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All Journal Jurnal Manajemen Bisnis Media Ekonomi dan Manajemen AdBispreneur Jurnal Manajemen Indonesia JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Industri Kreatif dan Kewirausahaan Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmu Manajemen Terapan (JIMT) Ilomata International Journal of Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Community Service Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Digital Marketing and Communication Padma: Jurnal Pengabdian Kepada Masyarakat eProceedings of Applied Science Jurnal Manajemen dan Pemasaran Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ganjar Mohamad Disastra
Telkom University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Impact of Organizational Citizenship Behavior, Employee Engagement, and Managerial Decision-Making on the Microfinance Institutions Performance Donni Junipriansa; Ganjar Mohamad Disastra
Media Ekonomi dan Manajemen Vol 40, No 1 (2025): January 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i1.5496

Abstract

This study examines the impact of employee organizational citizenship behavior (OCB) and engagement on the performance of microfinance institutions, with a focus on the moderating role of managerial decision-making. Data were collected from 100 key microfinance institutions employees in Greater Bandung, with interviews of 10 experienced staff (>5 years) conducted to refine the questionnaire and ensure alignment with microfinance institutions work conditions. Using Structural Equation Modeling using Partial Least Squares (SEM-PLS) for data analysis, this study finds that both organizational citizenship behavior (OCB) and employee engagement significantly enhance microfinance institutions performance. The results further indicate that managerial decision-making serves as a critical mediator between OCB, employee engagement, and organizational performance. These findings underscore the importance of managerial decision-making in amplifying the effects of OCB and employee engagement on microfinance institutions performance. Furthermore, this research introduces alternative metrics for assessing OCB, employee engagement, managerial decision-making, and organizational performance.
Analisis Logo, Rebranding dan Transformasi Digital Bale By BTN Dalam Meningkatkan Retensi Nasabah dan Mengakuisisi Nasabah Baru : Studi Bank Tabungan Negara KC Cimahi Rakha Yogo Susilo; Sampurno Wibowo; Ganjar Mohamad Disastra
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 3 (2026): Jurnal Manajemen dan Pemasaran Digital (Juli - September 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i3.719

Abstract

Pertumbuhan cepat transaksi perbankan digital menuntut bank nasional untuk terus meningkatkan tampilan merek serta keandalan layanan mereka. Penelitian ini bertujuan untuk menganalisis logo, rebranding dan transformasi digital terhadap retensi nasabah melalui akuisisi nasabah pada aplikasi Bale By BTN. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Data dikumpulkan lewat kuesioner kepada nasabah aktif yang menggunakan aplikasi Bale by BTN. Analisis data dikerjakan menggunakan Structural Equation Modeling dengan bantuan software SmartPLS 4. Hasil penelitian menunjukkan bahwa transformasi digital menjadi faktor penentu yang paling dominan dalam menarik minat nasabah baru, disusul oleh stimulus visual logo. Sebaliknya, strategi rebranding perubahan nama tidak memberikan dampak signifikan terhadap keputusan adopsi awal nasabah. Lebih lanjut, akuisisi nasabah terbukti sukses bertindak sebagai mediator penuh (full mediation) yang menjadi syarat mutlak dalam menghubungkan variabel teknologi dan logo guna menciptakan retensi nasabah jangka panjang.
ANALYSIS OF CUSTOMER SATISFACTION USING IMPORTANCE PERFORMANCE ANALYSIS (IPA) METHOD AT HOUSE OF TJIHAPIT Kayla Vania Ayu Tjandra; Ganjar Mohamad Disastra
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.18140

