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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Jurnal Keuangan dan Perbankan Media Ekonomi dan Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) The Asian Journal of Technology Management (AJTM) MIX : Jurnal Ilmiah Manajemen Binus Business Review SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis MABIS: Manajemen dan Bisnis Business Preneur : Jurnal Ilmu Administrasi Bisnis Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of International Conference Proceedings International Journal of Entrepreneurship and Sustainability Studies Paradoks : Jurnal Ilmu Ekonomi Journal of Consumer Study and Applied Marketing Riwayat: Educational Journal of History and Humanities IIJSE Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Journal Integration of Management Studies Jurnal Bisnis dan Pemasaran Digital
Atik Aprianingsih
School of Business and Management, Institut Teknologi Bandung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Open Innovation Strategy in Goods Manufacturing and Service Industries Raden Roro Shafira Meisy Sudarsono; Harimukti Wandebori; Anggun Siwi Murwati; Atik Aprianingsih
International Journal of Entrepreneurship and Sustainability Studies Vol. 2 No. 2 (2022): December 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v2i2.1193

Abstract

Globalization and digitalization have increased the necessity for open innovation (OI) as a strategy for businesses to understand customers' needs better. The OI paradigm has gathered importance in academic research and industrial applications. Simultaneously, both goods manufacturing and service industries have been invested in OI in order to improve productivity and meet market demands. Considering this interest, this paper aims to synthetize findings, outline the focus application of OI within the goods manufacturing and service goods research domain, and suggest a future research agenda. Our analysis reveals that in the literature, OI in the manufacturing sector have tendencies of adopting both inbound and outbound OI in their practices. Meanwhile, service industries are inclined to adopt inbound OI than outbound OI.
Factors involved in adopting mobile banking for Sharia Banking Sector using UTAUT 2 Yuliana, Putri Dewi; Aprianingsih, Atik
Jurnal Keuangan dan Perbankan Vol 26, No 1 (2022): January 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jkdp.v26i1.6858

Abstract

The technology development and covid 19 that hit in 2020 have triggered an increase in digital transactions in Indonesia in recent years. The condition of the Indonesian people, which is dominated by the productive age classified as digital savvy, further strengthens the opportunities and challenges for digital transformation in almost all industrial fields. This study was aimed at determining the important factors for consumers in behavioral intentions to adopt mobile banking. The model examining the factors in this study used constructs in the unified technology acceptance user technology (UTAUT) extension theory, UTAUT 2. The other constructs were perceived value for non-monetary value and perceived credibility, which was an additional construct to predict behavioral intentions. This study used a questionnaire involving 305 respondents randomly as a cross-generational sampling in Indonesia. Structural Equation Method (SEM) and smartPls 3.0 software were used to analyze the data. It was found that perceived value was the strongest predictor of an individual's behavioral intention to adopt mobile banking. Furthermore, performance expectancy, facilitating conditions, habit and perceived credibility (except effort expectancy, social influence and hedonic motivation) were also significant predictors of consumer behavioral intentions. This research is expected to shed insight into the adoption of mobile banking and can help the banking industry, in particular Sharia banking in Indonesia, in launching a strategy to increase market share through digitalization of banking, especially mobile banking services.
The Influence Of K-Pop Artists As Brand Ambassadors On Affecting Purchasing Decisions And Brand Loyalty (A Study of Skincare Products in Indonesia Consumers In Indonesia) Pardede, Bonita; Aprianingsih, Atik
Journal of Consumer Studies and Applied Marketing Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v1i1.35

