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Kepler Sinaga
Universitas HKBP Nommensen
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Modal Usaha Dan Karakteristik Wirausaha Terhadap Perkembangan UMKM Di Desa Sianting Anting Kecamatan Pangururan Nainggolan, Alexandre Wilhem; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4437

Abstract

This study aims to determine how much influence Business Capital and Entrepreneurial Characteristics have, both partially and simultaneously, on the Development of MSMEs in Sianting Anting Village, Pangururan District, Samosir Regency. The type of research conducted is descriptive with a quantitative approach. The population in this study were MSME actors in Sianting Anting Village totaling 154 MSMEs and the sample used was a saturated sample. The results of the t-test show that the t-count value for the Business Capital variable has a value of 8.640, meaning> t-table, namely 1.97580 and a significance value of 0.000 <significant level of 0.05. So it can be concluded that Business Capital (X1) has a positive and significant influence on the MSME Development variable (Y). The t-count value for the Entrepreneurial Characteristics variable has a value of 7.029, meaning> t-table, namely 1.97580 and a significance value of the variable 0.000 <significant level of 0.05. So it can be concluded that Entrepreneurial Characteristics (X2) have a positive and significant influence on the MSME Development variable (Y).
Pengaruh Harga Dan Pemasaran Andaliman Terhadap Pendapatan Masyarakat Petani Andaliman Di Kecamatan Borbor Kabupaten Toba Hutapea, Wilda Vionasari; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4447

Abstract

Andaliman (Zanthoxylum acanthopodium DC.) merupakan rempah khas tanah Batak. Permintaan andaliman terus meningkat, petani menghadapi tantangan dalam fluktuasi harga dan keterbatasan akses pasar, yang berdampak pada pendapatan mereka. Jenis penelitian yang digunakan adalah pendekatan Kuantitatif. Populasi adalah seluruh petani Andaliman. Hasil penelitian menunjukkan bahwa Pengaruh Harga secara signifikan mempengaruhi Pendapatan, hal ini di tunjukkan dalam hasil uji parsial (Uji t) nilai t hitung (X1) 9,065 > t tabel 1,989 nilai signifikan 0,000 < 0,05 dan hasil uji parsial (uji t) Nilai thitung (X2) 12,084> ttabel 1,989 nilai sgnifikansi 0,000 < 0,05. Koefisien determinasi (R2 ) diperoleh sebesar 0,645 artinya variabel Pendapatan petani Andaliman dapat dijelaskan oleh variabel Pengaruh Harga dan Pemasaran sebesar 64,5% dan sisanya 18,5% dipengaruhi oleh variabel lain di luar variabel penelitian ini. Kesimpulan dalam penelitian ini bahwa Pengaruh Harga dan Pemasaran berpengaruh positif dan signifikan terhadap Pendapatan petanui Andaliman di Kecamatan Borbor Kabupaten Toba.
Pengaruh Iklan Dan Harga Terhadap Keputusan Pembelian Konsumen Telepon Pintar Merek Xiaomi Di Plaza Medan Fair Situmorang, Flora Nikita; Sianturi, Charles M.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4478

Abstract

The purpose of this study is to measure the influence of Advertising, Price and Consumer Purchasing Decisions of Xiaomi Palaza Medan Fair Smartphones. This study uses a quantitative method with nonprobability sampling techniques and a purposive sampling approach with a sample of 97 respondents. The data collection technique is carried out by distributing questionnaires to consumers with the purchase of the last Xiaomi smartphone. The data were analyzed using multiple regression analysis which began with validity, reliability, classical assumptions, determination coefficients, F test and t test conducted using SPSS statistic version 25. Based on the partial t test and the F test simultaneously, it was shown that three independent variables Advertising and Prices had a positive and significant effect on the purchase decision by consumers at Plaza Medab Fair. Based on the determination coefficient R2, it can be seen that two independent variables explain the 0.483%, the variability of Xiaomi product purchase data and the remainder can be explained by other variables that were not studied in this research.
Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian Konsumen Di Pajus (Pajak Usu) Medan Anggresia, Feni; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4479

Abstract

This research aims to analyze the influence of price and location on consumer purchasing decisions at USU Tax, one of the traditional markets in Medan with a strategic location and competitive prices. The research method used is quantitative with a non-probability sampling technique. Data analysis was carried out using multiple linear regression using SPSS. The research results show that price and location significantly influence purchasing decisions, this is shown in the results of the partial test (t test) t value (The coefficient of determination (R2) was obtained at 0.818, meaning that the Purchase Decision variable can be explained by the Price and Location variables 81.8% and the remaining 18.2% is influenced by other variables outside the variables of this research. The conclusion in this research is that price and location have a positive and significant effect on consumer purchasing decisions in Pajus.
Pengaruh Gaya Hidup Dan Pendapatan Terhadap Keputusan Pembelian Starbucks Coffe Williem Iskandar Pancing Medan Siagian, Abigail Ayumi; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4482

Abstract

In the modern era, Indonesia's economic growth is rapid, especially due to increasing consumer spending and Starbucks has become one of the places consumers often go not only to enjoy coffee but also for their lifestyle, to be able to show it off on social media. This research aims to determine the influence of Lifestyle and Income on Purchasing Decisions among Starbucks Coffee Williem Iskandar Pancing Medan Consumers. Research shows that lifestyle (X1) has a positive and significant effect on purchasing decisions (Y), income (X2) has a positive and significant effect on purchasing decisions (Y). Meanwhile, Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y). The results of this research can be concluded that Lifestyle (X1) has a positive and significant effect on Purchasing Decisions (Y), Income (X2) has a positive and significant effect on Purchasing Decisions (Y), while Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y).
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Hand Body Lotion Vaseline Pada UHN Medan Simanullang, Angel Natalia; Sihombing, Natalia E.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4483

