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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Jurnal Keuangan dan Perbankan Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Consumer Science The Asian Journal of Technology Management (AJTM) MIX : Jurnal Ilmiah Manajemen Binus Business Review Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis MABIS: Manajemen dan Bisnis Airlangga Journal of Innovation Management Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of Research in Social Science and Humanities Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Golden Ratio of Data in Summary International Journal of Science and Environment Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies International Journal of Entrepreneurship and Sustainability Studies Paradoks : Jurnal Ilmu Ekonomi Journal of Consumer Study and Applied Marketing Riwayat: Educational Journal of History and Humanities IIJSE Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Mandalika Journal of Business and Management Studies Journal Integration of Management Studies Jurnal Bisnis dan Pemasaran Digital
Atik Aprianingsih
School of Business and Management, Institut Teknologi Bandung
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Design and Selection of Marketing Channels for Inti KTP-El Reader at PT Industri Telekomunikasi Indonesia Noorfazia Indriani, Delvina; Aprianingsih, Atik
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract: The KTP-el (Kartu Tanda Penduduk-elektronik) project began in 2009 with a target population of compulsory KTP-el by 172 million. Based on information from the Ministry of Home Affairs, the use of KTP-el card is mandatory in the future and their utilization in various sectors can improve public services. Therefore, it is necessary to have the device for reading the electronic data in the KTP-el card safely and for verifying the validity of the data inside KTP-el card. PT INTI is one of domestic industry that is actively involved in developing and producing the KTP-el reader called “INTI KTP-el Reader”. This new business is very promising and the investment for this product has been done since mid-2014 and the early planning was to launch this product in 2015. However, due to the product's readiness, the plan cannot be implemented. This product is expected to become one of the products that are ready for sale in mass in 2016 to make up deficiencies in the previous year but until now marketing activities for INTI KTP-el reader have not been done properly. There are two possible ways that company could do in selling INTI KTP-el Reader; direct selling and marketing channels. Marketing channels, also called a trade channel or a distribution channel, are these interdependent organizations involved in the process of marketing a product or services available to end users. Seeing the current situation, the company has few of account executive while the products and projects owned by PT INTI are very diverse. Therefore, things that need to be a particular concern in this research are the appropriate marketing channels strategies that will be very useful for PT INTI. This thesis aims to make design and selection of marketing channels for INTI KTP-el Reader in order to support the successful launch of the product. Analysis of external factors will be done by using PESTEL, Porter's Five Forces and Competitor Analysis. Analysis of internal factors will be done by value chain analysis. Factor affecting channel decision will be analyze by combining intermediary variables, market variables, behavioral variable, product variables and company variables with benchmarking and potential channel member analysis. Result from all variables will be analyzed to find strategy alternatives. Further, the strategy alternatives will be chosen as the proposed recommended strategy based on its importance and urgency. The proposed strategy will be translated into specific action plan to be taken by PT INTI. The selection process of channels, time schedule and resources planning for the action plan will be arranged in order to realize the proposed recommended strategy found in previous analysis. Keywords: KTP-el, KTP-el reader, strategy, marketing channels, intermediary. 
The Strategy Improvement To Increase The Customer Retention Of TipTop Supermarket & Department Store Rawamangun In East Jakarta Agam, Fadhil Ghalib; Aprianingsih, Atik
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. TipTop is a business network that engaged in the field of supermarket & department store where one of its branches is located in Rawamangun, East Jakarta. TipTop Rawamangun provides basic human needs products such as groceries and clothes. They sell their products directly only at the store. TipTop Rawamangun started to operate in 1979 and it is still running until today. In general, their sales still have been running quite smoothly until now, but for the future they should begin to be vigilant against the threats of their competitors due to the fact that each year the outlets of the competitors continue to multiply. It makes the people become having more options to choose where to shop. This condition has the potency to turn off the TipTop Rawamangun’ business in the future. To maintain its business, TipTop Rawamangun needs to increase the customer retention, so they want to know in detail about what are the priorities of customers in choosing the stores to shop. TipTop Rawamangun wishes to know the will and desires of customers, so they are able to prepare some strategies to make their existing customers unwilling to stop shopping at their store for the sake to go shopping somewhere else. The business situation analysis begins by analyzing the internal and external environment. Internal analysis consists of ‘Value Chain Analysis’, ‘STP Analysis’, and ‘Marketing Mix 7P Analysis’. While the external analysis consists of ‘PESTLE Analysis’, ‘Porter’s Five Forces Analysis’, ‘Competitor Analysis’, and ‘Customer Retention Influencing Factors Analysis’. The result of those internal and external analysis is the TipTop Rawamangun’s ‘SWOT Analysis’. To discover the opinions and desires of customers towards TipTop Rawamangun, the author distributed questionnaires to TipTop Rawamangun’s 286 customers as samples to determine whether the customers are satisfied with the services at TipTop Rawamangun or not. The results of the questionnaires indicate that the value of TipTop Rawamangun’s customer retention is just “Moderate” (Mean = 3.12) and reveal that several sectors should be enhanced in TipTop Supermarket & Department Store, Rawamangun, East Jakarta’s business. Keywords: Customer Retention, Supermarket Business, Retail Industry’s Growth.
