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All Journal Jurnal Bisnis dan Ekonomi Semantik : Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indonesia SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Informasi dan Komputer Sorai: Jurnal Pengkajian dan Penciptaan Musik Parole (Jurnal Pendidikan Bahasa dan Sastra Indonesia) Journal of Educational Experts (JEE) IJECS: Indonesian Journal of Empowerment and Community Services International Journal on Social Science, Economics and Art Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Ilmiah SIGMA: Informatics Engineering Journal of UPB Joong-Ki : Jurnal Pengabdian Masyarakat Toba: Journal of Tourism, Hospitality, and Destination Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Reformasi Hukum Trisakti Jurnal Lentera Pengabdian Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat VIDHEAS: Jurnal Nasional Abdimas Multidisiplin Journal of Management, Entrepreneurship and Tourism Manajerial : Journal Manajemen pendidikan islam Joong-Ki SUBSERVE: Community Service and Empowerment Journal Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Joong-Ki SEMANIS Lentera Peradaban: Journal on Islamic Studies
Indra Permana
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The Role of Digital Marketing Social Media Tiktok, Instagram, Twitter on Purchasing Decisions on Gacoan Noodles Tsabitah, Sahlaa; Perdana, Muhammad Aditya; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.173

Abstract

TikTok, Instagram, and Twitter have great potential in increasing brand awareness and user engagement, especially among the younger generation. Research shows that interactive and engaging content on TikTok and Instagram tends to be more effective in attracting attention than platforms like Facebook. This study aims to evaluate the influence of using TikTok, Instagram, and Twitter on consumer purchasing decisions for Gacoan Noodle products. While social media is now an important tool in digital marketing, its effectiveness in directly influencing consumer purchasing decisions still needs to be fully understood. This study used a quantitative approach with a Partial Least Square (PLS) model to measure the relationship between variables. The sample consisted of social media users exposed to Mie Gacoan content across the three platforms, with data obtained through an online survey. The validity and reliability analysis results revealed that only the TikTok, Instagram, and Twitter variables met the criteria with an AVE value of more than 0.50. In contrast, the purchase decision variable did not meet these conditions. The results showed that the influence of the three social media platforms on purchasing decisions for Gacoan Noodles was not significant. TikTok has a coefficient of 0.236 with a p-value of 0.299, Instagram 0.166 with a p-value of 0.342, and Twitter 0.217 with a p-value of 0.361. All p-values are more significant than the significance threshold of 0.05. Thus, this study concludes that the three platforms are more effective in raising brand awareness than driving direct purchase decisions.
Analysis of Digital Marketing Live, Promotion, Short Video Strategies on Gen Z Skincare Purchasing Decisions Muhamad Novreysa; Aura Puspaningrum; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.174

Abstract

In today's ever-evolving digital age, social media platforms like TikTok have become a powerful tool to influence purchasing decisions, especially among Gen Z. TikTok provides interactive features such as live streaming, promotions, and short videos, effectively capturing the audience's attention with engaging and accessible content. Skincare businesses utilize these features to increase brand awareness, boost engagement, and motivate consumers to purchase. This study aims to determine the significant influence between live streaming, short videos, and marketing on consumer purchasing decisions on the TikTok application. The method used is a quantitative method with a sample size of 100 respondents through a questionnaire survey, and this data was analyzed using the SmartPLS application. The results showed that all variables have an Average Variance Extracted (AVE) value above 0.50, which means the validity is quite good. In addition, Cronbach's Alpha value of more than 0.70 indicates that all variables are highly reliable. R-Square analysis shows that 78.6% of purchasing decisions are influenced by the variables studied. From the hypothesis test, it was found that promotions and short videos have a significant influence on purchasing decisions, while live streaming does not have a significant influence. These findings provide important guidance for marketers crafting more effective digital marketing strategies on TikTok.
STUDI TINDAK PIDANA KORUPSI MENGENAI PENYUAPAN DI KEMENTERIAN SOSIAL REPUBLIK INDONESIA: Study Of Corruption Crimes Regarding Bribery In The Ministry Of Social Republic Of Indonesia Indra Permana; Yenti Garnasih
Reformasi Hukum Trisakti Vol 6 No 1 (2024): Reformasi Hukum Trisakti
Publisher : Faculty of Law, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/refor.v6i1.19027

