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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Jurnal Keuangan dan Perbankan Media Ekonomi dan Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) The Asian Journal of Technology Management (AJTM) MIX : Jurnal Ilmiah Manajemen Binus Business Review SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis MABIS: Manajemen dan Bisnis Business Preneur : Jurnal Ilmu Administrasi Bisnis Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of International Conference Proceedings International Journal of Entrepreneurship and Sustainability Studies Paradoks : Jurnal Ilmu Ekonomi Journal of Consumer Study and Applied Marketing Riwayat: Educational Journal of History and Humanities IIJSE Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Journal Integration of Management Studies Jurnal Bisnis dan Pemasaran Digital
Atik Aprianingsih
School of Business and Management, Institut Teknologi Bandung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Intention to Use Paylater Feature in a Traveling Platform in Emerging Market: Traveloka Case Aprianingsih, Atik; Sofyan, Mahardhika Dwi Ananta; Debby, Teresia; Fachira, Ira; Toha, Mohamad
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 2 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i2.699

Abstract

This study aims to determine the relationship between customer’s attitude, customer’s subjective norm, and the customer has perceived behavior control on the intention to use PayLater as a payment method in Traveloka. This study uses an online and offline survey conducted in Jakarta and Bandung, with 400 respondents. Structural equation modeling was processed using SmartPLS 3.2.9 for this study. The finding shows that customers’ attitudes, subjective norms, and perceived behavior control positively influence the intention to use PayLater in Traveloka. This study can be used for another application or company that wants to develop a similar payment method to encourage higher use of PayLater. This study explores the inner working of customers’ behavior in connection with the financial service of e-payment, in this case, Traveloka PayLater.
The Impact of Trust, Perceived Usefulness, Perceived Ease of Use, and Customer Intentions on Customer Attitudes Toward the Use of Technology Bustaman, Muhammad Khairil; Aprianingsih, Atik; Hidayat, Malvin; Dasuki, Rima Elya
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2133

Abstract

An online store must constantly innovate by developing new ideas or reusing established ones like the Cash on Delivery payment option. In this study, the author supposes that trust, perceived usefulness, and perceived ease of use can positively affect a customer's attitude toward adopting a technology, affecting their behavioral Intention to use the technology. Therefore, to demonstrate this, the author attempts to conduct research using the Technology Acceptance Model with the addition of trust as an external variable and analyzes them using Path Analysis tools to determine why the customers would not accept the technology of Cash Delivery as a payment method. The author uses a quantitative methodology to gather primary data from 200 respondents in many major cities where the COD campaign operates. The results demonstrate that perceptions of usefulness, usability, and attitude contribute to consumers' intentions to utilize the COD payment method. Trust was discovered to be a significant determinant of consumers' desire to use the COD payment option. The implementation of COD should be more successful if the reasons mentioned are taken into account.
The Impact of Customer Satisfaction on Loyalty of GoTo: The Application of Technology Adoption Model (TAM) Putri, Marsha Rachmanda; Aprianingsih, Atik
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.214

Abstract

The rise of digitalization has shifted consumers to do activities online including purchasing or ordering transportation online. The habit of relying on the internet and using applications to do transactions gives massive benefits to e-commerce and ride-hailing companies to the extent they become unicorn business level for startups. Taken from Indonesia's case, Gojek and Tokopedia is a product of e-commerce in the field of multi-service technology and digital payment. Within the merged, this study is to investigate the Technology adoption model (TAM) with the two fundamental variables of perceived ease of use (EOU) and perceived usefulness (PU). Enhancing the examination, perceived privacy security (PPS) is tested along with TAM to examine customer satisfaction. This research was empirically analyzed with SEM-PLS as its statistical analysis. This research was conducted in Indonesia, in the mid of the year of 2022. Questionnaires are distributed as the survey, by having GoTo users as the population. Our findings show that perceived ease of use and perceived usefulness are positively significant on consumer satisfaction. Contrary to the findings in previous research, in the Indonesian context, perceived privacy security has less impact on consumer satisfaction. This research objective is to generate more sustainable e-commerce users through the use of digital loyalty programs. Insights for the managerial in e-commerce marketing are discussed. Keywords: consumer satisfaction, loyalty program, technology acceptance model, e-commerce
Factors Influencing Indonesian Mobile Gamers on Repurchase Intention in Freemium Mobile Game With Perval Aprianingsih, Atik; Nusantara, Bambang D.A.; Maharatie, Andhiny Puspa; Widyasthana, G.N. Sandhy
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.351