The general overview and marketing strategy in xyz real estate agent after the organization restructuring Thalib, Karimah; Aprianingsih, Atik
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract- This study examines the general overview of XYZ Real Estate Agent, as well as external conditions that could affect real estate market, in order to develop a marketing strategy to overcome the decrease of sales due to declining number of marketing agent problem. This organization formerly known as Century21 for 7 years before the owner decided to stop the franchise and built his own business, XYZ Real Estate Agent on 2015. As a service based business, a real estate agency heavily relied on its marketing strategy and its marketing agents. However, XYZ Real Estate Agent has been facing an issue regarding a significant decrease of sales performance. The primary data were obtained through observations and interviews. While the secondary data were collected through books, journals, and articles on the internet. This study used SWOT and TOWS methodology by conducting internal and external analysis beforehand.It was discovered that the XYZ Real Estate Agent could implement several strategies by maximizing its strengths and minimizing its weaknesses through utilization of digital marketing, actively looking for information as AREBI member, collaborate with competitor’s marketing staff. In addition, it is important for a marketing staff to build and maintain social networks and trust.Keywords: Bandung Property, Marketing Strategy, Real Estate Agent, Restructuring
A Service Quality Survey and The Anticipation Service Failure in Bonnela Shoes Nurfitriani, Gina; Aprianingsih, Atik
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Bonnella is one of the small and medium enterprises in fashion item, especially shoes. Bonnella provides services in the customized manufacture of shoes for men and women. Currently, Bonnella uses online sales system. Bonnella was first formed in 2010. The business went well until the end of 2013. However, since early 2014, the number of orders has dropped. A large number of complaints suspected cause of decreasing in sales. Furthermore, current Net Promoter Score (NPS) of Bonnella’s customers is -10%, a negative NPS (<0) is generally considered as bad. This situation makes the owner Bonnella worry because it could threaten Bonnella existence if left too long it will impact for the future. Bonnella wants to investigate the causal of that situation in order to maintain existence of Bonnella. Started by analyzing the external and internal environment. Internal analysis consists of current STP, marketing mix 7P, Porter’s value chain, and E-ServQual analysis based on customer view. External analysis consist of PESTEL analysis, Porter's five forces analysis, and competitor analysis. The result of these environment analysis is SWOT analysis of Bonnella. Then, conduct gap analysis using E-Service Quality (E-ServQual) and E-Recovery Service Quality (E-RecSevQual) adapted from Parasuraman et.al (2005) to find wheather customer satisfaction or not. To determine the priority of solve the problem conduct Importance Performance Matrix (IPM). After the service problem were identified, the proposed solution to improve service quality were based on IPM result was combine with TOWS matrix. TOWS matrix can also be used to generate a number of possible alternative strategies based on external opportunities and threats facing can be matched with internal strengths and weaknesses to result of possible strategic alternatives. The proposed solution were followed on implementation plan. To implement the proposed solution considering the most urgent issues and the resources available.Keywords : Service Failure, Importance Performance Matrix, Gap Analysis, Online shop, Customized Shoes. 
