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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Journal of Humanities and Social Studies Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal IPTEK Bagi Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Ilmiah Ekonomi dan Manajemen Economic: Journal Economic and Business
Gultom, Pesta
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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PELATIHAN PEMASARAN BERBASIS E-COMMERCE PADA PRODUK KAIN ECOPRINT HASIL IMPLEMENTASI P5 DI PERGURUAN SMA WR SUPRATMAN 1 MEDAN Gultom, Pesta; Fenny, Fenny; Januarty, Widalicin; Leonardi, Nicholas; Sianturi, Richardo Aprianto
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 2 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No2.pp191-194

Abstract

To implement PP RI No. 37 of 2009, Lecturers are professional educators and scientists with the main task of transforming, developing and disseminating science, technology and art through education, research and community service. The aim of Community Service (PkM) is to introduce students to how to make ecoprint fabric, and provide knowledge and skills on how to use E-Commerce for electronic commerce. The benefit of this PKM is the implementation of the independent curriculum, namely the Project for Strengthening the Pancasila Student Profile (P5) for students. Implementation of PkM activities located on the futsal field at SMA WR Supratman 1 Medan, which was attended by all 10th grade students, totaling around 87 people. As a result of this Community Service, students are trained to be able to work together and take responsibility for solving problems around them, and the students' concern is visible in learning more about the benefits of E-Commerce as a digital-based product marketing medium.
Pemanfaatan Aplikasi Siwaslu 1.1.0 pada Pengawasan Kegiatan Pemilu 2024 di TPS 85 Kelurahan Binjai Kecamatan Medan Denai Gultom, Pesta
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp102-108

Abstract

The 2024 Simultaneous General Election will take place on Wednesday, February 14 2024. On the same day, the President and Vice President (Pilpres) elections will be held simultaneously, as well as the Legislative Election (Pileg) to elect members of the DPD RI, DPR RI, members of the Provincial DPRD, and elect Regency/City DPRD members. The implementation of supervision at TPS 85 Binjai Subdistrict, which was carried out directly, was carried out well and smoothly. and is carried out in 5 stages, where stage 1: Monitoring quiet days. stage 2: Supervision of voting preparations, stage 3: Supervision of voting implementation, stage 4: Supervision of counting ballot papers, and stage 5: Supervision of the recording of vote counts, and distribution of ballot boxes from TPS 85 to the Binjai Village Election Committee, Supervision results reporting system which was carried out by the Supervisor of TPS 85 Binjai Village using Google Form and the SIWASLU application version 1.1.0.
The Effect of Product Knowledge, Product Diversity, and Store Atmosphereon Consumer Purchase Decisions at Medan Abadi Store Manik, Desma Erica Maryati; Gultom, Pesta; Angga, Ivone
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4697

Abstract

This study aims to test and analyze the influence of product knowledge, product diversity, and store atmosphere on consumer purchasing decisions at Toko Medan Abadi, a furniture store in Medan City. The decline in sales that has occurred in recent years is the background to the importance of this study. Quantitative data were collected through questionnaires distributed to 150 respondents selected using the accidental sampling technique. The data analysis technique used was multiple linear regression. The results of the study showed that partially, product knowledge, product diversity, and store atmosphere had a positive and significant effect on consumer purchasing decisions. In addition, simultaneously, the three independent variables also had a significant effect on purchasing decisions. This study suggests that Toko Medan Abadi improve employee product mastery, increase product variety, and improve the quality of store atmosphere in order to increase consumer purchasing decisions and support store sales growth.
Analyzing Consumer Purchasing Behavior Through Economic Lens: The Effect of Location and Service Quality At Point Coffee, Medan Gultom, Pesta; Nainggolan, Elisabeth; Monica, Cencen
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8267

Abstract

Point Coffee Indomaret Fresh, located in the Gedung Arca area of Medan, operates in the food and beverage (F&B) sector and currently faces challenges in increasing sales and maintaining market competitiveness. Despite being the only coffee shop in the area, its strategic location appears suboptimal, with limited visibility and accessibility for potential customers. In addition, inadequate service quality has negatively impacted customer satisfaction, contributing to declining consumer purchasing behavior. This study analyzes the economic impact of location and service quality on consumer purchasing decisions at Point Coffee through a quantitative approach. The research population includes all customers of Point Coffee Gedung Arca Medan. Due to the unknown total population, Hair et al.’s (2010) sampling formula is applied, using a maximum multiplier of 10 per indicator across all variables, resulting in a total sample of 90 respondents. The findings reveal that both location and service quality significantly influence consumer purchasing decisions, both individually and jointly. These results underscore the importance of strategic location planning and consistent service improvement in enhancing economic performance and customer retention in competitive retail-based F&B businesses.
Penerapan Metode Economic Order Quantity Dalam Melakukan Pengendalian Persediaan Kain Pada UMKM Konveksi Medan Aurelia; Vasly, Aurelia; Alfian; Noor, Muhammad Rafif; Gultom, Pesta
Abdimas Awang Long Vol. 8 No. 2 (2025): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v8i2.1640

