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Determining Factors Influencing Interest in Using Paper Packaging Among Indonesian Customers: A Sustainable Consumer Behaviour Approach Setiawan, Rizal Justian; Astini, Rina; Pujiwati, Ami; Ma'ruf, Khakam; Azizah, Nur; Rusmala, Amna; Sofie, Viola Indriana; Khosyiati, Nur Evirda
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.485-500

Abstract

Purpose: To analyze the determining factors influencing Indonesian consumers’ interest in using paper-based food packaging. In the context of increasing plastic waste and rising environmental concerns, the study seeks to evaluate behavioral tendencies supporting sustainable consumer practices aligned with sustainable goals. Methodology: A quantitative approach using an online questionnaire with a purposive sample of 710 respondents across Indonesia. The data were analyzed using IBM SPSS and Artificial Neural Network (ANN) models to explore complex relationships between sustainable consumer behavior (SCB) variable with attitude (AT), environmental insight (EI), environmental risk perception (ERP), governmental support & regulations (GSR), intention (IN), perceived behavioral control (PBC), and subjective norm (SN). Results: The survey results processed with ANN showed a high level of accuracy for all hypothesized relationships, with AT emerging as the most influential factor on SCB (97.75% accuracy), followed by PBC and IN. All seven tested hypotheses were positively accepted. Findings: Consumers’ positive attitudes significantly influence their sustainable consumption choices in the context of preference for paper packaging over plastic packaging, indicating a shift towards environmentally responsible behavior. Novelty: This study uniquely integrates ANN into behavioral research on sustainability, offering a more precise modeling of consumer intentions and patterns compared to traditional statistical methods. Originality: Unlike previous studies focused on general consumer habits, this research considers packaging material choices to present a comprehensive model of sustainable behavior in a developing country context, emphasizing behavioral modeling over object detection or vision-based methods. Conclusion: This study underscores the need to promote positive attitudes and awareness of negative environmental impacts when using plastic packaging to encourage sustainable consumer behavior. Paper packaging can be alternative strategies to reduce plastic waste. Type of Paper: Empirical research paper.
The Influence of Work Facilities, Communication and Motivation on Employee Performance at the Pioneer Air Transport Subsidy Service Elelim Coordinator Bless, Genos Imanuel; Christian, Ferdinandus; Astini, Rina
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/bt9v4x90

Abstract

This research was conducted on employees at the Regional Coordinator of Pioneer Air Transport Subsidy Services. The purpose of this study was to determine and analyze the influence of work facilities, Communication and Motivation on employee performance, both partially and simultaneously. This research is a quantitative study using Multiple Regression using SPSS Version 27 software. The population in this study were all employees at the Regional Coordinator of Pioneer Air Transport Subsidy Services serving 16 pioneer routes. A total of 80 respondents and samples were taken from the entire population. The results of the study indicate that partially work facilities have a significant effect on employee performance, Communication does not have a significant effect on employee performance, motivation has a significant effect on employee performance and simultaneously work facilities, Communication and motivation have a significant effect on employee performance at the Regional Coordinator of Pioneer Air Transport Subsidy Services.
PENGARUH E-WOM, PROMOSI, DAN BRAND LOVE  TERHADAP KEPUTUSAN PEMBELIAN SKINCARE THE ORIGINOTE Fauziah Aryanti, Mega; Astini, Rina
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/dfj09a81

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), promotion, and brand love on the purchase decision of The Originote skincare products. The research employed a quantitative method using a survey of 105 respondents who had previously used the products. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS. The results indicate that E-WOM and brand love have a positive and significant effect on purchase decisions, while promotion has a positive but not significant effect. The adjusted R² value of 66.1% suggests that the independent variables substantially explain the dependent variable. This study is limited to users of The Originote products, so the findings may not be generalized to other brands or product categories. The contribution of this research lies in enriching the literature on digital marketing and brand loyalty, as well as providing practical implications for skincare industry players in designing more effective brand communication strategies.
PENGARUH PROMOSI, LIVE STREAMING DAN CELEBRITY ENDOSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC Zulfa, Derina; Astini, Rina
Creative Research Management Journal Vol 8 No 1 (2025): September
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6e58j620

