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All Journal Sodality: Jurnal Sosiologi Pedesaan JAM : Jurnal Aplikasi Manajemen DeReMa (Development Research of Management) Jurnal Manajemen International Research Journal of Business Studies (E-Journal) JURNAL PENGABDI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) MITRA: Jurnal Pemberdayaan Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Maker: Jurnal Manajemen Ideas: Jurnal Pendidikan, Sosial dan Budaya Amalee: Indonesian Journal of Community Research & Engagement Jurnal Abdi Insani JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Nakhoda: Jurnal Ilmu Pemerintahan PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Indonesian Community Journal IJFBP International Journal of Family Business Practices Jurnal Keuangan dan Akuntansi Terapan (KUAT) AGRARIS: Journal of Agribusiness and Rural Development Research International Research Journal of Business Studies Jurnal Manajemen Maranatha INJECT Interdisciplinary Journal of Communication
Muhammad Setiawan Kusmulyono
Universitas Prasetiya Mulya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Peningkatan Kualitas Pengetahuan Hak Kekayaan Intelektual bagi Pengajar Universitas Prasetiya Mulya Kusmulyono, Muhammad Setiawan
Amalee: Indonesian Journal of Community Research and Engagement Vol 3 No 1 (2022): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v3i1.1273

Abstract

The importance of obtaining legal protection of intellectual property rights (IPR) through the registering of creations is yet to be prioritized by univesities in Indonesia. By inviting lecturers to provide understanding, knowledge, and implementation requirements in this IPR registration, the Research Office of Prasetiya Mulya University's School of Business and Economics started the implementation of discussions and socialization of IPR management. Through a qualitative approach by analyzing the activities of virtual discussions, this community service activity seeks to encourage the awareness of stakeholders in higher education to manage intellectual property rights. The benefits of this community service activity ranged from increased teacher awareness and expertise to handling record-keeping concerns, the requirement for assistance in patent preparation, and collaboration procedures with third parties.
Pemberdayaan Siswa SMK Negeri 2 Tasikmalaya melalui Optimalisasi Pemasaran Bengkel Teaching Factory Kusmulyono, M. Setiawan; Yahya, Alessandro Stefan; Wen, Audric; Natalia, Cindy; Ryan, Karen; Vincent, Nathanael; Fauzi, Olivia; Joewita, Vanessa
Journal Pemberdayaan Masyarakat Indonesia Vol 3 No 1 (2021): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3019.41 KB) | DOI: 10.21632/jpmi.3.1.56-77

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana kegiatan program kemitraan Community Development dari Universitas Prasetiya Mulya yang dijalankan oleh Kelompok B006, dan secara deskriptif menggambarkan serta menjelaskan hasil evaluasi dari program tersebut. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dan pengumpulan data yang diperoleh melalui wawancara, observasi, dan dokumentasi. Community Development merupakan program yang wajib dilaksanakan karena program ini merupakan bagian dari penilaian mahasiswa, sehingga ada kelemahan pada program ini yaitu dengan waktu yang bersamaan dengan pandemi COVID-19, maka program ini tidak dapat mempertemukan kedua belah pihak, Kelompok B006 dan mitra SMKN 2 Tasikmalaya. Namun, hasil penelitian menunjukan bahwa kegiatan program kemitraan pemberdayaan usaha mikro, kecil, dan menengah (UMKM) ini dapat dikatakan berhasil. Hal ini dapat dilihat dari tercapainya tujuan dari perencanaan program yang bervariasi yaitu semakin meningkatnya usaha mitra (bengkel otomotif) yang mendapat bantuan dari program kemitraan, baik melalui bantuan modal, pelatihan serta keterampilan kepada mitra usaha, guna mengembangkan usaha bengkel otomotif yang telah ada. Teori yang digunakan dalam penelitian ini mencakup segala teori bisnis terkait pemasaran, keuangan, sumber daya manusia, dsb.
Inhibitors Element of Bumdes in Promoting Rural Resilience in Indonesia Kusmulyono, Muhammad Setiawan; Dhewanto, Wawan; Famiola, Melia
International Research Journal of Business Studies Vol. 14 No. 3 (2021): December 2021-March 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.3.257-266

Abstract

Rural has become a prime headline for Indonesia’s development since the enactment of the Rural Act in 2014. Since the ratification, rural governments in Indonesia have more authority to manage their village economy through the establishment of a village-owned social enterprise (VOSE). In 2019, 45,549 VOSEs were established from the total of 83,931 villages in Indonesia. Unfortunately, although several VOSEs show good performance, most have problems that hamper their growth. This article stems from the researchers’ desire to observe the contribution of entrepreneurial activities in the village to rural resilience. This research applied qualitative research by interviewing rural stakeholders in nine Bumdes. The findings of the study indicate that low commitment from village heads and Bumdes directors, low motivation from Bumdes management, inadequate business knowledge from Bumdes management, rural political dynamics, and fluctuations in community participation are all obstacles to Bumdes’ ability to promote rural resilience. This research demonstrates that in order to attain rural resilience, Bumdes requires a more holistic strategy to promote stakeholder attachment.
FIVE FORCES ANALYSIS OF COFFEE BUSINESS INDUSTRY IN TEMANGGUNG REGENCY OF CENTRAL JAVA Kusmulyono, Muhammad Setiawan; Rachman, Rathria Arrina; Gunawan, Vania Pradipta
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 9 No 1 (2023): Volume 9 Nomor 1 Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v9i1.545

