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All Journal Sosiohumaniora Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal GeoEkonomi Majalah Ilmiah Warta Dharmawangsa Jurnal Pengabdian kepada Masyarakat Nusantara GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Ilmu Pendidikan dan Sosial Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate Jurnal Social Society
Kepler Sinaga
Universitas HKBP Nommensen
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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PENGARUH JUMLAH KUNJUNGAN WISATAWAN DAN KREATIVITAS USAHA TERHADAP PENDAPATAN MASYARAKAT DI PANTAI BEBAS PARAPAT SIMALUNGUN Gurning, Relamhot; Sihombing, Natalia ET; Sinaga, Kepler; Rajagukguk, Jonson
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 1 (2024): 2024 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i1.294

Abstract

This study aims to evaluate the Influence of the Number of Tourist Visits and Business Creativity on Community Income in Parapat Simalungun Free Beach. The research method used involves community surveys, tourists and statistical data analysis to identify the relationship between the number of tourist visits and the level of community business creativity. The findings of this study are expected to provide strategic insight to the community to increase the effectiveness of the number of tourists and encourage better business creativity in order to increase overall community income. Data collection techniques using questionnaires. The data analysis method used is an instrument test consisting of a validity test and a reliability test, a classical assumption test consisting of a normality test, a heterosdecadasticity test, a multiple linear regression analysis test and a hypothesis test consisting of a t-test and a determination coefficient test (R2). Based on Multiple Linear Regression Analysis Y = 2.945 + 0.333 X1 + 0.520 X2 +e which means that if the variable Number of Tourist Visits, Business Creativity is 0, then the Income value will remain at 2.945. The regression coefficient value of the Number of Tourist Visits is 0.333, which means that if the Number of Tourist Visits increases by 1 unit, then Income will increase by 0.333. Based on the hypothesis testing with the t test, the t count value is 7.835> t table, which is 1.985 and the significant value of the variable Number of Tourist Visits is 0.000 <0.05. So it can be concluded that the Number of Tourist Visits has a positive and significant effect on Community Income in Parapat Simalungun Free Beach. The result of the determination coefficient (R Square) is 0.529 so that the ability of the independent variable to explain the dependent variable is 52.9%. and the remaining 47.1% is explained by other variables that are not included in this research model
Pengaruh Pemberian Insentif Dan Motivasi Kerja Terhadap Kinerja Karyawan PT Perkebunan Nusantara V Kebun Sei Galuh Kecamatan Tapung, Riau Gultom , Dona Esra Mariana; Sihombing , Natalia ET Sihombing; Sinaga, Kepler Sinaga
Jurnal Ilmu Sosial Dan Politik Vol. 3 No. 2 (2023): Edisi Desember 2023
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v3i2.2153

Abstract

The purpose of this study was to determine the effect of providing incentives and work motivation on the performance of employees of PT Perkebunan Nusantara V Kebun Sei Galuh Tapung District, Riau. The method used is associative quantitative method and data collection techniques using a questionnaire with a sample of 74 respondents. The data analysis method used is the instrument test, classical assumption test and hypothesis testing with help through the SPSS 25 application.The results showed that the provision of incentives and work motivation had a significant effect on the performance of employees of PT Perkebunan Nusantara V Kebun Sei Galuh Tapung District, Riau. This is indicated by the t value of the incentive variable (X1) is greater than the t table value (6.265> 1.993) with a significant level of 0.00 <0.05. The t value of the motivation variable (X2) is greater than the t table value (5.957> 1.993) with a significant level of 0.00 < 0.05. Simultaneously, the calculated F value is greater than the F table (64.947> 3.12) with a significant level of 0.00 <0.05. The coefficient of determination is obtained at 0.647, which means that the incentive and motivation variables can explain the employee performance variable by 64.7%, while the remaining 35.3% is influenced by other variables outside of this research variable.
PENGARUH PENGGUNAAN DOMPET DIGITAL TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA UNIVERSITAS HKBP NOMMENSEN MEDAN Sinaga, Kepler; Sianturi, Charles M.; Waruwu, Poppy Efrida
Jurnal Ilmu Sosial Dan Politik Vol. 4 No. 1 (2024): Edisi Juni 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v4i1.2385

