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All Journal Pembaharuan Hukum JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Education, Humaniora and Social Sciences (JEHSS) Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat LEGAL BRIEF CITRA JUSTICIA : Majalah Hukum dan Dinamika Kemasyarakatan Jurnal Pengabdian kepada Masyarakat Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management and Digital Business Balance : Jurnal Akuntansi dan Manajemen Jurnal Pengabdian Mandiri CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Umum Pengabdian Masyarakat (JUPEMAS) International Journal of Business, Economics & Financial Studies Digital Business Progress Journal of International Islamic Law, Human Right and Public Policy Community Service Progress
Imelda Mardayanti
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi, Padang Hulu, Tebing Tinggi, 20631 Sumatera Utara, Indonesia
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THE INFLUENCE OF BRAND IMAGE AND TASTE ON PRICE PERCEPTION AND ITS IMPLICATIONS ON CUSTOMER LOYALTY AT INDIA RESTAURANT, TEBING TINGGI Alfina Yusra; Hanna Sajidah Sinaga; Sarwoto; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.845

Abstract

This study aims to analyze the effect of Brand Image (X1) and Taste (X2) on Customer Loyalty (Y), both directly and through Price Perception (Z) as a mediating variable, on Indian restaurant customers. This study was conducted for 2 months starting from February-April 2025. The method used in this study is a quantitative approach with path analysis techniques. Primary data were collected by distributing questionnaires to Indian Restaurant customers, with a total of 80 respondents, which were obtained using the Slovin formula with a margin of error of 5%. Data collection using a questionnaire using a google form. Based on the results of the calculation using bootstapping, the R2 value of the price perception variable is 0.518, which means that price perception is influenced by brand image and taste by 51.8% or in other words, the contribution of brand image and taste is 51.8% while the remaining 48.2% is the contribution of other variables not discussed in this study such as price references, product quality, brand trust and others. then it is known that the R2 value of the customer loyalty variable is 0.174 which means that customer loyalty is influenced by brand image and taste by 17.4% or in other words the contribution of brand image and taste is 17.4% while the remaining 82.6% is the contribution of other variables.
THE INFLUENCE OF ADVERTISING AND BRAND REPUTATION ON BRAND IMAGE AND ITS IMPLICATIONS ON HANBODY MARINA PURCHASE DECISIONS (AT THE NUSANTARA SHOP, TEBING TINGGI) Indriani Nainggolan; Putri Ramadhani; Fitrianingsih; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.765

Abstract

This study analyzes the influence of advertising and brand reputation on brand image and its implications on Hanbody Marina purchasing decisions. (at the Nusantara Tebing Tinggi store). Using a quantitative method with a sample of 96 respondents using the Cochran formula, data were collected through questionnaires and analyzed with SMART PLS 3.0. The results showed that advertising had a significant effect on the brand image of Marina handbody products at the Nusantara Tebing Tinggi Store. Brand reputation has a significant influence on the brand image of Marina handbody products at Toko Nusantara Tebing Tinggi. Advertisements do not influence the purchasing decision for Marina handbody products at the Nusantara Tebing Tinggi Store. Brand reputation has a significant influence on purchasing decisions for Marina handbody products at Toko Nusantara Tebing Tinggi. Brand image has a significant influence on purchasing decisions for Marina handbody products at the Nusantara Tebing Tinggi Store. Advertisement influences the purchasing decision of Marina handbody products through brand image as an intervening variable at Toko Nusantara Tebing Tinggi. Brand reputation influences the purchasing decision of Marina handbody products through brand image as an intervening variable at Toko Nusantara Tebing Tinggi.
THE INFLUENCE OF LIFESTYLE AND WORK ON PERCEPTION OF QUALITY AND ITS IMPLICATIONS ON PEARLY STORE PURCHASE DECISIONS Citra Saffanah; Eka Elvira Br. Sinaga; Fitrianingsih; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.771

