfo) of Pangandaran Regency holds a strategic role in disseminating tourism information. However, current promotional strategies are still dominated by conventional video content, which is susceptible to audience fatigue and field production constraints. This community engagement initiative aims to diversify promotional media through the creation of motion graphics-based animation videos. This solution was selected due to its superiority in simplifying complex information into entertaining visual narratives (edutainment) and its flexibility in visualizing tourist attractions without being hindered by weather or logistical factors. The implementation method was carried out collaboratively, encompassing pre-production (research and scriptwriting), production (visual asset design and animation), and post-production (editing and final rendering). The primary output of this activity is the availability of high-quality promotional animation assets optimized for multi-platform local government social media networks. This intervention successfully bridges the technical resource gap of the partner while reinforcing the digital branding identity and visual positioning of Pangandaran’s tourism to drive higher tourist engagement.
Utilizing Animated Video to Improve Public Information Dissemination in Pangandaran Regency vany octaviany; Liestyowati; Ganjar Mohamad Disastra; Neng Ratna; Ekin Surbekti
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.1013

Abstract

Pangandaran Regency is one of the leading tourism destinations in West Java that requires strengthened public communication, particularly in delivering environmental cleanliness education to stakeholders. Conventional media remains less effective in reaching all segments of society, creating the need for more innovative communication media. This community service activity was carried out in collaboration with the Office of Communication, Informatics, Statistics, and Encryption (Diskominfo) of Pangandaran Regency by utilizing animated video as a medium for delivering public information regarding the importance of maintaining cleanliness in tourism destination areas. The implementation method consisted of a needs survey and discussion, concept and script development, animated video production, dissemination through government digital channels and social media, as well as evaluation of the effectiveness of the developed media. The results of the activity indicate that animated video is able to deliver cleanliness-related messages in a more engaging, understandable, and interactive way compared to conventional media. This medium not only functions as a tool for delivering information but also serves as a means to build awareness and increase the participation of tourism actors, such as hotel managers, restaurant owners, traders, tour guides, and tourists themselves, in maintaining cleanliness and the sustainability of the tourism environment.
Manajemen dan Kepemimpinan Kelembagaan Organisasi UMKM di Kabupaten Kuningan Donni Juni Priansa; Ganjar Mohamad Disastra
PADMA Vol 5 No 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v5i2.2012

Abstract

MSMEs in Kuningan Regency have great potential to develop. However, institutional management and leadership in MSME organizations in Kuningan Regency are still not optimal. The problems identified include weak organizational structures, the absence of an organized management system, the absence of a clear division of tasks, and the lack of a structured business plan. In addition, MSME leadership tends to be operational and has not been able to respond to long-term strategic challenges. This community service was carried out on July 3-4, 2025 by involving the target community as participants. The results of the activity showed a positive response from the community, with the hope of program sustainability on more diverse themes. This finding emphasizes the importance of strengthening institutional management and leadership as the key to MSME development.
Consumer Engagement Mediasi Hubungan CSR dan Brand Image Terhadap Purchase Intention KULA Kesha Batricia; Astri Wulandari; Ganjar Mohamad Disastra
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8898

Abstract

Menghadapi persaingan yang semakin ketat di industri kosmetik, Corporate social responsibility (CSR) dan brand image sangat bendampak dalam mendorong terbentuknya purchase intention. Hubungan emosional antara merek dengan konsumen dapat dibangun melalui consumer engagement, sehingga meningkatkan keterlibatan yang lebih dominan serta mengarahkan konsumen terhadap niat pembelian. Sebanyak 100 responden perempuan di Kota Bandung yang mengetahui merek KULA berhasil dikumpulkan dan akan diuji secara kuantitatif. Teknik analisis data yang digunakan, meliputi regresi linier berganda, analisis jalur, dan uji Sobel. Penelitian menunjukkan hasil bahwa CSR dan brand image memiliki korelasi yang positif terhadap purchase intention. Lebih lanjut, CSR dan brand image secara signifikan memengaruhi consumer engagement, dan consumer engagement terbukti memengaruhi purchase intention. Consumer engagement dapat memediasi hubungan antara CSR dan citra merek terhadap purchase intention.
Peran Gamification Marketing dalam Mendorong Pembelian Impulsif di Marketplace Shopee Ryan Permana Sidik; Donni Junipriansa; Ganjar Mohamad Disastra
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 6 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i6.8582

