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All Journal JIP (Jurnal Industri dan Perkotaan) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi JAM : Jurnal Aplikasi Manajemen Jurnal Tepak Manajemen Bisnis Jurnal Akuntansi dan Ekonomika IJEBA (International Journal of Economic, Business & Applications) Procuratio : Jurnal Ilmiah Manajemen Jurnal Abdi Insani Unri Conference Series: Community Engagement West Science Business and Management Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora InJEBA : International Journal of Economics, Business and Accounting Jurnal Manajemen Dayasaing
Alvi Furwanti Alwie
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PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PADA PT. GREENTECH KAWASAKI CAKRAWALA MOTORINDO DI KOTA PEKANBARU Nafrial, Rizki Samzami; Zulkarnain, Zulkarnain; Alwie, Alvi Furwanti
Jurnal Tepak Manajemen Bisnis Vol 10, No 3 (2018)
Publisher : Jurnal Tepak Manajemen Bisnis

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Abstract

This study aims to analyze the effect of product quality and brand imageon customer satisfaction. To analyze the effect of product quality and brand imageon Consumer loyalty. To analyze the effect of product quality on loyalty throughconsumer satisfaction. To analyze the influence of brand image on customerloyalty through satisfaction and to analyze the influence of customer satisfactionon consumer loyalty PT. Greentech Kawasaki Cakrawala Motorindo inPekanbaru City. Research population is consumer of PT. Greentech KawasakiCakrawala Motorindo in Pekanbaru City in 2017 as many as 575 consumers. Thesample size that will be used is 103 people. Data analysis using path analysismethod (path analisys). The results of this study indicate that Product Quality andBrand image influence on consumer satisfaction. Product Quality and Brandimage affect loyalty. This indicates that the better the brand image is positivecertainly increases loyalty. Product Quality significantly influence loyalty throughSatisfaction. Brand image influence satisfaction through loyalty. Satisfactionaffects loyalty.
ANALISIS PENGARUH CUSTOMER RELATIONSHIP MANAGEMEN (CRM) TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA PT JASA RAHARJA (PERSERO) CABANG RIAU DI KOTA PEKANBARU Firles, Masna; Zulkarnain, Zulkarnain; Alwie, Alvi Furwanti
Jurnal Tepak Manajemen Bisnis Vol 10, No 4 (2018)
Publisher : Jurnal Tepak Manajemen Bisnis

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Jasa Raharja (Persero) is a state-owned company that is mandated toprovide traffic accident accidents and public passengers in Indonesia. Thisprivilege will not last long, given the monopoly rights in a number of governmentownedcompanies have the potential to be abolished. Therefore, the companyneeds to do a study on how strong the relationship that Jasa Raharja has with itsbusiness customers. The research was conducted at Jasa Raharja (Persero)Branch of Riau. The purpose of this research is to know the direct and indirecteffect of CRM with variable of Human Resources, Process and Technology toCustomer Satisfaction and Customer Loyalty. This research population isbusiness consumer Jasa Raharja that is the owner of public land passengertransportation which is domiciled in Pekanbaru city. The sample was determinedby Proportionate Random Sampling of 173 respondents. Analytical tool used isdescriptive analysis and Structural Equation Modeling (SEM). The results showedthat human resources, processes and technology have a positive and significanteffect on customer satisfaction and customer loyalty. It is recommended toimprove human resource communication skill, create customer-focused vision andmission and create accurate and up-to-date database in order to increasecustomer satisfaction which leads to customer loyalty of Jasa Raharja.
PENGARUH AKTIVASI MEREK DAN PENGALAMAN MEREK TERHADAP KESADARAN MEREK DAN KEPUASAN NASABAH ASURANSI JASA RAHARJA DI KOTA PEKANBARU Primanto, Okto Arif; Alwie, Alvi Furwanti
Jurnal Tepak Manajemen Bisnis Vol 11, No 2 (2019)
Publisher : Jurnal Tepak Manajemen Bisnis

