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All Journal Jurnal Manajemen dan Agribisnis Jurnal Ekonomi Kuantitatif Terapan Analisis Kebijakan Pertanian Wacana, Jurnal Sosial dan Humaniora Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Pertanian Terpadu Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL PANGAN Analisis Kebijakan Pertanian Agripreneur : Jurnal Pertanian Agribisnis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Policy Brief Pertanian, Kelautan, dan Biosains Tropika Economic Development Analysis Journal
Bayu Krisnamurthi
Department Of Agribusiness, Faculty Of Economics And Management, IPB University, Bogor, West Java, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Strategi Pengembangan Usaha Koperasi Kopi Amungme Gold Tsolme, Natalia; Krisnamurthi, Bayu; Suharno, Suharno
Jurnal Agribisnis Indonesia Vol. 12 No. 1 (2024): Juni 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.1.77-91

Abstract

Keberhasilan Koperasi Kopi Amungme Gold sebagai pelaku usaha dapat dipegaruhi oleh model bisnis yang selama ini digunakan. Koperasi Kopi AMungme Gold menghasilkan produk Kopi Amungme Gold yang dibudidayakan secara tradisiolah oleh masyarakat Suku Amungme. Penelitian ini bertujuan untuk mengetahui model bisnis, kondisi internal dan eksternal koperasi dan menganalisis rancangan model bisnis baru untuk pengembanagn Koperasi Kopi Amungme Gold. Menggunakan metode wawancara kepada internal koperasi dan konsumen yang pernah membeli dan mengkonsusmsi kopi amungme gold. Data dianalisis menggunakan metode deskriptif model bisnis yang saat ini digunakan Koperasi Kopi Amungme Gold dipetakan menggunakan Business Model Canvas. Setiap elemen BMC diidentifikasi menggunakan SWOT untuk mengetahui kekuatan, kelemahan, peluang, dan ancaman untuk menghasilkan alternatif-alternatif strategi yang dapat digunakan Koperasi Kopi Amungme Gold. Hasil analisis SWOT menjadi acuan untuk dianalisis dengan analisis empat langkah pada blue ocean Strategy untuk menghasilkan alternatif strategi pada BMC yang baru. Hasil penelitian menunjukan perlu adanya perubahan strategi usaha pada Koperasi Kopi Amungme Gold. Sehingga direkomendasikan beberapa strategi yaitu penambahan unit bisnis baru serta pembuatan konsep kafe edukatif, pelayanan konsumen menggunakan media online, pengembangan fasilitas pergudangan, dan peningkatan pelatihan serta pendampingan kepada petani dalam kegiatan budidaya.
Faktor-Faktor yang Memengaruhi Penawaran Gula Indonesia Amin, Nur; Krisnamurthi, Bayu; Rachmina, Dwi
Jurnal Agribisnis Indonesia Vol. 12 No. 1 (2024): Juni 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.1.92-105

Abstract

Sugar is a strategic commodity that plays an important role. As the primary sweetener, the use of sugar has not yet been completely replaced by other sweeteners. Another essential role can also be seen in the extent of linkages in downstream industries, such as food and beverage, refined sugar, and pharmaceutical industries. This research aims to analyze what factors influence the supply of sugar and the elasticity of the sugar supply in Indonesia. This research uses secondary data in the form of time series data between 1992-2021. The analytical method that will be used quantitative method. The quantitative method uses a simultaneous equation modeling approach, where each equation is estimated using the Two-Stage Least Square (2SLS) method. Data processing in this research was carried out using the Microsoft Excel 2010 and EViews 12. The research results show that the factors that influence the supply of sugar in Indonesia include the amount of production, imports, exports and Indonesian sugar stocks. The amount of Indonesian sugar production is controlled by sugar-cane production and yield, with positive elasticity. Domestic sugar consumption affects the number of Indonesian sugar imports with positive elasticity, while exchange rate and sugar production affect the number of imports with negative elasticity. Domestic sugar prices affect the amount of Indonesian sugar export with negative elasticity, while GDP have a value positive elasticity. Sugar stock is the identity function of the previous year's sugar supply and the previous year's sugar consumption. The total supply of Indonesian sugar is the identity function of sugar production, sugar imports, sugar exports, and year-end sugar stocks.
Analisa Keputusan Pembelian Mie oleh Konsumen Muda di Kota Bogor Ayu, Rara Sekar; Krisnamurthi, Bayu; Rachmina, Dwi
Jurnal Agribisnis Indonesia Vol. 12 No. 2 (2024): Desember 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.2.345-358

Abstract

The advancement of technology and society have led to changes including food choice patterns among citizens, especially the younger generation that prefers fast food. Noodles are included in one of the fast foods that young people opt for as it has diverse varieties. The decision-making process of purchasing noodles for young consumers is influenced by several driving factors. This study aims to analyze the decision-making process among young customers in Bogor while buying noodles, analyze factors that influence the decision-making while purchasing noodles in Bogor, and formulate managerial implications for the development of Noodles SMEs. Primary data from a survey of 95 respondents were analyzed using descriptive analysis and SEM-PLS analysis. The results indicate that consumers buy noodles primarily because they are fast and convenient while considering the taste of the product. Personal experience is the most influential factor in their purchasing decisions. There are four significant factors influencing the purchasing decisions of young consumers regarding wet noodles in Bogor, including product factors, distribution, promotion, and lifestyle. The distribution factor has the highest influence on consumer purchasing decisions with the highest correlation value. The efforts noodle SMEs in order to develop their businesses include maintaining and increasing the distribution of products as this factor is the most influential factor for customers to do the purchasing.
Co-Authors Abdul Kharis Almasyhari Adi, Aswan Adiguna, Aries Dwi Agus Suman Ahmad Erani Yustika Alfa Riztri, Lucky Almasyhari, Abdul Kharis Anggraini, Lukytawanti Anisa Dwi Utami Asfi Manzilati Aswan Adi Ayu, Rara Sekar Bungaran Saragih Burhanuddin Burhanuddin Darmawan Esa, M. Fariz Dwi Rachmina Erwidodo Erwidodo, Erwidodo Esa, Moh Fariz Darmawan Fariyanti, Anna Fathin Ahmad Naufal Febrinda Annisa Munandar Guntur Riyanto Guntur Riyanto Gusti A Gultom Hanifah, Ryan Azmii Harianto Harmini, Harmini Herawati Herawati Ifan Rizky Kurniyanto Lukman M. Baga Mariyah Mariyah Marta Seli, Ulta Matondang, Muhammad Ridwansyah Melkisedik Bukifan Munif Ghulamahdi Munirudin, Ali Lutfi Nasution, Anisah Netti Tinaprilla Nur Amin, Nur Nuraeni Muflikh, Yanti putri, suryani eka Ratna Winandi Rosiana, Nia Saban , Asrilis Boy Sahara Sahara Salim, Sonia Ghinaa Sandra , Indah Kartika Saragih, Ida Kurnia Sri Hartoyo Suharno Suharno Syarifuddin, Aip Tanti Novianti Tsolme, Natalia Veronica do Carmo da Silva Widyastutik Winda Adelita Saragih Yusman Syaukat