Abstract

Coffee is a valuable commodity whose popularity is increasing and substantially contributes to economic growth. Coffee is an essential asset on a global scale, and the market has been continuously rising over the past 30 years. Temanggung, in Central Java, is one of the most well-known coffee-producing regions with a unique character. Temanggung is remarkable because it has two geographical indication certificates, Sindoro Sumbing Arabica, and Temanggung Robusta, and is the largest Arabica and Robusta coffee-producing area in Central Java. This study aimed to investigate the competitive landscape using Porter's Five Forces by applying qualitative research to the coffee business in Temanggung. The study's findings revealed that by understanding the capabilities of each force in the industry for each category of business actor and coffee bean type, stakeholders could gain unique knowledge about the coffee industry, particularly the problems throughout the value chain. This research is useful in assisting business actors and other stakeholders in making the best possible decisions. Finally, this research can assist central and local governments in efficiently promoting Indonesia's increasingly promising coffee sector in the future.
STUDI DESKRIPTIF MANFAAT PEMBELAJARAN MATA KULIAH ELEKTIF COFFEE BUSINESS AND MANAGEMENT Wijanarti, Sri Widya; Kusmulyono, Muhammad Setiawan
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.905 KB) | DOI: 10.21632/perwira.1.1.80-92

Abstract

The trend of coffee business has increased sharply in the last three years and has become a prospective business opportunity. One response to this trend is making courses on coffee business and management. This qualitative research method aims to evaluate the learning benefits of Coffee Business and Management elective courses in the Prasetiya Mulya University, S1 Business Program, in 2017-2018 academic year. The results of the study revealed that the majority of students who took this course argued that they have interests to know the coffee business and industry in Indonesia. The most interesting material in this course is dominated by practical learning about coffee in the laboratory. The most important result, 90% more students from Coffee Business and Management courses are inspired to run a coffee business.
Studi Deskriptif Kepemilikan Modal Kewirausahaan dalam Pendirian Usaha Rintisan Baru Hermawan Kahfi, Iwan; Kusmulyono, Muhammad Setiawan
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 2 No 2 (2019): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1636.031 KB) | DOI: 10.21632/perwira.2.2.188-204

Abstract

This descriptive study was conducted to see the relationship between the entrepreneurial capital ownership and the establishment of new startups. Through the subject study entitled Entrepreneurial Capital in Prasetiya Mulya's S1 Business program, student assigned to mapping their entrepreneurial capital, formed group and proposed a startup idea. To answer whether optimization of entrepreneurial capital contributes to success the establishment of new startups, we make a quantitative approach by analyzing the data obtained from the assessment of the final exam business ideas, and entrepreneurial capital of group, as well as qualitative assessments of each aspect of capital entrepreneurship tested. Final assessment shows that 109 groups formed has sufficient entrepreneurial capital to running new startups in 9 selected business fields. The lowest score in the food and beverage business shows that entrepreneurial capital in this area is not difficult. In certain area such as in chemical businesses, more entrepreneurial capital is comprehensively and completely needed. Further study need to do by studying the journey of each group, in completing the final project business project for the next one year.
Pendekatan Asset-Based Community Development dalam Mengelola Bumdesa di Desa Cibogo, Kabupaten Tangerang Raharjo, Taufik; Kusmulyono, Muhammad Setiawan
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 4 No 2 (2021): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.053 KB) | DOI: 10.21632/perwira.4.2.91-102

Abstract

Bumdesa menjadi motor pengembangan perekonomian desa dalam 8 tahun terakhir. Akan tetapi, pemilihan unit usaha Bumdesa sering menjadi hal yang diabaikan dan tidak disesuaikan dengan potensi yang sebenarnya dimiliki oleh desa. Akibatnya, banyak Bumdesa yang tidak mampu mengoptimalkan unit usaha yang sudah dijalankan walaupun memiliki alokasi anggaran yang besar. Melalui pendekatan ABCD, konsep pengembangan desa diarahkan untuk menguatkan potensi dasar yang sudah dimiliki oleh desa baik dari sisi alam maupun sumber daya manusia. Bumdesa Mitra Cibogo Sejahtera sebagai studi kasus Bumdesa yang menggunakan pendekatan ABCD menunjukkan bahwa hasil kinerja usaha lebih stabil walaupun belum sesuai harapan yang utama. Melalui penelitian kualitatif dengan wawancara mendalam kepada 12 pemangku kepentingan terkait Bumdesa MCS, diperoleh hasil analisis yang menunjukkan bahwa pendekatan ABCD ternyata mampu meminimalisasi risiko kegagalan sehingga usaha Bumdesa MCS yang dijalankan dapat menjadi lebih fokus. Hasil penelitian menunjukkan bahwa penerapan konsep ABCD tidak hanya didasarkan pada pemilihan aset saja, namun perlu diperkuat dengan profesionalisme manajemen Bumdesa, komunikasi yang konstruktif dengan pemerintah desa, dan kesediaan manajemen Bumdesa untuk terbuka dengan kondisi yang ada. Hal ini ternyata menjadi determinan kuat stabilnya kinerja Bumdesa MCS yang menggunakan konsep ABCD.
BENEFITS AND CHALLENGES OF DMAIC METHODOLOGY IMPLEMENTATION IN SERVICE COMPANIES: AN EXPLORATORY STUDY Subagyo, Ivan Evander; Saraswati, Dewi; Trilaksono, Teddy; Kusmulyono, Muhammad Setiawan
Jurnal Aplikasi Manajemen Vol. 18 No. 4 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.04.19

