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Analysis of Promotion on The Mediana Sumedang Kartiwa, Aa; Rokayah, Cicih Siti; Sunarso, Dede Toto; Fathurrohman, Hefni; Nugraha, Dede Iman; Hernasari, Kirey Desira
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Promotion strategy is planning a series of activities to choose and implement the right promotion method for the company. The focus of the research in this study is to analyze the promotion strategy at Mediana Sumedang through the elements of the promotion mix. Which has the aim of knowing the promotional strategies carried out by Mediana Sumedang and knowing the obstacles and solutions to the promotion strategy at Mediana Sumedang. The research method used is using qualitative research methods where the method based on the philosophy of postpositivism is used to examine the condition of natural objects, where the researcher is the key instrument. While the activities in data analysis begin with data collection, data reduction, data display, and conclusion drawing/verification. From the results of research and discussion, it can be concluded that Mediana's promotional strategy is quite good by using all promotional elements such as advertising, sales promotion, public relations, personal selling and direct/online marketing. The obstacle faced by Mediana Sumedang is the number of competitors that make customers switch to competitors. The solution is to give discounts to customers and participate in social activities such as events or sponsorships to introduce Mediana to the public
Analysis of The Financial Performance of PT Wijaya Karya (Persero) Tbk Based on Economic Valueadded Method on The Indonesia Stock Exchange Kartiwa, Aa; Afrianti, Milla Ardhia; Dewi, Kisthi Hanila; Kurnia, Aura Diva; Wahyuni, Dini
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

A significant contributor to the expansion of the national economy is the building industry. As a construction business, PT Wijaya Karya (Persero) Tbk must have good financial management. The EVA technique of financial performance analysis is required to determine if the business can generate economic added value and draw in investors despite the current economic difficulties. By using the EVA technique, this research seeks to ascertain PT Wijaya Karya (Persero) Tbk's financial performance over the 2019–2023 timeframe. Utilizing a qualitative approach and secondary data gathered from the company's yearly financial records, this research examines how PT Wijaya Karya (Persero) Tbk's financial success is measured using the EVA. NOPAT, IC, WACC, CC, and EVA are the analytical techniques used in this research. The 2019–2023 period saw changes, according to the findings of the Economic Value Added method study. In 2019, the firm created an EVA value > 0, in 2020–2022, it produced an EVA value < 0, and in 2023, it produced an EVA value
Analisis Kompensasi Kerja Pada PDAM Tirta Medal Sumedang Kartiwa, Aa; Nurwulan S, Tri Ari Putri Nurwulan S; Puspasari, Rd. Dewi; Amanda, Helles
Infoman's : Jurnal Ilmu-ilmu Informatika dan Manajemen Vol. 19 No. 1 (2025): Infoman's
Publisher : LPPM & Fakultas Teknologi Informasi UNSAP

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Dalam menjalankan suatu perusahaan baik perusahaan daerah maupun perusahaan luar kota dibutuhkan karyawan, karena karyawan merupakan pelopor terpenting dalam mencapai tujuan perusahaan. Namun hakikatnya setiap orang harus bekerja untuk memenuhi kebutuhan hidupnya, sehingga perusahaan wajib memberikan upah yang layak kepada karyawannya, sebagaimana diatur dalam Undang-Undang Ketenagakerjaan No. 13 Tahun 2003. Oleh karena itu, perlu dilakukan analisis terhadap kompensasi tenaga kerja yang diterima karyawan PDAM Tirta Medal Sumedang. Pertanyaan-pertanyaan dalam penelitian ini didasarkan pada penelitian sebelumnya yang menunjukkan adanya ketidakpuasan terhadap kompensasi yang ditawarkan oleh perusahaan. Penelitian ini bertujuan untuk mengetahui kompensasi apa saja yang diberikan, batasan-batasan kompensasi, dan upaya-upaya untuk mengatasi batasan-batasan kompensasi tersebut. Metodologi yang digunakan dalam penelitian ini adalah kualitatif, dengan menggunakan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa bentuk kompensasi yang diberikan PDAM Tirta Medal Sumedang meliputi kompensasi finansial dan non finansial,namun masih terdapat kendala dalam transparansi kompensasi mengenai kebijakan insentif dan bonus. Dalam mengatasi kendala tersebut PDAM Tirta Medal melakukan evalusi mengenai kebijakan pemberian bonus dan insetif secara tranparan dan keterbukaa, sehingga dapat meningkatkan kepercayaan karyawan terhadap perusahaa.Penelitian ini diharapakan dapat menjadi acuan bagi PDAM Tirta Medal Sumedang dalam meningkatkan pemberian kompensasi karyawan guna memberikan motivasi dan kesejahteraan bagi karyawan