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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Jurnal Keuangan dan Perbankan Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Consumer Science The Asian Journal of Technology Management (AJTM) MIX : Jurnal Ilmiah Manajemen Binus Business Review SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis Business Preneur : Jurnal Ilmu Administrasi Bisnis Interdisciplinary Social Studies Journal of Research in Social Science and Humanities Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines International Journal of Science and Environment Jurnal Pendidikan Indonesia (Japendi) International Journal of Entrepreneurship and Sustainability Studies Paradoks : Jurnal Ilmu Ekonomi Journal of Consumer Study and Applied Marketing Riwayat: Educational Journal of History and Humanities Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Mandalika Journal of Business and Management Studies Journal Integration of Management Studies Jurnal Bisnis dan Pemasaran Digital
Atik Aprianingsih
School of Business and Management, Institut Teknologi Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia Teresia Debby; Atik Aprianingsih; Agus Hasan Pura Anggawidjaja; VJ Wisnu Wardhono; Kaustubh Virkar
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4502

Abstract

This study explores the relationship between hedonic and functional value toward the intention to buy luxury brands as direct effects and through attitude toward luxury brands. This study used a survey to gather data from 113 respondents with birth years between 1981 and 2012 who had purchased luxury brands. This study used the partial least squares structural equation modelling (PLS-SEM) to evaluate the model and hypotheses. The result shows that hedonic value positively and significantly affects the intention to buy luxury brands. In addition, the result shows a positive relationship between hedonic value and intention for luxury brand purchases through attitude towards luxury brands. Functional value positively affects the intention to buy luxury brands. Meanwhile, functional value does not significantly affect attitude toward luxury brands. Furthermore, attitude toward luxury brands has a significant effect on the intention to buy luxury brands. Understanding these relationships can help marketers develop effective strategies to attract and retain consumers of luxury brands.
Open Innovation Strategy in Goods Manufacturing and Service Industries Raden Roro Shafira Meisy Sudarsono; Harimukti Wandebori; Anggun Siwi Murwati; Atik Aprianingsih
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v2i2.1193

Abstract

Globalization and digitalization have increased the necessity for open innovation (OI) as a strategy for businesses to understand customers' needs better. The OI paradigm has gathered importance in academic research and industrial applications. Simultaneously, both goods manufacturing and service industries have been invested in OI in order to improve productivity and meet market demands. Considering this interest, this paper aims to synthetize findings, outline the focus application of OI within the goods manufacturing and service goods research domain, and suggest a future research agenda. Our analysis reveals that in the literature, OI in the manufacturing sector have tendencies of adopting both inbound and outbound OI in their practices. Meanwhile, service industries are inclined to adopt inbound OI than outbound OI.
Consumers’ Perspectives toward Car Financing Application: The Case of MIKA Application Diva, Muhammad Fadel; Aprianingsih, Atik
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 3 (2022): December 2022 - March 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i3.3105

Abstract

Considering that critical factors driving consumer intention to use car financing applications are still unclear, we empirically aim to investigate how substantial perceived usefulness, perceived ease of use, perceived trust, perceived risk, social influence, and attitude influence consumer intention to use car financing. We involved 101 active car financing application users in estimating our proposed research framework and analyzed it through a two-stage PLS-SEM approach using SmartPLS software. We revealed that perceived ease of use has the strongest correlation with attitude toward using car financing applications, and perceived trust has the most substantial influence on the intention to use car financing applications. However, perceived risk is the most determinant factor that should be improved because consumers felt a moderate level of risk when using a car financing application. Practically, this research recommends that car financing providers focus on increasing consumers’ trust and decreasing the risk consumers feel about their application services.
Factors That Impact Impulsive Buying in Offline Beauty Stores in Indonesia Widyaputri, Naja Ghassani; Aprianingsih, Atik
Mandalika Journal of Business and Management Studies Vol 2 No 2 (2024): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.138