Abstract

UMKM (Usaha Mikro, Kecil dan Menengah) di industri pakaian di Kota Medan memainkan peran penting dalam rantai pasokan setiap toko pakaian atau butik. Untuk memenuhi kebutuhan produksi, UMKM garmen ini menggunakan 250–300 meter kain setiap hari untuk menghasilkan 16 pakaian jadi, dengan setiap kotak berisi 180 potong kain. Namun, karena permintaan baju yang fluktuatif, UMKM ini sering mengalami kekurangan stok kain akibat pesanan yang tidak terjadwal dan jumlah pesanan yang tidak optimal. Untuk mengatasi masalah ini, para peneliti menerapkan metode EOQ (Economic Order Quantity) untuk menentukan jadwal dan jumlah pemesanan kain yang tepat, serta untuk meminimalkan biaya penyimpanan bahan baku. Hasil penelitian menunjukkan bahwa jumlah pemesanan yang optimal adalah 1,104 meter, dengan safety stock sebesar 2,388 meter, dan nilai Reorder Pointmencapai 4,348 meter. Selain itu, studi ini menyoroti pentingnya evaluasi berkala terhadap proses pengadaan bahan baku untuk mengantisipasi perubahan permintaan pasar yang dinamis. Disarankan agar UMKM mengintegrasikan sistem informasi manajemen persediaan yang canggih sehingga data dapat diperbarui secara real-time, memungkinkan penjadwalan pesanan otomatis dan respons yang lebih cepat terhadap fluktuasi pasar. Penerapan strategi ini diharapkan dapat mengurangi biaya operasional dan meningkatkan efisiensi produksi, yang secara keseluruhan dapat mendorong peningkatan profitabilitas bisnis tekstil di Medan. Pendekatan holistik ini juga mencakup pelatihan bagi karyawan dalam penggunaan teknologi dan analisis data untuk mendukung pengambilan keputusan yang lebih akurat.
Implementation Of Influencer Marketing And Customer Experience In Improving Consumer Purchase Decisions In Tembaga Seafood Medan Situmorang, Irvan Rolyesh; Gultom, Pesta; Dovean, Dovean
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11994

Abstract

This study aims to determine the effect of influencer marketing and customer experience on consumer purchasing decisions at Tembaga Seafood Medan. The background of the study is based on fluctuations in the number of consumers and business income which are thought to be influenced by marketing strategies through social media and consumer experiences when interacting with products and services. This study uses a quantitative method with a descriptive approach. A sample of 130 respondents was determined using incidental sampling techniques, with data collection through questionnaires, observations, and documentation. Data analysis techniques include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and t-tests and F-tests. The results of the study indicate that partially influencer marketing has a significant effect on consumer purchasing decisions. Likewise, customer experience has a significant effect on purchasing decisions. Simultaneously, influencer marketing and customer experience have a significant effect on consumer purchasing decisions at Tembaga Seafood Medan. These findings indicate that promotional strategies through social media and improving the quality of customer experience play an important role in driving consumer purchasing decisions.
Customer Satisfaction Analysis Through Company Reputation, Customer Trust And Distribution Channels At PT Inti Palm Sumatra Gultom, Pesta; Nainggolan, Elisabeth; Chandra, Surya
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11862

