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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Abdidas JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) PREDIKSI : Jurnal Administrasi dan Kebijakan Negotium: Jurnal Ilmu Administrasi Bisnis Journal of Economics and Management Scienties Jurnal Malikussaleh Mengabdi Jurnal Solusi Masyarakat (JSM)
Ameliany, Nanda
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Journal : JURMA : Jurnal Program Mahasiswa Kreatif

 1 
Marketing Strategy of Aceh Dodol Cake Products, in Gampong (Village) Matang Kruet in Increasing Customer Satisfaction in Lhok Nibong Town, Sub-District Pante Bidari District East Aceh Hartika, Feni Putri; Iryani, Lisa; Ameliany, Nanda; Sufi, Sufi; Nursanjaya, Nursanjaya
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

The purpose of this observation is to find out the marketing strategy carried out in the Aceh dodol cake production business in increasing customer satisfaction at Matungan Kruet. By using the three marketing strategy indicators, product, price and promotion. This research uses a qualitative descriptive approach with data collection including observation. , interviews and documentation. The informants in this research consisted of 1 key informant and 4 supporting informants. The results of this research indicate that the role of the product in supporting increased customer satisfaction in the production of Aceh dodol cake is by maintaining the quality of the product and the ingredients used in accordance with customer wishes. The role of price in supporting increased sales in the Aceh dodol cake business by setting prices in accordance with the quality of the product and the target market. The role of promotion in increasing sales in the Aceh dodol cake business is by utilizing social media as a form of promotion such as Facebook and WhatsApp. So the three indicators such as product, price and promotion in marketing strategies can increase sales and increase customer satisfaction.
The Effect of Product Quality on Consumer Purchase Interest in Azarine Sunscreen Products at the Hijrah Store in Lhokseumawe City Fahra, Zihan; Iryani, Lisa; Ameliany, Nanda; Maisyura, Maisyura; Sufi, Sufi
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

Product quality is the ability of a product to carry out its function, including reliability, durability, accuracy, ease of operation, and product repair, as well as other valuable attributes. Product quality is something that needs to receive primary attention from the company or producer, considering that the quality of a product is closely related to consumer satisfaction, which is the goal of the marketing activities carried out by the company. This research uses a quantitative approach which aims to find out whether product quality has a positive and significant influence on consumer purchase interest. The population in this study are all consumers who have purchased and used Azarine sunscreen at the Hijrah Store Lhokseumawe City, which is not known for certain and the sample was determined using the "purposive sampling" method and the formula used in determining the number of respondents used the Lemeshow formula so that the number of respondents was as large as 96 respondents. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t (partial) tests are used.
The Influence of Blue Ocean Strategy on Consumer Buying Interest (A Study On Richeese Factory Lhokseumawe City) Nurrasyidah, Nurrasyidah; Iryani, Lisa; Maisyura, Maisyura; Ritonga, Nursakinah; Ameliany, Nanda
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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This study uses a quantitative approach which aims to determine Blue Ocean Strategy has a Positive and Significant influence on Consumer Purchase Interest. The population in this study were all Richeese Factory consumers in Lhokseumawe City and the determination of the sample using the “simple random sampling” method and the formula used in determining the number of respondents using the Lemesshow formula so that the number of respondents was 96 consumers. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and t tests (partial) are used. Statistically, this value gives the understanding that 51.4% of Blue Ocean Strategy variables affect consumer buying interest at Richeese Factory Lhokseumawe. This means that Richeese Factory Lhokseumawe's Consumer Purchase Interest will be influenced by the Blue Ocean Strategy in accordance with the equation Y = 5.563 + 0.901x.
The Influence of Marketing Mix on Laptop Purchasing Decisions (Study at One's Computer Store in Krueng Geukuh, North Aceh Regency) Muliana, Muliana; Ameliany, Nanda; Nursanjaya, Nursanjaya; Iryani, Lisa; Ritonga, Nursakinah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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One's Computer shop is a shop that sells various kinds of laptops and other laptop equipment. This study aims to determine the effect of marketing mix on laptop purchasing decisions at One's Computer stores in Krueng Geukuh, North Aceh Regency. This study uses descriptive quantitative research methods and obtained 97 respondents as a research sample obtained from the Lemesshaw formula. The data analysis method used in this study is simple regression analysis, instrument test, classical assumption test and hypothesis testing and the coefficient of determination with the help of the SPSS 20.0 program. The results of data processing that has been done previously show that the Ha hypothesis is accepted. Through the t-test with a 5% error rate (a=0.05), the value of Thitung is 19.079 and the value of Ttabel is 1.986 so that (19.079> 1.986) or a sig of 0.000 <0.05. So it can be concluded that the Marketing Mix variable (X) has a positive and significant effect on the Purchasing Decision variable (Y) at the One's Computer Store in Krueng Geukuh, North Aceh Regency. Based on the research that has been done, it means that consumers think that the One's Computer store implements the marketing mix well so that it can improve purchasing decisions.
The Influence of Location on Purchasing Decisions at the Plastic King Shop in Mancang Village, Samudera Sub-District, Northern Aceh District Mahnidar, Mahnidar; Ritonga, Nursakinah; Sufi, Sufi; Maisyura, Maisyura; Ameliany, Nanda
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

This study aims to determine the effect of location on purchasing decisions at Raja Plastik stores in Mancang Village, Samudera District, North Aceh Regency. This study uses descriptive quantitative research methods with 97 respondents as the research sample obtained from the lemesshow formula. The data analysis method used in this research is simple regression analysis with the help of the SPSS 20.0 program. Data collection techniques using a questionnaire. The results showed that through a t-test with a significant value of 5.053 at the 5% error rate, it was concluded that location had a positive and significant effect on purchasing decisions at Raja Plastik stores in Samudera District, North Aceh Regency. Based on the results of hypothesis testing, it can be concluded that Ha is accepted. This study focuses on specific aspects of the location of the Raja Plastik store such as access, visibility, traffic and parking. This study also examines the impact of the store's proximity to public transportation centers and its location near shopping areas and dense residential areas.
Co-Authors Aditya, Wanda Andyna, Cut Auliana, Cut Cut Sukmawati Dedi Fariadi Fahra, Zihan Failla, Failla Hakiki, Nur Harinawati Hartika, Feni Putri Irhamsyah Irhamsyah, Irhamsyah Ismail, Muchlis Juliansyah Juliansyah Lisa Iryani M. Nazaruddin M. Nazaruddin, M. Mahnidar, Mahnidar Maisyura, Maisyura Meliza, Richa Muliana, Muliana Murniati . Naidi Faisal, Naidi Naila, Naila Nurrasyidah, Nurrasyidah Nursanjaya Nursanjaya, Nursanjaya Ritonga, Nursakinah Rizki Yunanda Rosida, Erni Setia Ningrum, Nisa Sjafruddin Sjafruddin Subhani Subhani Sufi Sufi, Sufi Sukmawati, Cut Sukriah, Yani Wanda Wanda Yuli Santri Isma Yusnidar, Cut