Claim Missing Document
Check
Articles

Found 40 Documents
Search

The Role of Digital Marketing Social Media Tiktok, Instagram, Twitter on Purchasing Decisions on Gacoan Noodles Tsabitah, Sahlaa; Perdana, Muhammad Aditya; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.173

Abstract

TikTok, Instagram, and Twitter have great potential in increasing brand awareness and user engagement, especially among the younger generation. Research shows that interactive and engaging content on TikTok and Instagram tends to be more effective in attracting attention than platforms like Facebook. This study aims to evaluate the influence of using TikTok, Instagram, and Twitter on consumer purchasing decisions for Gacoan Noodle products. While social media is now an important tool in digital marketing, its effectiveness in directly influencing consumer purchasing decisions still needs to be fully understood. This study used a quantitative approach with a Partial Least Square (PLS) model to measure the relationship between variables. The sample consisted of social media users exposed to Mie Gacoan content across the three platforms, with data obtained through an online survey. The validity and reliability analysis results revealed that only the TikTok, Instagram, and Twitter variables met the criteria with an AVE value of more than 0.50. In contrast, the purchase decision variable did not meet these conditions. The results showed that the influence of the three social media platforms on purchasing decisions for Gacoan Noodles was not significant. TikTok has a coefficient of 0.236 with a p-value of 0.299, Instagram 0.166 with a p-value of 0.342, and Twitter 0.217 with a p-value of 0.361. All p-values are more significant than the significance threshold of 0.05. Thus, this study concludes that the three platforms are more effective in raising brand awareness than driving direct purchase decisions.
Analysis of Digital Marketing Live, Promotion, Short Video Strategies on Gen Z Skincare Purchasing Decisions Muhamad Novreysa; Aura Puspaningrum; Erna Apriani; Indra Permana; Abdul Latif
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.174

Abstract

In today's ever-evolving digital age, social media platforms like TikTok have become a powerful tool to influence purchasing decisions, especially among Gen Z. TikTok provides interactive features such as live streaming, promotions, and short videos, effectively capturing the audience's attention with engaging and accessible content. Skincare businesses utilize these features to increase brand awareness, boost engagement, and motivate consumers to purchase. This study aims to determine the significant influence between live streaming, short videos, and marketing on consumer purchasing decisions on the TikTok application. The method used is a quantitative method with a sample size of 100 respondents through a questionnaire survey, and this data was analyzed using the SmartPLS application. The results showed that all variables have an Average Variance Extracted (AVE) value above 0.50, which means the validity is quite good. In addition, Cronbach's Alpha value of more than 0.70 indicates that all variables are highly reliable. R-Square analysis shows that 78.6% of purchasing decisions are influenced by the variables studied. From the hypothesis test, it was found that promotions and short videos have a significant influence on purchasing decisions, while live streaming does not have a significant influence. These findings provide important guidance for marketers crafting more effective digital marketing strategies on TikTok.
STUDI TINDAK PIDANA KORUPSI MENGENAI PENYUAPAN DI KEMENTERIAN SOSIAL REPUBLIK INDONESIA: Study Of Corruption Crimes Regarding Bribery In The Ministry Of Social Republic Of Indonesia Indra Permana; Yenti Garnasih
Reformasi Hukum Trisakti Vol 6 No 1 (2024): Reformasi Hukum Trisakti
Publisher : Faculty of Law, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/refor.v6i1.19027

Abstract

Corruption is extraordinary crime, carried out in a structured, systematic and massive manner, has a broad impact at the national and international levels, and the regulations are fairly special, namely outside the Criminal Code, and the impact causes material and immaterial losses to society. One of the cases involved an Indonesian government agency, namely the Indonesian Ministry of Social Affairs, carried out by the Indonesian Minister of Social Affairs who served in 2019-2020. The problem is whether the actions carried out by the perpetrator have complied with Article 5 of Law Number 20 of 2001. The research method was carried out normatively with the nature of the research using analytical descriptive, the type of data used was secondary data, qualitative data analysis and drawing conclusions based on the method deductive logic. The results and discussion are examining whether the application, of the article is appropriate or not and the form of inclusion of the perpetrator. The conclusion is that the perpetrator should not be charged with Article 5 of Law Number 20 of 2001 because one of the elements contained in that article is not fulfilled or has not been legally and convincingly proven according to the law.
PENGARUH MANAJEMEN SARANA DAN PRASARANA PENDIDIKAN TERHADAP MOTIVASI BELAJAR SISWA DI MTS DARUL FALAH CUKANG BUNGUR TASIKMALAYA Ade Ikbal; Ikbal Pauji, Ade; Indra Permana
Manajerial | Journal Manajemen pendidikan islam Vol 7 No 2 (2025): September 2025
Publisher : Program Studi Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70143/manajerial.v7i2.544