Abstract

One of the current promotional strategies adopted by many brands in Indonesia is leveraging the K-Wave (Hallyu) phenomenon. A skincare manufacturer aims to capitalize on this opportunity by appointing the popular K-Pop girl group, Twice as their brand ambassador. The significant investment in this collaboration raises high expectations for skincare products, particularly regarding their chosen brand ambassadors' impact on purchasing decisions and brand loyalty. Hence, this research aims to examine the influence of various dimensions (visibility, credibility, attractiveness, and power) of K-Pop artist Twice on skincare product consumers' purchasing decisions and brand loyalty. Furthermore, the study aims to investigate the mediating role of customer satisfaction in the relationship between purchasing decisions and brand loyalty among cosmetics product consumers. This research employs a non-probability purposive sampling technique, with a sample size of 200 respondents aged between 15 and 34 years, encompassing all genders. The respondents must have prior experience using cosmetics products and be aware of Twice as one of the skincare brand ambassadors. The data analysis technique employed is the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method. The findings indicate that the dimensions of "visibility" and "power" have a positive yet insignificant effect on purchasing decisions, while "credibility" and "attractiveness" exhibit a positive and significant impact on purchasing decisions. Additionally, the "visibility" dimension of the brand ambassador demonstrates a positive and significant influence on brand loyalty. However, the dimensions of "credibility," "attractiveness," and "power" of the brand ambassador show a positive but insignificant effect on brand loyalty. Furthermore, the results highlight the positive and significant influence of purchasing decisions on customer satisfaction, and customer satisfaction, in turn, has a positive and significant impact on brand loyalty.
Dynamic Governance: Mengoptimalkan Kebijakan Subsidi Angkutan Umum dengan Tarif Berbasis Jarak (Studi Kasus: LRT Jabodebek PT Kereta Api Indonesia (Persero)) Koconingrahayu, Dewi Wahyu; Aprianingsih, Atik
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 8 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i8.4969

Abstract

Transportasi umum merupakan kunci dalam mendukung konektivitas untuk mewujudkan visi Indonesia Emas 2045. Salah satu inisiatif utama adalah proyek LRT Jabodebek yang bertujuan untuk mengurangi kemacetan dan menyediakan solusi transportasi yang ramah lingkungan. Penelitian ini bertujuan menganalisis pengaruh tarif berbasis jarak terhadap preferensi pengguna LRT Jabodebek serta mengevaluasi efektivitas subsidi pemerintah. Metode penelitian meliputi analisis kuantitatif menggunakan uji paired t-test dan pendekatan kepustakaan dari berbagai dokumen kebijakan serta data terkait. Hasil penelitian menunjukkan sistem tarif berbasis jarak meningkatkan minat penumpang sebesar 16,73% dibandingkan tarif tetap, dengan perbedaan signifikan secara statistik (p < 0,05). Sistem ini dinilai lebih adil dan sesuai dengan jarak perjalanan pengguna. Namun, tantangan terkait keterjangkauan tarif bagi masyarakat berpendapatan rendah membutuhkan kebijakan subsidi yang optimal. Dynamic Governance diidentifikasi sebagai pendekatan yang relevan untuk mengadaptasi kebijakan tarif dan subsidi terhadap perubahan kondisi sosial-ekonomi. Kesimpulannya, penerapan tarif berbasis jarak yang diimbangi subsidi tepat sasaran dapat meningkatkan efisiensi operasional dan aksesibilitas transportasi. Implikasi penelitian ini mendorong pemerintah dan operator untuk mengadopsi tata kelola dinamis guna menjamin keberlanjutan layanan transportasi publik yang adil dan inklusif bagi seluruh lapisan masyarakat.
Proposed Marketing Strategy to Increase the Penetration of Livin’ by Mandiri through Strategic Partnership Program Mangngalle, Riska Indriyani; Aprianingsih, Atik
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4937

