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All Journal Jurnal Administrasi Bisnis JURNAL EKOBIS DEWANTARA Bulletin of Community Engagement Journal of Economics and Management Scienties Jurnal Kompetitif Bisnis Jurnal Bisnis dan Pemasaran Digital
Subagja, Ghia
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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PENGARUH PROGRAM KESELAMATAN DAN KESEHATAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN Putri, Annisa Dwi; Bakti, Dadang Karya; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 2 No. 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Occupational Safety and Health (K3) is an inseparable part of employment and human resources. Occupational Safety and Health (K3) is a program created for workers or laborers as well as employers as a form of prevention of work accidents and illnesses resulting from work relations that may occur to workers in the work environment. This research aims to determine the effect of occupational safety and health on employee work motivation at Perum Bulog Lampung Regional Office. This research method uses quantitative research with a sample of 37 employees at Perum Bulog, Lampung Regional Office. Data collection techniques were carried out using questionnaires and documentation. Data analysis using simple linear regression and hypothesis testing. The results of this research show that tcount is 6.193 > ttable 1.691 and the significance value is 0.000 < 0.05. So there is a significant influence between the Occupational Safety and Health variables on employee work motivation.
PERSEPSI DAN MOTIVASI GENERASI MUDA UNTUK BERPROFESI SEBAGAI PETANI KOPI DI DESA RIGIS JAYA KABUPATEN LAMPUNG BARAT Thoriqsyah, Hafidz; Bakti, Dadang Karya; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 3 No. 1 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i1.384

Abstract

Coffee farmers play a crucial role in the coffee industry, but the demographic of coffee farmers in the area tends to be aging. Therefore, a deep understanding of the perceptions and motivations of the younger generation towards the profession of coffee farming is essential to promote the sustainability of the coffee industry in the region. This study explain about analyze the perceptions and motivations of the younger generation in choosing a profession as coffee farmers in Rigis Jaya Village, West Lampung Regency. The research methodology employed qualitative and data collection through interviews administered to the younger generation interested in becoming coffee farmers in Rigis Jaya Village. The findings of the study reveal that the younger generation holds positive perceptions of the coffee farming profession. They recognize its economic potential and environmental sustainability. This research has significant implications for local governments and relevant stakeholders in developing programs and policies that support the development of the younger generation in the field of coffee farming.
Pengaruh Literasi Keuangan dan Digital Marketing terhadap Kinerja UMKM yang Dimediasi oleh Financial Technology Damayanti, Damayanti; Roni, May; Destalia, Mediya; Subagja, Ghia
Bulletin of Community Engagement Vol. 4 No. 1 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i1.1118

Abstract

This study aims to determine the influence of Digital Marketing and Financial Literacy through Fintech-Based Payment Gateway on the Performance of SMEs. The population in this study is SMEs in the creative industry sector in Bandar Lampung. The sample used in this study is SMEs in the culinary subsector in Bandar Lampung with a total of 102 respondents. Data collection was conducted by distributing questionnaires to SMEs in Bandar Lampung that have been using Fintech-Based Payment Gateway in financial services and using digital media for marketing activities. Data processing used descriptive statistical tests with the assistance of SmartPLS 3 software. The data analysis techniques used include Measurement Model Test, Structural Model Test, Direct Influence Test, and Indirect Influence Test. The direct test results show that Digital Marketing and Financial Literacy have a positive and significant influence on Fintech-Based Payment Gateway, while Fintech-Based Payment Gateway has a significant influence on SMEs' performance. Indirect tests also show that Digital Marketing and Financial Literacy moderated through Fintech-Based Payment Gateway have a positive and significant influence on SMEs' performance. Keywords: Financial Literacy, Digital Marketing, Financial Technology, SMEs Performance
PENGARUH ADVERTISING, SALES PROMOTION, DAN PUBLIC RELATIONS TERHADAP CONSUMER LOYALTY DIERA DIGITALISASI Deswita Sari; Sari, Deswita; Sugiono, Arif; Subagja, Ghia
Jurnal Administrasi Bisnis Vol. 19 No. 1 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i1.7145.25-41