Abstract

The COVID-19 pandemic significantly impacted the retail industry, especially beauty retail stores, as consumer behavior shifted drastically. With the temporary closure of physical stores and a surge in e-commerce, offline beauty stores saw a substantial drop in sales. As the world transitions to the post-pandemic era, beauty retailers need new strategies to boost in-store sales. Impulse buying behavior is one potential strategy which has been identified as a significant driver of retail sales in offline beauty stores. Therefore, this research aims to analyze the key factors influencing impulse purchases at offline beauty stores in Indonesia and also analyze which variables can positively influence impulse purchases at offline beauty stores in Indonesia. This research used quantitative research using questionnaires with non-probability and purposive sampling is used, so the respondents must have purchased at least once purchased in offline beauty stores, be 18-65 years old, and living in Indonesia. Using a survey method with 250 respondents, data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that sales promotions, store environment, and store employees significantly impact impulse buying behavior. These findings can help beauty retail business or similar businesses in the beauty industry in developing strategies to enhance customer experience and increase in-store sales by leveraging the identified influential factors.
The Influence of Marketing Mix and Students’ Sense of Belonging Mediated by Attitude on Purchase Intention for ITB Press Merchandise Rasyida, Reyna Aszzura; Aprianingsih, Atik
Mandalika Journal of Business and Management Studies Vol 2 No 2 (2024): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.140

Abstract

Promotional merchandise has become a popular promotional tool in various sectors, including education. With more than twenty thousand students at each Indonesian university and high turnover each year, the market and potential demand remain highly promising. ITB Press, which are currently in their second year as the official merchandise seller for ITB, struggle with low sales and awareness among students. This indicates a need for improved market penetration. This study examines the predictors of purchase intention among their target market, which includes ITB students and alumni, focusing on 4Ps of marketing mix (product, price, place, promotion) and students’ sense of belonging, mediated by attitudes. A comprehensive quantitative approach with path analysis on SPSS was conducted to analyze the relationship between variables. By distributing questionnaires, 221 respondents consisting of ITB active students and alumni were gathered in this research. The findings show that, except for Place, all predictors significantly influence purchase intention, with attitudes serving as a mediating variable. The study reveals that ITB Press merchandise has a positive product perception among students. The primary motivation for purchasing merchandise is the students' pride and connection with ITB and the product itself, with most attention on the design, quality, and variety. Consequently, ITB Press should focus on creating appealing products that fit student preferences to maintain the positive perception, while maintaining a balance between price and promotions. This study highlights the importance of understanding the motivations and perceptions of both students and alumni, providing valuable insights for ITB Press to refine their marketing approach.
Factors involved in adopting mobile banking for Sharia Banking Sector using UTAUT 2 Yuliana, Putri Dewi; Aprianingsih, Atik
Jurnal Keuangan dan Perbankan Vol 26, No 1 (2022): January 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jkdp.v26i1.6858

Abstract

The technology development and covid 19 that hit in 2020 have triggered an increase in digital transactions in Indonesia in recent years. The condition of the Indonesian people, which is dominated by the productive age classified as digital savvy, further strengthens the opportunities and challenges for digital transformation in almost all industrial fields. This study was aimed at determining the important factors for consumers in behavioral intentions to adopt mobile banking. The model examining the factors in this study used constructs in the unified technology acceptance user technology (UTAUT) extension theory, UTAUT 2. The other constructs were perceived value for non-monetary value and perceived credibility, which was an additional construct to predict behavioral intentions. This study used a questionnaire involving 305 respondents randomly as a cross-generational sampling in Indonesia. Structural Equation Method (SEM) and smartPls 3.0 software were used to analyze the data. It was found that perceived value was the strongest predictor of an individual's behavioral intention to adopt mobile banking. Furthermore, performance expectancy, facilitating conditions, habit and perceived credibility (except effort expectancy, social influence and hedonic motivation) were also significant predictors of consumer behavioral intentions. This research is expected to shed insight into the adoption of mobile banking and can help the banking industry, in particular Sharia banking in Indonesia, in launching a strategy to increase market share through digitalization of banking, especially mobile banking services.
The Influence Of K-Pop Artists As Brand Ambassadors On Affecting Purchasing Decisions And Brand Loyalty (A Study of Skincare Products in Indonesia Consumers In Indonesia) Pardede, Bonita; Aprianingsih, Atik
Journal of Consumer Studies and Applied Marketing Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v1i1.35

