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All Journal Jurnal Administrasi Bisnis JURNAL EKOBIS DEWANTARA Bulletin of Community Engagement Journal of Economics and Management Scienties Jurnal Kompetitif Bisnis Jurnal Bisnis dan Pemasaran Digital
Subagja, Ghia
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PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN STUDY KASUS DI LOTTE GROSIR LAMPUNG PADA MASA PASCA PANDEMI COVID-19 THE: PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN STUDY KASUS DI LOTTE GROSIR LAMPUNG PADA MASA PASCA PANDEMI COVID-19 THE najah, khoirun; A . Efendi, A . Efendi; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This study aims to determine the effect of store atmosphere on buying interest at Lotte Grosir Lampung during the post-covid-19 pandemic. The sampling technique in this study was non-probability sampling with accidental sampling technique with a sample of 110 respondents. The data collection technique was obtained through distributing questionnaires which were distributed via Google forms to social media via direct messages, through field observations conducted from 16 September to 25 October 2021 and also obtained through documentation. Data analysis in this study used descriptive analysis and simple linear regression analysis. Based on the results of research and data analysis, it shows that store atmosphere has a positive and significant effect on purchase intention with an R square value of 0.685 or 68.5%.
FAKTOR PERILAKU KONSUMEN DALAM BERKUNJUNG KE KAMPOENG KOPI RIGIS JAYA: FAKTOR PERILAKU KONSUMEN DALAM BERKUNJUNG KE KAMPOENG KOPI RIGIS JAYA Widisono, Rachmawati Lola; Ali, Suprihatin; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research explains consumer behavior factors that show various tendencies in visiting Kampoeng Kopi Rigis Jaya. The data in this research is primary data taken using a questionnaire. The sample in this study amounted to 100 samples taken using purposive sampling technique. This type of research is quantitative research and the sampling technique uses purposive sampling with a non-probability sampling method with a sample size of 100 respondents. Data was obtained from a questionnaire using the Method of Successive Interval (MSI). This research data analysis uses multiple linear regression analysis with simultaneous results. The Visit Decision Factor variable has a significant effect on purchasing decisions at Kampoeng Kopi Rigis Jaya with an R Square value of 0.357 or 35%. Meanwhile, partial results show that many consumers visit Kampoeng Kopi because of cultural factors, personal factors and psychological factors.
KOMUNITAS PENIKMAT KOPI DI LAMPUNG : JARINGAN SOSIAL DALAM COMMUNITIES OF PRACTICE subagja, ghia; Roni, May
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Communities of Practice sebenarnya bukanlah sebuah konsep yang baru, konsep ini merupakan adaptasi dari konsep awal mula sebuah struktur sosial yang berbasis pengetahuan (first knowledge-based social Structures), kegiatan ini sudah berlangsung sejak jaman dahulu kala ketika manusia masih tinggal di dalam gua, berkumpul Di sekitar api unggun kemudian berdiskusi strategi untuk menangkap hewan buruan atau mendiskusikan jenis tumbuhan yang dapat dimanfaatkan atau berbahaya bagi manusia (Prasetyawan, 2018). Hal ini pula yang menjadi pola yang dilakukan oleh Komunitas Penikmat Kopi di Lampung dalam berkumpul kemudian membuat agenda yang dalam ini memperkenalkan industri kopi kepada masyarakat umum mulai dari proses panen, pemanggangan (sangrai kopi), hingga menyeduh kopi kepada konsumen. Berdasarkan hal tersebut, penelitian ini bermaksud untuk menjelaskan terkait jejaring sosial Komunitas Penikmat Kopi di Lampung dalam penerapannya dalam Community of Practice.