Proposed Business Model for Tourism Integrated Service of PT Pojok Celebes Mandiri (Pointer) to Enter The Malaysian Market Using Lean Startup Approach Wulandari, Eliandri Shintani; Aprianingsih, Atik
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.The Indonesian tourism industry is growing rapidly followed by increased competition in this industry sector and the interests of both local and foreign tourists to Indonesia tourism destination. The development of tourism industry needs to be supported by the readiness of infrastructure, including Information and Communications Technology (ICT) in Indonesia. Telkom as the biggest provider of ICT in Indonesia need to have an important role and participate in this development program of tourism business in Indonesia. By acquiring Pointer as a subsidiary company, which is a company that provide an online booking system for airline ticket through the Hi-Indonesia, where the value proposition is in their integration system owned as integrated solutions that make the flight booking process becomes more reliable and safe. In addition, Pointer also developed the www.pointer.co.id portal as a tourism exchange provider who has the ability to create the connection between suppliers of services such as airline companies through the Central Distribution System (CRS) and Online or Offline Travel Agents for B2B segmentation. In accordance with the Pointer’s  roadmap in 2015 to do the international expansion, Pointers need to conduct a study to determine the appropriate market according to market requirements in the targeted country. In this study, Pointer is pointing Malaysia as their first stage of international expansion.Root cause needs to be determined, Pointer needs to know the current market situation and also their capability to find the appropriate way  to find the product and market fit. The external analysis, Internal Analysis and SWOT analysis are needed to be conducted. In this process, Pointer also uses the Lean Startup approach as a tool to find the suitable market for their product. The lean startup approach helps Pointer to find the real capture of customer behavior, their preferences and painful problem that may occur regarding to their activities in preparing their trip to Indonesia and the customer has the important role and always engage in all process of this Lean Strartup approach. Pointer needs to gather many insights about their customer experience of using the existing facilities of airline booking, ticket search engine for the Indonesian domestic route. Through the Lean Startup approach, Pointer can get the root cause of this painful problem of real customer that need to be solved by Pointer. Pointer can also determine the minimum viable product (MVP) to be developed to become the “ready to sell” in Malaysia.Business solution for defining business issue emphasizes on a proposed new business model that appropriate and fit be launched in Malaysia. Pointer can determine the suitable market segmentation as their early adopter customer who will adopt this proposed product to support their related tourism activities and business.So that the expected output of this Lean Startup approach can give a sustainable competitive business growth and provide a new revenue stream for Telin and related parties regarding to this the tourism industry.
Factor Influencing The Utilization of Pay Later Payment Option on Traveloka Sofyan, Mahardhika Dwi Ananta; Aprianingsih, Atik
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. This study examined factors that influencing intention to use of Pay Later feature on Traveloka in Indonesia. The Theory of Planned Behavior was adopted as a theoretical foundation of the study. A total of 400 valid and reliable responses collected using questionnaires were used for data analysis. The data were analyzed using Multi Linear Regression (MLR) approach and measured by Path analysis. The findings depict that attitude, subjective norm, and perceived behavioral control have significant influence on continuance behavioral intention. The study provides a number of useful implications for scholars and practitioners which could be used to enhance and provide sustainable Pay Later services to users.Keywords: Customer Intention, Path Analysis, Pay Later, Theory Planned Behavior (TPB)
TikTok Influence on Generation-Z Purchase Intention towards Offline F&B Businesses in Indonesia Tarigan, Renalta; Aprianingsih, Atik
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Covid-19, the acceleration of technology and booming applications like TikTok opens up opportunities for businesses. It is important for them to understand the influential factors in TikTok so marketing strategies can be conducted as effectively and efficiently as possible. This research focuses on businesses in the Food & Beverages sector which is a large sector in Indonesia that is believed to be immune to the pandemic and is even predicted to develop rapidly along with technology advancement. This study adopted the Buyer Behavior theory by Howard and Sheth as the base theory. A 7-Point Likert Scale online questionnaire filled out by 199 respondents from Generation-Z who use TikTok everyday and have purchased culinary products that appear on TikTok at least once. The analysis was carried out using Structural Equation Modeling through the statistical application of SPSS and AMOS. This study found that Informational Based Content and E-WOM had a significant effect on Brand Attitude and Purchase Intention. Meanwhile, Recreational Based Content and Involvement with a Brand only have a significant effect on Brand Attitude. This study also found that Brand Attitude has proven significant to be a mediating variable.Keyword: TikTok; Purchase Intention; Generation-Z; Structural Equation Modeling; Food and Beverages Business
Redefining Transformation Drivers in SMEs toward Business Performance with Covid-19 Situation in Indonesia Primadana, Ligasyah Arnanda; Ramdani, Muhammad Abdilah; Sahara, Shifa Hustima; Aprianingsih, Atik
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 3 (2021): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i3.212-240

Abstract

The purpose of this study is to understand transformation drives using past research as the basis of argument on every variable with business performance as the measurement standard. The research using deep searching of journal databases, the output is conducting a conceptual framework. The transformation drivers in our conceptual framework have six factors namely organization, technology, consumer behavior, financial, external support, and network with the measure of success of that transformation drives using business performance. The result is that the past research supports all the purposes of points in the variable that can positively contribute to business performance.