Abstract

The skincare industry in Indonesia has grown rapidly along with the increasing use of social media and e-commerce as marketing channels. Skintific, a skincare brand active in Indonesian e-commerce, is one example of a company that leverages digital marketing strategies. This study aims to analyze the influence of promotion, Live streaming, and Celebrity Endorsers on purchasing decisions for Skintific products. This research employed a quantitative approach using a survey of 102 consumers in West Jakarta. Data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results show that promotion has a positive and significant effect on purchasing decisions, Live streaming has a positive and significant effect, and Celebrity Endorsers have the strongest influence. The implication of this study is that skincare companies should optimize the combination of promotion, interactive Live streaming, and collaboration with credible Celebrity Endorsers to enhance consumer purchasing decisions.
The Role of Green Trust in Mediating the Impact of Green Knowledge, Environmental Concern, and Green Attitude on Tumbler Usage Intention Siti Sarah Nur Aisyah; Rina Astini
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15254

Abstract

This study aims to analyze the effect of green knowledge, environmental concern, and green attitude on intention to use environmentally friendly tumblers, with green trust as a mediating variable. The background of this study is based on the gap between the increasing environmental awareness of urban communities and the low adoption of environmentally friendly products such as tumblers. This study uses a quantitative approach with the Partial Least Square - Structural Equation Modeling (PLS-SEM) method processed using SmartPLS 4.1 software, based on data from 100 respondents obtained through distributing online questionnaires by purposive sampling. The results showed that green knowledge and green attitude have a significant effect on intention to use, while environmental concern has no direct effect. Green attitude and environmental concern also have a significant effect on green trust, while green knowledge does not. In addition, green trust is proven to mediate the effect of green attitude and environmental concern on intention to use tumblers, but does not mediate the effect of green knowledge. These findings provide theoretical contributions in the development of pro-environmental behavior models as well as practical implications in the design of educational and promotional strategies to increase the adoption of environmentally friendly products.
The Effect of Commitment and Compensation on Air Traffic Controller (ATC) Performance with Job Satisfaction as an Intervening Variable at the Air Nav Indonesia Palembang Branch Sadewa, Gilang; Christian , Ferdinandus; Astini, Rina
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.10971

Abstract

This study focuses on discussing the effect of work commitment, work compenstation on the performance of air traffic controller with job satisfaction as an intervening variable at the AirNav Indonesia, Palembang. The type of research used is quantitative with a causal study design. Data collection through questionnaires and analyzed using multivariate-Structural Equation Model analysis. The researcher employed job satisfaction as an intermediary variable to investigate the impact of commitment and compensation on ATC performance in this study. The data analysis revealed that ATC performance is positively and significantly influenced by job satisfaction and commitment, while compensation does not have a significant direct impact on ATC performance. Additionally, the data analysis results demonstrated that compensation has a substantial and beneficial effect on job satisfaction, which in turn indirectly influences ATC performance. As a result, it is feasible to conclude that compensation and commitment are indispensable variables that significantly impact ATC performance, both directly and indirectly, via employment satisfaction.
Driving Socialpreneurship and Diving into Digital Transformation to Enhance Donation Intentions in Indonesia Sendjaja, Theodorus; Rachbini, Didik J.; Astini, Rina; Asih, Daru
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.678

Abstract

This study investigates how digital transformation within the Catholic Church in Indonesia can enhance digital donation intentions by analyzing the influence of trust, Perceived Ease of Use, Perceived Usefulness, perceived risk, and perceived security on attitudes and engagement toward technology acceptance. Employing a quantitative design with an explanatory and cross-sectional approach, data were gathered from 100 respondents across 10 archdioceses in Indonesia using stratified random sampling. The analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between the variables. The findings reveal significant effects of Perceived Usefulness, Perceived Ease of Use, perceived risk, attitude, and engagement on digital donation intention. These results offer practical insights into improving donation practices and accelerating digital transformation within the Catholic Church in Indonesia. This study further proposes a novel conceptual framework that integrates trust, Perceived Ease of Use, Perceived Usefulness, perceived risk, and perceived security to explain attitudes and engagement in digital donations. This model expands the Technology Acceptance Model (TAM) by incorporating additional factors relevant to donation behavior. Moreover, the study addresses a gap in the literature by highlighting the decline in QRIS adoption following the COVID-19 pandemic-an issue rarely discussed in prior donation studies. Digital donations in this context are also positioned as part of a broader social entrepreneurship movement that leverages technology to foster community involvement and ensure the financial sustainability of religious institutions.
The Influence of Competence and Work Facilities on Employee Performance with Work Motivation as An Intervening Variable (Study at The Airnav Indonesia Branch Office in Merauke) Hidayat, Galih Daniar; Christian, Ferdinandus; Astini, Rina
Formosa Journal of Science and Technology Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i8.11052

