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All Journal Jurnal Akuntansi STIE Muhammadiyah Palopo JIA (Jurnal Ilmiah Akuntansi) JURNAL PUNDI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Humanities and Innovation (IJHI) Quantitative Economics and Management Studies JCA (Jurnal Cendekia Akuntansi) Journal of Literate of English Education Study Program (JLe) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Humanipreneur Seminar Nasional Hasil Penelitian LP2M UNM PERFORMANCE: JOURNAL OF ENGLSH EDUCATION AND LITERATURE International Journal of Business English and Communication (IJoBEC) PEDAMAS (Pengabdian Kepada Masyarakat) International Journal of Economic Research and Financial Accounting Jurnal Inovasi Bisnis Manajemen dan Akuntansi Variable Research Journal
Riny Jefri
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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PERCEPTION OF BUSINESS ENGLISH COMMUNICATION STUDENTS’ TOWARDS THE DUOLINGO APPLICATION AS A MEDIUM FOR LEARNING ENGLISH VOCABULARY Nurul Aulia; Riny Jefri; Andi Hajar
International Journal of Business English and Communication Vol 4 No 1 (2026): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v4i1.3005

Abstract

The purpose of this study was to determine the perceptions of Business English Communication students towards Duolingo as a medium for learning English vocabulary. This research uses a descriptive quantitative method, with a sample of 23 Business English Communication students. This study used questionnaires and interviews as data collection tools. The results of this study show that students' perceptions of Duolingo are very positive, in its use students agree that Duolingo is easy, effective, and interesting to use as a medium for learning English vocabulary. In addition, the use of Duolingo also proved to have a positive impact on their learning.
ARTIFICIAL INTELLIGENCE IN LANGUAGE LEARNING: MICROSOFT READING PROGRESS AND ITS EFFECT ON PRONUNCIATION Arta Wahyu; Riny Jefri; Lely Novia
International Journal of Business English and Communication Vol 4 No 1 (2026): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v4i1.6482

Abstract

This study aims to evaluate the impact of Microsoft Reading Progress on students’ pronunciation skills in English language learning and identify the challenges faced by students in using the tool’s features. This study used a qualitative method involving pronunciation tests before and after using Microsoft Reading Progress, as well as conducting direct interviews. Microsoft Reading Progress, an AI-based tool integrated into Microsoft Teams, provides real-time feedback to students on their pronunciation. The results showed that Microsoft Reading Progress significantly improved students’ pronunciation accuracy and confidence in speaking English. However, there were some limitations in the accuracy of pronunciation error detection and other technical challenges, such as false positives and undetected accent variations. In addition, students faced difficulties in navigating the user interface and understanding the feedback provided. This study suggests the need for more systematic integration of Microsoft Reading Progress into the curriculum, training for educators and students, and ongoing evaluation to optimize the use of the tool. With further refinement, Microsoft Reading Progress has great potential to be an effective tool in improving students’ English pronunciation skills.
A CORRELATIONAL STUDY OF EMPLOYEE SERVICE QUALITY AND CUSTOMER SATISFACTION IN BANKING Nabila Anastasya; Riny Jefri; Indrawaty Asfah
International Journal of Business English and Communication Vol 4 No 2 (2026): April
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/0cw18076

Abstract

This study examines the correlation between service quality and customer satisfaction at BRI's Panacan branch, focusing on five key service quality indicators: tangible evidence, responsiveness, assurance, reliability, and empathy. Customer satisfaction is assessed using five factors: overall service quality, meeting customer expectations, repeat usage intention, willingness to refer others, and dissatisfaction. Data analysis using SPSS revealed a robust positive correlation (r = 0.866) between service quality and customer satisfaction, validating the hypothesis that improved service quality enhances customer satisfaction. Significant findings indicate that employee friendliness (a measure of responsiveness) scored 57.8%, while well-maintained facilities, such as ample parking and comfortable waiting areas (a measure of tangible evidence), scored 55.8%, representing the highest scores. Security and reliability were satisfactory but slightly lower, at 50% and 46.8%, respectively. These outcomes align with theories such as SERVQUAL and Expectancy Disconfirmation, which highlight the importance of surpassing customer expectations to achieve satisfaction. Additionally, seamless transactions (50%) positively impact customer satisfaction, reflecting Cognitive Dissonance Theory. The willingness of customers to recommend the bank (42.2%) demonstrates their trust in its services, aligning with Loyalty Theory.In conclusion, this research demonstrates that excellent service quality is essential for enhancing customer satisfaction and loyalty. Continuous improvement is vital to maintaining customer confidence and ensuring the sustained success of banking operations.
ANALYZING THE CAUSES OF STUDENTS’ DIFFICULTIES IN ENGLISH SPEAKING AMONG BUSINESS ENGLISH COMMUNICATION STUDENTS Musdalifah Ahmad; Riny Jefri; Andi Hajar
International Journal of Business English and Communication Vol 4 No 2 (2026): April
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/gxz8q073