PENGARUH BOPO, CAR, DAN LDR TERHADAP KINERJA KEUANGAN PADA PERBANKAN SYARIAH YANG GO PUBLIC DI BEI 2019 – 2022 Wulandari, Novita Sri; Anwar, Amelia; Khoirina, Siti; subagja, ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This research aims to determine the influence of BOPO, CAR, and LDR on financial performance in Islamic banking that goes public on the IDX 2019 - 2022. This research uses quantitative data with secondary data sources in the form of financial reports. The sampling technique used was purposive sampling and a sample of 10 Islamic banks was obtained. Data taken from quarterly financial reports obtained from the official website of each bank is the research sample. The results of this research show that the results of simultaneous testing (F Test) obtained an Fcount of 20,581 with an Ftable value of 2.87 with a significant result of 0.000 <0.05, which means that BOPO, CAR and LDR together have a significant influence on ROE. Meanwhile, the results of the t test (1) The tcount value for the BOPO variable is 1.056 < 2.024 or tcount < ttable and the sig value is 0.298 > 0.05 or the sig value < 0.05. So that H1 is rejected and H0 is accepted, it can be interpreted that the variable BOPO (X1) partially has no significant influence on ROE (2) CAR of 2.985 > 2.024 or tcount > ttable and a sig value of 0.005 < 0.05 or sig value > 0 .05 so it has a positive and significant effect on ROE. (3) LDR of 7.213 > 2.024 or tcount > ttable and a sig value of 0.000 < 0.05 or sig value > 0.05 so that it has a positive and significant effect on ROE.
PENGARUH INFLUENCE STRATEGIES KELUARGA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG GALAXY A SERIES DI BANDAR LAMPUNG Ramadona, Dewi Monica Prihartini; Hatono, Hartono; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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This research aims to find out the effect of family influence strategies on Samsung Galaxy A Series mobile phone costumer purchasing decisions in Bandar Lampung. The independent variable that used in this research are Family Influence Strategies (X) and Purchasing Decisions as dependent variable. The data in this research are primary data taken using a questionnaire distributed directly at the Urip Cellular mobile phone counter and distributed via google form that shared via social media. The samples in this research amounted to 100 samples that taken by using purposive sampling techniques. The data in this research was analyzed by using simple linear regression with simultaneous variable results of Family Influence Strategies has a significant effect on custome’s purchasing decisions for Samsung Galaxy A Series mobile phones in Bandar Lampung with a value of R Square is 0.453 or 45.3%.
PENGARUH ATTRACTION, ACCESSIBILITY, AMENITIES, DAN ANCILLARY TERHADAP KEPUASAN PENGUNJUNG PADA WISATA KOPI RIGIS JAYA DI KECAMATAN AIR HITAM, KABUPATEN LAMPUNG BARAT, PROVINSI LAMPUNG Handika, Firman; Ali, Suprihatin; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research aims to explain the influence of attraction, accessibility, amenities, and ancillary on visitor satisfaction atthe Rigis Jaya Coffee Tour in Air Hitam District, West Lampung Regency, Lampung Province. The independent variablesused in this research are attraction (X1), accessibility (X2), amenities (X3), and ancillary (X4) and visitor satisfaction asthe dependent variable. This research uses a quantitative approach with explanatory research. The population in thisstudy were visitors to the Rigis Jaya coffee tourist attraction. The data was obtained from a questionnaire using a Likertscale which was distributed via Google Form to social media, Intragram, WhatsApp and personal chat. The sample inthis study amounted to 100 samples taken using purposive sampling technique. The data in this study were analyzedusing multiple linear regression with simultaneous results of the attraction, accessibility, amenities and ancillaryvariables having a significant effect on the satisfaction of visitors to the Rigis Jaya coffee tourist attraction with an RSquare value of 0.811 or 81.1%. Meanwhile, partial results show that the variables attraction, accessibility, amenities,and ancillary have a significant influence on visitor satisfaction at the Rigis Jaya Coffee Tour in Air Hitam District, WestLampung Regency, Lampung Province. It is hoped that this research can add insight for future researchers, where thisresearch can become a reference for further research in solving problems related to the influence of attraction,accessibility, amenities and ancillary variables on visitor satisfaction at the Rigis Jaya coffee tourism site.
ANALISIS PEMROSESAN KOPI BUBUK ROBUSTA PADA INDUSTRI KECIL MENENGAH DI BANDAR LAMPUNG: (Analysis of Ground-Roasted Robusta Coffee Processing in Small and Medium Industries in Bandar Lampung) Rifa'i, Ahmad; Subagja, Ghia; Roni, May
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