Abstract

The performance of Airnav Indonesia Office Branch Merauke, which has the task of providing flight navigation services in the South Papua region, is still less than optimal, as seen from the inconsistency in sending aircraft movement data every month.The purpose of the research conducted was to analyze the effect of competence, work facilitation on employee performance with work motivation as an intervening variable at the Airnav Indonesia Merauke Office. This research is quantitative research and uses a questionnaire as a research instrument. The sample for this research is the entire population, namely 50 employees at the Airnav Indonesia office Branch Merauke. Descriptive analysis test is used to analyze data by utilizing the help of SEM PLS software. The results of this study indicate that there is a significant influence between competence and performance, there is no significant influence between facilities and performance, and there is a significant influence between motivation and performance, there is a significant influence on competence on work motivation, there is a significant influence on facilities on motivation, there is a significant influence on competence on performance through work motivation, there is an influence related to work facilities on performance through work motivation, competence is the most dominant factor that has an influence on employee performance at the Airnav Indonesia Office in Merauke.
The Effectiveness of QRIS Transaction Implementation During the COVID-19 Pandemic Sendjaja, Theodorus; Rachbini, Didik J.; Astini, Rina; Asih, Daru
International Journal of Science and Society Vol 5 No 5 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i5.952

Abstract

The Covid-19 pandemic has hit the entire world, including Indonesia, causing severe impacts on the social and economic sectors. Electronic or non-cash money payment systems have progressed along with the development of information technology, in line with the increase in users and service providers of electronic money payment systems. This study aims to analyze the effectiveness of QRIS transaction implementation during the Covid-19 pandemic. Qualitative research is used to bring researchers closer to the phenomenon studied, especially in the context of using QRIS by micro, small and medium enterprises (MSMEs) engaged in food sales. Based on the results of the analysis that has been conducted, the impact of implementing QRIS during the Covid-19 pandemic is as follows: 1) At first, many merchants and the general public did not fully understand the features and benefits of the QRIS program. Hence, the installation of QRIS-based payment gateways for merchant transactions still experienced obstacles. The use of QRIS has not become common because many individuals still do not have an application to carry out these transactions, and sometimes problems related to QR code inaccuracies also become obstacles. 2) Some MSME merchants agree to use QRIS as a payment method because it is more economical and helps reduce the risk of spreading Covid-19. 3) One of the main advantages of using QRIS is the very low transaction fee, only one rupiah. The use of QRIS also provides convenience because it does not require large amounts of cash, and transactions can be completed quickly and safely without the need to carry cash. In addition, no physical interaction is required, which helps reduce the risk of spreading Covid-19. However, there are several disadvantages to using QRIS, including a limit on the number of transactions of up to 2 million rupiah and problems with an unstable internet connection that can limit the use of this system. This shortage may be unavoidable because using QRIS requires internet access and quota for transactions, and there can also be inventory problems in stores.
Pengaruh Sarana Prasarana Kenavigasian Pendidikan dan Latihan Terhadap Kualitas Petugas Sarana Bantu Navigasi Pelayaran Melalui Kemampuan Sebagai Variabel Intervening Pada Kantor Distrik Navigasi Tipe A Kelas III Merauke Untailawal, Herlyn; Christian, Ferdinandus; Astini, Rina
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 1 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i1.2888

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Sarana Prasarana Kenavigasian (SPK) dan Pendidikan & Pelatihan (PL) terhadap Kualitas Sumber Daya Manusia (KSDM) baik secara langsung maupun tidak langsung melalui Kemampuan sebagai variable intervening. Populasi pada penelitian ini yaitu Aparatur Sipil Negara (ASN) yang bertugas di Kantor Distrik Navigasi Kelas III Merauke, dengan jumlah keseluruhan mencapai 105 pegawai. Penelitian ini menggunakan sampel jenuh, sehingga jumlah sampel dengan jumlah populasi yaitu sebanyak 105 pegawai. Penelitian menggunakan pendekatan kuantitatif dengan metode survey dan menggunakan analisis data Partial Least Square (PLS). Namun sebelum analisis, terlebih dahulu dilakukan uji outer model melalui uji validitas dan reliabilitas. Selanjutnya melakukan uji Inner Model melalui uji R-Square (Coefficient of determination), dan F-Square (f2 effect size). Hasil kajian ini mengemukakan bahwa SPK berpengaruh positif dan tidak signifikan terhadap KSDM, namun SPK memiliki pengaruh yang positif dan signifikan terhadap kemampuan, lebih lanjut diketahui kemampuan dapat memediasi hubungan antara SPK dan KSDM. Dari analisis selanjutnya diketahui pula bahwa PL memiliki pengaruh yang positif dan signifikan terhadap KSDM dan kemampuan, namun dari uji pengaruh tidak langsung diketahui kemampuan tidak dapat memediasi PL terhadap KSDM.