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All Journal AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian JURNAL SAINS PEMASARAN INDONESIA Jurnal Sosial Ekonomi Pertanian BIMASTER JURNAL SAINS PERTANIAN EQUATOR AGRIMOR Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat PRIMA: Journal of Community Empowering and Services J-SEA (Journal Socio Economic Agricultural) Jurnal Pengabdian kepada Masyarakat Nusantara Dinamika Kerajinan dan Batik : MAJALAH ILMIAH MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian paradigma agribisnis
Marisi Aritonang
Program Studi Agribisnis, Fakultas Pertanian, Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Veterinary

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Journal : JURNAL SAINS PEMASARAN INDONESIA

 1 
Preferensi Konsumen terhadap Pembelian Produk Virgin Coconut Oil (Vco) di Kota Pontianak Kurniati, Dewi; Anggraysari, Diah; Aritonang, Marisi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 3 (2022): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i3.272-282

Abstract

Community activities have been disrupted because they are facing  the Covid-19 pandemic, which can cause mild infections of the respiratory tract and lead to death. It is great important for the community to maintain a healthy immune system, such as consuming additional supplements of Virgin Coconut Oil. However, the knowledge of most people about VCO products and benefits is still very minimal, because there are many substitute products for herbal health supplements that are easily found by consumers in the online or offline market. The study was carried out in six sub-districts of Pontianak City with 45 respondents who were taken based on accidental sampling and analyzed using the Fishbein Multi-attribute method to identify product attributes and attributtes that are most considered by consumers in purchasing VCO products. The results showed the attributes that became consumer preferences in purchasing VCO products sequentially were the attributes of benefit (19.93), size (19.26), certification (19.05), nutrition (18.87), price (18.86 ), taste (18.75), label (18.56), scent (18.29), and shape (16.90). So therefore attributes of VCO products that are most considered by customers in making purchases are the attributes of benefits (19,93).
Strategi Pengembangan Minuman Serbuk Herbal (Studi Kasus pada Usaha Minuman Serbuk “Erma” di Kota Pontianak) Kurniati, Dewi; Kurniawan, Renaldi; Aritonang, Marisi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 2 (2024): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i2.144-153

Abstract

The study aims to determine the right method for the development of  “Erma” powder herbal drink business in Pontianak City. Methods of the variables by analyzing using SWOT and SWOT matrix analysis. The results of study shows that alternative strategy for business development is to maintain product quality to improve marketing, expand product marketing innovation through social media sales, increase the quality and of production. Based on the SWOT analysis of the business position in quadrant I. The strategies that need to be implemented are; support an aggressive strategy, the strength possesses by taking advantage of existing opportunities leads to profit.  
Co-Authors Abdul Hamid A. Yusra Achmad Fauzan, Achmad Adi Suyatno Agustine, Leony Alfonsius Dedeo Raden Mas Aminuyati Andri Andri Anggraysari, Diah Anita Suharyani Anselmus Frans Setyadi Ayuni, Ayuni BBR, Antonio Bella ; Cahyadi, Amos deka fardilah Dewi Kurniati Erlinda Yurisinthae Erlinda Yurisinthae ester justina simanjuntak Eva Dolorosa Felik, Juan Frangky Hendrawanto Fransiska Agata Hadinata, Mirza Hapzi Ali Hermadi Wibowo Hutajulu, Josua Imelda Imelda Jayanti, Reskyana Joga, Florus Josua Parulian Hutajulu Josua Parulian Hutajulu Josua Parulian Hutajulu Hutajulu Kiki Fatmala Kristin Oktavia Simanjuntak Kurniawan, Renaldi Leony Agustine Lutfiatunnisa, Lutfiatunnisa Mariatul Kiftiah Maryana, Dina Maswadi - Meliana Pasaribu Nurliza Nurliza Parulian Hutajulu, Josua PRANSISKUS, PRANSISKUS Rinto Manurung Riska Sismetha Rudi Hartono Rulianawati, Nia Sapurdi, Sapurdi Saputra, Desta Eko Saragih, Rajama Sahala Shantika Martha Shenny Oktoriana Sugeng Yudiono Taufiq Rahman Trisnanti, Risma Trisno Miranda Wanti Fitrianti Warzuqna Olyan Yufita, Franciska Yurisnthae, Erlinda Zulkarnaen Zulkarnaen