Abstract

Student learning motivation is a crucial factor in supporting educational success and is influenced by various aspects, one of which is the management of educational facilities and infrastructure. Proper management of facilities and infrastructure is believed to create a conducive learning environment and encourage students’ enthusiasm for learning. This study aims to analyze the influence of facilities and infrastructure management on students’ learning motivation at MTs Darul Falah Cukang Bungur, Tasikmalaya Regency. This research employed a quantitative approach with a population of 78 students, while the sample consisted of 44 students selected through purposive sampling with a margin of error of 10%. The research instrument was a closed-ended questionnaire that had been tested for validity and reliability. The findings reveal that the management of facilities and infrastructure contributes 42.8% to students’ learning motivation. This indicates that the better the management of educational facilities, the higher the learning motivation. Meanwhile, 57.2% of motivation is influenced by other factors, such as strong intrinsic motivation to achieve, the aspiration to reach future goals, and persistence in overcoming challenges. Teacher and parental support also play an important role as external factors that strengthen students’ motivation to learn. These findings emphasize that although intrinsic factors and social support are equally dominant, optimal management of facilities and infrastructure remains an essential component in enhancing students’ learning motivation
Mite Sanghyang Kenit: Daya Tarik Wisata Alam di Desa Rajamandala Kulon Kabupaten Bandung Barat Isnaini, Heri; Indra Permana; Riana Dwi Lestari
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 2 (2022): May 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.757 KB) | DOI: 10.55123/toba.v1i2.398

Abstract

The stories that traditional societies believe in that have developed and spread over the generations have given birth to the concept of collective memory and belief. These memories and beliefs manifest into myths. In many traditions of indonesian society, myth is born from mite, a story that involves the supernatural power, namely the power of the Gods. In Sundanese culture, mites often tell the story of the Gods who descended to earth with a certain mission. This study discusses the Sanghyang Kenit mite which used to be considered a sacred story. Mite Sanghyang Kenit is discussed in a dual perspective, namely as a story of the past and as a cultural artifact that manifests as a tourist destination. The method used in this study is descriptive qualitative with the object of the story as data. In addition, SWOT matrices (strenghts); (weaknesses); (opportunities); and (threats) are used to analyze Sanghyang Kenit as a tourist destination in terms of uniqueness, authenticity, and scarcity. The results showed that Sanghyang Kenit mite can be a natural tourist attraction in Rajamandala Kulon village, West Bandung regency, namely by proving the existence of continuity between mites and potential tourist attractions.
Business sustainability challenges in the face of technology and digital literacy: a study of Micro, Small, and Medium Enterprises Indra Permana; Bagus Hari Sugiharto; Soni Suardi; Eri Mardiani; Iwan Riswandi
International Journal on Social Science, Economics and Art Vol. 13 No. 4 (2024): February: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study investigates Micro, Small, and Medium Enterprises (MSMEs) within the Tanjung Lesung tourism sector in Banten Province. It focuses on the application of digital literacy for business sustainability in the contemporary technological landscape. The research employed a qualitative descriptive research method involving observation and in-depth interviews. Data was collected through observation and in-depth interviews. Analysis involved data reduction, display, and conclusions drafting. The findings underscore the pivotal role of digital technology in fostering business continuity. The study emphasizes MSMEs' pursuit of sustainability through tailored strategies, including the attainment of sustainability certifications to bolster market presence, particularly in eco-conscious segments.
Derivative Transactions in Stock Exchanges: Between Gharar and Speculation Sutisno; Indra Permana; Sumarta
Lentera Peradaban: Journal on Islamic Studies Vol. 1 No. 3 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/lpi.v1i3.14

Abstract

This study aims to analyze derivative transactions in the stock exchange from the perspective of Islamic law, focusing on the concepts of gharar (uncertainty) and speculation. Employing a comprehensive literature review design, the research examines both classical and contemporary Islamic sources, as well as relevant capital market regulations. The findings reveal that purely speculative derivatives (such as futures and options without physical delivery) contain excessive gharar and are therefore problematic under Sharia principles. In contrast, derivatives designed for risk management (hedging), such as Salam Futures, Istisna’ Futures, or Ijarah-based Options, show potential compliance with Sharia when structured with clear limitations and subject to strict supervision. The implications highlight the need for a more comprehensive regulatory framework for Sharia-compliant derivatives, the development of products based on Islamic contracts, and the enhancement of Sharia financial literacy in Indonesia. The originality of this research lies in its in-depth integration of gharar and speculation analysis in the context of derivatives, offering practical guidance for the development of modern Sharia-compliant financial instruments.
Strengthening Farming Businesses in the Environmentally Friendly Agriculture Program in Calingcing Village, Tasikmalaya Leny Yuliyani; Anita Dwy Fitria; Gilang Vaza Benatar; Indra Permana
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 1 (2025): IJECS: Indonesian Journal of Empowerment and Community Services
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v6i1.5871