Abstract

One of the current promotional strategies adopted by many brands in Indonesia is leveraging the K-Wave (Hallyu) phenomenon. A skincare manufacturer aims to capitalize on this opportunity by appointing the popular K-Pop girl group, Twice as their brand ambassador. The significant investment in this collaboration raises high expectations for skincare products, particularly regarding their chosen brand ambassadors' impact on purchasing decisions and brand loyalty. Hence, this research aims to examine the influence of various dimensions (visibility, credibility, attractiveness, and power) of K-Pop artist Twice on skincare product consumers' purchasing decisions and brand loyalty. Furthermore, the study aims to investigate the mediating role of customer satisfaction in the relationship between purchasing decisions and brand loyalty among cosmetics product consumers. This research employs a non-probability purposive sampling technique, with a sample size of 200 respondents aged between 15 and 34 years, encompassing all genders. The respondents must have prior experience using cosmetics products and be aware of Twice as one of the skincare brand ambassadors. The data analysis technique employed is the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method. The findings indicate that the dimensions of "visibility" and "power" have a positive yet insignificant effect on purchasing decisions, while "credibility" and "attractiveness" exhibit a positive and significant impact on purchasing decisions. Additionally, the "visibility" dimension of the brand ambassador demonstrates a positive and significant influence on brand loyalty. However, the dimensions of "credibility," "attractiveness," and "power" of the brand ambassador show a positive but insignificant effect on brand loyalty. Furthermore, the results highlight the positive and significant influence of purchasing decisions on customer satisfaction, and customer satisfaction, in turn, has a positive and significant impact on brand loyalty.
Reusable Container Usage on a Daily Basis: A Systematic Literature Review Hakim, An Nahl Akmal; Aprianingsih, Atik
Journal of Consumer Sciences Vol. 9 No. 3 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.3.362-387

Abstract

The issue of plastic waste is a serious social, economic, and cultural issue. Many efforts have been made to reduce the use of disposable food containers and the environmental impact of plastic waste. This study aims to provide an overview of pro-environmental behavior in the context of the daily use of reusable cups. The literature review evaluated 53 scientific papers from Scopus, Publish or Perish and citation searches, released from 2014 to 2024, to analyze drivers, mediating factors, moderating factors, and outcomes related to the daily use of reusable containers. The study identifies key contextual, situational, psychological, and demographic factors influencing the daily use of reusable containers. It also highlights enablers and barriers to adopting this habit, such as environmental messaging, social norms, and financial incentives. The research provides a comprehensive overview of the enabler and barrier factors as well as other factors that influence the use of reusable containers and suggests that the impact of these factors can be understood through the stimuli-organism-response framework. Our findings add to the understanding of drivers that encourage pro-environmental behavior. Policymakers can use these insights to design more effective interventions to promote reusable container use, such as implementing financial incentives or stricter regulations on single-use plastics. Businesses can use these findings to align their marketing strategies with consumer preferences and behaviors related to environmental sustainability.
Dynamic Governance: Mengoptimalkan Kebijakan Subsidi Angkutan Umum dengan Tarif Berbasis Jarak (Studi Kasus: LRT Jabodebek PT Kereta Api Indonesia (Persero)) Koconingrahayu, Dewi Wahyu; Aprianingsih, Atik
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 8 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i8.4969

Abstract

Transportasi umum merupakan kunci dalam mendukung konektivitas untuk mewujudkan visi Indonesia Emas 2045. Salah satu inisiatif utama adalah proyek LRT Jabodebek yang bertujuan untuk mengurangi kemacetan dan menyediakan solusi transportasi yang ramah lingkungan. Penelitian ini bertujuan menganalisis pengaruh tarif berbasis jarak terhadap preferensi pengguna LRT Jabodebek serta mengevaluasi efektivitas subsidi pemerintah. Metode penelitian meliputi analisis kuantitatif menggunakan uji paired t-test dan pendekatan kepustakaan dari berbagai dokumen kebijakan serta data terkait. Hasil penelitian menunjukkan sistem tarif berbasis jarak meningkatkan minat penumpang sebesar 16,73% dibandingkan tarif tetap, dengan perbedaan signifikan secara statistik (p < 0,05). Sistem ini dinilai lebih adil dan sesuai dengan jarak perjalanan pengguna. Namun, tantangan terkait keterjangkauan tarif bagi masyarakat berpendapatan rendah membutuhkan kebijakan subsidi yang optimal. Dynamic Governance diidentifikasi sebagai pendekatan yang relevan untuk mengadaptasi kebijakan tarif dan subsidi terhadap perubahan kondisi sosial-ekonomi. Kesimpulannya, penerapan tarif berbasis jarak yang diimbangi subsidi tepat sasaran dapat meningkatkan efisiensi operasional dan aksesibilitas transportasi. Implikasi penelitian ini mendorong pemerintah dan operator untuk mengadopsi tata kelola dinamis guna menjamin keberlanjutan layanan transportasi publik yang adil dan inklusif bagi seluruh lapisan masyarakat.
Strategic Marketing Approaches Leveraging the 7P Marketing Mix Framework to Overcome Sales Challenges and Enhance Purchase Intention for IELTS Programs at Athena English Course Sadri, Ilman; Aprianingsih, Atik
Journal of Research in Social Science and Humanities Vol 5, No 1 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.253

