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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Jurnal Keuangan dan Perbankan Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Consumer Science The Asian Journal of Technology Management (AJTM) MIX : Jurnal Ilmiah Manajemen Binus Business Review Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis MABIS: Manajemen dan Bisnis Airlangga Journal of Innovation Management Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of Research in Social Science and Humanities Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Golden Ratio of Data in Summary International Journal of Science and Environment Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies International Journal of Entrepreneurship and Sustainability Studies Paradoks : Jurnal Ilmu Ekonomi Journal of Consumer Study and Applied Marketing Riwayat: Educational Journal of History and Humanities IIJSE Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Mandalika Journal of Business and Management Studies Journal Integration of Management Studies Jurnal Bisnis dan Pemasaran Digital
Atik Aprianingsih
School of Business and Management, Institut Teknologi Bandung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Social Sciences Other

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Willingness to Pay Towards Healthier Bakery Product: Application of Health Belief Model Syahputri, Nabila; Aprianingsih, Atik
Journal of Business and Management Vol 4, No 5 (2015)
Publisher : Journal of Business and Management

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Abstract. Food consumption patterns are rapidly changing nowadays as a result of environmental issues, nutritional value concern of food, and health issues. As the interest of healthy lifestyle in Indonesia is on the rising, it is still unknown the specific customer reference in a particular food. The researcher put interest in the further investigation about a healthier alternative on bakery foods. This research aimed to assess the willingness to pay towards healthier bakery product using Health Belief Model as the research framework. The research was using eight main construct of Health Belief Model, which is Perceived Barriers(PB), Perceived Susceptibility(PS), Perceived Severity(PSE), Perceived Benefit(PBE), Self Efficacy(SE), Cues to Action(CA), General Health Orientation(GHO), Willingness to Use (WTU) and also Willingness to Pay(WTP) as the extension as the model to construct an 45-item questionnaire to assess respondent’s willingness to pay towards healthier bakery product in Bandung in particular. Using non-probability sampling method, the questionnaire was spread to 150 respondents in Bandung with age 18-34. After the responses screened and proved valid and reliable, it was analyzed using Path Analysis to investigate the relationship between variable. The results of this research reveal that the there are three variables which is Perceived Severity, Perceived Benefit and General Health Orientation that make significant relation to Willingness to Use as well as Willingness to Use also make significant relation to Willingness to Pay. Not all of the hypotheses in this research are supported by the result. However, the result related to the previous study by Masoud et al. (2014). The implications of this research from both practical and theoretical aspect are discussed for the entrepreneurial suggestion as well as for future research.  Keywords: Willingness to Pay, Health Belief Model, Health 
Perceived Promotional Mix And Customer Purchase Intention at Coffee Toffee Bandung Siliwangi Fathia Rachmah, Amalia; Aprianingsih, Atik
Journal of Business and Management Vol 8, No 2 (2019)
Publisher : Journal of Business and Management