Abstract

Background: The mobile gaming industry has experienced remarkable growth in recent years. However, the majority of Indonesian gamers' spending goes to foreign developers, with only 1.2% of the players' total spending of $1.1 million going to local developers. Purpose: This study aims to analyze the factors that influence consumers' repurchase intentions when purchasing virtual items in the game Mobile Legends. Design/methodology/approach: This study uses the Mobile Legend case study to inspire local game developers to better compete with globally popular games. A quantitative research method was employed to test the hypothesized relationships between the constructs using a sample size survey of 390 Indonesian Mobile Legends players.Findings/Result: Findings from descriptive analysis of tested variables provided a balanced view between strengths in the gaming experience, such as high emotional and social value derived from role modeling features, and weaknesses around graphical quality and overall user satisfaction. On the other hand, when we tested the conceptual model using the PLS-SEM approach, we found that factors such as emotional value, price value, quality value, social value, satisfaction, addiction, and loyalty significantly influence repurchase intention has been confirmed. Conclusion: Finally, recommendations including strategies to improve regional cultural representation and the use of price promotions and installment plans to optimize value perception are recommended for Indonesian games aiming to better compete with global game developers.Originality/value (State of the art): This research addresses the existing gap in literature by proposing additional predictors, including addiction and loyalty, to provide comprehensive guidance for mobile game developers in stimulating increased repurchase intentions Keywords: PERVAL framework, satisfaction, repurchase intention, online mobile game, mobile legends
The Role of Parasocial Relationships in Minimizing the Affiliate Marketing Risks of the Generation Z Fabilia, Safira; Aprianingsih, Atik
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.014

Abstract

Objectives: The objective of this study is to investigate whether the parasocial relationships can mitigate perceived risks in clicking affiliate marketing links. It also seeks to uncover strategies for affiliate marketers to boost click intention by understanding how these relationships reduce perceived risks.Methodology: This study employs a quantitative research method, utilizing surveys to gather data. It involved 384 Indonesian Gen Z respondents who are not only knowledgeable about affiliate marketing but also have at least one favorite marketer. The collected data was analyzed using Structural Equation Modeling (SEM) with the software SmartPLS 3.2.9.Finding: The research uncovers that liking and perceived similarity have a positive effect on parasocial relationships. Furthermore, the parasocial relationship has a positive effect on risk reduction, which, in turn, positively affects the intention to click.Conclusion: The study concludes that successful affiliate marketers can benefit from harnessing parasocial relationships. This research offers practical insights for affiliate marketers seeking to increase their effectiveness and consumer engagement, highlighting the unique opportunity to boost click-through rates through the strategic use of parasocial relationships.
The study of 7ps marketing mix on purchase intention in the home renovation service industry using PLS-SEM approach Kartika, Kristi; Aprianingsih, Atik
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1014