Abstract

This study uses the Importance-Performance Analysis (IPA) method to evaluate the service quality at the House of Tjihapit, a restaurant in Bandung that faces challenges due to the COVID-19 pandemic. A quantitative approach was applied, gathering data through questionnaires to assess customer expectations and perceptions of service performance. The findings reveal that while overall service performance slightly exceeds customer expectations by 2%, issues such as poor handling of service problems remain. The study concludes that despite satisfactory service quality, there is a need for targeted improvements in specific areas to enhance customer satisfaction and retention. Future research should explore similar evaluations across multiple venues to provide a broader understanding of service quality in the industry. Keywords: Service Quality; Customer Satisfaction; Importance-Performance Analysis
Digital Content Stimuli and Visit Intention toward a Korean-Themed Café: The Mediating Role of Muslimah Emotional Connection Ulfah Nurwahidah; Bethani Suryawardani; Ganjar Mohamad Disastra
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2345

Abstract

This study investigates how User Generated Content (UGC) and Firm Generated Content (FGC) are associated with Visit Intention (VI), with Muslimah Emotional Connection (MEC) as a mediating variable in the context of Korean-themed café as a creative space. Although previous studies have widely examined the relationship between digital content and visit intention, limited research has explored how identity and emotional connections influence Muslimah consumers within Hallyu-inspired spaces. This study addresses this gap by conceptualizing MEC as an emotional mediator that reflects emotional comfort, identity congruence, and alignment with personal and religious values in the context of Korean-themed café experiences. Kolato Café in Bandung was selected as the research context due to its strong Hallyu-themed branding and active Instagram presence. Using the Stimulus-Organism-Response (SOR) framework and the Theory of Interpersonal Behavior (TIB), this study employed a quantitative approach involving 292 respondents and analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that both UGC and FGC significantly influence MEC and VI, with UGC demonstrating a stronger influence on emotional connection (β = 0.481) compared to FGC. In addition, MEC partially mediates the relationships between digital content and visit intention. These findings extend the application of SOR and TIB by showing that emotional engagement among Muslimah consumers is shaped not only by digital attractiveness, but also by authenticity, emotional reassurance, and value compatibility. Practically, the study suggests that Korean-themed café businesses should encourage authentic consumer participation and develop culturally sensitive digital marketing strategies that strengthen emotional connection among Muslimah audiences.
Muslim-Friendly Tourism Facilities and Visiting Intention in Halal Tourism: The Mediating Role of Halal Certification Benefits Evi Febriana; Bethani Suryawardani; Ganjar Mohamad Disastra
Journal of Digital Marketing and Communication Volume 6 - Issue 1 - 2026
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v6i1.1200

Abstract

Driven by the rising demand for services aligned with Islamic values, halal tourism emerged as a critical segment in Indonesia's hospitality industry. This shift forced destinations to recalibrate how they operationalized religious comfort and structural compliance for Muslim travelers. While existing literature heavily explored Muslim travel behavior through the lenses of destination attributes, religiosity, and perceived value, empirical insights remained sparse regarding how tangible faith-based facilities interacted with institutional trust signals such as halal certification to shape visiting intentions. To explore these dynamics, this study deployed a quantitative research design to evaluate the impact of Muslim-Friendly Tourism Facilities (MFF) on Visiting Intention (MVI), specifically examining the mediating role of Perceived Benefits of Halal Certification (PBH). Utilizing a purposive sampling approach, data were gathered from 250 Muslim respondents and subsequently analyzed via PLS-SEM using SmartPLS 4. The empirical findings substantiated that faith-based amenities shaped visitor behavior through both direct pathways and indirect mechanisms through certification perceptions. Given that the direct link between facilities and intentions remained statistically meaningful alongside the significant indirect path, the perceived benefits of halal certification functioned strictly as a partial mediator.
Pengaruh Electronic Word of Mouth (E-WOM) terhadap Persepsi Kualitas dan Minat Beli Konsumen Generasi Milenial dan Generasi Z (Studi Kasus: Brand Parfum HMNS pada Aplikasi X) Zafira Fitri Saliha; Riska Aprilina; Ganjar Mohamad Disastra
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 6 (2026): Jurnal Ilmu Manajemen Terapan (Juli - Agustus 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i6.9565