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Abstract-  As the tourism sector develops, numerous coffee shops emerged in Bandung city. By that, demand for coffee bean to farmers increased up to 20% in the midst of development. To sustain the industry that has big impact on economic development in the city, this research aims to empower café businesses by taking Coffee Toffee Bandung (CTB) Siliwangi encountered problems pertaining to marketing aspect as the case. CTB Siliwangi is still trying to recognize the market pattern and capture the behavior of its market. Coffee Toffee that targeted young-adult executives, now must adjust and offer the needs and wants of college students as well. By that, CTB can understand the purchase intention of college students by communicating effectively using the promotional mix. This research attempts to examine the current condition of Coffee Toffee Bandung (CTB) Siliwangi potential buyers’ purchase intention and its relationship to Perceived Advertising, Perceived Sales Promotion, Perceived Public Relation and Perceived Personal Selling. Online questionnaire using Likert Scale was designed to 205 respondents in Bandung with purposive sampling method. The questionnaire was measured by Multiple Linear Regression to explain the relationship between dependent variable and independent variables. This study finds that advertising, sales promotion, public relation and personal selling have positive relationship to purchase intention. This study is expected to provide a valuable result regarding the significant impact between advertising, sales promotion, public relation and personal selling towards purchase intention at CTB Siliwangi. However, sales promotion has no significant impact to purchase intention at CTB Siliwangi in this study. The essence of this study is to be useful for practitioners and the academicians to support the strategy and the references of related areas.  Keywords: Purchase Intention, Promotional Mix, Marketing
CUSTOMER PREFERENCE TOWARD SHAR’I CLOTHING FOR MOSLEM WOMEN IN INDONESIA: THE CASE OF DHAILLY Ramadhany, Fitri; Aprianingsih, Atik
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Indonesia is the country that has a big opportunity in Muslim fashion industry. Dhailly as a new player take this opportunity by creating shar’i clothing for moslem women with the handsock function. They want to create the another product variants to compete with another brand but not all their product variant is sold successfully. Therefore, the research about customer preference toward the attributes of shar’i clothing will be needed. The analysis technique in this research is interview with coding analysis and survey with descriptive and conjoint analysis. The results of this research indicates that color, good price, ease of care, quality of product, comfortable, durability, attractiveness, fit, fabric for shar’i dress, fabric for handsock, and design of shar’i clothing are important for Dhailly’s target market. The design attribute will be analyzed with conjoint and the rest of attributes will be analyzed with descriptive analysis. The researcher recommends that Dhailly should create the next design based on the conjoint result, for example, the combination of ribbon on the rear skirt, ban design on the sleeve, plain skirt design, without pattern, and fingerless handsock. Then, Dhailly should pay attention to the highest priority of variable from the descriptive analysis result.  Keywords: Customer preference, Shar’i clothing, Product Attribute, Conjoint Analysis, Moslem women
Consumer Buying Decision Process Analysis on Music Live Performances' Tickets Danil, Dalzi R.; Aprianingsih, Atik
Journal of Business and Management Vol 4, No 10 (2015)
Publisher : Journal of Business and Management

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Abstract. The rapid development on live music performances in Indonesia triggered the researcher to think that identifying the factors that influencing consumer buying decision is important more than ever for the industry. There are also lots of live performances that failed because not knowing what factors that made the consumers buy a live performance’s ticket. This research aims to investigate the customer buying decision in music concert event, find the most valuable benefits of music concerts, and which channel of promotion the consumers preferred. To reach the objective, the researcher used buying decision process and marketing mix tools. Respondents’ data that had been collected will have to pass the validity and reliability test. Then, all the data will be processed in descriptive analysis. The results showed that the consumers buy a live music performance’s tickets because of the artist, and the consumers also think that artist be the benefit that they value the most. As for the promotion and distribution channels, it was proven that social media, Instagram to be precise, and promoter’s online ticketing as the most preferred by the consumer.  Keywords: marketing mix, consumer buying decision process, live music performance
The Influence of Service and E-Service Quality to Repurchase Intention the Mediating Role of Customer Satisfaction. Case Study: Online Transportation by Go-Jek Indonesia Santoso, Agus; Aprianingsih, Atik
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract. Repurchase intention in the business world becomes critical to increasing the company's revenue. One of them is by improving the service quality which impacts on improving customer satisfaction and repurchase intention by customers. This study examined the relationship between the influence of the service quality and e-services quality toward repurchase with customer satisfaction as the intermediate variable. This research especially examines Go-Ride service from Go-Jek Indonesia in Java with the number of respondents of 415 respondents were obtained through a questionnaire. Data analyzed with multilinear regression and path analysis with classical assumption test. This study found that simultaneous or partially perceived service quality, perceived e-service quality, and customer satisfaction has a significant relationship to repurchase intention that determined with sig <0.005. The magnitude of the effect of service quality towards repurchase intention is 0.075, e-service quality  0.569, customer satisfaction towards repurchase intention is 0.74. Ths study found that customer satisfaction has an important effect to increase the repurchase intention pf Go-Ride by Go-Jek Indonesia. Keywords: service quality, e-service quality, customer satisfaction, repurchase intention
THE RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMERS’ PURCHASE INTENTION OF BAKERY-THEMED CAFES IN BANDUNG Putri, Nadila Vedania; Aprianingsih, Atik
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Bakery themed café is the type of café, which also sell bakery products. By the fact of the changing in the food and lifestyle preferences of people who lives in Bandung, the development of bakery themed cafés are also rapidly happened. Therefore, the factors that affected customers’ purchase intention of bakery themed café in Bandung is need to be analyzed. Service is the key influences of forming customers’ purchase intentions in service environments. This research attempts to investigate the customers’ current perception and to identify the relationship between service quality and customers’ purchase intention of bakery themed café in Bandung. Online questionnaires using Likert Scale designed for 200 respondents with judgmental sampling method. Multiple Regression Analysis used to measure the relationship between service quality with customers’ purchase intention. The result shows that service quality is having the positive relationship with customers’ purchase intention of bakery themed café in Bandung. The service quality also significantly impact purchase intention of bakery themed café. This study is expected to provide a valuable result regarding the relationship between service quality and customers’ purchase intention in bakery themed café in Bandung and to form a suitable marketing strategy to be applied.  Keywords: Service Quality, Customers’ Purchase Intention, Bakery-themed Café, Service Marketing 
INFLUENCING FACTORS OF LOYALTY: THE CASE OF CV JOHNSON FARM Sunanta, Grace Rosaline; Aprianingsih, Atik
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

