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All Journal Forecasting : Jurnal Ilmiah Ilmu Manajemen PINISI Discretion Review Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Jurnal Ekonomi Journal of Management Branding
Syahrinullah, Syahrinullah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Efektivitas Platform Instagram Dalam Strategi Promosi Senja Coffee And Kitchen Pasca Pandemi Covid 19 Di Jember Ramadani, Tommy Anugrah; Syahrinullah, Syahrinullah
Forecasting : Jurnal Ilmiah Ilmu Manajemen Vol. 5 No. 1 (2023): FORECASTING Jurnal Ilmiah Manajemen
Publisher : LPPM Universitas Muhammadiyah Mamuju

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Abstract

The purpose of this research is to examine promotion strategies through Instagram social media by Senja Coffee and Kitchen in increasing post-pandemic sales. This study uses a descriptive qualitative approach involving observation and in-depth interviews. A total of 10 respondents were involved in this study, namely parties related to Senja Coffee and Kitchen. The data obtained from this research provides valuable insight into the promotion strategy that has been implemented by Senja Coffee and Kitchen, including the promotional stages used to maximize marketing. The results of the study show that the promotion strategy for Senja Coffee and Kitchen through social media Instagram is very effective in increasing visibility, attractiveness and sales at Senja Coffee and Kitchen in Jember. The implications of this research emphasize the importance of utilizing social media, especially Instagram, as an effective means of promotion for coffee shop businesses. This research provides valuable insights for the coffee shop industry in developing effective promotional strategies through social media.
Co-Authors Agustin, Silvya Alfiah, Eka Nur Anggraini, Selvia Sapta Asdar Asdar Aslamiah, Suaibatul Asratillah, Muh Bintang Nugraha Bulkis Bulkis Calvary, Theresya Dahri, Muh. Ilhamuddin Desi Rachmawati, Desi Divani, Amelia Fitriana Fitriatin, Dina Harsono, Nagest Dwi Husain, Saddam Izzah, Zulfa Nur Kartika Kartika Khanifah, Hanik Merdekawati, Reni Muchtar muchtar Nisa, Nurvita Thoharotun Novayanti Sopia Rukmana, Novayanti Sopia Nursiah Nursiah, Nursiah Pandapotan Hutagalung, Yoel Andreas Pangesti, Nisa Ayu Pauzi, Rizal Prastiwi, Ika Rakasiwi, Fajar Ramadani, Tommy Anugrah Rina Rahmawati, Rina Rosidi, Imron Sari, Titis Ratna Sulistiani, Ika Tamrin, Saddam Husain Tiani, Ema Ulfah, St. Maria Wibowo, Muhammad Nuri Wulandari, Andriyani Putri Yani Yuliani