Abstract

PT Bank Mandiri (Persero) Tbk launched Super App Livin’ by Mandiri on October 2nd 2021, replace the old version of their mobile banking namely Mandiri Online (Livin’ 1.0). In 2022, the management of Bank Mandiri arranged the target users of Livin’ by Mandiri and distributed it to 12 Regional Offices across Indonesia. To achieve the target of Livin’s user, Bank Mandiri Region VI/Jawa 1 conducted several acquisition program, one of them is Strategic Partnership Program. From 131 partners that has been joined the strategic partnership program in 2022, 106 partners are categorized as low acquisition because they only can acquired 500 users. This study aims to examine the proposed solutions to increase willingness of partner to distribute Livin’ by Mandiri, so at the end the penetration of Livin’ by Mandiri can be increased. The findings reveal that there are some problems which experienced by partner when distribute Livin’ by Mandiri, such as technical issues, lack of product knowledge, partner has staff limitation, gimmick does not meet partner’s preferences, promo has not been optimized, partners need reward and recognition program, and unconfident of partner to distribute Livin’ by Mandiri. The study concludes that to increase willingness partner to acquire Livin’s users, they need offline training, customization of gimmicl, reward and recognition program, and accelerated referral fee payment. Future research will be need to explore the affect of these recommendations. KEYWORDS: Strategic Partnership, Livin’ by Mandiri, Motivational Channel Members
Live Streaming Commerce Di Indonesia: Peran Ulasan, Rekomendasi, Dan Komunitas Dalam Membangun Kepercayaan Konsumen Setiawan, Margareth; Aprianingsih, Atik; Amalia, Rizkia
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 7 No. 1 (2025): Vol. 7 No. 1 Maret 2025
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v7i1.22569

Abstract

The rapid adoption of live streaming commerce (LSC) has revolutionized social commerce by merging video streaming with online purchase, especially on platforms such as TikTok. Although LSC provides ease and accessibility, the lack of physical interaction presents trust issues for users. This study examines the impact of social commerce constructs, recommendations, reviews, and communities—on the development of consumer trust in LSC and explores how this trust affects consumer involvement. A survey methodology was utilized, focusing on TikTok users in Indonesia who engaged in live streaming shopping. The results indicate that social commerce constructs, especially communities, significantly enhance consumer trust in LSC. This trust subsequently drives customer engagement, seen in activities such as likes, comments, and extended viewing during live streams. This research's novelty resides in recognizing community relationships as a primary influence on trust and involvement in LSC. The practical implications are fostering active customer groups and promoting reviews to increase trust and involvement, hence enhancing purchase intentions.
Marketing mix strategy to increase B2C volume at XXX (Logistic Company) Wibowo, Annisha Ananda Putri; Aprianingsih, Atik
Jurnal Bisnis dan Pemasaran Digital Vol. 4 No. 1 (2024): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jbpd.v3i2.4521

Abstract

Purpose: This study develops and analyzes marketing mix strategies to enhance the B2C (business-to-consumer) segment of XXX, a leading logistics and delivery service provider in Indonesia. This study focuses on identifying the challenges in increasing daily shipment volumes and evaluating the effectiveness of current marketing strategies. Research Methodology: This study employs both quantitative and qualitative methods, including surveys, observations, and documentation. Data were collected from 214 respondents using structured questionnaires distributed through Google Forms. Structural Equation Modeling (SEM) with Smart PLS software was utilized to analyze the relationships between the 7Ps of marketing (Product, Price, Place, Promotion, People, Physical Evidence, and Process) and consumer attitudes and purchase intentions Results: The findings indicate that product quality, pricing strategies, promotional activities, and customer service significantly affect consumer satisfaction and brand loyalty. Efficient processes also play a crucial role in shaping consumers’ attitudes and purchase intentions. The study reveals that, while promotional activities and physical evidence have a lesser impact, elements such as products, prices, people, and processes are essential in driving positive consumer attitudes and purchasing decisions. Conclusions: The majority of XXX’s customers in Indonesia are young to middle-aged women with a bachelor's degree, working as private employees, and typically spending modest amounts on shipping, indicating infrequent usage. The study found that product quality, employee performance, and process efficiency significantly influence consumer attitude intention, which strongly drives purchase intention. Price, distribution, promotion, and physical evidence, however, were not found to significantly impact consumer attitudes. Limitations: This study is limited to XXX operations in Indonesia and focuses solely on the impact of marketing mix elements on consumer attitudes, intentions, and purchase decisions. Future research could explore other logistics companies and encompass a broader geographical focus. Contribution: This study provides practical recommendations for XXX to enhance its market share in the B2C segment.
Does Pop Culture Trend Drives Brand Awareness on Purchase Intention? A Case Study of the Squid Game Movie Series on Dalgona Candy Rachmanda Putri, Marsha; Aprianingsih, Atik; Imran, Jovanska Arfianda; Aminuddin, Rahmat Ridlo
Journal Integration of Management Studies Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v1i1.16