Diantara peran penting industri kecil menengah adalah sebagai media hilirisasi produk perkebunan kopi hingga produk tersebut siap untuk di konsumsi oleh pengguna akhir. Kopi rabusta merupakan produk unggulan daerah di Bandar Lampung. Penelitian ini bertujuan menemukan dan mengekplorasi pemrosesan kopi bubuk robusta oleh para pengrajin kopi bubuk di Bandar Lampung. Enam tahapan pemrosesan kopi bubuk robusta telah berhasil ditemukan hingga kopi bubuk tersebut siap untuk di konsumsi pengguna akhir. Hasil penelitian ini akan mempermudah peneliti lain untuk mendiskripsikan pemrosesan kopi bubuk rabusta, khususnya yang dilakukan oleh pelaku industri kecil menengah.
Pengaruh Promosi Flash Sale dan Website Quality terhadap Impulse Buying pada Marketplace Shopee : Studi pada Mahasiswa Pengguna Shopee di Bandar Lampung Juwita, Tia Viany; Hartono, Hartono; Subagja, Ghia
Jurnal Bisnis dan Pemasaran Digital Vol. 2 No. 1 (2022): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v2i1.1960

Abstract

Purpose: This research was conducted with the aim of finding out the effect of flash sale promotions and website quality on the impulse buying of students using Shopee in Bandar Lampung. Research Methodology: The approach used is quantitative with explanatory research techniques. The type of data is primary data derived from questionnaires distributed via Google form to 385 respondents. In this study, sampling using purposive sampling technique. Variable measurement uses a Likert scale and is tested using SmartPLS v.3 with SEM (Structural Equation Model) as the analysis method. Results: This study resulted that partially flash sale promotion had a positive and significant effect of 65.8% on the impulse buying variable, and the website quality variable had a positive and significant effect of 19.1% on the impulse buying variable. Meanwhile, based on the test results together or simultaneously, it results that the flash sale promotion and website quality variables have a positive and significant effect of 66.4% on impulse buying. Limitations: In this study, there were only two endogenous variables, namely flash sales and website quality, and they only existed in the city of Bandar Lampung. Contribution: The results of this study reinforce previous research, where there is a positive effect between flash sales and website quality on impulsive purchases. so that it is expected to increase sales.
FAKTOR PRODUCT QUALITY DAN FOOD SAFETY TERHADAP LOYALITAS KONSUMEN PADA RESTORAN JEPANG Nazwa, Chika Salsabila; Pratama, Maulana Agung; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 2 No. 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

This research aims to find out how much influence product quality and food safety have on consumer loyalty in Japanese, restaurants, which in this research is Ichiban Sushi, outlet Bandar Lampung. In this research, two independent factors were, used as the main variables, namely Product Quality (X,) and Food Safety (X) and one dependent variable, namely Consumer Loyalty (Y). This research uses an explanatory research method with a quantitative approach. The population that is the subject of this research is consumers of Ichiban Sushi, outlet Bandar Lampung. Data was obtained from distributing questionnaires with a Likert scale. The sampling method used in this research was accidental sampling with a total of 100 respondents. Data were, analyzed using the multiple. linear regression method using SPSS for Windows version 25 software. Based on the research results, it shows that there, is a significant influence, between product quality and food safety on consumer loyalty with a greater influence on product quality with varied menu aspects and aspects. The lowest is the completeness of the dishes on the table. The suggestion in this research is that companies should focus more, on improving product quality through the performance, of the services provided, such as more quickly completing dishes on tables that are, almost finished or even incomplete.
FACTORS THAT INFLUENCE PURCHASING DECISIONS ON LUXCRIME COSMETIC PRODUCTS: FACTORS THAT INFLUENCE PURCHASING DECISIONS ON LUXCRIME COSMETIC PRODUCTS Tamara, Munir; Hartono, Hartono; Subagja, Ghia
Jurnal Kompetitif Bisnis Vol. 2 No. 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract

The purpose of this study was to determine the influence of viral marketing and reference groups on purchasing decisions for Luxcrime products. The type of research is Explanatory Research with a quantitative approach. This research uses the Purposive Sampling method with sample calculation using the Slovin formula, thus obtaining 100 respondents. The data analysis technique uses multiple regression analysis with the IBM 25 program test tool. Based on the F test (simultaneous) shows that viral marketing and reference groups together have simultaneous influence on purchasing decisions. Partially, it shows that the viral marketing variable has a significant effect and has a positive relationship on purchasing decisions and the reference group variable has a significant effect and has a positive relationship on purchasing decisions.
Co-Authors A . Efendi, A . Efendi Agung, Maulana Anwar, Amelia Arif Sugiono Bakti, Dadang Karya Damayanti Damayanti Deswita Sari Firdaus, Ridho Iqbal Handika, Firman Hartono Hartono Hatono, Hartono Juwita, Tia Viany Karinina, Annisa Lina Dameria Siregar Maulana Agung Pratama Mawarni, Alida May Roni Mediya Destalia Najah, Khoirun Najib, Ahmad Khoirun Nazwa, Chika Salsabila Putri, Annisa Dwi Rahmatullah, Reska Ramadona, Dewi Monica Prihartini Rifa'i, Ahmad Sari, Deswita Siti Khoirina Suprihatin Ali Tamara, Munir Taufik Ismail Thoriqsyah, Hafidz Widisono, Rachmawati Lola Wulandari, Novita Sri