Abstract

This study aims to determine how much influence advertising, sales promotion and public relations on consumer loyalty in purchasing products at CV. Jaya Bakery in Bandar Lampung. The independent variables used in this study are Advertising (X1), Sales Promotion (X2), Public Relations (X3) as well as Consumer Loyalty as the dependent variable. This type of research explanatory research with a quantitative paradigm. The population in this study are consumers who are followers Instagram CV. Jaya Bakery, the data was obtained from a questionnaire using a scale likert which is spread through google form to instagram social media via direct message. The sample in this study amounted to 391 respondents who were taken using the technique incidental sampling. The data in this study were analyzed using multiple linear regression analysis with the SPSS 29.0 tool. The results of this study indicate that variable advertising partially no significant effect on consumer loyalty, variable sales promotion partially significant effect on consumer loyalty, variable public relations partially significant effect on consumer loyalty. While the results are simultaneously variable advertising, sales promotion and public relations significant effect on consumer loyalty with value R Square of 52.7%. 
Generation Z's Readiness for the Gig Economy: The Role of Digital Literacy, Self-Efficacy, and Career Orientation Rahmatullah, Reska; Subagja, Ghia; Siregar, Lina Dameria; Najib, Ahmad Khoirun
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.342

Abstract

Gig economy continues to expand rapidly, reshaping employment patterns among young generations, particularly Generation Z raised in digital environments. This study investigates the effects of digital literacy, self-efficacy, and career orientation on university students’ readiness for the gig economy. A quantitative approach was employed involving 227 Generation Z students from Universitas Sriwijaya. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The measurement model demonstrated strong validity and reliability, with factor loadings above 0.70, AVE values exceeding 0.50, and composite reliability above 0.90. The structural model showed substantial explanatory power (R² = 0.639; Q² = 0.403). Self-efficacy (β = 0.356) and career orientation (β = 0.358) emerged as the strongest predictors, while digital literacy also had a significant effect (β = 0.195). These findings highlight that gig economy readiness is shaped by the integration of digital competence, psychological capacity, and career clarity, underscoring the importance of strengthening digital literacy, self-efficacy development, and career planning services in higher education.
Extending the Technology Acceptance Model for Electric Vehicle Adoption in Palembang Subagja, Ghia; Rahmatullah, Reska; Najib, Ahmad Khoirun; Panjaitan, Rahellia
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.372

Abstract

This study aims to analyzes electric vehicle (EV) adoption in Palembang, Indonesia by extending the Technology Acceptance Model (TAM) with environmental concern and government support. EV adoption is increasingly important as cities seek to reduce transport emissions, but growing urban areas still face practical and behavioral barriers. A quantitative survey of 300 EV users in Palembang was conducted through an online questionnaire capturing daily experience, perceived benefits, ease of use, and views on government support. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings show that perceived usefulness and perceived ease of use have positive and significant effects on EV adoption. Perceived ease of use also has a positive and significant effect on attitude, and attitude further supports adoption. Environmental concern and government support likewise have positive and significant effects, indicating that care for the environment and supportive policies and infrastructure strengthen users’ decisions. Overall, the results suggest that EV adoption is shaped by both technology perceptions and wider policy support. These findings imply that faster EV uptake in Palembang can be supported by improving usability and charging convenience, communicating clear benefits, and expanding incentives, charging facilities, and consistent public information to reduce uncertainty and encourage wider adoption locally.
Co-Authors A . Efendi, A . Efendi Agung, Maulana Anwar, Amelia Arif Sugiono Bakti, Dadang Karya Damayanti Damayanti Deswita Sari Firdaus, Ridho Iqbal Handika, Firman Hartono Hartono Hatono, Hartono Juwita, Tia Viany Karinina, Annisa Lina Dameria Siregar Maulana Agung Pratama Mawarni, Alida May Roni Mediya Destalia Najah, Khoirun Najib, Ahmad Khoirun Nazwa, Chika Salsabila Putri, Annisa Dwi Rahellia Panjaitan Rahmatullah, Reska Ramadona, Dewi Monica Prihartini Rifa'i, Ahmad Sari, Deswita Siti Khoirina Suprihatin Ali Tamara, Munir Taufik Ismail Thoriqsyah, Hafidz Widisono, Rachmawati Lola Wulandari, Novita Sri