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As the current monopoly traffic accident insurance, nowadays JasaRaharja has faced with the discourse of losing its monopoly privilege. Therefore,Jasa Raharja has to make sure that their customers would be highly satisfied. Thisstudy aims to analyze the direct and indirect effect of brand activation and brandexperience toward satisfaction mediated by brand awareness. Population arecustomers who have claimed insurance coverage to Jasa Raharja. The number of96 samples taken by using Slovin and purposive sampling approach. Descriptiveand SEM-PLS employed to analyze the data. The study reveals that brandactivation has significant effect towards brand experience but not significanttowards customer satisfaction. On the other hand, brand experience directlysignificant effect towards customer satisfaction. The mediating role brandawareness is significant on the effect of brand experience towards customersatisfaction, but not significant on the effect of brand activation towards customer satisfaction.
XI. No. 2. April 2019 JURNAL TEPAK MANAJEMEN BISNIS 258 PERAN KUALITAS PRODUK, CITRA MEREK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DAN LOYALITAS MEREK PADA PENGGUNA SMARTPHONE MEREK APPLE DI KOTA PEKANBARU Setiawan, Hanang Yus; Alwie, Alvi Furwanti
Jurnal Tepak Manajemen Bisnis Vol 11, No 2 (2019)
Publisher : Jurnal Tepak Manajemen Bisnis

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This study aims to determine the Role of Product Quality, Brand Imageand Lifestyle on Purchasing Decisions and Brand Loyalty in Apple BrandSmartphone Users in Pekanbaru City. This study uses primary data, namely dataobtained from interviews and questionnaires to consumers who have purchasedApple Brand Smartphones. Secondary data obtained relates to the literaturerelating to researchers. The sample in this study was 270 consumers, taken bypurposive sampling method. The analytical method used in this study is to use theStructural Equation Model (SEM) analysis with the help of the AMOS program.The results of the study show that 1) Product quality has a positive andsignificant effect on purchasing decisions. 2) Brand image has a positive andsignificant effect on purchasing decisions. 3) Lifestyle has a positive andsignificant effect on purchasing decisions, and 4) Purchasing decisions have a positive and significant effect on brand loyalty
PENGARUH PERILAKU KONSUMEN DAN KELOMPOK REFERENSI SERTA BENTUKAN BRAND IMAGE PADA INDUSTRI PERBANKAN Alvi Furwanti Alwie
JIP ( Jurnal Industri dan Perkotaan ) Vol 10, No 17 (2006)
Publisher : Pusat Studi Industri dan Perkotaan (PSIP) Universitas Riau