Abstract

This study aims to determine whether or not there is an influence of Brand Image and Price on Purchasing Decisions of Vaseline Hand Body Lotion products on UHN Medan students. This study uses a quantitative method where the data collection technique uses a questionnaire. The population of this study was 3,317 people and the number of samples selected using the Slovin formula was 97 people. Based on the results of the hypothesis test, it can be concluded that the significance value of Brand Image (X1) = 0.000 <0.05 or tcount = 5.504> ttable 1.984 or H0 is rejected and H1 is accepted and the significance value of Price (X2) = 0.000 <0.05 or tcount = 8.947> ttable 1.984 or H0 is rejected and H1 is accepted. This means that Brand Image and Price have a partial effect on purchasing decisions. The significance value of variables X1 and X2 is 0.000 < 0.05 and the Fcount value is 39.617> Ftable 3.09 or H0 is rejected and H1 is accepted, meaning that Brand Image (X1) and Price (X2) have a simultaneous effect on Purchasing Decisions (Y).
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Di Restoran APJ Yos Sudarso Kota Medan Sianturi, Irvan Sudarto; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4488

Abstract

In this era of increasing globalization, the business world is developing very rapidly, one of which is business in the culinary sector, the number of businesses emerging has resulted in an increase in the number of businesses of a similar nature, causing increasingly fierce competition. Business actors are required to be able to maintain the needs and desires of their customers. By understanding customer needs and desires, this will provide important input for the company. This research was carried out using quantitative methods, meaning that the research was carried out on certain representative populations and samples. The research results show that Service Quality (X1) has a positive and significant effect on Consumer Purchasing Decisions (Y). Price (X2) has a positive and significant effect on Customer Satisfaction. Meanwhile, the results of the simultaneous test (F Test) in table 4.17 above, can be seen that the Fcount value is 188.868 where > from Ftable is 3.09 and the significance value is 0.000 which means <0.05. So it can be concluded that the independent variables (Service Quality and Price) simultaneously influence Customer Satisfaction.
Pengaruh Kualitas Pelayanan, Harga, Terhadap Kepuasan Konsumen Menggunakan Jasa Transportasi Gojek Pada Mahasiswa UHN Medan Siregar, Nia Astuti; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4489

Abstract

In the era of the development of information and communication technology has brought significant changes in various sectors, including the transportation industry. This study aims to analyze the effect of service quality and price on customer satisfaction in using Gojek online transportation services, focusing on students of HKBP Nommensen University Medan. The method used is a quantitative approach with data collection techniques through questionnaires distributed to respondents. The results of the study indicate that Service Quality and Price significantly affect Service Satisfaction, this is shown in the results of the partial test (t test) T-count value (X1) 10.572> t table 1.985 significance value 0.000 <0.05 and the results of the partial test (t test) T-count value (X2) 18.148> t table 1.985 significance value 0.000 <0.05. The conclusion in this study is that Service Quality and Price have a positive and significant effect on Customer Satisfaction.
Peran Organisasi Kemahasiswaan Dalam Mengembangkan Potensi Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik UHN Medan Tarigan, Evan Pascal; Tobing, Artha Lumban; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4498

Abstract

Student organizations have an important role in developing student potential, based on research conducted on students of the faculty of social and political sciences at HKBP Nommensen University, Medan, student organizations have an important role in developing student potential, such as managing time on a priority scale, developing broad insight into the environment and as a place to develop students' talents and interests. However, there are still obstacles experienced by student organizations in developing student potential, such as a lack of student enthusiasm in carrying out organizational activity programs and a lack of adequate facilities and funding which are inhibiting factors experienced by student organizations in developing student potential in the faculty of social and political sciences at HKBP Nommesen Medan University. However, student organizations continue to make efforts to carry out the programs they run and support from the faculty continues to ensure that student organizations can run optimally.
Co-Authors Anasthasya Br Gultom Anathasya Grace Gultom Anggresia, Feni Artha Lumban Tobing Banjarnahor, Henok Maruba Br Sagala, Melvi Yuliana Br Siagian, Cyntia Veronika Daeli, Giver Surya P Dakhi, Restui Darma Manalu Deimak Yosepa Simatupang Geraldo, Olan Gurning, Relamhot Hasibuan, Leo Jabonor Helen Siagian Hisar Siregar Hutapea, Wida Hutapea, Wilda Vionasari Irentina Sinaga Jonson Rajagukguk Manalu, Darma Manalu, Maria Nova Juliana Nainggolan, Alexandre Wilhem Napitupulu, Lenni Natalia E Sihombing Pardosi, Fitri Apriani Putra Axido Sitinjak Ridhon MB Simangunsong Sembiring, Jovi Ricandy Siagian, Abigail Ayumi siagian, lasma Siagian, Nalom Sianturi, Charles M Sianturi, Charles M. Sianturi, Irvan Sudarto Sibarani, Penny Wanty Sihombing, Betty Maria Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon M B Simanjuntak, Diana Kristina Simanullang, Angel Natalia Sinaga, Intan Octavianty Sinaga, Irentina Sindi Celodya Br Peranginangin Siregar, Nia Astuti Situmorang, Flora Nikita Tarigan, Evan Pascal Tobing, Artha L. Waruwu, Poppy Efrida Waruwu, Priska Dini Yanti Zega, Ellen Gracia