Abstract

This study aims to analyze the influence of lifestyle and occupation on the perception of quality and its impact on consumer purchasing decisions at the Pearly Store in Tebing Tinggi City. In an era of increasingly tight retail competition, understanding the psychological and social factors of consumers is important for business actors. This study uses a quantitative approach with a survey method of 96 female consumer respondents who have shopped at the Pearly Store. The data analysis technique was carried out using Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results of the study indicate that lifestyle has a positive and significant effect on the perception of quality and purchasing decisions. Occupation has a significant effect on the perception of quality, but does not have a direct effect on purchasing decisions. Perception of quality is proven to have a significant effect on purchasing decisions, and acts as an intervening variable that mediates the relationship between occupation and lifestyle on purchasing decisions. These findings provide important implications for marketing strategies, especially in designing messages and products that are in accordance with the lifestyle and occupational background of the target market.
THE INKLUSIRKULAR MODEL FOR INCLUSIVE GREEN ECONOMIC WELL BEING Didik Gunawan; Willy Cahyadi; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia faces an escalating waste management crisis, with national waste generation reaching 35–38 million tons annually and only 32–40% managed formally. The 2025 North Sumatra flash floods, which claimed over 1,100 lives, highlighted how uncontrolled waste accumulation in drainage systems exacerbates hydrometeorological disasters. In medium-sized cities like Tebing Tinggi, where daily waste generation reaches 120–150 tons and landfill capacity is overloaded, the informal sector—comprising waste pickers and small-scale recyclers—plays a critical yet marginalized role in material recovery. This study aims to design, develop, and validate the INKLUSIRKULAR Model, an inclusive circular economy framework that bridges formal and informal sectors to reduce unmanaged waste, mitigate flood risks, and enhance inclusive green economic well-being. Using a convergent parallel mixed-method design, the study combines Structural Equation Modeling-Partial Least Squares (SEM-PLS) with 250 respondents and Participatory Action Research (PAR) involving 20 key informants, including waste pickers, environmental agencies, MSMEs, and flood-affected communities. The SEM-PLS results reveal that economic feasibility (β = 0.318), environmental sustainability (β = 0.306), and social justice (β = 0.294) are the strongest direct predictors of inclusive green economic well-being, explaining 63.5% of variance (R² = 0.635). Partial mediation analysis confirms that community economic empowerment mediates the effects of environmental sustainability and social justice, while waste-based innovation mediates economic feasibility and environmental sustainability. However, economic feasibility does not significantly empower communities collectively, indicating that institutional interventions are required beyond individual income gains. The PAR findings demonstrate that circular waste banks with formal recognition for waste pickers serve as the key mechanism for integrating informal actors. The study contributes a validated multi-dimensional theoretical framework for inclusive green economic well-being and provides evidence-based policy recommendations for medium-sized cities in developing countries.
Co-Authors Alfina Yusra Alif Tromi Gulo Andiny Angga Fitra Hadi Anggun, Depina Arfah, Yenni Ari Syahputra Ari Syahputra Arief Rahman Hakim Arseto, Dedy Dwi Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Cindy Anita Damanik Citra Saffanah Dara Amalia Deddy Dwi Arseto Deddy Dwi Arseto Dedi Koko Herianto Deva Afandi Diana Stephany Br. Tamba Didik Gunawan Didik Gunawan Didik Gunawan Dwi Zahrani Eka Elvira Br. Sinaga Eka Mayastika Sinaga Enri Hotmaida Rumapea Erika Riski Henri Ermayori Lumban Raja Fatimah Dinda Khairani Febrian Reinaldy Siahaan Fitrianingsih, Fitrianingsih Gunawan, Didik Hadi Purwanto Haikal Iskandar Hashina Harahap Hanna Sajidah Sinaga Haratikka, Haya Haya Haratikka Haya Haratikka Hermanto Hutagalung Hulu, Fonaha Huswatun Fatimah Ibnu Hadi Indriani Nainggolan Ingan Malem Tarigan Irham Lubis Ismail Ismail Ivana Supi Al Amudi Junfrian Hangoluan Lumban gaol Lysa Tantria M Alang Khairunnizar M. Alang Khairunnizar M.Alang Khairunnizar Mangasi Sinurat Markahasa Timbul Merlinna Muhammad Hilalul Hamdhi Muhammad Wahyu Hamijaya Nizar, M. Alang Khairun Nurnabilla, Siti Nurwijayanti Purba, Rakhmawati Putri Nabila Ningsih Sitorus Putri Ramadhani Putri, Adhayana Adinda Rahmad Mugi Pramana Rapat Piter Sony Rapat Piter Sony Restu Akbar Suryaman Reynanda, Abbie Rifka Tamara Hutabarat Rizka Dina Aditya Rusmewahni Rusmewahni Rusmewahni Sarwoto Sarwoto Sarwoto SARWOTO SARWOTO Savira Salsabillah Sri Devi Hariani Suriani Suriani Tobing, Yuni Artha Teresia Lumban Utami, Aulia Putri Wani Saragih, Tri Willy Cahyadi Willy Cahyadi Yenni Arfah Yenni Arfah