Abstract

This study investigated the inclination between the pop culture trend of squid game movies to Dalgona candy purchase intention. The statistical population includes millennials familiar with Korean drama and those who watched the Squid Game movie series in particular. 130 people were selected by random sampling to respond to a research questionnaire. Variables were analyzed by multiple regression analysis using validity and reliability measurement through Cronbach's alpha from SPSS and RStudio to find the intercept between brand awareness and trend theory variables. Findings stated that both variables positively impact Dalgona Candy Purchase Intention. However, The variable of Trend Theory does not have a significant impact on Dalgona Candy Purchase Intention. Meanwhile, brand awareness is not the key to purchase intention despite having a positive effect.
Exploring Market Opportunities for Online Russian Language Education in Indonesia: A Competitive Analysis of LERUSS ID Farida, Ida; Aprianingsih, Atik
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1382

Abstract

The Indonesian online education sector has seen significant growth since the COVID-19 pandemic, with a projected market value exceeding USD 1.7 billion by 2026. This has fueled demand for foreign language proficiency, particularly Russian, a globally prominent language. LERUSS ID, an online Russian language course provider, initially thrived with Instagram Reels in 2020-2021. However, inconsistent marketing since 2021 led to a sharp revenue decline from 2022 to 2024. This study aims to analyze LERUSS ID's competitive positioning and strategic actions for enhanced competitiveness. Employing a qualitative exploratory-descriptive case study design, data was collected from January to May 2025 through digital ethnography, document analysis, and founder interviews. Competitors were sampled and categorized. The theoretical framework integrates Porter's Five Forces for external analysis and the Resource-Based View (RBV) for internal assessment, followed by SWOT and TOWS matrix development. Key findings reveal intense market rivalry, high buyer bargaining power, and significant threats from substitutes and new entrants. LERUSS ID's strengths include personalization, flexibility, and competitive pricing. Weaknesses, correlating with revenue decline, are the absence of native tutors, limited technological infrastructure, and low brand visibility. Opportunities exist in growing interest in studying in Russia and underserved markets. Recommendations include leveraging personalization, addressing weaknesses like native tutor absence and LMS limitations, and consistent digital marketing to regain visibility and student acquisition.
Proposed Social Media Marketing Strategy For Improving Sales In Food And Beverage Business Sector Rahmandi*, Dwinan; Aprianingsih, Atik
Riwayat: Educational Journal of History and Humanities Vol 6, No 4 (2023): Educational, Historical Studies and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i4.35526

