Article Per Year (5 Year)
p-Index From 2021 - 2026
7.502
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Majalah Ilmiah Warta Dharmawangsa Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian kepada Masyarakat Nusantara GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Ilmu Pendidikan dan Sosial Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate Jurnal Social Society
Kepler Sinaga
Universitas HKBP Nommensen
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

Published : 59 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 59 Documents
Search

 1   2   3   4   5 
Pengaruh Modal Usaha Dan Karakteristik Wirausaha Terhadap Perkembangan UMKM Di Desa Sianting Anting Kecamatan Pangururan Nainggolan, Alexandre Wilhem; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4437

Abstract

This study aims to determine how much influence Business Capital and Entrepreneurial Characteristics have, both partially and simultaneously, on the Development of MSMEs in Sianting Anting Village, Pangururan District, Samosir Regency. The type of research conducted is descriptive with a quantitative approach. The population in this study were MSME actors in Sianting Anting Village totaling 154 MSMEs and the sample used was a saturated sample. The results of the t-test show that the t-count value for the Business Capital variable has a value of 8.640, meaning> t-table, namely 1.97580 and a significance value of 0.000 <significant level of 0.05. So it can be concluded that Business Capital (X1) has a positive and significant influence on the MSME Development variable (Y). The t-count value for the Entrepreneurial Characteristics variable has a value of 7.029, meaning> t-table, namely 1.97580 and a significance value of the variable 0.000 <significant level of 0.05. So it can be concluded that Entrepreneurial Characteristics (X2) have a positive and significant influence on the MSME Development variable (Y).
Pengaruh Harga Dan Pemasaran Andaliman Terhadap Pendapatan Masyarakat Petani Andaliman Di Kecamatan Borbor Kabupaten Toba Hutapea, Wilda Vionasari; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4447

Abstract

Andaliman (Zanthoxylum acanthopodium DC.) merupakan rempah khas tanah Batak. Permintaan andaliman terus meningkat, petani menghadapi tantangan dalam fluktuasi harga dan keterbatasan akses pasar, yang berdampak pada pendapatan mereka. Jenis penelitian yang digunakan adalah pendekatan Kuantitatif. Populasi adalah seluruh petani Andaliman. Hasil penelitian menunjukkan bahwa Pengaruh Harga secara signifikan mempengaruhi Pendapatan, hal ini di tunjukkan dalam hasil uji parsial (Uji t) nilai t hitung (X1) 9,065 > t tabel 1,989 nilai signifikan 0,000 < 0,05 dan hasil uji parsial (uji t) Nilai thitung (X2) 12,084> ttabel 1,989 nilai sgnifikansi 0,000 < 0,05. Koefisien determinasi (R2 ) diperoleh sebesar 0,645 artinya variabel Pendapatan petani Andaliman dapat dijelaskan oleh variabel Pengaruh Harga dan Pemasaran sebesar 64,5% dan sisanya 18,5% dipengaruhi oleh variabel lain di luar variabel penelitian ini. Kesimpulan dalam penelitian ini bahwa Pengaruh Harga dan Pemasaran berpengaruh positif dan signifikan terhadap Pendapatan petanui Andaliman di Kecamatan Borbor Kabupaten Toba.
Pengaruh Iklan Dan Harga Terhadap Keputusan Pembelian Konsumen Telepon Pintar Merek Xiaomi Di Plaza Medan Fair Situmorang, Flora Nikita; Sianturi, Charles M.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4478

Abstract

The purpose of this study is to measure the influence of Advertising, Price and Consumer Purchasing Decisions of Xiaomi Palaza Medan Fair Smartphones. This study uses a quantitative method with nonprobability sampling techniques and a purposive sampling approach with a sample of 97 respondents. The data collection technique is carried out by distributing questionnaires to consumers with the purchase of the last Xiaomi smartphone. The data were analyzed using multiple regression analysis which began with validity, reliability, classical assumptions, determination coefficients, F test and t test conducted using SPSS statistic version 25. Based on the partial t test and the F test simultaneously, it was shown that three independent variables Advertising and Prices had a positive and significant effect on the purchase decision by consumers at Plaza Medab Fair. Based on the determination coefficient R2, it can be seen that two independent variables explain the 0.483%, the variability of Xiaomi product purchase data and the remainder can be explained by other variables that were not studied in this research.
Pengaruh Gaya Hidup Dan Pendapatan Terhadap Keputusan Pembelian Starbucks Coffe Williem Iskandar Pancing Medan Siagian, Abigail Ayumi; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4482

Abstract

In the modern era, Indonesia's economic growth is rapid, especially due to increasing consumer spending and Starbucks has become one of the places consumers often go not only to enjoy coffee but also for their lifestyle, to be able to show it off on social media. This research aims to determine the influence of Lifestyle and Income on Purchasing Decisions among Starbucks Coffee Williem Iskandar Pancing Medan Consumers. Research shows that lifestyle (X1) has a positive and significant effect on purchasing decisions (Y), income (X2) has a positive and significant effect on purchasing decisions (Y). Meanwhile, Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y). The results of this research can be concluded that Lifestyle (X1) has a positive and significant effect on Purchasing Decisions (Y), Income (X2) has a positive and significant effect on Purchasing Decisions (Y), while Lifestyle (X1) and Income (X2) simultaneously have a significant effect on Purchasing Decisions (Y).
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Hand Body Lotion Vaseline Pada UHN Medan Simanullang, Angel Natalia; Sihombing, Natalia E.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4483