Abstract

Corruption is extraordinary crime, carried out in a structured, systematic and massive manner, has a broad impact at the national and international levels, and the regulations are fairly special, namely outside the Criminal Code, and the impact causes material and immaterial losses to society. One of the cases involved an Indonesian government agency, namely the Indonesian Ministry of Social Affairs, carried out by the Indonesian Minister of Social Affairs who served in 2019-2020. The problem is whether the actions carried out by the perpetrator have complied with Article 5 of Law Number 20 of 2001. The research method was carried out normatively with the nature of the research using analytical descriptive, the type of data used was secondary data, qualitative data analysis and drawing conclusions based on the method deductive logic. The results and discussion are examining whether the application, of the article is appropriate or not and the form of inclusion of the perpetrator. The conclusion is that the perpetrator should not be charged with Article 5 of Law Number 20 of 2001 because one of the elements contained in that article is not fulfilled or has not been legally and convincingly proven according to the law.
PENGARUH MANAJEMEN SARANA DAN PRASARANA PENDIDIKAN TERHADAP MOTIVASI BELAJAR SISWA DI MTS DARUL FALAH CUKANG BUNGUR TASIKMALAYA Ade Ikbal; Ikbal Pauji, Ade; Indra Permana
Manajerial | Journal Manajemen pendidikan islam Vol 7 No 2 (2025): September 2025
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/manajerial.v7i2.544

Abstract

Student learning motivation is a crucial factor in supporting educational success and is influenced by various aspects, one of which is the management of educational facilities and infrastructure. Proper management of facilities and infrastructure is believed to create a conducive learning environment and encourage students’ enthusiasm for learning. This study aims to analyze the influence of facilities and infrastructure management on students’ learning motivation at MTs Darul Falah Cukang Bungur, Tasikmalaya Regency. This research employed a quantitative approach with a population of 78 students, while the sample consisted of 44 students selected through purposive sampling with a margin of error of 10%. The research instrument was a closed-ended questionnaire that had been tested for validity and reliability. The findings reveal that the management of facilities and infrastructure contributes 42.8% to students’ learning motivation. This indicates that the better the management of educational facilities, the higher the learning motivation. Meanwhile, 57.2% of motivation is influenced by other factors, such as strong intrinsic motivation to achieve, the aspiration to reach future goals, and persistence in overcoming challenges. Teacher and parental support also play an important role as external factors that strengthen students’ motivation to learn. These findings emphasize that although intrinsic factors and social support are equally dominant, optimal management of facilities and infrastructure remains an essential component in enhancing students’ learning motivation
Mite Sanghyang Kenit: Daya Tarik Wisata Alam di Desa Rajamandala Kulon Kabupaten Bandung Barat Isnaini, Heri; Indra Permana; Riana Dwi Lestari
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.757 KB) | DOI: 10.55123/toba.v1i2.398

Abstract

The stories that traditional societies believe in that have developed and spread over the generations have given birth to the concept of collective memory and belief. These memories and beliefs manifest into myths. In many traditions of indonesian society, myth is born from mite, a story that involves the supernatural power, namely the power of the Gods. In Sundanese culture, mites often tell the story of the Gods who descended to earth with a certain mission. This study discusses the Sanghyang Kenit mite which used to be considered a sacred story. Mite Sanghyang Kenit is discussed in a dual perspective, namely as a story of the past and as a cultural artifact that manifests as a tourist destination. The method used in this study is descriptive qualitative with the object of the story as data. In addition, SWOT matrices (strenghts); (weaknesses); (opportunities); and (threats) are used to analyze Sanghyang Kenit as a tourist destination in terms of uniqueness, authenticity, and scarcity. The results showed that Sanghyang Kenit mite can be a natural tourist attraction in Rajamandala Kulon village, West Bandung regency, namely by proving the existence of continuity between mites and potential tourist attractions.
Business sustainability challenges in the face of technology and digital literacy: a study of Micro, Small, and Medium Enterprises Indra Permana; Bagus Hari Sugiharto; Soni Suardi; Eri Mardiani; Iwan Riswandi
International Journal on Social Science, Economics and Art Vol. 13 No. 4 (2024): February: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