Abstract

Penelitian ini berfokus pada Penggunaan Dompet Digital pada mahasiswa di Universitas HKBP Nommensen Medan. Dengan tujuan untuk mengetahui apakah ada pengaruh penggunaan dompet digital terhadap perilaku konsumtif pada Mahasiswa Universitas HKBP Nommensen Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Populasi dalam penelitian ini adalah mahasiswa semester genap tahun 2020/2021 di Universitas HKBP Nommensen Medan dengan jumlah sampel 99 orang responden, dalam penelitian ini teknik penarikan sampel menggunakan metode Sampel Probability dengan jenis Proportionate Stratified Random Sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebar melalui Google Form. Hasil penelitian ini menunjukkan bahwa penggunaan dompet digital berpengaruh positif dan signifikan terhadap perilaku konsumtif pada mahasiswa di Universitas HKBP Nommensen Medan. Dimana dalam penelitian ini melalui pengujian diperoleh nilai thitung sebesar 2,307 > nilai ttabel sebesar 1,98447 dengan nilai signifikan sebesar 0,023 < 0,05. Sedangkan nilai koefisien determinasi (R2) sebesar 0,052 (5,2%), ini menunjukkan adanya pengaruh penggunaan dompet digital terhadap perilaku konsumtif pada mahasiswa Universitas HKBP Nommensen Medan. Sedangkan sisanya sebesar 94,8% dijelaskan oleh variabel lain seperti faktor keadaan ekonomi, kelas sosial dan usia. Oleh karena itu disarankan bagi pengguna dompet digital khususnya pada mahasiswa Universitas HKBP Nommensen Medan, agar dapat meminimalisir perilaku konsumtif ketika menggunakan dompet digital dengan lebih mempertimbangkan fungsi/kegunaan ketika membeli barang, mengonsumsi barang/jasa sesuai kebutuhan. Selain itu, mahasiswa pengguna dompet digital dalam melakukan transaksi harus bisa lebih rasional dalam membedakan antara kebutuhan dan keinginan, agar tidak terjadi adanya perilaku konsumtif dan mendahulukan kebutuhan tersebut, serta menggunakan skala prioritas.
The Influence of Business Capital, Business Opportunities, and Motivation on Community Entrepreneurial Interest Irentina Sinaga; Nalom Siagian; Kepler Sinaga
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.544

Abstract

This research aims to determine the influence of business capital, business opportunities and motivation on people's entrepreneurial interest through research with a quantitative approach. The research population was the entire community in Tanjungan village and the research sample consisted of 110 respondents. This research uses primary data and secondary data with a Likert scale questionnaire via Google Form. This research data was processed through structural model analysis (SEM) with the help of AMOS charts. The analysis in this research is validity test (CFA), reliability test, normality test, goodness of fit and hypothesis test. Based on the research results, Business Capital has a positive but not significant effect on the entrepreneurial interest of the Community at the Aek Natonang Tourist Attraction Location in Tanjungan Village, Simanindo District, Samosir Regency. Hypothesis test results, Business Capital CR/tcount is 1.787 < t table nα/2df = 1.964 and value p-value is 0.007 < α = 0.05. This means that Business Capital has a positive but not significant effect on Entrepreneurial Interest. Business Opportunity with a calculated CR/t value of 3.109 > CR/t table 1.964 and a p-value of 0.022 < α =0.05. So it can be concluded that Business Opportunities have a significant and positive influence on Community Entrepreneurial Interest at the Aek Natonang Tourist Attraction Location in Tanjungan Village, Simanindo District, Samosir Regency. Motivation with a calculated CR/t value of 1.978 > CR/t table 1.964 and a p-value of 0.035 < α= 0.05. So it can be concluded that motivation has a significant and positive effect on Community Entrepreneurial Interest at the Aek Natonang Tourist Attraction Location in Tanjungan Village, Simanindo District, Samosir Regency.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada Pt Alfamart Jl. Bambu, Medan Zega, Ellen Gracia; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4417