Information Communication and Technology (ICT) Adoption in Asian Countries: An Empirical Evidence of Economic and Socio-Cultural Factors Wahyu Apriyantopo; Atik Aprianingsih
Binus Business Review Vol. 11 No. 3 (2020): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v11i3.6299

Abstract

The research dealt with factors affected the different Information Communication and Technology (ICT) adoptionrate among Asian countries. The primary purpose was to examine the impact of national wealth and culture onthe behavioral adoption of ICT empirically among selected countries in Asia. Data were collected from the WorldBank, World Economic Forum, and Hofstede’s cultural dimension index. Statistical correlation and multipleregression were utilized to analyze the dataset, such as Gross Domestic Product (GDP) as a proxy for nationalwealth and Hofstede’s cultural dimension as a proxy for culture. The result shows a significant relationshipbetween GDP per capita and uncertainty avoidance on the national ICT adoption index. This finding contributesto improving the acknowledgment of the GDP and national culture as the antecedent of ICT adoption in the globalfield. Practically, the research updates the previous similar ones and proposes further empirical research to extendthe scope of analysis.
Proposed Marketing Strategy of PT. Pelabuhan Indonesia III (Persero) Property the Case of Tegal Port Art’sera Esti Widiyastuti; Atik Aprianingsih
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.637

Abstract

The land is one of the principal capitals for the company to develop its business, plays a role in the manufacturing industries and industries that require land/ factory/ warehouse/ field support. However, it often happens and hinders the company's process; for example, there are land disputes by other parties. PT Pelindo III which is engaged in port services. The company has 43 ports spread across seven provinces, with total fixed assets of land around 2,439 Ha. Of the entire area remaining 23.16% or about 564 Ha which has not been used/ unemployed. The existence of vacant land can have an impact on the land is used by other parties and it will cause high costs, so the right marketing strategies are needed to be able to optimize the land. This research is conducted to understand the business environment of port’s property and to develop it’s marketing strategy. This research use data which taken from published reports, journals and other articles regarding to property, this research also using interview methods to the customer to finda out the marketing behavior. The result of this research is proposed marketing strategy to optimize land-use to be implemented by the company.
Co-Authors Abdurrahman, Vidi Adhipradana Syafii, Ardiman Adiani, Widyoretno Agus Santoso Amalia, Rizkia Aminuddin, Rahmat Ridlo Anggawidjaja, Agus Hasan Pura Anggini, Devia Mahartika Anggun Siwi Murwati Ardicho Rahman Fatonny Art’sera Esti Widiyastuti Budiyono, Eric Angga Bustaman, Muhammad Khairil Chandra, William Alden Dalzi R. Danil, Dalzi R. Debby, Teresia Diva, Muhammad Fadel Dwianti, Nisrina Eliandri Shintani Wulandari, Eliandri Shintani Fabilia, Safira Fadhil Ghalib Agam, Fadhil Ghalib Faishal Tanjung Maoludyo, Faishal Tanjung Fathia Rachmah, Amalia Febiya Anggayesti Handayani Gina Nurfitriani, Gina Hakim, An Nahl Akmal Harimukti Wandebori Hidayat, Malvin Ichsan Muhammad Nurjaman, Ichsan Muhammad Ida Farida Imran, Jovanska Arfianda Ira Fachira Kartika, Kristi Ka’bah, Indi Rafiyal Koconingrahayu, Dewi Wahyu Limawan, Alvin Nathanael Maharatie, Andhiny Puspa Mangngalle, Riska Indriyani Mohamad Toha Mustika Sufiati Purwanegara Nabila Syahputri, Nabila Nabilah Setiawan, Adelia Natawiria, Nikolas Dalle Bimo Noorfazia Indriani, Delvina Nurfatiasari, Safrani Nusantara, Bambang D.A. Pardede, Bonita Praditya Dwi Wicaksono, Praditya Dwi Pratiwi, Lintang Primadana, Ligasyah Arnanda Putri, Marsha Rachmanda Putri, Nadila Vedania Rachmanda Putri, Marsha Raden Roro Shafira Meisy Sudarsono Rahmandi*, Dwinan Ramadhany, Fitri Ramdani, Muhammad Abdilah Rasyida, Reyna Aszzura Renaldo Wijaya, Renaldo Reza Ashari Nasution Rima Elya Dasuki Sadri, Ilman Sahara, Shifa Hustima Salsabila, Regina Setiawan, Margareth Shubhi, Kannida Puspa Siara, Sabina Sihotang, Davy Andriansyah H Sofyan, Mahardhika Dwi Ananta Sunanta, Grace Rosaline Syafira Rachmat, Shifa Tarigan, Renalta Thalib, Karimah V. J. Wisnu Wardhono Virkar, Kaustubh Wahyu Apriyantopo Wahyudi, Setto Lintang Agung Wardhono, VJ Wisnu Wenty Gafrina Martin, Wenty Gafrina Wibowo, Annisha Ananda Putri Widyaputri, Naja Ghassani Widyasthana, G.N. Sandhy Yuliana, Putri Dewi