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Abstract. Loyalty is a deep commitment to repurchase or subscribe to a product or service consistently in the future. It is not easy to retain customers loyalty in the increasing intensity of competition. Loyalty have a strong influence to a company’s survivability, including for a Business to Business (B2B) company such as CV Johnson Farm.  The purpose of this study is to investigate factors that influence the customer’s loyalty of CV Johnson Farm customers. Respondents for this study are business partners of CV Johnson Farm.The method that the researcher use is the quantitative method. Questionnaire was distributed to 32 respondents of CV Johnson Farm. Further, the data were analyzed using multiple linear regression. The result shows that relationship satisfaction and trust are positively and significantly related to loyalty. Thus, in order to increase the loyalty of CV Johnson Farm business customer, CV Johnson Farm needs improvement in their relationship satisfaction and trust. Key Words: Customer Loyalty, B2B Market, Service Quality, Relationship Satisfaction, Trust, Commitment.
Factors Influencing Costumers Buying Intention for Housing Unit in Depok Maoludyo, Faishal Tanjung; Aprianingsih, Atik
Journal of Business and Management Vol 4, No 4 (2015)
Publisher : Journal of Business and Management

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Abtract. Housing demand and supply in Jakarta is not balanced with the situation in greater demand. This makes the price of land rises. For those who can not afford to buy a home should choose to live in cities buffers such as Bogor, Depok, Tangerang, and Bekasi. Data indicate if Depok has the lowest land prices and the most to be the target, buyers. To take advantage of these opportunities, housing developers must know the characteristics of prospective homebuyers in Depok. This research will seek consumer behavior in buying a home in Depok.The basis of this study using input phase and the phase of the process. Input phase consists of marketing efforts by companies and social state of the environment. In the marketing efforts include marketing mix (4P) and the state of the state of the social environment includes influential people in buying property. In the phase of the process consists of awareness needs, information search, and evaluation options. The research will use questionnaires Both will be asked to use a Likert scale and with a nominal cross-sectional method. Once the data is collected, the data will be analyzed using descriptive analysis. Results indicate if the personal decision as important as the decision of the couple. They buy because of the urgent decision to stay. The sources of information used are the newspapers, the Internet, friends, and exhibition. And among many factors, the price factor is the most important factor. Keywords:Real Estate, Consumer Decision Making Process, Marketing Mix, Buffer City
Customer experience with e-service quality for pt. Kereta api indonesia online ticket platform Adhipradana Syafii, Ardiman; Aprianingsih, Atik
Journal of Business and Management Vol 8, No 2 (2019)
Publisher : Journal of Business and Management