Abstract

In the current era of globalization, the business world has experienced significant developments, especially the retail business. PT Alfamart is one of the retail businesses with the highest consumer value in Indonesia that provides daily needs. This study aims to determine whether Service Quality and Price affect Customer Satisfaction at PT Alfamart Jl. Bambu, Medan. Research Method: Shows that Service Quality (X1) does not have a positive and significant effect on Customer Satisfaction (Y), Price (X2) has a positive and significant effect on Customer Satisfaction (Y). While Service Quality (X1) and Price (X2) simultaneously have a significant effect on Customer Satisfaction (Y). Conclusion: The results of this study can be concluded that Service Quality (X1) does not have a positive and significant effect on Customer Satisfaction (Y), Price (X2) has a positive and significant effect on Customer Satisfaction (Y), while Service Quality (X1) and Price (X2) simultaneously have a significant effect on Customer Satisfaction (Y).
Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian Konsumen Di Pajus (Pajak Usu) Medan Anggresia, Feni; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4479

Abstract

This research aims to analyze the influence of price and location on consumer purchasing decisions at USU Tax, one of the traditional markets in Medan with a strategic location and competitive prices. The research method used is quantitative with a non-probability sampling technique. Data analysis was carried out using multiple linear regression using SPSS. The research results show that price and location significantly influence purchasing decisions, this is shown in the results of the partial test (t test) t value (The coefficient of determination (R2) was obtained at 0.818, meaning that the Purchase Decision variable can be explained by the Price and Location variables 81.8% and the remaining 18.2% is influenced by other variables outside the variables of this research. The conclusion in this research is that price and location have a positive and significant effect on consumer purchasing decisions in Pajus.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PERUMAHAN BERSUBSIDI DI KAWASAN GRIYA HARAPAN BARU TAHAP 1 TANJUNG ANOM KECAMATAN PANCUR BATU KABUPATEN DELI SERDANG Sihombing, Betty Maria; Tobing, Artha L.; Sinaga, Kepler
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 3 (2025): 2025 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i3.393

Abstract

This study aims to analyze the factors that influence buyers' decisions in choosing subsidized housing in the Griya Harapan Baru Phase 1 area, Tanjung Anom, Pancur Batu District, Deli Serdang Regency. With the increasing need for decent housing in Indonesia, this study highlights the importance of aspects of price, location, building condition, and environment as variables that influence purchasing decisions. The method used is quantitative descriptive analysis with 65 respondents taken through a questionnaire. Data calculations using the SPSS version 25 data processing application with the results showing that there is an influence of price, location, building condition, and environment on the decision to purchase a type 36 house in the Griya Harapan Baru Phase 1 Tanjung Anom area with a determination level of 42.23% and 57.77% influenced by other factors not examined in this study.
Analisis Tingkat Pendapatan Terhadap Pengambilan Keputusan Pembelian Merek Deterjen Bubuk (Satu Studi Kegiatan Pemasaran Deterjen Bubuk Di Kecamatan Balige) Sibarani, Penny Wanty; Sianturi, Charles M; Sinaga, Kepler
Jurnal Ilmu Sosial Dan Politik Vol. 4 No. 2 (2024): Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v4i2.2698

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat pendapatan terhadap pengambilan keputusan pembelian merek deterjen bubuk di Kecamatan Balige. Dalam era globalisasi, deterjen bubuk menjadi produk rumah tangga esensial yang sangat diminati karena kemudahan dan efektivitasnya dalam membersihkan pakaian. Berbagai merek deterjen bubuk bersaing untuk menarik perhatian konsumen melalui variasi harga, kualitas, dan promosi. Tingkat pendapatan konsumen menjadi faktor penting yang memengaruhi preferensi mereka terhadap merek tertentu. Konsumen dengan pendapatan tinggi cenderung memilih merek premium, sedangkan konsumen berpendapatan rendah lebih memilih produk yang terjangkau. Penelitian ini menggunakan metode kualitatif deskriptif dengan metode pengumpulan data melalui wawancara, dokumentasi. untuk mengumpulkan data dari masyarakat Kecamatan Balige. Hasil penelitian menunjukkan bahwa tingkat pendapatan memiliki pengaruh signifikan terhadap keputusan pembelian merek deterjen bubuk. Temuan ini memberikan implikasi bagi produsen untuk merancang strategi pemasaran yang sesuai dengan segmentasi pendapatan konsumen, baik melalui produk premium maupun produk dengan harga terjangkau.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH DI PT PEGADAIAN (PERSERO) CABANG PEMBANTU SIMPANG LIMUN MEDAN Br Sagala, Melvi Yuliana; Sianturi, Charles M.; Sinaga, Kepler
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 3 (2025): 2025 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i3.405

