Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

3.726

P-Index

This Author published in this journals

Yuary Farradia

Unknown Affiliation

Author-ID : 2270683

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

Published : 25 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3

THE EFFECT OF TRUST AND CUSTOMER ENGAGEMENT ON BUYING INTEREST OF PAKUAN UNIVERSITY STUDENTS IN THE TIKTOK SHOP APPLICATION Ramdani, Siti Hidajati; Farradia, Yuary; Yurcel, Ade Said
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 2 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v29i2.341

The rapid development of internet technology in Indonesia has changed people's shopping behavior, especially through social commerce platforms such as TikTok Shop. Tiktok Shop is a platform where users can buy products from sellers who sell through Tiktok videos. This study aims to analyze the effect of trust and customer engagement on buying interest in TikTok Shop among Pakuan University students. The research method used is quantitative with associative research type. Data was obtained from distributing questionnaires to 100 respondents. Determination of the number of samples using the Slovin formula with a non-probality sampling method based on accidential sampling. The results of the study with multiple linear regression tests show that trust and customer engagement have a positive and significant effect on buying interest in Pakuan University students.

Increasing the Intention to Revisit Villa Kota Bunga Through Customer Satisfaction as an Intervening Variable Priyanto, Andri Dwi; Muharam, Hari; Farradia, Yuary
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8152

This study aims to examine the role of customer satisfaction in mediating the influence of facilities and location on the intention to revisit Villa Kota Bunga. The research is expected to provide valuable input for the management of Villa Kota Bunga in improving its facilities, location, and customer satisfaction. The sampling method used was purposive and accidental sampling by distributing questionnaires to 200 domestic guests who are currently staying or have previously stayed at Villa Kota Bunga. The questionnaire data were processed using SPSS Version 25 and Lisrel 8.80 software. The results show that facilities and location have a positive effect on customer satisfaction, facilities and location positively influence the intention to revisit, and customer satisfaction is able to partially mediate the influence of both facilities and location on the intention to revisit Villa Kota Bunga.

The Influence of Price Perception and Product Quality on Purchase Decisions Through Trust in the Furniture Business of PT Inti Sinergi Sistem, Bogor Regency Hidayat, Syepi; Muharam, Hari; Farradia, Yuary
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8171

This study aims to examine how price perception and product quality influence purchasing decisions through trust in the furniture business of PT Inti Sinergi Sistem in Bogor Regency. The sampling methods used were purposive sampling and simple random sampling by distributing questionnaires to 106 respondents using Google Forms. The data collected from the questionnaires were processed using SPSS Version 25 and Lisrel 8.80. The results of the study indicate that price perception and product quality influence consumer trust, price perception and product quality influence purchasing decisions, and consumer trust can act as a partial mediator between price perception and product quality on purchasing decisions in the furniture business of PT Inti Sinergi Sistem in Bogor Regency.

Green Price and Green Place: How Important is Green Consumer Knowledge for Purchasing Sustainable Products? Herdiatna, Erlan; Pranowo, Agus Setyo; Farradia, Yuary
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8315

This study aims to analyze the role of green consumer knowledge in mediating the influence of green price and green place on the purchasing decisions of environmentally friendly AMDK Aqua Life products in Bogor City. This study uses a quantitative approach with a survey method involving 200 respondents who are Aqua Life consumers. Data analysis was conducted using Structural Equation Modeling (SEM) with the help of LISREL 8.80 software. The research results show that green price has a positive and significant effect on green consumer knowledge, while green place does not have a significant effect. Green price has a negative and significant effect on purchasing decisions, while green place has a positive and significant effect. In addition, green consumer knowledge has been proven to have a positive and significant impact on purchasing decisions. The mediation test using the Sobel test shows that green consumer knowledge can mediate the influence of green price on purchasing decisions, but does not mediate the influence of green place. These findings affirm that green consumer knowledge plays an important role in raising environmental awareness and encouraging the purchase of eco-friendly products. Therefore, improving consumer literacy and effective distribution strategies are key to strengthening sustainable consumption behavior.

The Influence of Product Quality, Price Perception, and Social Media Marketing Mediated by Purchase Intention on the Purchase Decisions of Samsung Smartphones Among Millennials in Sukabumi City Iriandy, Wahyu; Hannan, Sufrin; Farradia, Yuary
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 2 (2024): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i2.2715

This study investigates the influence of product quality, price perception, and social media marketing on millennials' purchase decisions of Samsung smartphones in Sukabumi City, with purchase intention serving as a mediating variable. The research employs a quantitative approach using convenience sampling, targeting 400 respondents within the millennial age range who are Samsung users. The analysis utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that product quality and price perception significantly impact purchase decisions and intentions, while social media marketing directly affects purchase intention but not purchase decisions. Mediated by purchase intention, product quality, price perception, and social media marketing all positively influence purchase decisions. The study underscores the critical role of product quality and pricing strategies in consumer decision-making, particularly within the competitive smartphone market.

Co-Authors Agref Valendra Putra Agus Setyo Pranowo Amran Harun Andrianto, Nizam Mohammad Dahana, Wirawan Dony DARYONO Fatari Hadi, Delta Hamir, Mohd Indra Bin Harun, Amran Herdiatna, Erlan Hidayat, Syepi Indra Kusumawati Iriandy, Wahyu Ismunandar Jayawarsa, A.A. Ketut Joko Supriyanto Kausar Jiwa Kencana, Putri Nilam Laila Irawati Laksono, Gigih Andi Maged Othman, Bestoon Abdul Mamay Komarudin Mora Mora Muharam, Hari Ngadino Surip Diposumarto, Ngadino Surip Noreina Nasir Nur Aniza Quantaniah Jusoh Nur Nilam Sari Mohd Basir Prasetyo, Buntoro Heri Priyanto, Andri Dwi Ramdani, Siti Hidajati Ramon Hurdawaty Sufrin Hannan Tresiani, Yunita Dwi Wahyu Widodo Wirawan Dony Dahana Yurcel, Ade Said

Title

Found 25 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 25 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 25 Documents
Search