Abstract

The DMAIC (Define, Measurement Analyze, Improve, Control) methodology of Six Sigma has been widely recognized as a breakthrough process improvement strategy for application among human resources that offers an impressive reduction in defects or errors in many business processes. Even though Six Sigma's DMAIC was predominantly applied in the manufacturing industry, recent studies have revealed that it has been implemented effectively in the service industry as well. This article aims to explore the benefits and the fundamental challenges of DMAIC implementation as a student's course project in five Indonesian service companies. An exploratory study was conducted to provide a clear understanding of DMAIC method implementation in service companies. A similar challenge, the lack of openness of the company, was found across cases. Several enhancements in company performance were identified, including improved customer satisfaction, reduction in delivery errors, and shorter waiting time. This research also highlighted the usage of some non-statistical tools and techniques that effectively contribute to each phase of the DMAIC method. Lastly, all five companies reported that these improvement projects offer positive benefits, including increased revenue and cost reduction.
Peran Pengetahuan Pendahulu dan Kepekaan terhadap Kemampuan Mengidentifikasi Peluang Usaha Mikro Pedesaan Muhammad Setiawan Kusmulyono
Jurnal Manajemen Maranatha Vol 16 No 1 (2016)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v16i1.4

Abstract

Opportunity identification skills is important element in determining the success of a venture. Good opportunity identification skills will be a key success factors in optimizing gap that existed in the market. Through a micro enterprisesdevelopment program that run by Prasetiya Mulya University, researcher tried to analyze the relations of prior knowledge and alertness to the opportunity identification skills of the students.Keywords: Opportunity Identification, Students, Alertness, Prior Knowledge
Microbusiness Mapping Activities to Support Bumdesa Mitra Cibogo Sejahtera Policy in Developing Rural Economies in Desa Cibogo, Kabupaten Tangerang Kusmulyono, Muhammad Setiawan; Elfriede, Dwining Putri; Raharjo, Taufik
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i2.3219

Abstract

Community service activities are carried out with Bumdesa Mitra Cibogo Sejahtera (MCS) located in Cibogo Village, Cisauk District, Tangerang Regency, Banten Province. This collaborative community service activity is carried out using an action research approach to help Bumdesa MCS identify what type of business can be run by Bumdesa MCS in accordance with existing assets and potential. The implementation of this effort is carried out by carrying out business mapping activities for business actors in the Cibogo Village area. The results of the business mapping indicate that Cibogo Village has a variety of business actors engaged in various fields ranging from food and beverage businesses, stalls/small grocery stores, make-up services/salon services, animal shops, laundry services, and fishing equipment shops. The total number of businesses that were successfully mapped during the service activity period was 28 businesses with the food and beverage business dominating reaching 57.14 percent. The follow-up to this business mapping is a discussion to determine the type of business that will be carried out by Bumdesa MCS. A unanimous decision to choose the type of business to be taken has not yet been obtained, but Bumdesa MCS already has a variety of design considerations that will be taken during the Bumdes management deliberation period with the village government in the future.
Co-Authors Aditya Wirawan Agus Wijaya Soehadi Alvina Gracela Rama Djati Ambang Aries Yudanto Anggraeni Permatasari Antasari Putra Astaria Eka Santi Devara Mirrah Dalila Dewi Saraswati, Dewi Dhientia Andani Dickie Sulistya Dini Anggraeni Sirad Dwining Putri Elfriede Elfriede, Dwining Putri Faizal Ahmad Faizal Ahmad, Faizal Fauzi, Olivia Garry Doohan Gunawan, Sandy Harindra Damarsatya Prashasta Hermawan Kahfi, Iwan Irman Jayawardhana Isti Budhi Setiawati Joewita, Vanessa Melia Famiola Melia Famiola Melia Famiola Hariadi Natalia, Cindy Ni Luh Eva Ardonis Noventya Widyanuri Permana, Yogie Rachman, Rathria Arrina Rahmatul Karimah Rathria Arrina Rachman Ryan, Karen Sonny Agustiawan Sri Widya Wijanarti Subagyo, Ivan Evander Taufik Raharjo Taufik Raharjo, Taufik Teddy Trilaksono Vania Pradipta Gunawan Vincent, Nathanael Wawan Dhewanto Wen, Audric Wijanarti, Sri Widya Yahya, Alessandro Stefan