Abstract

The purpose of this study was to measure the effect of service quality on customer satisfaction at PT Pegadaian (Persero) Simpang Limun Medan Branch Office. This study used a quantitative method with a nonprobability sampling technique and an accidental sampling approach with a sample size of 30 respondents. Data collection techniques were carried out with primary and secondary data, using multiple regression analysis, which began with validity, reliability, classical assumptions, determination coefficient, F test, and t test with the help of SPSS Statistics version 22. Based on the partial t test and simultaneous F test, the results of the study showed that the variables of physical evidence, reliability, responsiveness, and assurance had a positive and significant effect on customer satisfaction, while the empathy variable had no significant effect. Based on the coefficient of determination (R²), it is known that the five independent variables explain 72.5% of the variability in customer satisfaction, while the remaining 27.5% is explained by other variables not examined in this study.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian J.CO Donut Dan Coffee Di Centre Point Medan Pardosi, Fitri Apriani; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4409

Abstract

J.CO Donut and Coffee is one of the most successful brands in meeting customer demand in the Indonesian donut and coffee industry. J.CO has grown rapidly since its inception in 2005, emphasizing unique product flavors, high quality, and modern and comfortable store designs. With a concept that combines urban and modern lifestyles, this donut brand has succeeded in attracting customers from various circles. Research Method : Shows that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y). While Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y). Conclusion : The results of this study can be concluded that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y), while Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y).
Co-Authors Agustine Gloria Simbolon Anasthasya Br Gultom Anathasya Grace Gultom Anggresia, Feni Aprilidia Rojelita Siringoringo Artha Lumban Tobing Banjarnahor, Henok Maruba Br Sagala, Melvi Yuliana Br Siagian, Cyntia Veronika Charles Makmur Sainturi Charles Sianturi Daeli, Giver Surya P Dakhi, Restui Darma Manalu Darma Manalu Deimak Yosepa Simatupang Eleocetrin Manalu Geraldo, Olan Gulo, Nifarius Gultom , Dona Esra Mariana Gurning, Relamhot Hasibuan, Leo Jabonor Helen Siagian Hisar Siregar Hutapea, Wida Hutapea, Wilda Vionasari Irentina Sinaga Jhonson Pasaribu Jonson Rajagukguk Lewi Syahputra Marpaung Lubis, Rut Onike Manalu, Darma Manalu, Maria Nova Juliana Maringan Panjaitan Nainggolan, Alexandre Wilhem Nalom Siagian Napitupulu, Lenni Natalia E Sihombing Natalia E. T. Sihombing Natalia E.T. Sihombing Natalia E.T. Sihombing Niat Harat Karnita Ndururu Pardosi, Fitri Apriani Puja Situmorang Putra Axido Sitinjak Putri Laurensia Lumbantoruan Regina Patrisia Harianja Regina Samosir Ridhon MB Simangunsong Rio S. Siagian Sembiring, Jovi Ricandy Siagian, Abigail Ayumi siagian, lasma Sianturi, Charles M Sianturi, Charles M. Sianturi, Irvan Sudarto Sibarani, Penny Wanty Sihombing , Natalia ET Sihombing Sihombing, Betty Maria Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon M B Simanjuntak, Diana Kristina Simanullang, Angel Natalia Sinaga, Intan Octavianty Sinaga, Irentina Sindi Celodya Br Peranginangin Siregar, Nia Astuti Situmorang, Flora Nikita Tarigan, Evan Pascal Trija Happy Ratianta Siagian Tumorang, Citra Agustina Br Turnip, Nova Anastasia Waruwu, Poppy Efrida Waruwu, Priska Dini Yanti Yestiara Litna Boru Barus Yola Riska Melinda Zega, Ellen Gracia