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Abstract

The research is conducted at main branch office of PT Bank Riau and aims to investigate the consumer behavior in banking industry, to look for refference group, which has influens on bangking consumer behavourial activity and to investigate what kind of attributes, those are influential in forming the branch image at main branch office of PT bank Riau
ANALISIS PENGARUH ATRIBUT PRODUK DAN PSIKOLOGI KONSUMEN TERHADAP BRAND SWITCHING SERTA VARIETY SEEKING SEBAGAI VARIABEL MODERASINYA (STUDI PADA KONSUMEN KOPI KAPAL API INSTAN DI KOTA PEKANBARU) Dita Agustri Wulan; Alvi Furwanti Alwie; T. Firli Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 2 (2017): Wisuda Oktober 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to find out how the influence of product attribute variables, consumer psychology of brand switching and variety seeking as simultaneous moderation variables on the consumers of Instant Kapal Api in Pekanbaru city. As for the population of this study are 12 districts in the city of Pekanbaru with 120 people ever make a switch shift from Kapal Apito other coffee brands as well as a respondent in each district obtained 10 respondents. The analysis used is descriptive analysis. Besides, it uses quantitative analysis with path analysis and assisted by SPSS program version 21. From the results of tests that have been done indicate that the relationship. 1. Product attributes have a significant effect on variety seeking. 2. Consumer psychology has a significant effect on variety seeking. 3. Variety seeking has significant effect on brand switching. 4. Product attribute significantly influence brand switching. 5. Consumer psychology has a significant effect on brand switching. 6. Product attributes, consumer psychology combined significantly effect on variety seeking. 7. Consumer product and psychology attributes, and combined combined variety seeking have significant value influencing brand switching.Keywords : Product Attributes, Consumer Psychology, Variety Seeking, Brand Switching`
ANALISA PEGARUH KETIDAKPUASAN KONSUMEN , HARGA DAN IKLAN PRODUK PESAING TERHADAP KEBUTUHAN MENCARI VARIASI DAN KEPUTUSAN PERPINDAHAN MEREK PADA SHAMPOO SUNSILK DI PEKANBARU Venny Ayu Hadriani; Alvi Furwanti Alwie; T. Firly Musfar
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aimed to analyze the effect caused by the variable Discontent Consumer Product Price and Product Ads Competitors to the Need for Variations and Trademark Transfer Decision. This study used a technique incidental Sampling with a sample of 112 people.The analytical method used in this research is descriptive method kuantiatatif, simultaneous analysis, partial analysis and path analysis using SPSS 21. From the results showed that the variables have influence significantly the price of the Need seek variety Consumer Dissatisfaction while variable and variable Competitor Product Ads no significant effect on Need for Variations and Consumer Dissatisfaction variables, Product Price and Product Ads Competitors mempuyai significant effect on the variable displacement Brand. the effect of this variable was 18.4% for the variable Needs for variety and 31% for the variable displacement Brand. The rest was influenced by other variables, namely 81.6% for Need for variety and 69% for the variable displacement Brand.As for the influence of consumer dissatisfaction and Product Ads Competitors have influence but not directly against perpindaha brand through the need to find variations while variable rates have indirect influence on Brand Switching through requirement for variation.Keyword : Disatisfction, product pricing, advertising competitor products, varietyseeking and brand switching
PENGARUH KEJENUHAN KERJA, BEBAN KERJA, DAN KONFLIK KERJA TERHADAP MOTIVASI KERJA PERAWAT RSUD DR. RM. PRATOMO BAGAN SIAPIAPI KABUPATEN ROKAN HILIR Suharti Ningsih; Alvi Furwanti Alwie; Kurniawaty Fitri
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

Dr. RM. Pratomo Bagan Siapiapi District Rokan Hilir Hospital located at Jl. Pahlawan, No.131 Bagan Siapi-Api sub district Bangko is an organization engaged of health care. The process of development in the hospital as an organization health care advanced rapidly. Therefore, ones of the factors that must be considered of the hospital development were the human resource. The highly pressure of work as a nurse due to working conditions which are in pressure can affect the work motivation of nurses. In addition, the external and internal factors such as burnout, workload and work conflict perceived nurses also can affect the work motivation of nurses. The purpose of this study was to determine and analyze the effect of burnout, workload and work conflict toward nurses work motivation of Dr. RM. Pratomo Bagan Siapi-Api District Rokan Hilir Hospital by simultaneously and partially. The collecting data used questionnaires, amounting to 5 items for work motivation variable, 5 items for burnout variable, 4 item for workload variable and 4 items for work conflict variable which distributed into 113 nurses of Dr. RM. Pratomo Bagan Siapi-Api District Rokan Hilir Hospital and the data were analyzed by using multiple regression analysis techniques. Based on the results of data processing, it can be concluded that; 1) Burnout, workload and work conflict affected nurses work motivation simultaneously. 2) Burnout affected nurses work motivation partially. 3) Workload doesn’t affected nurses work motivation partially. 4) Work conflict affected nurses work motivation partially.Keywords: Work motivation, Burnout, Workload, Work conflict
The Effect of E-Service Quality and Price on Customer Satisfaction and Loyalty of Traveloka in Pekanbaru Josua, Firdaus; Alwie, Alvi Furwanti; Hendriani, Susi
International Journal of Economic, Business & Applications Vol. 2 No. 1 (2017): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.10