Abstract

Pietro Coffee was founded on May 1st, 2019 at Trunojoyo Street No 11, Bandung. Pietro takes its name from the icon of a flying squirrel (sugar glider) with the Latin name "Pietromini", which is also the reson wreasonetro took the icon from the sugar glider figure itself. Sugar gliders tend to fly freely from tree to tree. The analogy used by Pietro is to display a unique icon that can spread its wings as wide as possible to expand and always be the center of attention wherever Pietro Coffee is present. The main purpose of Pietro Coffee was formed to accommodate the habits of the Bandung people, who like to hang out with the unique concept that is presented. With a comfortable atmosphere, under the shady and beautiful trees of the city of Bandung while enjoying a cup of coffee in the middle of the city offered by Pietro Coffee. The company's current goal is to grow awareness on digital platforms and gain sales through social media marketing on Instagram, Facebook and Tiktok as their platforms introduce a broad market and sell their products and services as it maximizes positive sentiment in digital channels. This study aims to identify what marketing strategies or activities Pietro Coffee can use to increase its sales. This marketing activity can help Pietro Coffee increase brand awareness, especially in the digital era where Instagram, Facebook and Tiktok can take advantage of the digital era. In this study, the authors will use internal and external analysis of the company using the SWOT matrix, STP analysis, marketing mix, consumer-based brand equity, customer analysis, competitor analysis, and Porter's Five Forces analysis. To do some analysis, the writer uses in-depth interviews to gain insight into the perceptions and motivations of customers in choosing a coffee shop. After conducting several studies that have been stated previously, the authors found that there are gaps owned by Pietro Coffee, especially in terms of marketing. After finding the gaps that Pietro Coffee has, the author tries to solve some of the problems by using TOWS analysis to determine which Pietro Coffee weaknesses and threats can be overcome by optimizing its strengths and opportunities. This analysis generates strategic choices and helps Pietro Coffee discover what strategies can be used to address the problems resulting from relevant WO strategies to answer research questions and achieve objectives. This strategy is a digital marketing focused on Instagram, Facebook and Tiktok providing e- commerce channels for consumer purchasing options to create brand awareness and generate high purchase rates. The author also makes an action plan to provide a better understanding, and this activity will be managed to achieve the target
Co-Authors Adhipradana Syafii, Ardiman Agus Hasan Pura Anggawidjaja Agus Santoso Amalia, Rizkia Aminuddin, Rahmat Ridlo Anggun Siwi Murwati Ardicho Rahman Fatonny Art’sera Esti Widiyastuti Bustaman, Muhammad Khairil Chandra, William Alden Dalzi R. Danil, Dalzi R. Debby, Teresia Diva, Muhammad Fadel Eliandri Shintani Wulandari, Eliandri Shintani Fabilia, Safira Fadhil Ghalib Agam, Fadhil Ghalib Faishal Tanjung Maoludyo, Faishal Tanjung Fathia Rachmah, Amalia Febiya Anggayesti Handayani Gina Nurfitriani, Gina Harimukti Wandebori Hidayat, Malvin Ichsan Muhammad Nurjaman, Ichsan Muhammad Ida Farida Imran, Jovanska Arfianda Ira Fachira Kartika, Kristi Kaustubh Virkar Koconingrahayu, Dewi Wahyu Limawan, Alvin Nathanael Maharatie, Andhiny Puspa Mangngalle, Riska Indriyani Mohamad Toha Nabila Syahputri, Nabila Natawiria, Nikolas Dalle Bimo Noorfazia Indriani, Delvina Nurfatiasari, Safrani Nusantara, Bambang D.A. Pardede, Bonita Praditya Dwi Wicaksono, Praditya Dwi Pratiwi, Lintang Primadana, Ligasyah Arnanda Putri, Marsha Rachmanda Putri, Nadila Vedania Rachmanda Putri, Marsha Raden Roro Shafira Meisy Sudarsono Rahmandi*, Dwinan Ramadhany, Fitri Ramdani, Muhammad Abdilah Renaldo Wijaya, Renaldo Reza Ashari Nasution Rima Elya Dasuki Sahara, Shifa Hustima Salsabila, Regina Setiawan, Margareth Sofyan, Mahardhika Dwi Ananta Sunanta, Grace Rosaline Tarigan, Renalta Thalib, Karimah V. J. Wisnu Wardhono Vidi Abdurrahman Wahyu Apriyantopo Wahyudi, Setto Lintang Agung Wenty Gafrina Martin, Wenty Gafrina Wibowo, Annisha Ananda Putri Widyasthana, G.N. Sandhy Yuliana, Putri Dewi