Abstract

This study aims to determine whether or not there is an influence of Brand Image and Price on Purchasing Decisions of Vaseline Hand Body Lotion products on UHN Medan students. This study uses a quantitative method where the data collection technique uses a questionnaire. The population of this study was 3,317 people and the number of samples selected using the Slovin formula was 97 people. Based on the results of the hypothesis test, it can be concluded that the significance value of Brand Image (X1) = 0.000 <0.05 or tcount = 5.504> ttable 1.984 or H0 is rejected and H1 is accepted and the significance value of Price (X2) = 0.000 <0.05 or tcount = 8.947> ttable 1.984 or H0 is rejected and H1 is accepted. This means that Brand Image and Price have a partial effect on purchasing decisions. The significance value of variables X1 and X2 is 0.000 < 0.05 and the Fcount value is 39.617> Ftable 3.09 or H0 is rejected and H1 is accepted, meaning that Brand Image (X1) and Price (X2) have a simultaneous effect on Purchasing Decisions (Y).
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Di Restoran APJ Yos Sudarso Kota Medan Sianturi, Irvan Sudarto; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4488

Abstract

In this era of increasing globalization, the business world is developing very rapidly, one of which is business in the culinary sector, the number of businesses emerging has resulted in an increase in the number of businesses of a similar nature, causing increasingly fierce competition. Business actors are required to be able to maintain the needs and desires of their customers. By understanding customer needs and desires, this will provide important input for the company. This research was carried out using quantitative methods, meaning that the research was carried out on certain representative populations and samples. The research results show that Service Quality (X1) has a positive and significant effect on Consumer Purchasing Decisions (Y). Price (X2) has a positive and significant effect on Customer Satisfaction. Meanwhile, the results of the simultaneous test (F Test) in table 4.17 above, can be seen that the Fcount value is 188.868 where > from Ftable is 3.09 and the significance value is 0.000 which means <0.05. So it can be concluded that the independent variables (Service Quality and Price) simultaneously influence Customer Satisfaction.
Pengaruh Kualitas Pelayanan, Harga, Terhadap Kepuasan Konsumen Menggunakan Jasa Transportasi Gojek Pada Mahasiswa UHN Medan Siregar, Nia Astuti; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4489

Abstract

In the era of the development of information and communication technology has brought significant changes in various sectors, including the transportation industry. This study aims to analyze the effect of service quality and price on customer satisfaction in using Gojek online transportation services, focusing on students of HKBP Nommensen University Medan. The method used is a quantitative approach with data collection techniques through questionnaires distributed to respondents. The results of the study indicate that Service Quality and Price significantly affect Service Satisfaction, this is shown in the results of the partial test (t test) T-count value (X1) 10.572> t table 1.985 significance value 0.000 <0.05 and the results of the partial test (t test) T-count value (X2) 18.148> t table 1.985 significance value 0.000 <0.05. The conclusion in this study is that Service Quality and Price have a positive and significant effect on Customer Satisfaction.
Peran Organisasi Kemahasiswaan Dalam Mengembangkan Potensi Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik UHN Medan Tarigan, Evan Pascal; Tobing, Artha Lumban; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4498

Abstract

Student organizations have an important role in developing student potential, based on research conducted on students of the faculty of social and political sciences at HKBP Nommensen University, Medan, student organizations have an important role in developing student potential, such as managing time on a priority scale, developing broad insight into the environment and as a place to develop students' talents and interests. However, there are still obstacles experienced by student organizations in developing student potential, such as a lack of student enthusiasm in carrying out organizational activity programs and a lack of adequate facilities and funding which are inhibiting factors experienced by student organizations in developing student potential in the faculty of social and political sciences at HKBP Nommesen Medan University. However, student organizations continue to make efforts to carry out the programs they run and support from the faculty continues to ensure that student organizations can run optimally.
PENGARUH HARGA, PENGATURAN TEMPAT, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PASAR RAYA MEDAN MEGA TRADE CENTER Hasibuan, Leo Jabonor; Manalu, Darma; Sinaga, Kepler; Rajagukguk, Jonson
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 12 No. 1 (2025): 2025 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v12i1.536