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With the advancement in technology and the easy access to the internet, many businesses shifted their attention to e-commerce. This advancement in technology made people have an easier access to their daily need with the help of the internet, with this even the transportation service industry also involved themselves by making an application to buy their ticket online, application such as traveloka and tiket.com offers a wide variety of ticket and proved that their application is used by a lot of people. With the rise of online ticketing PT KAI also launched their own application for their services which is the KAI Access application. This research is done to determine whether the KAI Access application have reached by the customer expectation by distributing a questionnaire to KAI Access user and to compare whether the KAI Access Application expectation by the consumer and the reality of KAI Access is the same and whether this expectation is affecting the Reuse Intention of their customer. The research was conducted by distributing a questionnaire involving KAI Access user. An amount of 219 respondent data was analyzed by using SPSS 20 and Microsoft Excel with the technique Importance Performance Analysis (IPA), multiple regression and assumption test. The result shows that the level of customer expectation is actually in a good level, similar to that of what customer perceived from KAI Access. With the perceived and expected customer perception towards KAI Access, the result shows that customer intention to reuse KAI Access is at a good level. Key words: PT KAI, KAI Access, Servqual
Factors Influencing Voting Intention for Indonesian People Representative Council Election 2019: The Case of First Voter in Bandung Martin, Wenty Gafrina; Aprianingsih, Atik
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract. This study measures the eight factors adopted from Newman and Sheth's model (1985) that will influence voting behavior intentions in 2019 Indonesian people representative council election, given the moderating effect of the media to strengthen the influence of the eight factors to the voting behavior intentions. A final total of 267 first voters in Bandung that participated in the 2014 Indonesian people representative council election were surveyed using a questionnaire, and the sample from population is taken using a convenience sampling method. Binary logistic regression analysis was performed to test the influences among the research variables. The result of this survey indicated that the proposed factors adopted from Newman and Sheth's model (1985) as the independent variables did not provide a significant impact on first voter’s intention in Bandung for 2019 Indonesian people's representative council election. The object of first voters has a very distinctive characteristics compared with the general voters in the previous research that formed the hypotheses of this study because of the difference in knowledge and information about election, so the research is expected to open new horizons for further research to examine other factors that can influence first voters. The findings will be a beneficial for political parties to ensure the regeneration of political parties and the provision of political education to young generation. Keywords: Voter’s Behavioral Intention, Political Party, First Voter.
Co-Authors Abdurrahman, Vidi Adhipradana Syafii, Ardiman Adiani, Widyoretno Agus Santoso Amalia, Rizkia Aminuddin, Rahmat Ridlo Anggawidjaja, Agus Hasan Pura Anggini, Devia Mahartika Anggun Siwi Murwati Ardicho Rahman Fatonny Art’sera Esti Widiyastuti Budiyono, Eric Angga Bustaman, Muhammad Khairil Chandra, William Alden Dalzi R. Danil, Dalzi R. Debby, Teresia Diva, Muhammad Fadel Dwianti, Nisrina Eliandri Shintani Wulandari, Eliandri Shintani Fabilia, Safira Fadhil Ghalib Agam, Fadhil Ghalib Faishal Tanjung Maoludyo, Faishal Tanjung Fathia Rachmah, Amalia Febiya Anggayesti Handayani Gina Nurfitriani, Gina Hakim, An Nahl Akmal Harimukti Wandebori Hidayat, Malvin Ichsan Muhammad Nurjaman, Ichsan Muhammad Ida Farida Imran, Jovanska Arfianda Ira Fachira Kartika, Kristi Ka’bah, Indi Rafiyal Koconingrahayu, Dewi Wahyu Limawan, Alvin Nathanael Maharatie, Andhiny Puspa Mangngalle, Riska Indriyani Mohamad Toha Mustika Sufiati Purwanegara Nabila Syahputri, Nabila Nabilah Setiawan, Adelia Natawiria, Nikolas Dalle Bimo Noorfazia Indriani, Delvina Nurfatiasari, Safrani Nusantara, Bambang D.A. Pardede, Bonita Praditya Dwi Wicaksono, Praditya Dwi Pratiwi, Lintang Primadana, Ligasyah Arnanda Putri, Marsha Rachmanda Putri, Nadila Vedania Rachmanda Putri, Marsha Raden Roro Shafira Meisy Sudarsono Rahmandi*, Dwinan Ramadhany, Fitri Ramdani, Muhammad Abdilah Rasyida, Reyna Aszzura Renaldo Wijaya, Renaldo Reza Ashari Nasution Rima Elya Dasuki Sadri, Ilman Sahara, Shifa Hustima Salsabila, Regina Setiawan, Margareth Shubhi, Kannida Puspa Siara, Sabina Sihotang, Davy Andriansyah H Sofyan, Mahardhika Dwi Ananta Sunanta, Grace Rosaline Syafira Rachmat, Shifa Tarigan, Renalta Thalib, Karimah V. J. Wisnu Wardhono Virkar, Kaustubh Wahyu Apriyantopo Wahyudi, Setto Lintang Agung Wardhono, VJ Wisnu Wenty Gafrina Martin, Wenty Gafrina Wibowo, Annisha Ananda Putri Widyaputri, Naja Ghassani Widyasthana, G.N. Sandhy Yuliana, Putri Dewi