Article Per Year (5 Year)
p-Index From 2021 - 2026
3.939
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis Analisis Kebijakan Pertanian Wacana, Jurnal Sosial dan Humaniora Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Pertanian Terpadu Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL PANGAN Analisis Kebijakan Pertanian Agripreneur : Jurnal Pertanian Agribisnis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Policy Brief Pertanian, Kelautan, dan Biosains Tropika Economic Development Analysis Journal
Bayu Krisnamurthi
Department Of Agribusiness, Faculty Of Economics And Management, IPB University, Bogor, West Java, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Analisa Keputusan Pembelian Mie oleh Konsumen Muda di Kota Bogor Ayu, Rara Sekar; Krisnamurthi, Bayu; Rachmina, Dwi
Jurnal Agribisnis Indonesia Vol. 12 No. 2 (2024): Desember 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.2.345-358

Abstract

The advancement of technology and society have led to changes including food choice patterns among citizens, especially the younger generation that prefers fast food. Noodles are included in one of the fast foods that young people opt for as it has diverse varieties. The decision-making process of purchasing noodles for young consumers is influenced by several driving factors. This study aims to analyze the decision-making process among young customers in Bogor while buying noodles, analyze factors that influence the decision-making while purchasing noodles in Bogor, and formulate managerial implications for the development of Noodles SMEs. Primary data from a survey of 95 respondents were analyzed using descriptive analysis and SEM-PLS analysis. The results indicate that consumers buy noodles primarily because they are fast and convenient while considering the taste of the product. Personal experience is the most influential factor in their purchasing decisions. There are four significant factors influencing the purchasing decisions of young consumers regarding wet noodles in Bogor, including product factors, distribution, promotion, and lifestyle. The distribution factor has the highest influence on consumer purchasing decisions with the highest correlation value. The efforts noodle SMEs in order to develop their businesses include maintaining and increasing the distribution of products as this factor is the most influential factor for customers to do the purchasing.
Added Value and Profitability of PT ABC’s Processed Moringa Products Sonia Ghinaa Salim; Bayu Krisnamurthi; Nia Rosiana
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.201-216

Abstract

The utilization of Moringa in food processing, herbal medicine, and animal feed makes this plant attractive to researchers for testing its effectiveness and entrepreneurs for making it a business commodity. PT ABC is one of the companies processing Moringa into various derivative products. PT ABC is the largest company in Central Java, establishing Blora as the centre of the Moringa commodity. The untapped potential of Moringa, with its high economic value, has driven the government to aspire to make Moringa an icon of Blora Regency, allowing the community to capitalize on it as a business commodity. This study analyzes the added value and profitability of Moringa Capsule and Moringa Infusion products. Applying the Hayami method, the analysis identifies Moringa Capsules as having a higher added value ratio than Moringa Infusions. Profitability assessments, encompassing production costs, break-even points, and operational efficiency, confirm that both products generate substantial profits. The company operates above the break-even point, with profitability of IDR 64,529 for capsules and IDR 22,387 for infusions. These findings reveal the economic potential of Moringa-based products with profitability margins of 30.97 per cent for Moringa Capsule and 15.35 per cent for Moringa Infusions. These margins highlight the viability of expanding production and tapping into new markets. Blora can strengthen its competitiveness in national and international markets by promoting innovation in product development. Practical implications include diversifying product offerings to meet evolving consumer demands and leveraging profitability data to attract investment, ultimately enhancing rural incomes and economic resilience.
Co-Authors Abdul Kharis Almasyhari Adi, Aswan Adiguna, Aries Dwi Agus Suman Ahmad Erani Yustika Ahniasari Rosianawati Alfa Riztri, Lucky Almasyhari, Abdul Kharis Anggraini, Lukytawanti Anisa Dwi Utami Asfi Manzilati Aswan Adi Ayu, Rara Sekar Bungaran Saragih Burhanuddin Burhanuddin Darmawan Esa, M. Fariz Dwi Rachmina Erwidodo Erwidodo, Erwidodo Esa, Moh Fariz Darmawan Fariyanti, Anna Fathin Ahmad Naufal Febrinda Annisa Munandar Guntur Riyanto Guntur Riyanto Gusti A Gultom Hanifah, Ryan Azmii Harianto Harmini, Harmini Herawati Herawati Ifan Rizky Kurniyanto Lukman M. Baga Mariyah Mariyah Marta Seli, Ulta Matondang, Muhammad Ridwansyah Melkisedik Bukifan Munif Ghulamahdi Munirudin, Ali Lutfi Nasution, Anisah Netti Tinaprilla Nur Amin, Nur Nuraeni Muflikh, Yanti putri, suryani eka Ratna Winandi Saban , Asrilis Boy Sahara Sahara Sandra , Indah Kartika Saragih, Ida Kurnia Sonia Ghinaa Salim Sri Hartoyo Suharno Suharno Syarifuddin, Aip Tanti Novianti Tsolme, Natalia Veronica do Carmo da Silva Widyastutik Winda Adelita Saragih Yusman Syaukat