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Abstract

The study investigates Micro, Small, and Medium Enterprises (MSMEs) within the Tanjung Lesung tourism sector in Banten Province. It focuses on the application of digital literacy for business sustainability in the contemporary technological landscape. The research employed a qualitative descriptive research method involving observation and in-depth interviews. Data was collected through observation and in-depth interviews. Analysis involved data reduction, display, and conclusions drafting. The findings underscore the pivotal role of digital technology in fostering business continuity. The study emphasizes MSMEs' pursuit of sustainability through tailored strategies, including the attainment of sustainability certifications to bolster market presence, particularly in eco-conscious segments.
PENGARUH STRATEGI PEMASARAN DIGITAL BERBASIS E-COMMERCE, DUKUNGAN PEMERINTAH, DAN LITERASI DIGITAL TERHADAP SUSTAINABILITY BUSINESS PADA UMKM DI KABUPATEN BEKASI Riana Sandi; Farhan Zuhayr Saputra; Bagas Restu Aji; Indra Permana; Windi
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 4 No. 1 (2026): Februari 2026
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran digital berbasis e-commerce , dukungan pemerintah, dan literasi digital terhadap keberlanjutan bisnis pada UMKM di Kabupaten Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 102 responden yang bergerak di bidang UMKM. Data yang dikumpulkan dianalisis dengan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) menggunakan perangkat lunak SmartPLS versi 4. Hasil penelitian menunjukkan bahwa strategi pemasaran digital berbasis e-commerce serta tingkat literasi digital memiliki dampak yang positif dan signifikan terhadap keberlanjutan usaha UMKM. Berbeda dengan itu, dukungan pemerintah tidak menunjukkan pengaruh yang signifikan. Temuan ini menunjukkan bahwa kemampuan UMKM dalam menggunakan strategi pemasaran digital dan meningkatkan literasi digital sangat penting untuk menjaga keberlanjutan bisnis di masa kini.
Derivative Transactions in Stock Exchanges: Between Gharar and Speculation Sutisno; Indra Permana; Sumarta
Lentera Peradaban: Journal on Islamic Studies Vol. 1 No. 3 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/lpi.v1i3.14

Abstract

This study aims to analyze derivative transactions in the stock exchange from the perspective of Islamic law, focusing on the concepts of gharar (uncertainty) and speculation. Employing a comprehensive literature review design, the research examines both classical and contemporary Islamic sources, as well as relevant capital market regulations. The findings reveal that purely speculative derivatives (such as futures and options without physical delivery) contain excessive gharar and are therefore problematic under Sharia principles. In contrast, derivatives designed for risk management (hedging), such as Salam Futures, Istisna’ Futures, or Ijarah-based Options, show potential compliance with Sharia when structured with clear limitations and subject to strict supervision. The implications highlight the need for a more comprehensive regulatory framework for Sharia-compliant derivatives, the development of products based on Islamic contracts, and the enhancement of Sharia financial literacy in Indonesia. The originality of this research lies in its in-depth integration of gharar and speculation analysis in the context of derivatives, offering practical guidance for the development of modern Sharia-compliant financial instruments.
Pengaruh Motivasi Kerja, Lingkungan Kerja, Dan Displin Kerja Terhadap Kinerja Karyawan QC Perusahaan Otomotif Di Cikarang Hasyim, Wachid; Indra Permana; Rustianah
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 11 No. 01 (2026): JESPB Edisi April 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v11i01.3197