Abstract

The increasing demand for home renovation service, coupled with the growing number of households in Indonesia, has also increased competition in this sector. Businesses whose revenue depends on new projects require the right marketing strategy to increase customer acquisition, and purchase intention is a crucial step in this process. This study aims to determine 7P marketing mix elements effect on purchase intention in a renovation service company. A quantitative approach was used in this study, involving 144 collected samples who had home renovation plans and lived in Magelang, Yogyakarta, Solo, and the surrounding areas. The data collected were analyzed using SmartPLS4. The results showed that price and promotion significantly influenced purchase intention using home renovation services. Price had the highest impact in influencing purchase intention. While, product, place, people, process, and physical evidence did not significantly influence purchase intention. This study contributes to marketing theory by extending the 7Ps framework to the small-scale construction context, where service tangibility and project-based transactions dominate decision-making. The findings highlight that in the home renovation industry, price and promotion drive purchase intention more strongly than people or process, suggesting the need to adapt traditional marketing mix models for project-based services.
Promoting Green Savings Sukuk on Instagram: A Qualitative Analysis of Green Literacy in Investment Platform Instagram Posts Wahyudi, Setto Lintang Agung; Aprianingsih, Atik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9164

Abstract

This qualitative study investigates how investment platforms, securities firms, and banks promote green investments on Instagram, specifically examining the communication strategies used for Indonesia's Green Savings Sukuk. Through systematic content analysis of 401 Instagram posts covering green sukuk issuances from November 2019 to March 2025, this research identifies messaging patterns related to green literacy, perceived benefits, subjective norms, and perceived behavioral control. The analysis reveals that investment platforms predominantly emphasize financial benefits and convenience messages, with perceived financial benefits accounting for 744 keyword occurrences compared to only 37 environmental benefit mentions. Within green literacy messaging, financial literacy-related keywords significantly outnumber sustainability literacy-related keywords, suggesting an imbalance in educational messaging. This study demonstrates that despite the substantial role of green literacy in shaping investment attitudes and intentions, current promotional strategies inadequately integrate the environmental and financial knowledge required for informed green investment decisions. The findings highlight a critical gap between industry communication practices and the comprehensive sustainability literacy that Generation Z investors require to bridge their environmental awareness with actual green investment participation.
Does 'Made in Indonesia' Matter? A Study on Brand Origin Perception on Indonesia's Fashion Brand: Case Study Suko Natawiria, Nikolas Dalle Bimo; Aprianingsih, Atik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9165

Abstract

This study examines how the country-of-origin (COO) effect influences Indonesian consumers’ purchase intentions toward the local fashion brand SUKO, under Matahari Department Store. Despite SUKO’s competitive strengths broad retail presence in 142 stores across 79 cities and full supply chain control the brand faces a perception-quality gap caused by consumer biases that favor foreign brands. Using a quantitative explanatory approach with PLS-SEM, the research tests a model integrating COO theory, the Theory of Planned Behavior, and the marketing mix (4Ps) to analyze how perceived COO, marketing elements, and product quality shape attitudes and purchase intentions. Data from 230 respondents in Greater Jakarta indicate that reliability and convergent validity are strong across constructs, though HTMT results suggest conceptual overlap between marketing and brand attributes. The structural model identifies which intrinsic and extrinsic cues most influence consumer perceptions and intentions. Theoretically, this research advances COO literature in emerging markets by explaining how attitude toward purchase mediates quality perceptions. Managerially, it provides strategies for Matahari to reduce COO bias and promote SUKO’s credibility. Findings show that most respondents learn about SUKO via social media (Instagram and TikTok) and consist mainly of price-conscious millennials and Gen Z who shop frequently but spend modestly. Recommendations emphasize digital marketing optimization, product quality signaling, and omnichannel integration to strengthen SUKO’s brand positioning in Indonesia’s fast fashion market.
Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia Teresia Debby; Atik Aprianingsih; Agus Hasan Pura Anggawidjaja; VJ Wisnu Wardhono; Kaustubh Virkar
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4502

Abstract

This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxury brands. This study used the partial least squares structural equation modelling (PLS-SEM) to evaluate the model and hypotheses. The result shows that hedonic value positively and significantly affects the intention to buy luxury brands. In addition, the result shows a positive relationship between hedonic value and intention for luxury brand purchases through attitude towards luxury brands. Functional value positively affects the intention to buy luxury brands. Meanwhile, functional value does not significantly affect attitude toward luxury brands. Furthermore, attitude toward luxury brands has a significant effect on the intention to buy luxury brands. Understanding these relationships can help marketers develop effective strategies to attract and retain consumers of luxury brands.
Indonesia’s Low-Cost Carrier Competitive Landscape: An Analysis of 7 P’s Vidi Abdurrahman; Atik Aprianingsih
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.345