Abstract

The community empowerment program that partners with KWT Dahlia was created to utilize underutilized local resources such as household waste, harvest residues, and clove plants that can be made into local microorganisms, organic fertilizers, and botanical pesticides to support environmentally friendly agriculture in Calingcing Village. This community empowerment uses the PRA (Participatory Rural Appraisal) approach. The basic principle of this approach is to fully involve the community in every stage of the activity with a focus on participation based on the principle of learning from the community, the active role of the community as the main subject, the exchange of knowledge and experience between community members, and the role of outsiders as facilitators. The results of the activity showed that there was an increase in the knowledge of KWT Dahlia members by 66.7% in the introduction of sustainable environmentally friendly agriculture, the practice of using PUTK and pH meters. While in the assistance to strengthen environmentally friendly farming, there was an increase in knowledge of 94.4%. The results of the activity evaluation showed that according to KWT Dahlia members, the material provided was beneficial. As many as 88.9% of KWT Dahlia members stated that this community empowerment activity was very beneficial. The level of ease of the material according to 83.3% of KWT Dahlia members is quite easy to understand. While the level of novelty of the material provided is 94.4% of respondents answered new things. And the most important thing is that 66.7% of KWT Dahlia members are very enthusiastic and 33.3% are enthusiastic about implementing the technology and innovation provided by the community service team. Keywords: Participatory Rural Appraisal, Eco-friendly farming, farming
Strategi Peningkatan Kinerja Karyawan, Digitalisasi Sistem Persediaan, dan Pemasaran Berbasis Komunitas pada Tata Kelola Usaha Bengkel Daspar, Daspar; Zulfa Zakiatul Hidayah; Indra Permana; Shafiera Lazuarni; Aulia Aryani, Annisa
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 3 (2026): Juli: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i3.3440

Abstract

This Community Service activity was carried out to improve the business governance of the Brothers Workshop in the Waluya area, Cikarang, which faced problems in the form of the absence of a Standard Operating Procedure (SOP) for performance, a manual inventory recording system, and limited marketing to local customers. This condition has an impact on low operational efficiency, less than optimal inventory management, and limited marketing reach. The business governance strengthening program is carried out through the stages of socialization, training, mentoring, implementation of a digital inventory system, workspace arrangement with the 5S method, activation of Google Business Profile, and evaluation of program implementation. The results of the activity showed an increase in the understanding and skills of partners in implementing operational SOPs, the use of digital inventory systems for more accurate stock recording, and the use of digital media as a means of community-based marketing. The implementation of the program has a positive impact on operational efficiency, order of inventory management, improvement of service quality, and business competitiveness. Thus, this activity contributes to more professional, effective, and sustainable workshop management in facing business challenges in the digital era.
4. Simulasi Separasi Bom Single Release dengan Pendekatan Quasi-Steady pada Pesawat EMB-314 Super Tucano Handoko; Sapta Jengkar; Yorgi Ardiano Ndaomanu; Ilman Putra Pamungkas; Indra Permana
Jurnal TNI Angkatan Udara Vol 1 No 1 (2022): Jurnal TNI Angkatan Udara Triwulan Pertama
Publisher : Staf Komunikasi dan Elektronika, TNI Angkatan Udara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62828/jpb.v1i1.46

Abstract

Bom Latih unguided merupakan persenjataan udara yang seringdigunakan untuk keperluan latihan dan proficiency. Desain dari bom harusmemenuhi standar aspek keamanan dan prestasi terbang yang baik dan akurat,sehingga misi bisa diselesaikan dengan baik. Salah satu aspek kemanan yang perludiidentifikasi dalam desain bom adalah lintasan bom ketika sesaat setelah dirilisdari pesawat atau lebih dikenal dengan fenomena Store Separation. Fenomenaini perlu dikaji dengan baik, sehingga bom dapat melintas dengan lintasan yangdiinginkan dan tidak berakibat fatal terhadap pesawat dan kru didalamnya. Analisisyang dilakukan adalah melakukan simulasi tentang separasi (store separation) padaBom Latih ketika dilepaskan dari Sayap Pesawat EMB-314 Super Tucano. Beberapafaktor yang mempengaruhi lintasan bom sesaat setelah dilepaskan dari pesawatantara lain adalah gaya dan momen aerodinamika bom serta efek interferensinyaterhadap sayap pesawat. Selain itu, karakteristik inersia bom dan ejector bom jugaberperan penting dalam menentukan lintasan bom. Dalam studi kali ini, gaya danmomen aerodinamika Bom serta efek interferensi dengan Sayap Pesawat diprediksidengan menggunakan Computational Fluid Dynamic (CFD) dengan analisis steady.Koefisien aerodinamika tersebut kemudian dijadikan input untuk model 6 Degree ofFreedom (6 DoF) Bom untuk melihat bagaimana lintasan terbang Bom sesaat setelahdilepaskan dari pesawat. Tiga kasus manuver pelepasan bom dianalisis dalam studikali ini, yaitu Level Bombing, Dive Bombing dan Toss Bombing secara single release.