Abstract

The purpose of this study was to determine and analyze how much influence price, place setting and product quality have on purchasing decisions at market Raya Medan Mega Trade Center, this research was conducted at market Raya Medan Mega Trade Center, this research was conducted by researchers in March 2025. This study uses a quantitative approach and uses data collection techniques by distributing questionnaires and analyzed using instrument tests, classical assumption tests, multiple linear analysis, hypothesis testing. The population in this study were prospective buyers and consumers who bought at market Raya Medan Mega Trade Center, the sample in this study was 96 samples, while the results of the study were Price has a significant effect on purchasing decisions because, Sig value. = 0.000 <0.05, then H₀ is rejected and H₁ is accepted. This means that price has a significant effect on purchasing decisions, place settings have a significant effect on purchasing decisions because, Sig value. = 0.026 <0.05, then H₀ is rejected and H₁ is accepted. This means that there is a significant influence between place settings and purchasing decisions, Product Quality has a significant effect on purchasing decisions because, Sig value. = 0.000 <0.05, so H₀ is rejected and H₁ is accepted. So, product quality has a significant effect on purchasing decisions, Price, Place Settings and Product Quality simultaneously or together have an effect on purchasing decisions, because the calculated F value is 85.403 with a significance value (Sig.) of 0.001. Because the value of Sig. <0.05, then H₀ is rejected and H₁ is accepted. This means that there is a significant simultaneous influence between Price, Place Settings, and Product Quality on Purchasing Decisions. These results indicate that together the three independent variables are able to explain the variations that occur in consumer purchasing decisions at market Raya Medan Mega Trade Center convincingly and significantly, The results of the coefficient of determination (R²) can be seen that the coefficient of determination obtained an R value of 0.858 and R² of 0.736. This means that 73.6% of the variation in purchasing decisions can be explained by the price, place setting, and product quality variables in the regression model used. While the rest, which is around 26.4%, is influenced by other factors that are not explained in this research model.
Pengaruh Media Sosial Terhadap Keputusan Pembelian Konsumen Di Era Digital Pada Universitas HKBP Nommensen Medan Banjarnahor, Henok Maruba; Siagian, Nalom; Sinaga, Kepler
Jurnal Warta Dharmawangsa Vol 19, No 3 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v19i3.7512

Abstract

Di era digital, media sosial telah menjadi bagian integral dari kehidupan mahasiswa dan memainkan peran penting dalam memengaruhi keputusan pembelian mereka. Penelitian ini bertujuan untuk menganalisis pengaruh media sosial terhadap keputusan pembelian mahasiswa Universitas HKBP Nommensen Medan, dengan fokus pada aspek frekuensi penggunaan, pengaruh konten (influencer dan user-generated content), electronic word of mouth (e-WOM), dan fear of missing out (FOMO). Metode yang digunakan adalah pendekatan kuantitatif asosiatif dengan teknik survei melalui kuesioner yang disebarkan kepada 100 responden. Analisis data dilakukan menggunakan regresi linear sederhana dan menunjukkan bahwa media sosial memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai koefisien regresi sebesar 0,762 dan nilai R² sebesar 0,485. Hasil ini menunjukkan bahwa 48,5% variasi dalam keputusan pembelian dapat dijelaskan oleh penggunaan media sosial. Penelitian ini memberikan kontribusi praktis bagi pelaku usaha untuk mengembangkan strategi pemasaran digital yang lebih efektif serta menekankan pentingnya literasi digital bagi mahasiswa dalam menghadapi arus promosi daring. Penelitian selanjutnya disarankan untuk memperluas ruang lingkup platform dan variabel demografis guna menghasilkan wawasan yang lebih menyeluruh.
Co-Authors Anasthasya Br Gultom Anathasya Grace Gultom Anggresia, Feni Artha Lumban Tobing Banjarnahor, Henok Maruba Barus, Yestiara Litna Boru Br Sagala, Melvi Yuliana Br Siagian, Cyntia Veronika Daeli, Giver Surya P Dakhi, Restui Darma Manalu Deimak Yosepa Simatupang Geraldo, Olan Gurning, Relamhot Harianja, Regina Patrisia Hasibuan, Leo Jabonor Helen Siagian Hisar Siregar Hutapea, Wida Hutapea, Wilda Vionasari Irentina Sinaga Jonson Rajagukguk Manalu, Darma Manalu, Eleocetrin Manalu, Maria Nova Juliana Maringan Panjaitan Marpaung, Lewi Syahputra Melinda, Yola Riska Nainggolan, Alexandre Wilhem Napitupulu, Lenni Natalia E Sihombing Pardosi, Fitri Apriani Pasaribu, Jhonson Putra Axido Sitinjak Ridhon MB Simangunsong Sainturi, Charles Makmur Sembiring, Jovi Ricandy Siagian, Abigail Ayumi siagian, lasma Siagian, Nalom Siagian, Rio S. Siagian, Trija Happy Ratianta Sianturi, Charles Sianturi, Charles M Sianturi, Charles M. Sianturi, Irvan Sudarto Sibarani, Penny Wanty Sihombing, Betty Maria Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon M B Simanjuntak, Diana Kristina Simanullang, Angel Natalia Sinaga, Intan Octavianty Sinaga, Irentina Sindi Celodya Br Peranginangin Siregar, Ardina Ella Putri Siregar, Nia Astuti Sitanggang, Ade Adryana Putri Situmorang, Flora Nikita Situmorang, Puja Tarigan, Evan Pascal Tobing, Artha L. Tumorang, Citra Agustina Br Waruwu, Poppy Efrida Waruwu, Priska Dini Yanti Zega, Ellen Gracia