Abstract

This study examines the competitive strategies of four leading low-cost carriers (LCCs) operating in Indonesia—Lion Air, Citilink Indonesia, Indonesia AirAsia, and Super Air Jet—through the lens of the 7Ps marketing mix framework. Amidst intensifying competition and evolving passenger expectations, Indonesian LCCs must now differentiate beyond price. Using a qualitative-comparative approach, the research analyzes how each airline performs across seven dimensions: Product, Price, Place, Promotion, People, Process, and Physical Evidence. Data were collected from secondary sources, including official airline websites, mobile application ratings, national transportation statistics, and the Top Brand Index 2024. Findings reveal distinct strategic postures among the carriers. Citilink and Indonesia AirAsia lead in balancing affordability with service quality and digital integration, while Super Air Jet positions itself as a youthful, brand-driven entrant. Lion Air, though dominant in market share, continues to face challenges in service consistency and customer experience. The study highlights that operational maturity, service delivery, and human capital are critical for sustained competitiveness. The analysis also demonstrates the increasing importance of customer-facing digital systems and physical branding as sources of perceived value in a low-cost context. This research contributes to the growing body of literature on service marketing in aviation and provides strategic insights for airline managers seeking differentiation in price-sensitive markets. Future studies are encouraged to integrate passenger perspectives and explore the role of sustainability in LCC strategies.
Co-Authors Adhipradana Syafii, Ardiman Agus Hasan Pura Anggawidjaja Agus Santoso Amalia, Rizkia Aminuddin, Rahmat Ridlo Anggun Siwi Murwati Ardicho Rahman Fatonny Art’sera Esti Widiyastuti Bustaman, Muhammad Khairil Chandra, William Alden Dalzi R. Danil, Dalzi R. Debby, Teresia Diva, Muhammad Fadel Eliandri Shintani Wulandari, Eliandri Shintani Fabilia, Safira Fadhil Ghalib Agam, Fadhil Ghalib Faishal Tanjung Maoludyo, Faishal Tanjung Fathia Rachmah, Amalia Febiya Anggayesti Handayani Gina Nurfitriani, Gina Harimukti Wandebori Hidayat, Malvin Ichsan Muhammad Nurjaman, Ichsan Muhammad Ida Farida Imran, Jovanska Arfianda Ira Fachira Kartika, Kristi Kaustubh Virkar Koconingrahayu, Dewi Wahyu Limawan, Alvin Nathanael Maharatie, Andhiny Puspa Mangngalle, Riska Indriyani Mohamad Toha Nabila Syahputri, Nabila Natawiria, Nikolas Dalle Bimo Noorfazia Indriani, Delvina Nurfatiasari, Safrani Nusantara, Bambang D.A. Pardede, Bonita Praditya Dwi Wicaksono, Praditya Dwi Pratiwi, Lintang Primadana, Ligasyah Arnanda Putri, Marsha Rachmanda Putri, Nadila Vedania Rachmanda Putri, Marsha Raden Roro Shafira Meisy Sudarsono Rahmandi*, Dwinan Ramadhany, Fitri Ramdani, Muhammad Abdilah Renaldo Wijaya, Renaldo Reza Ashari Nasution Rima Elya Dasuki Sahara, Shifa Hustima Salsabila, Regina Setiawan, Margareth Sofyan, Mahardhika Dwi Ananta Sunanta, Grace Rosaline Tarigan, Renalta Thalib, Karimah V. J. Wisnu Wardhono Vidi Abdurrahman Wahyu Apriyantopo Wahyudi, Setto Lintang Agung Wenty Gafrina Martin, Wenty Gafrina Wibowo, Annisha Ananda Putri Widyasthana, G.N. Sandhy Yuliana, Putri Dewi