Abstract

Athena English Course, an English course institution in Bandung, faces challenges in increasing the number of registrants, especially in online IELTS preparation classes. This study aims to analyze the influence of the 7P marketing mix elements-Product, Price, Place, Promotion, People, Process, and Physical Evidence-on customer purchase intention in choosing an online IELTS preparation course. The research approach used is a mixture of qualitative and quantitative methods, with data collection through respondent surveys. The data obtained were analyzed using SmartPLS to evaluate the significance of the relationship between variables. The results showed that Price, Promotion, Product, and People elements have a positive influence on customer purchase intention, while Place, Process, and Physical Evidence elements have a weaker or insignificant impact.The findings provide insights for English course providers in designing more effective marketing strategies to attract more students and increase sustainable business growth. Based on the research results, Athena English Course can optimize 3 main strategies, namely first, focusing on new market segmentation that is more specific and has minimal competitors, second, utilizing social media marketing promotions, and third, readjusting the price of the products offered to compete with competitors and reach a wider market. With a more targeted approach, Athena English Course has the potential to increase its revenue and competitiveness in the English language education industry in Indonesia.
Co-Authors Abdurrahman, Vidi Adhipradana Syafii, Ardiman Adiani, Widyoretno Agus Hasan Pura Anggawidjaja Agus Santoso Amalia, Rizkia Aminuddin, Rahmat Ridlo Anggini, Devia Mahartika Anggun Siwi Murwati Ardicho Rahman Fatonny Art’sera Esti Widiyastuti Bustaman, Muhammad Khairil Chandra, William Alden Dalzi R. Danil, Dalzi R. Debby, Teresia Diva, Muhammad Fadel Eliandri Shintani Wulandari, Eliandri Shintani Estelita Putri G, Nadila Fabilia, Safira Fadhil Ghalib Agam, Fadhil Ghalib Faishal Tanjung Maoludyo, Faishal Tanjung Fathia Rachmah, Amalia Febiya Anggayesti Handayani Gina Nurfitriani, Gina Hakim, An Nahl Akmal Harimukti Wandebori Hidayat, Malvin Ichsan Muhammad Nurjaman, Ichsan Muhammad Ida Farida Imran, Jovanska Arfianda Ira Fachira Kaustubh Virkar Koconingrahayu, Dewi Wahyu Limawan, Alvin Nathanael Maharatie, Andhiny Puspa Mangngalle, Riska Indriyani Margono, Albert Gianta Mohamad Toha Mustika Sufiati Purwanegara Nabila Syahputri, Nabila Noorfazia Indriani, Delvina Nurfatiasari, Safrani Nusantara, Bambang D.A. Pardede, Bonita Praditya Dwi Wicaksono, Praditya Dwi Pratiwi, Lintang Primadana, Ligasyah Arnanda Putri, Marsha Rachmanda Putri, Nadila Vedania Rachmanda Putri, Marsha Raden Roro Shafira Meisy Sudarsono Rahmandi*, Dwinan Ramadhany, Fitri Ramdani, Muhammad Abdilah Rasyida, Reyna Aszzura Renaldo Wijaya, Renaldo Reza Ashari Nasution Rima Elya Dasuki Sadri, Ilman Sahara, Shifa Hustima Salsabila, Regina Setiawan, Margareth Shubhi, Kannida Puspa Siara, Sabina Sofyan, Mahardhika Dwi Ananta Sunanta, Grace Rosaline Syafira Rachmat, Shifa Tarigan, Renalta Teresia Debby Thalib, Karimah V. J. Wisnu Wardhono Wahyu Apriyantopo Wenty Gafrina Martin, Wenty Gafrina Wibowo, Annisha Ananda Putri Widyaputri, Naja Ghassani Widyasthana, G.N. Sandhy Yuliana, Putri Dewi