Abstract

Studi berangkat dari maraknya ulasan konsumen di media sosial diduga membentuk persepsi terhadap kualitas produk sekaligus mendorong minat beli, namun hubungan tersebut belum banyak ditelaah dari sisi empiris pada produk parfum lokal. Penelitian ini tujuannya menganalisa pengaruh Electronic Word of Mouth terhadap Persepsi Kualitas dan Minat Beli, dan menelaah peran Persepsi Kualitas sebagai variabel mediasi. Metode memanfaatkan pendekatan kuantitatif berteknik Partial Least Squares Structural Equation Modeling terhadap seratus responden Generasi Milenial dan Generasi Z yang aktif memakai Aplikasi X dan pernah membaca ulasan terkait parfum Hmns. Hasil dari penelitian ini menunjukkan bahwa Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Persepsi Kualitas dan Minat Beli, Persepsi Kualitas berpengaruh positif dan signifikan terhadap Minat Beli, serta Persepsi Kualitas terbukti memediasi secara parsial hubungan antara Electronic Word of Mouth dan Minat Beli. Model penelitian ini mempunyai sebuah kecakapan prediktif yang kuat terhadap kedua variabel dependen. dapat diambil kesimpulan bahwa ulasan konsumen berperan sentral dalam membentuk persepsi kualitas sekaligus mendorong minat beli terhadap produk parfum lokal.  
Peran Persepsi Nilai dalam Memediasi Pengaruh Electronic Word of Mouth dan Kesadaran Kesehatan Konsumen terhadap Niat Pembelian Produk Pure Matcha Meysi Anastasya; Astri Wulandari; Ganjar Mohamad Disastra
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 2 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i2.36186

Abstract

The increasing demand for healthy beverages highlights the need to understand factors influencing consumers' purchase intentions. Previous studies have mainly examined Electronic Word of Mouth (e-WOM), Consumer Health Consciousness, Perceived Value, and Purchase Intention separately, while their integrated relationship in local healthy beverage products remains underexplored. This study aims to analyze the effects of e-WOM and Consumer Health Consciousness on Purchase Intention through the mediating role of Perceived Value among Pure Matcha Pikulabs consumers. A quantitative explanatory approach was employed using a cross-sectional survey of 200 respondents selected through purposive sampling. Data were collected using an online questionnaire and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that e-WOM and Consumer Health Consciousness significantly affect Perceived Value and Purchase Intention. Perceived Value has the strongest direct effect on Purchase Intention and partially mediates both relationships. These findings suggest that integrating digital communication, health-oriented marketing, and value creation is essential to strengthen consumers' purchase intentions toward healthy beverage products.
Co-Authors Andrieta Shintia Dewi Astri Wulandari Bethani Suryawardani Dian Indiyati Dillak, Vaya Juliana Donni Junipriansa Dwitya Dimas Pramudya Ekin Surbekti Elektania, Digita Evi Febriana Fanni Husnul Hanifa Fetty Poerwita Sary HAKIM, IKHSAN Hanifa, Fanni Kayla Vania Ayu Tjandra Kesha Batricia Krishna Kusumahadi Kurnia Kurnia KURNIA KURNIA, KURNIA Laksmi Saraswati Hadiansyah Leni Cahyani Lesi Prima Putri Liestyowati Liestyowati Meysi Anastasya Milleniartha Moslem Mohammad Muslih Muhammad Muslih Neng Ratna Novita Effendi Putri Reza, Amanda Zahra Rahmat Hidayat Rakha Yogo Susilo Ramadan, Muhammad Healthian Rangga Ardiansyah Ratna Gema Maulida Ratri Wahyuningtyas Riska Aprilina Risris Rismayani, Risris Ryan Permana Sidik Sampurno Wibowo Siti zakiah Ulfah Nurwahidah Vany Octaviany Widya Sastika Zafira Fitri Saliha