Abstract

The rapid growth of the palm oil industry in North Sumatra encourages companies to increase their competitiveness, one of which is through achieving customer satisfaction. This study aims to determine the effect of company reputation, customer trust, and distribution channels on customer satisfaction at PT Inti Palm Sumatra, both partially and simultaneously. The study was conducted quantitatively using a survey method through a questionnaire distributed to 46 customers of PT Inti Palm Sumatra in 2024, which were selected using a purposive sampling technique. Data analysis was carried out through validity and reliability tests, multiple linear regression, and t-tests and F-tests. The results of the study showed that partially, company reputation, customer trust, and distribution channels each had a significant effect on customer satisfaction. Simultaneously, the three variables were also proven to have a significant effect on customer satisfaction. Thus, all hypotheses in this study are accepted. These findings emphasize the importance of improving the company's image, building trust, and effective distribution arrangements as strategies to increase customer satisfaction and loyalty amidst increasingly fierce business competition.
The Impact of Relationship Marketing and Customer Experience on Consumer Purchase Decisions in the Automotive Sector Situmorang, Irvan Rolyesh; Gultom, Pesta; Haubu, TJ.
Journal of Social Studies Arts and Humanities (JSSAH) Vol 5, No 2 (2025): Vol 5, No 2 (2025): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v5i2.12846

Abstract

This study aims to examine the influence of relationship marketing and consumer experience on purchase decisions at ACR Diesel, a company engaged in the automotive spare parts industry located in Medan, Indonesia. As competition intensifies in the automotive sector, companies must strengthen long-term customer relationships and deliver positive experiences to maintain market relevance. This research employs a quantitative approach using descriptive and explanatory methods. The study population consisted of 212 customers of ACR Diesel during the 2023 period, with a sample of 139 respondents determined using the Slovin formula with a 95% confidence level. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS software. The findings reveal that both relationship marketing and consumer experience have positive and significant effects, both partially and simultaneously, on purchase decisions. Relationship marketing characterized by trust, commitment, communication, and customer satisfaction plays a crucial role in fostering loyalty and repeat purchases. Similarly, positive consumer experiences in product quality, service responsiveness, and emotional engagement enhance purchasing intentions and decision-making. The study concludes that integrating strong relationship marketing strategies with consistent and satisfying customer experiences can effectively increase consumer purchasing decisions and business sustainability in a highly competitive automotive market.
Strategies To Increase Customer Satisfaction Through Relationship Marketing And Discounts At Penyet Kalasan Chicken Restaurant Loo, Petrus; Gultom, Pesta; Luckyanto, Marvin
JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi Vol 24 No 3 (2025): September 2025
Publisher : LP2M STAI Miftahul 'Ula (STAIM) Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/lentera.v24i3.1771

Abstract

This study investigates the influence of relationship marketing and discounts on customer satisfaction at the Penyet Kalasan Chicken Restaurant. The study adopts a quantitative approach with sampling determined using the Hair formula. Data were analyzed through multiple linear regression. The results show that relationship marketing has a significant positive effect on customer satisfaction, with a regression coefficient of 0.714 and tcount (10.054) greater than ttable (1.9804), and a significance value below 0.05. Similarly, discounts also exert a significant positive effect, indicated by a regression coefficient of 0.251 and tcount (3.278) > ttable (1.9804). The joint effect of both variables is confirmed by the F-test, where Fcount (89.698) exceeds Ftable (3.07), suggesting that relationship marketing and discounts simultaneously influence customer satisfaction. Furthermore, the coefficient of determination (R²) indicates that 60.5% of the variance in customer satisfaction is explained by these two variables, while 39.5% is attributed to other factors outside the study. These findings emphasize that customer relationship strategies and discount programs are critical drivers of satisfaction in the restaurant industry. Therefore, managers are advised to strengthen relational engagement with customers while offering attractive promotional pricing to sustain loyalty and competitiveness in a highly dynamic market.
Co-Authors Afrizal Alfian Angga, Ivone Aurelia Chandra, Deddy Chandra, Surya Choumuangpuak, Ronaldo Claudie Tiofanny Dovean, Dovean Fenny Fenny Gea, Sanderwan Kristian Hariana, Frizkha Haubu, TJ. Hoki, Fernando Januarty, Widalicin Leonardi, Nicholas Loo, Petrus Lubis, Rahma Safitri Luckyanto, Marvin Manik, Desma Erica Mariati Manik, Desma Erica Maryati Marthalena Maryati, Desma Erica Monica, Cencen Nainggolan, Elisabet Nainggolan, Elisabeth Nainggolan, Susan Grace V. Noor, Muhammad Rafif Octoria Hulu, Publius Purba, Angel Theresia Rey Timotius Banjarnahor Sianturi, Richardo Aprianto Situmorang, Irvan Rolyesh Sri Rezeki Sutantio, Andy Tanaka, Leony Utami, Mulia Vasly, Aurelia Vesuvius, Deric Wilbert Wilbert