Abstract

Tujuan penelitian menguji secara empiris peran gamification marketing terhadap perilaku pembelian impulsif (impulsive buying) pada pengguna marketplace Shopee di Indonesia. Di era ekonomi digital yang sangat kompetitif, strategi gamifikasi menjadi instrumen krusial bagi platform e-commerce untuk meningkatkan interaksi pengguna dan menstimulasi keputusan pembelian yang tidak terencana. Penelitian ini kuantitatif melalui penyebaran kuesioner yang merupakan pengguna aktif Shopee. Teknik analisis data analisis regresi linear sederhana. Hasil penelitian membuktikan bahwa gamification marketing memiliki pengaruh dalam mendorong pembelian impulsif. Temuan ini menunjukkan bahwa elemen-elemen permainan dalam aplikasi mampu menciptakan pengalaman belanja yang rekreatif sekaligus pembelian impulsif.
Visual Storytelling and Narrative Marketing in a UNESCO Global Geopark: A Strategic Branding Intervention For Hanjeli Tourism Village Ganjar Mohamad Disastra; Donni Junipriansa; Rangga Ardiansyah
International Journal Of Community Service Vol. 6 No. 1 (2026): February 2026 (Indonesia - Timor Leste)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i1.957

Abstract

The global tourism landscape is witnessing a significant paradigm shift toward authentic, meaningful, and sustainable experiences. In response, Community-Based Tourism (CBT) has emerged as a vital strategic framework. Hanjeli Tourism Village, situated within the Ciletuh-Palabuhanratu UNESCO Global Geopark, offers a distinctive Unique Value Proposition (UVP) through the cultivation of Coix lacryma-jobi L. (Hanjeli)—a nutrient-dense functional food deeply embedded in local cultural heritage. Despite this potential, the destination faces critical branding and digital promotion deficits, resulting in a strategic misalignment between its intrinsic brand identity and its perceived image among prospective travelers. This study examines a strategic marketing intervention leveraging narrative marketing and visual storytelling via promotional videos. By transforming Hanjeli’s core tangible and intangible assets into a cohesive brand narrative, this approach aims to enhance brand awareness and stimulate visit intentions. Beyond marketing objectives, the intervention is designed to catalyze positive socio-economic and socio-cultural outcomes for the local community, fostering long-term resilience and sustainability.
Co-Authors Andrieta Shintia Dewi Astri Wulandari Bethani Suryawardani Dian Indiyati Dillak, Vaya Juliana Donni Junipriansa Dwitya Dimas Pramudya Ekin Surbekti Elektania, Digita Evi Febriana Fanni Husnul Hanifa Fetty Poerwita Sary HAKIM, IKHSAN Hanifa, Fanni Kayla Vania Ayu Tjandra Kesha Batricia Krishna Kusumahadi Kurnia Kurnia KURNIA KURNIA, KURNIA Laksmi Saraswati Hadiansyah Leni Cahyani Lesi Prima Putri Liestyowati Liestyowati Meysi Anastasya Milleniartha Moslem Mohammad Muslih Muhammad Muslih Neng Ratna Novita Effendi Putri Reza, Amanda Zahra Rahmat Hidayat Rakha Yogo Susilo Ramadan, Muhammad Healthian Rangga Ardiansyah Ratna Gema Maulida Ratri Wahyuningtyas Riska Aprilina Risris Rismayani, Risris Ryan Permana Sidik Sampurno Wibowo Siti zakiah Ulfah Nurwahidah Vany Octaviany Widya Sastika Zafira Fitri Saliha