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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Journal of Humanities and Social Studies Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Social Studies, Arts and Humanities (JSSAH) Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Ilmiah Ekonomi dan Manajemen Economic: Journal Economic and Business PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Economics and Digital Business Journal
Gultom, Pesta
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pemberdayaan Ibu-Ibu Melalui Pelatihan dan Pendampingan dalam Mengolah Makanan Berbahan Beras Berbasis Kearifan Lokal untuk Meningkatkan Pendapatan Rumah Tangga Gultom, Pesta; Nainggolan, Elisabet; Maryati, Desma Erica
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 2 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No2.pp211-214

Abstract

Housewives are often faced with a choice between their roles as mere housewives, or as working mothers who can help add to the household economy. In the current era of digitalization, there are many business opportunities for housewives with small capital that can be opened at any time and can be done independently. Participants in this PKM are housewives in Kampung Johar village, with the aim of developing the creativity of housewives in utilizing agricultural products as village potential. The results of this PKM are in the form of fortified rice milk products. This PKM activity increases the knowledge of housewives and the opportunity to become new entrepreneurs. The methods used in this service are training, mentoring, discussion and question-and-answer methods.
Analysis of Maximum Profit From The Sale of Medan Floss Roll Using The Simplex Method And POM-QM Software Gultom, Pesta; Artan, Silvia; Artan, Silvina
Economics and Digital Business Journal Vol. 2 No. 1 (2025): ECODIG
Publisher : CNPLUS Publisher

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Abstract

Abstract Shredded bread rolls are examples of some original culinary products from Eastern Indonesia, especially in the region of West Papua. This product can also be made by tourists visiting West Papua and it is possible to buy it for daily consumption whether it's breakfast, lunch, dinner, or snack. The purpose of establishing the business is to preserve the cultural values in the region and improve the regional economy, so that it is therefore necessary to have a technique or method in determining the maximum profit. The simplex method is the method used in this study and utilizes information technologyuse of POM-QM tools to calculate the estimated cost of selling and shipping the product.
Pelatihan Strategi Pemasaran Berbasis E-Commerce dalam Menumbuhkan Jiwa Wirausaha pada Generasi Muda Gultom, Pesta; Sinaga, Hommy Dorthy Ellyany; Januarty, Widalicin
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 1 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

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Abstract

One of the objectives of the Pancasila Student Profile Strengthening Project (P5) of the independent curriculum is to provide students with additional knowledge and skills from their surrounding environment. Community service was carried out for 70 10th grade students of SMA WR Supratman 1 Medan. The purpose of the Community Service activity is to provide training in making ecoprint tote bags as an implementation of the P5 independence curriculum, and to provide training in e-commerce-based marketing strategies. The benefits of this Community Service activity are that students as the younger generation have the creativity to be able to create their own work independently, namely making ecoprint tote bags that have a selling value that can be used as an entrepreneurial opportunity, and students learn more about the benefits of e-commerce as one of the digital marketing strategies.
Pelatihan Pemasaran Digital Berbasis Green Economy Untuk Meningkatkan Nilai Tambah Produksi Hasil Tani Desa Pematang Johar Gultom, Pesta; Sianturi, Jeudi Agustina Taman Parulian; Kanchawongpaisan, Sipnarong; Ihsan, Mhd.
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.513

Abstract

Dalam rangka melaksanakan salah satu pilar penting pendidikan tinggi Indonesia di kancah internasional, Sekolah Tinggi Ilmu Ekonomi Eka Prasetya berkolaborasi dengan, Universitas Methodist Indonesia, Shinawatra University Thailand,  dan mahasiswa melaksanakan Pengabdian kepada Masyarakat (PkM) Internasional.  Yang menjadi mitra PkM internasional ini para ibu-ibu PKK desa Pematang Johar. Kegiatan PkM Internasional ini sudah menjawab kebutuhan ibu-ibu PKK desa Pematang Johar, khususnya untuk memperkenalkan produk kreatif hasil  keterampilan para ibu-ibu PKK dan memasarkannya secara online melalui penggunaan platform digital yang berbasis ekonomi hijau (green economy).
The Influence of Financial Technology and Influencer Marketing on Beauty Product Brand Awareness at the Sociolla.id Store in Center Point Medan Jesslyn Calista; Gultom, Pesta
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.309

Abstract

The beauty sector demonstrates ongoing expansion and ingenuity annually. The beauty industry is presently expanding rapidly, with a steady influx of new brands emerging and evolving; beauty products within Indonesia encounter rivalry not just from local companies but also from global entities. Sociolla. id exists to offer an easier way for Indonesian consumers to acquire beauty products, but it faces difficulties due to insufficient financial technology services that could benefit customers and a need for more modern marketing tactics, like influencer marketing. This research focused on Sociolla. id customers, utilizing a sample size of 110 individuals. The findings reveal that financial technology has some effect on how well people know the Sociolla. id brand. The research also found that influencer marketing has a partial impact on how well people know the Sociolla. id brand. The study's data indicates that financial technology has a combined impact on the recognition of the Sociolla. id brand. The R Square (R2) statistic, or coefficient of determination, indicates that financial technology and influencer marketing together account for 79.7% of the variability, while the remaining 21.3% is impacted by other variables not included in the research model, such as cost, product attributes, and perceived worth.
The Influence of Influencer Marketing and Product Differentiation on Skincare Purchasing Decisions on Instagram Among Generation Z in Medan City: Pengaruh Influencer Marketing Dan Diferensiasi Produk Terhadap Keputusan Pembelian Skincare Di Instagram Pada Kalangan Generasi Z Di Kota Medan Prasetio, Vasco Mario; Gultom, Pesta
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.314

Abstract

This study aims to analyze the influence of influencer marketing and product differentiation on the decision to purchase skincare products among Generation Z who actively use Instagram in a major city, namely Medan. The method used is quantitative research with data collection through questionnaires distributed to respondents who meet the criteria of age, skincare user characteristics, and Instagram users. The results of the study indicate that both variables have a significant positive influence on purchasing decisions. Influencer marketing has been proven to be effective in building trust and influencing purchasing decisions, while unique and value-added product differentiation attracts consumers in a competitive market. The implications of these findings suggest that integrating influencer marketing strategies and product differentiation can be an effective approach for marketers in designing more focused and relevant campaigns, especially for young consumer segments that are highly influenced by social media. This research provides important insights into the development of marketing strategies in the dynamic digital era.
Co-Authors Afrizal Alfian Angga, Ivone Artan, Silvia Artan, Silvina Aurelia Chandra, Deddy Chandra, Surya Choumuangpuak, Ronaldo Claudie Tiofanny Dovean, Dovean Fenny Fenny Gea, Sanderwan Kristian Haubu, TJ. Hoki, Fernando Ihsan, Mhd. Jesslyn Calista Kanchawongpaisan, Sipnarong Leonardi, Nicholas Lubis, Rahma Safitri Luckyanto, Marvin Manik, Desma Erica Mariati Manik, Desma Erica Maryati Marthalena Maryati, Desma Erica Monica, Cencen Nainggolan, Elisabet Nainggolan, Elisabeth Noor, Muhammad Rafif Octoria Hulu, Publius Petrus Loo Prasetio, Vasco Mario Purba, Angel Theresia Rey Timotius Banjarnahor Sianturi, Jeudi Agustina Taman Parulian Sianturi, Richardo Aprianto Sinaga, Hommy Dorthy Ellyany Situmorang, Irvan Rolyesh Sri Rezeki Sutantio, Andy Tanaka, Leony Utami, Mulia Vasly, Aurelia Vesuvius, Deric Widalicin Januarty Wilbert Wilbert