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All Journal Signifikan : Jurnal Ilmu Ekonomi Jurnal Paradigma Ekonomika Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) ASAS : Jurnal Hukum Ekonomi Syariah Al-'Adalah Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ekonomi dan Bisnis Islam Jurnal Pendidikan Ekonomi & Bisnis IJBE (Integrated Journal of Business and Economics) Kinerja: Jurnal Ekonomi dan Manajemen Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal SOLMA Al-Muzara'ah Shirkah: Journal of Economics and Business International Journal of Applied Business Research Iqtishoduna: Jurnal Ekonomi Islam Jurnal Ilmiah Edunomika (JIE) AL-FALAH : Journal of Islamic Economics Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) IIJSE INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Islamic Business and Economics (IJIBEC) FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Balance: Jurnal Ekonomi Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Normasyhuri, Khavid
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Al-Muzara'ah

 1 
Non-Bank Sharia Housing Purchasing Decision Segment: Is a Sustainable Halal Lifestyle Important as Moderation? Erike Anggraeni; Normasyhuri, Khavid; Siti Nurohmah
AL-MUZARA'AH Vol. 12 No. 1 (2024): AL-MUZARA'AH (June 2024)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.12.1.27-50

Abstract

Researchers focus on looking at the relationship between price and digital marketing and whether a sustainable halal lifestyle can strengthen or weaken non-bank sharia-based housing purchase decision making. Quantitative in this study using SmartPLS 3.0. Primary data was collected from respondents, namely consumers of non-bank Islamic housing by taking samples using purposive sampling and using 500 samples. Data is collected by accessing the Google form and the indicator measurement is the Likert scale. The results of the study provide the fact that price and digital marketing have a positive relationship with non-bank sharia housing purchase decisions. A sustainable halal lifestyle strengthens the relationship between price and digital marketing on purchasing decisions for non-bank sharia housing. This study is expected to be able to identify market opportunities and provide a reference for sharia housing developers to be able to develop housing concepts that are innovative and in line with market demands and understand and respond to the needs and preferences of buyers who live a halal lifestyle.
Co-Authors A. Zuliansyah Abidin , Noor Azliza Zainal adiprashada, Dhanurseto Adiputra, Prasetia Agus Firmansyah, Mas ahmad habibi Aprinita, Nurul Arini, Erni Zulfa Diana, Tria Mei Erike Anggraeni Febriansyah, Rubi Gustika Nurmalia Hanif Hanif Harold Kevin Alfredo Heni Noviarita Hervin Yoki Pradikta Huda, Ahsanal Kusuma, Tri Atmaja Pramudita Wisnu MA'RIFAH, AULA NURUL Maya, Ajeng Moh. Mukri Muhammad Iqbal Fasa Muhammad Kurniawan Nurohmah, Siti Pramudita Wisnu Kusuma, Tri Atmaja Pujianti, Eva Relit Nur Edi Restianita, Oza Saputra, Adli Rikanda Siti Nurohmah Syamsul Hilal Syarif, Hazas Vitria Susanti Wisnu Kusuma, Tri Atmaja Pramudita