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All Journal Al-Zahra : Journal for Islamic and Arabic Studies Jurnal Ilmiah Administrasi Publik (JI@P) BAREKENG: Jurnal Ilmu Matematika dan Terapan INTECOMS: Journal of Information Technology and Computer Science Jurnal Desain El Banar: Jurnal Pendidikan dan Pengajaran Visual Heritage: Jurnal Kreasi Seni dan Budaya SENADA : Semangat Nasional Dalam MengabdI Interdisciplinary Social Studies Society: Jurnal Pengabdian Masyarakat Interdependence Journal of International Studies Jurnal Indonesia Sosial Teknologi West Science Accounting and Finance Darma Cendekia Journal of Community Empowerment Jurnal Pengabdian Masyarakat dan Penelitian Terapan Indonesian Journal of Auditing and Accounting Journal of Environment Behavior and Engineering Research in Accounting Journal
Taufiq Akbar
Jurusan Administrasi Publik, Fakultas Ilmu Administrasi, Universitas Brawijaya, Malang
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Journal : Interdisciplinary Social Studies

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Building Perceived Quality in the Influence of Personal Selling on Purchase Decision Akbar, Taufiq
Interdisciplinary Social Studies Vol. 2 No. 6 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i6.426

Abstract

Background: Personal selling is direct communication between payees and potential representatives that leads to profitable deals, customer satisfaction, and human relationships. Meanwhile, perceived quality is a consumer's perception of the overall quality or superiority of a product or service in relation to consumer decisions, and purchasing decisions are individual activities that are directly related to purchasing decisions for products or services offered by sellers. Aim: This study aims to analyze the influence of personal selling on purchasing decisions due to consumer perceptions of the quality of Tupperware products in Jayapura Regency. Method: This research is a quantitative research involving 184 customers. The data were analyzed by path analysis using the AMOS Structural Equation Model (SEM) program. Findings: The results showed that personal selling had a positive and significant effect on purchasing decisions (cr = 2.709: p = 0.007), personal selling had a positive and significant effect on perceived quality (cr = 2.278: p = 0.023 :), perceived quality had a positive and significant effect on purchasing decisions (cr = 1.784: p = 0.044) and personal selling had a positive and significant indirectly effect on purchasing decisions through perceived quality  (cr = 3.294: p = 0.003).
Co-Authors Agung Zainal Muttakin Raden Amri Amri Amri anwardi, anwardi Ayuningtyas, Setiani Berlianto, Abiyuwara Wimba Darmawana, Akbar Fajar Muhammad Edy Sukarno FATIMA, SITI FIRA, FIRA Georgina Maria Tinungki Gustarina, Fauzia Hedwigis Esti Riwayati Hendra Yulia Rahman, Hendra Yulia Hidayah, Aini Hilda Hilaliyah Inung Wijayanti Jasman Jasman Jumadil, Jumadil Laela Lanjarsih Mardia, Aina Markonah, Markonah Marshandy, Dwi Firzha Misnah Misnah Mohamad Sjafei Andrijanto MUAINI, MUAINI Muh. Fikruddin Buraerah Muhammad Akbar MUHAMMAD ALI Muhammad Iqbal N. Nazaruddin Nisa, Huzaimatun Noerisman, Jihan Nurhasanah Nurhasanah Puji Anto Putri Junaini, Adek Royal Harinata, Satrama S Siswanto Salsabila Ramadini Saputra, Muh Dimas Dwi Shilvana, Lidya Siregar, Ernisa Stepani Sisca Wulandari Sugiyarto Sugiyarto Suharyanto Suherman, Suherman Sukarnob, Edy Trinandari Prasetya Nugrahanti wahyuni wahyuni Widi Hartono Wulandari Wulandari, Stepani Sisca Yumeizy Syahputra Zaenal Abidin