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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Joong-Ki : Jurnal Pengabdian Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Joong-Ki TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang Joong-Ki
Yuli Purbaningsih
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Understanding the AIDA Model in Marketing Small Business in the Digital Age: Opportunities and Challenges Yuli Purbaningsih; Seprianti Eka Putri; B.M.A.S. Anaconda Bangkara; Agus Nurofik; M. Zahari MS
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6016

Abstract

Understanding small business marketing strategies in the technology era is very helpful for large and small business drivers. So, through this study, we have understood the AIDA marketing model among MSME drivers, primarily through document and literature searches in various publications, including books, scientific journals, and other publications related to the issues of the AIDA model and marketing of small business products. We cannot do that much data, up to 100 books, without going through a data analysis process that involves coding the data, evaluating interpretations, and drawing valid conclusions to answer the current question. Based on the results of the study and discussion, it can be concluded that the understanding and application of the AIDA marketing model for marketing MSME products and services in the digital era is very profitable; This model approach also has advantages and also drawnbacks.
Co-Authors Aan Wilhan Juliatmaja Afa, Musadia Agus Nurofik Agusriyadin, Agusriyadin Ansharullah ansharullah B.M.A.S. Anaconda Bangkara Doddy Ismunandar Bahari Hasbiadi Hasbiadi Helviani, Helviani Juniaty Arruan Bulawan La Mpia Laode Muhsafaat M. Zahari Masitah Masitah Masitah Muh. Obi Kasmin Muhtar Amin Nina Triolita Nursalam Nursalam . Nursalam Nursalam Prihantini, Campina Illa Prisilia Angel Tantri Risnawati Ramli Sartika S seprianti eka putri Tamrin Tamrin