Abstract

This study aims to analyse Business English Communication students' difficulties in speaking English with a focus on linguistic and social factors and explore strategies that can be applied to improve their speaking ability. The research method used is qualitative with a descriptive approach, where data is collected through observation, interviews, and questionnaires of purposely selected students. The research stages included planning, data collection, data analysis, and interpretation and conclusion. The results showed that limited vocabulary, pronunciation errors, and grammatical constraints are the main factors that hinder students' fluency in speaking English. In addition, social factors such as low self-confidence and lack of motivation also contribute to their difficulties in communicating effectively. Therefore, creating a supportive learning environment and implementing structured speaking practice can help students overcome these challenges, increase their confidence, and improve their speaking skills.
PENGENALAN BAHASA INGGRIS DASAR DI SD NEGERI BAROMBONG “INTERAKSI SEDERHANA MELALUI MEDIA GAMBAR DAN WARNA” Muhajira Muslimin; Octaviani Octaviani; Andi Hajar; Riny Jefri
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 4 No. 03 (2026): MEI 2026
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Pengabdian ini bertujuan untuk meningkatkan kemampuan kosa-kata bahasa Inggris dasar siswa kelas IV dan V SD Negeri Barombong melalui media gambar dan warna yang menampilkan aktifitas sehari-hari seperti berenang, bermain, dan memasak. Metode yang digunakan adalah pengamatan tes kosa-kata dan wawancara dengan guru kelas untuk menilai efektivitas media pembelajaran. Hasil pengabdian menunjukkan bahwa sebagian besar siswa mampu mengingat kosa-kata baru dengan baik dan lebih percaya diri saat mengucapkannya. Media gambar dan warna terbukti efektif dalam meningkatkan minat, keterlibatan, dan pemahaman kosa-kata Bahasa Inggris dasar.
PERBANDINGAN TINGKAT KEPUASAN PELANGGAN GENERASI Z ANTARA TOKO ONLINE DAN TOKO OFFLINE Andi Hajar; Riny Jefri; Wardah Khairunnisa; Janeth Chatrinie
VARIABLE RESEARCH JOURNAL Vol. 3 No. 02 (2026): APRIL 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis perbandingan tingkat kepuasan pelanggan generasi Z dengan membandingkan pengalaman berbelanja di toko online dan toko offline. Latar belakang ini didasarkan pada perubahan perilaku konsumsi generasi Z yang semakin dekat dengan teknologi digital, namun tetap mempertimbangkan pengalaman langsung dalam berbelanja. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui wawancara responden generasi Z yang memiliki pengalaman berbelanja secara online dan offline. Teknik analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa kepuasan pelanggan pada toko online lebih dipengaruhi oleh kemudahan akses, kecepatan transaksi, dan variasi produk, sedangkan kepuasan pada toko offline lebih dipengaruhi oleh pengalaman langsung, interaksi dengan penjual, dan kepercayaan terhadap kualitas produk. Kesimpulan penelitian ini menunjukkan bahwa kedua jenis toko memiliki keunggulan yang berbeda dalam memenuhi kebutuhan pelanggan generasi Z, sehingga diperlukan strategi yang mengintegrasikan kedua sistem tersebut.
Co-Authors Abdullah Ahmar, Ansari Saleh Akmal Munadi Aldyssa Nurul Kamila Hanifa Andi Anto Patak Andi Anto Patak Arta Wahyu Belianus Patria Latuheru C.N, Ana Astrini Dicky Jhon Anderson Butarbutar Dyah Kustyaningsih Fadhilah Atikah Sari Fahira Fatimah Hidayahni Amin Fatimah Hidayahni Amin Fida Oktafiani Hajar, Andi Indrawaty Asfah Indrawaty Asfah Ira Ningrum Resmawa, Ira Ningrum Janeth Chatrinie Lely Novia Lely Novia Luh Putu Devi Sukma Nuryanti Maharsi Widya Astuti Maharsi Widya Astuti Mardiayanah Nasta Maya Novitasari Mediaty Muhajira Muslimin Muhammad Fadhil Rusli Musdalifah Ahmad Mutiara Shifa Nabila Anastasya Nur Auliya Sucika Haidir Nurdin Noni Nurfaizah A. P Nurhaida, . Nurul Aulia Nurul Maghfirah Surianto Octaviani Octaviani Owen De Pinto Simanjuntak Putri Annisa R. Siduppa Rachelia, Michelle Rezky Febrianti Ryan Rayhana Santi Rohdearni Panjaitan Saut Maruli Tua Pandiangan Seni Luhriyani Sirait, Jersi Riani Br Sitompul, Pretty Naomi Sri Rezky Arif Srikandi Srikandi Surya Anantama Sembiring Syarifuddin Dollah Wardah Khairunnisa Wayan Krisna Eka Putra Wiryawan, Dedik Yani, Farida