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All Journal Biospecies Pendas : Jurnah Ilmiah Pendidikan Dasar Asia Pacific Fraud Journal Jurnal Karinov Jurnal Medika Cendikia (e-Journal) Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Jurnal Kedokteran Hewan International Journal of Economics, Management and Accounting Proceedings Series of Educational Studies Journal of Economics, Management, and Entrepreneurship
Oktaviani, Nurul
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KAJIAN BIOEKOLOGI CRUSTACEA BERBASIS TEKNOLOGI DALAM UPAYA PENGEMBANGAN EDU-EKOWISATA DI KABUPATEN TANJUNG JABUNG BARAT: Technology-Based Bioecological Study of Crustacea for Efforts to Develop Edu-Ecotourism at Tanjung Jabung Barat District Kartika, Winda Dwi; Wulandari, Tia; Siburian, Jodion; Shalehati, Fitriya; Oktaviani, Nurul
Biospecies Vol. 15 No. 2 (2022): Juli 2022
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/biospecies.v15i2.15731

Abstract

Provinsi Jambi memiliki kawasan mangrove seluas 221 km yang terletak di Kabupaten Tanjung Jabung Timur dan Kabupaten Tanjung Jabung Barat. Kawasan mangrove tersebut dikembangkan menjadi kawasan wisata berbasis lingkungan (Ekowisata), khususnya di Desa Pangkal Babu, Kecamatan Tungkal Ilir, Kabupaten Tanjung Jabung Barat. Pengembangan kawasan Ekowisata tersebut berpotensi menimbulkan dampak negatif terhadap lingkungan. Sebaliknya, pengembangan tersebut juga memiliki dampak positif sebagai kawasan ekowisata dan sumber informasi ilmiah yang bermanfaat untuk sarana edukasi. Kelompok organisme yang dapat dikaji untuk pengembangan kawasan ekowisata adalah crustacea. Penelitian ini bertujuan untuk mengkaji secara ilmiah terkait bioekologi Crustacea di Desa Pangkal Babu sebagai upaya pengembangan Edu-ekowisata. Metode penelitian bersifat deskriptif eksploratif dengan metode pengumpulan data dilakukan dengan mengoleksi sampel crustacea dari tiga lokasi sampling berbeda dan mengukur parameter lingkungan. Pada penelitian ini ditemukan Sembilan jenis udang yang termasuk ke dalam famili Penaeidae, Pandalidae, Palaemonidae, Squillidae, Sergestidae. Selain itu juga ditemukan empat jenis kepiting dimana tiga jenis termasuk dalam famili Portunidae, dan satu jenis termasuk dalam famili Varunidae.
The Effect of Service Quality, Perceived Value, and Customer Satisfaction on Loyalty and Word of Mouth (WOM) Oktaviani, Nurul; Chairun Nisa, Puspita
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 9 (2024): February
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i9.107

Abstract

The main objective of this research is to fill the knowledge gap in service quality from the perspective of customer satisfaction, perceived value, customer loyalty, customer satisfaction and Word of Mouth (WOM) so that this research is expected to contribute to the scientific level of marketing management by developing a theoretical understanding that both regarding the variables studied and it is hoped that it can also provide positive managerial implications for the implementation of marketing strategies in the service sector, especially banking, in increasing customer satisfaction. The sampling method used in this research is non-probability sampling with purposive sampling technique. Data collection was carried out by distributing online questionnaires to 145 BRI customer respondents domiciled in DKI Jakarta aged 18 - 60 years and who had carried out direct banking transactions at the bank at least twice in the last 3 months. The analytical method used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) technique using statistical software. The results can be concluded that service quality can influence customer satisfaction in using BRI bank. The perceived value factor also drives customer satisfaction. Customer satisfaction can influence customer loyalty to use BRI bank and customer loyalty can influence Word of Mouth (WOM) of BRI bank customers. This certainly benefits the business owner and creates company success in the long term.
Co-Authors Amalia, Norma Riska Arinda Putri, Rolia Awaludin, Aceng Ali Azizah, Ula Br Karo, Nandira Chairun Nisa, Puspita Danasasmita, Windi Matsuko Dini, Rona Rohmah Dondin Sajuthi Erni Sulistiawati Fajarwati, Adinda Humaira, Annisa Ibrahim, Sarah Janu Setyowati, Arbin Januarti, Andini Jodion Siburian Mahmud, Zayyan Shohib El Muthmainnah, Sinta Shofiyatul Nadya Putri Nuswantari, Murtiningtyas Orva Linnisa, Verlin Patimah, Iin Permadi, Hendro Putri, Mega Amalia Putri, Zulfitra Utami Qolbi, Silvi Sofiatul Remaopdea Putri, Hafizah Rohmah, Ratna Afiah Awwalu Ryanto, Syifa Sajuthi, Cucu K Shalehati, Fitriya Sulistiya, Eulis Tia Wulandari Viska Levindra, Nadia Winda Dwi Kartika, Winda Dwi Yusuf, Saadah Rizqy Baharuddin