Abstract

This study aims to analyze the influence of work motivation, work environment, and work discipline on employee performance in the Quality Control Department of an Automotive Company in Cikarang. This study is motivated by the importance of human resource quality in maintaining product standards and achieving company targets, amidst challenges such as excessive working hours, a less than optimal work environment, and weak discipline among some employees. The research method used is quantitative with a survey approach through distributing questionnaires to 98 respondents, using a simple random sampling technique. Data were processed with the help of the IBM SPSS 27.0 program. The results of the study indicate that work motivation has no influence on employee performance. Meanwhile, the work environment and work discipline have a positive and significant influence on employee performance. These findings provide important implications for company management to pay more attention to these factors as a strategy to improve employee productivity and work quality in the future.
Strengthening Farming Businesses in the Environmentally Friendly Agriculture Program in Calingcing Village, Tasikmalaya Leny Yuliyani; Anita Dwy Fitria; Gilang Vaza Benatar; Indra Permana
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 1 (2025): IJECS: Indonesian Journal of Empowerment and Community Services
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v6i1.5871

Abstract

The community empowerment program that partners with KWT Dahlia was created to utilize underutilized local resources such as household waste, harvest residues, and clove plants that can be made into local microorganisms, organic fertilizers, and botanical pesticides to support environmentally friendly agriculture in Calingcing Village. This community empowerment uses the PRA (Participatory Rural Appraisal) approach. The basic principle of this approach is to fully involve the community in every stage of the activity with a focus on participation based on the principle of learning from the community, the active role of the community as the main subject, the exchange of knowledge and experience between community members, and the role of outsiders as facilitators. The results of the activity showed that there was an increase in the knowledge of KWT Dahlia members by 66.7% in the introduction of sustainable environmentally friendly agriculture, the practice of using PUTK and pH meters. While in the assistance to strengthen environmentally friendly farming, there was an increase in knowledge of 94.4%. The results of the activity evaluation showed that according to KWT Dahlia members, the material provided was beneficial. As many as 88.9% of KWT Dahlia members stated that this community empowerment activity was very beneficial. The level of ease of the material according to 83.3% of KWT Dahlia members is quite easy to understand. While the level of novelty of the material provided is 94.4% of respondents answered new things. And the most important thing is that 66.7% of KWT Dahlia members are very enthusiastic and 33.3% are enthusiastic about implementing the technology and innovation provided by the community service team. Keywords: Participatory Rural Appraisal, Eco-friendly farming, farming
Co-Authors Aaf Falahudin Abdul Latif Ade Ikbal Adih Supriadi Adrianna Syariefur Rakhmat Agung Nugroho Ahmad Rasyiddin Alfa Mitri Suhara Ani Kusumaningsih Anita Dwy Fitria Army Cahya Putra Rustamaji Asral, Asral Aura Puspaningrum Azzahra, Naoera Aliya Bagas Restu Aji Bagus Hari Sugiharto Christian Enggar Praswoko Darwanto . Dasep Nuryana Daspar Daspar Deni Iskandar Dian Rachmawati Afandi Dida Firmansyah Dwi ASTUTI Edy Arisondha Elsa Mahardika Endah Yaodah Kodratila Eri Mardiani Erin Soleha Erlin Erliana Erna Apriani Fadillah Muslim Farhan Zuhayr Saputra Gilang Vaza Benatar Heni Pujiastuti Heri Isnaini Ikbal Pauji, Ade Ira Nailil Haq Iwan Riswandi Leny Yuliyani Lina Prastiawati Maha Putra Mochamad Irfan Taofik Muhamad Novreysa Muhamad Syahwildan Muhammad Hamdan 'Ainulyaqin Muhammad Ikhsan Nanang Tedi Nani Hartati Nenden Syarifah JM Listari Neng Irma Nugroho, Arif Widodo Perdana, Muhammad Aditya Puji Nurul Amalia Putri Rian Pratama Riana Dwi Lestari Riana Sandi Riski Eko Ardianto Riza Arif Pratama Rustianah Sahid Bayu Setiajit sarwo edy Soedjatmiko Soni Suardi Sumarta Sutisno Tiana Puspitasari Tita Sri Handayani Tsabitah, Sahlaa Ulfa Indah Laela Rahmah Wachid Hasyim, Wachid Widiastuti Widiastuti Windi Wiyarno Yenti Garnasih Yogo Pamungkas Zulfa Zakiatul Hidayah