Abstract

Marketing activities of online services are often seen on the achievement of strategies for achieving customer loyalty through customer satisfaction. Taking heed of e-service quality and price constitutes an appropriate marketing strategies to foster the users of online services’ satisfaction. Providing service and good benefits with a relatively cheap price to meet the expectations and needs of the customers will affect the level of satisfaction of online services users. The consumer satisfaction maintained by online service providers will create loyal customers. The purpose of this study to test how much the e-service quality and prices influences directly to customer satisfaction and loyalty. In addition, this study examine the relationship of satisfaction and customer loyalty. This research was conducted in Pekanbaru to 200 sample respondents from the users of online flight tickets searching service, Traveloka, from September to October, 2016.Data collection techniques used is a questionnaire with Likert scale using non-probability sampling method. Data were analyzed using SEM analysis techniques, which are used as the instrument in testing hypothesis by using AMOS 21 program.The results of this study indicated that the overall dimensions of e-service quality have positive and significant impact on customer satisfaction and loyalty. Price is another factor that gives positive and significant impact directly on the customer satisfaction as well as loyalty. Consumer satisfaction can be a moderator variable between e-service quality and price to customer loyalty.
Marketing Mix and Trust Analysis on Medical Check Up Interest in Eka Hospital Pekanbaru Purba, Rosarima; Zulkarnain, Zulkarnain; Alwie, Alvi Furwanti
International Journal of Economic, Business & Applications Vol. 3 No. 2 (2018): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.24

Abstract

One of many ways to prevent diseases to recognize the health condition is through medical check up. It detects early abnormalities in human body functions which potentially cause diseases. Medical check up may also serve as a routine health check for people with chronic diseases. Eka Hospital is one of the private hospitals which provides medical check up services. It is found instability in the number of the medical check up patients from year to year. This research was conducted to analyze marketing mix variables covering product, price, promotion, and place (4P) aspect and trust in the medical check up interest. The used research instrument is a questionnaire distributed to 145 respondents who had never used medical check up service at Eka Hospital. The results of the questionnaire were analyzed using descriptive analysis method and Structural Equation Modeling (SEM) using SmartPLS 3 tools. The result of the analysis showed that the “product” marketing mix did not significantly affect the trust and interest. The “pricing” marketing mix has a significant effect on the interest, however it has no significant effect on the trust. The “promotion” marketing mix has a significant effect on the interest, with no significant effect on the trust. The “place” marketing mix has no significant effect on both interest and trust. It is suggested that medical check up products need to be informed further to the public. Through having more consideration to promotion / communication aspects, it means that more attention is given to product information, price, quality and consumer requirements. This research would be enhanced if a broader community is involved.
Co-Authors Andrian, Nico Annisa, Mely Armanu Thoyib Berampu, Lailan Tawila Dita Agustri Wulan Djumilah Zain Eka Armas Pailis Eka Maulana, Gilang Fadhillah, Arif Fikri, Khusnul Firles, Masna Fitri, Dilla Sari Ginting, Yanti Mayasari Gusriansyah, Gusriansyah Helfiyana, Helfiyana Henni Noviasari Isyandi, B. Iznillah, M. Luthfi Jahrizal Johar, M Fikhri Josua, Firdaus Karnadi, Zachrie Kurniawaty Fitri Lilis Sulistyowati Luthfi iznillah, Muhammad Luthfi, Muhammad M Hamid Masikah, Afifah Masikah, Atikah Maulana, Gilang Eka Nafrial, Rizki Samzami Nur Azlina Nurulita, Suci Oktaviandri, Akbar Primanto, Okto Arif Primaputri, Nina Promalessy, Rika Purba, Rosarima Putri, Yolanda Harmila Ramadhan, Gian Riovi Riovi Ramadhan, Gian Ristiyono, Ristiyono Sainatunnisak, Nurul Samsir Samsir, Samsir Setiawan, Hanang Yus Setyawan, Winardi Suharti ningsih Sujudah, Azhifa Sulistiyowati, Lilis Surachman Surachman Susi Hendriani Syamsuri, Abdul Rasyid T. Firli Musfar T. Firly Musfar Taufeni Taufik Venny Ayu Hadriani Wibowo, Anom Adi Zainal, Gempar Maulana Putra Zulkarnain Zulkarnain